Tobacco in Poland
Euromonitor International's Tobacco in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 98 | Publication date: Sep 2009
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Executive summary
Rising cigarettes taxation leads to continued drop in volume sales
Volume sales of cigarettes in Poland continued to decline in 2008, due to rising taxation. Increased cigarettes prices led more consumers to shift towards cheaper alternatives such as smoking tobacco. By contrast, cigars and cigarillos posted positive volume and value growth, driven by increasing interest in alternative products, improved availability and the growing fashion for smoking more sophisticated products, particularly among consumers living in large cities and with above-average incomes.
Smoking tobacco benefits from rising cigarettes prices
Smoking tobacco is becoming increasingly popular in Poland, due to its attractive pricing compared with cigarettes. Pipe tobacco proved particularly successful in 2008, as the taxation remained unchanged at 59% per packaging. Many Polish consumers use pipe tobacco as RYO tobacco, which is generally higher priced.
Multinationals hold strong positions
Multinationals are the clear leaders in cigarettes in Poland. In 2008, six international players, namely Philip Morris Polska SA, British American Tobacco Polska SA (together with the acquired Scandinavian Tobacco Polska SA), Imperial Tobacco Polska SA (together with the acquired Altadis Polska SA) and JTI Polska Sp zoo (previously Gallaher Polska Sp zoo) dominated volume sales. In cigars and cigarillos, volume sales are driven by companies engaged in the distribution of foreign brands, for example Scandinavian Tobacco Polska SA, Tobacco Trading International Sp zoo and Dannemann Cigarrenfabrik GmbH. In an exception to the general domination of international players, smoking tobacco is led by the domestic Orion Czernek Jerzy, thanks to its strong performance in pipe tobacco.
Expansion of tobacco specialists fuels volume sales
Tobacco specialists play an important role in shaping consumer tastes in tobacco. Apart from offering a wide assortment of brands from different price segments, the outlets provide consumers with professional advice on tobacco products. In general, tobacco specialists prove particularly popular in cigars and cigarillos, due to the fact that the products have a more prestigious image and are not purchased on a daily basis. Consequently, professional service and additional product information are needed. The popularity of tobacco specialists is also driven by the expansion of chained retailers, such as Cygaleria by Zaklady Tytoniowe w Lublinie SA, and independent operators.
Smoking tobacco will remain the most dynamic sector over the forecast period
Smoking tobacco, driven by pipe tobacco, is predicted to enjoy the fastest volume and value growth over the forecast period. Growth will be driven by favourable taxation rates, as increased cigarettes prices lead more Polish consumers to seek alternative products such as smoking tobacco. New product launches, coupled with improved availability, will also contribute to dynamic volume and value growth.
Table of contents
TOBACCO IN POLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Rising cigarettes taxation leads to continued drop in volume sales
Smoking tobacco benefits from rising cigarettes prices
Multinationals hold strong positions
Expansion of tobacco specialists fuels volume sales
Smoking tobacco will remain the most dynamic sector over the forecast period
MARKET BACKGROUND
operating environment
Table 1 Smoking Prevalence in Population 2003-2008
Table 2 Number of Smokers by Gender 2003-2008
Death by Cause
Table 3 Death by Cause 2004-2008
The Role and Effect of Cannabis/Marijuana
LEGISLATION
Legislative overview/FCTC ratification
Minimum legal smoking age
Tar levels
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
Litigation
TAXATION AND DUTY LEVIES
Table 4 Taxation and Duty Levies
Table 5 Average Cigarette Pack Price Breakdown: Brand Examples
PRODUCTION/IMPORTS/EXPORTS
Table 6 Trade Statistics – Cigarettes
MARKET INDICATORS
Table 7 Illicit Trade Estimate 2003-2008
MARKET DATA
Table 8 Sales of Tobacco by Sector: Volume 2003-2008
Table 9 Sales of Tobacco by Sector: Value 2003-2008
Table 10 Sales of Tobacco by Sector: % Volume Growth 2003-2008
Table 11 Sales of Tobacco by Sector: % Value Growth 2003-2008
Table 12 Forecast Sales of Tobacco by Sector: Volume 2008-2013
Table 13 Forecast Sales of Tobacco by Sector: Value 2008-2013
Table 14 Forecast Sales of Tobacco by Sector: % Volume Growth 2008-2013
Table 15 Forecast Sales of Tobacco by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - POLAND
