Tobacco in Poland
Euromonitor International's Tobacco in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 97 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Cigarettes consumption dips as demand shifts to smoking tobacco
Cigarettes consumption fell by 2% in volume terms during 2006 mainly due to growth within smoking tobacco, which represents an increasingly attractive, cheaper alternative. Slowly falling smoking rates among the male population also contributed to the decline.
Pipe tobacco sales soar as manufacturers find loophole in the tax system
Sales of smoking tobacco soared in 2006, particularly pipe tobacco. Thanks to a loophole in the tax system, manufacturers have benefited from lower taxes on pipe tobacco than on RYO tobacco.
Price war shifts demand toward mid-priced cigarettes
A fierce price war throughout 2006 between manufacturers of mid-priced cigarettes increased consumer interest in products such as Philip Morris Polska SA’s L&M brand. As a result, consumption of economy cigarettes stopped growing in favour of mid-priced brands for the first time during the review period. However, the price war had a negative impact on company profitability, as well as reducing the number of new brand launches.
Planned taxation and legislative changes will determine future developments
Poland will need to increase its tax rates on cigarettes by more than one third between 2007-2009 to fulfil its EU obligations, which will inevitably lead to increased retail prices and so may shift consumer demand further towards substitute products such as smoking tobacco. In addition, plans to change the structure of taxation from 2008 will eliminate tax advantages for economy cigarettes. The country is also expected to pass new legislation further restricting smoking in public places following trends in other EU countries, even though tobacco companies and some politicians view a number of the suggested proposals (eg the ban on smoking in private cars) as excessively restrictive and impossible to enforce if introduced.
Consumption of slim cigarettes grows as smoking rates rise among women
Slim and superslim cigarettes recorded very strong growth in 2006, benefiting from rising smoking rates among women. Their fast growth is expected to continue over the forecast period.
Illicit trade remains a problem despite some progress in law enforcement
The illicit trade remains a major problem in Poland. As smuggling cigarettes across the increasingly tight Eastern border becomes more difficult, criminal gangs are increasingly using Poland as a production base for contraband to be exported to West European markets. However, better law enforcement has led to some decline in the share of the illicit trade within the domestic market in Poland.
Poland’s role as a cigarettes factory for Europe grows
Poland continues to be an increasingly important location for cigarettes manufacturing and exports to other European markets. In 2006, a few manufacturers increased their export-bound output within Poland, relocating capacity from closed plants in Western Europe.
Cigars and cigarillos sales growing but continue to remain a niche
Volume sales of cigars and cigarillos in Poland saw considerable growth during 2006, but continue to represent a tiny fraction of the market. The main barrier to stronger growth is their high costs as opposed to cigarettes and smoking tobacco. However, due to preferential excise tax treatment, sales of cigarillos may increase in the future.
Table of contents
TOBACCO IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Cigarettes consumption dips as demand shifts to smoking tobacco
Pipe tobacco sales soar as manufacturers find loophole in the tax system
Price war shifts demand toward mid-priced cigarettes
Planned taxation and legislative changes will determine future developments
Consumption of slim cigarettes grows as smoking rates rise among women
Illicit trade remains a problem despite some progress in law enforcement
Poland’s role as a cigarettes factory for Europe grows
Cigars and cigarillos sales growing but continue to remain a niche
OPERATING ENVIRONMENT
Smoking Population
Table 1 Smoking Prevalence in population 2001-2006
Table 2 Number of Smokers by Gender 2001-2006
Death by Cause
Legislation
FCTC ratification
Legislation: EU Directives
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
Stocks regulation
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies
Table 4 Average Cigarette Pack Price Breakdown
Production/Imports/Exports
Table 5 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 6 Deaths by Diseases of the Respiratory System 2001-2006
Table 7 Deaths from Heart Disease 2001-2006
Table 8 Deaths from Lung Cancer 2001-2006
Table 9 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 10 Sales of Tobacco by Sector: Volume 2001-2006
Table 11 Sales of Tobacco by Sector: Value 2001-2006
Table 12 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 13 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 14 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 15 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 16 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 17 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 18 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - POLAND
ALTADIS POLSKA SA - TOBACCO - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Altadis Polska SA: Key Facts
Summary 3 Altadis Polska SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 4 Altadis Polska SA: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 5 Altadis Polska SA: Competitive Position 2006
BRITISH AMERICAN TOBACCO POLSKA SA - TOBACCO - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 British American Tobacco Polska SA: Key Facts
Summary 7 British American Tobacco Polska SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 8 British American Tobacco Polska SA: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 9 British American Tobacco Polska SA: Competitive Position 2006
GALLAHER POLSKA SP ZOO - TOBACCO - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Gallaher Polska Sp zoo: Key Facts
Summary 11 Gallaher Polska Sp zoo: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 12 Gallaher Polska Sp zoo: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 13 Gallaher Polska Sp zoo: Competitive Position 2006
IMPERIAL TOBACCO POLSKA SA - TOBACCO - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Imperial Tobacco Polska SA: Key Facts
Summary 15 Imperial Tobacco Polska SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 16 Imperial Tobacco Polska SA: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 17 Imperial Tobacco Polska SA: Competitive Position 2006
PHILIP MORRIS POLSKA SA - TOBACCO - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Philip Morris Polska SA: Key Facts
Summary 19 Philip Morris Polska SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 20 Philip Morris Polska SA: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 21 Philip Morris Polska SA: Competitive Position 2006
SKANDINAVISK TOBAKSKOMPAGNI A/S - TOBACCO - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Skandinavisk Tobakskompagni A/S: Key Facts
Summary 23 Skandinavisk Tobakskompagni A/S: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 24 Skandinavisk Tobakskompagni A/S: Production Statistics by Factory
COMPETITIVE POSITIONING
Summary 25 Skandinavisk Tobakskompagni A/S: Competitive Position 2006
CIGARETTES IN POLAND
HEADLINES
TRENDS
Illicit trade (Cigarettes)
Poland changes role from consumer to exporter of contraband
Illegal manufacturing poses increasing problem
Destruction of contraband stocks
Cigarettes: Price Bands
Cigarettes: Filter Splits
Table 19 Slims/superslims Penetration
Cigarettes: Pack Splits
COMPETITIVE LANDSCAPE
Summary 26 Cigarettes: New Product Launches 2006/2007
PROSPECTS
SECTOR DATA
Table 20 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 21 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 22 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 23 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 24 Sales of Cigarettes by Price Band: %Volume Breakdown 2001-2006
Table 25 Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2001-2006
Table 26 Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2001-2006
Table 27 Sales of Cigarettes by Filter Vs Non-filter 2001-2006
Table 28 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2001-2006
Table 29 Sales of Cigarettes by Length 2001-2006
Table 30 Sales of Cigarettes by Pack Size 2001-2006
Table 31 Sales of Cigarettes by Pack Type 2001-2006
Table 32 Cigarettes Company Shares 2002-2006
Table 33 Cigarettes Brand Shares 2003-2006
Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 38 Forecast Sales of Cigarettes by Price Band: %Volume Breakdown 2006-2011
Table 39 Forecast Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2006-2011
Table 40 Forecast Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2006-2011
Table 41 Forecast Sales of Cigarettes by Filter Vs Non-filter 2006-2011
Table 42 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2006-2011
Table 43 Forecast Sales of Cigarettes by Length 2006-2011
Table 44 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 45 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
Summary 27 Cigars: New Product Launches 2007
PROSPECTS
SECTOR DATA
Table 46 Sales of Cigars by Subsector: Volume 2001-2006
Table 47 Sales of Cigars by Subsector: Value 2001-2006
Table 48 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 49 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 50 Company Shares of Cigars Exluding Cigarillos 2002-2006
Table 51 Brand Shares of Cigars Exluding Cigarillos 2003-2006
Table 52 Company Shares of Cigarillos 2002-2006
Table 53 Brand Shares of Cigarillos 2003-2006
Table 54 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 55 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 56 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 57 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO IN POLAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
Summary 28 Smoking tobacco: New Product Launches 2006
PROSPECTS
SECTOR DATA
Table 58 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 59 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 60 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 61 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 62 Company Shares of RYO Tobacco 2002-2006
Table 63 Brand Shares of RYO Tobacco 2003-2006
Table 64 Company Shares of Pipe Tobacco 2002-2006
Table 65 Brand Shares of Pipe Tobacco 2003-2006
Table 66 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 67 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 68 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 69 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011