ALTADIS SA - TOBACCO - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Altadis Polska SA: Key Facts
Summary 3 Altadis Polska SA: Operational Indicators
Company Background
Production
Summary 4 Altadis Polska SA: Production Statistics 2008
Competitive Positioning
Summary 5 Altadis Polska SA: Competitive Position 2008
BRITISH AMERICAN TOBACCO POLSKA SA - TOBACCO - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 British American Tobacco Polska SA: Key Facts
Summary 7 British American Tobacco Polska SA: Operational Indicators
Company Background
Production
Summary 8 British American Tobacco Polska SA: Production Statistics 2008
Competitive Positioning
Summary 9 British American Tobacco Polska SA: Competitive Position 2008
IMPERIAL TOBACCO POLSKA SA - TOBACCO - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Imperial Tobacco Polska SA: Key Facts
Summary 11 Imperial Tobacco Polska SA: Operational Indicators
Company Background
Production
Summary 12 Imperial Tobacco Polska SA: Production Statistics 2008
Competitive Positioning
Summary 13 Imperial Tobacco Polska SA: Competitive Position 2008
JTI POLSKA SP ZOO - TOBACCO - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 JTI Polska Sp zoo: Key Facts
Summary 15 JTI Polska Sp zoo: Operational Indicators
Company Background
Production
Summary 16 JTI Polska Sp zoo: Production Statistics 2008
Competitive Positioning
Summary 17 JTI Polska Sp zoo: Competitive Position 2008
PHILIP MORRIS POLSKA SA - TOBACCO - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Philip Morris Polska SA: Key Facts
Summary 19 Philip Morris Polska SA: Operational Indicators
Company Background
Production
Summary 20 Philip Morris Polska SA: Production Statistics 2008
Competitive Positioning
Summary 21 Philip Morris Polska SA: Competitive Position 2008
SCANDINAVIAN TOBACCO SA - TOBACCO - POLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 22 Scandinavian Tobacco SA: Key Facts
Summary 23 Scandinavian Tobacco SA: Operational Indicators
Company Background
Production
Summary 24 Scandinavian Tobacco SA: Production Statistics 2008
Competitive Positioning
Summary 25 Scandinavian Tobacco SA: Competitive Position 2008
CIGARETTES IN POLAND
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
Summary 26 Cigarettes - New Product Launches 2008
PROSPECTS
SECTOR BACKGROUND
Cigarettes: Illicit trade
Cigarettes: Price Bands
Summary 27 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard filter
Cigarettes: Filter length
Cigarettes: Slims/superslims vs regular
Cigarettes: Pack size
Cigarettes: Pack type
SECTOR DATA
Table 16 Sales of Cigarettes by Tar Level: Volume 2003-2008
Table 17 Sales of Cigarettes by Tar Level: Value 2003-2008
Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2003-2008
Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2003-2008
Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2003-2008
Table 21 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2003-2008
Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2003-2008
Table 23 Sales of Cigarettes by Filter Vs Non-filter 2003-2008
Table 24 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2003-2008
Table 25 Sales of Cigarettes by Length 2003-2008
Table 26 Sales of Cigarettes by Regular/Slim 2006-2008
Table 27 Sales of Cigarettes by Pack Size 2003-2008
Table 28 Sales of Cigarettes by Pack Type 2003-2008
Table 29 Cigarettes: Production, Imports and Exports: Total Volume 2003-2008
Table 30 Cigarettes Company Shares 2004-2008
Table 31 Cigarettes Brand Shares 2005-2008
Table 32 Sales of Cigarettes by Distribution Format: % Analysis 2003-2008
Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2008-2013
Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2008-2013
Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2008-2013
Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
Table 40 Forecast Sales of Cigarettes by Filter Vs Non-filter 2008-2013
Table 41 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2008-2013
Table 42 Forecast Sales of Cigarettes by Length 2008-2013
Table 43 Forecast Sales of Cigarettes by Regular/Slim 2008-2013
Table 44 Forecast Sales of Cigarettes by Pack Size 2008-2013
Table 45 Forecast Sales of Cigarettes by Pack Type 2008-2013
CIGARS IN POLAND
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 46 Sales of Cigars by Subsector: Volume 2003-2008
Table 47 Sales of Cigars by Subsector: Value 2003-2008
Table 48 Sales of Cigars by Subsector: % Volume Growth 2003-2008
Table 49 Sales of Cigars by Subsector: % Value Growth 2003-2008
Table 50 Company Shares of Cigars Excluding Cigarillos 2004-2008
Table 51 Brand Shares of Cigars Excluding Cigarillos 2005-2008
Table 52 Company Shares of Cigarillos 2004-2008
Table 53 Brand Shares of Cigarillos 2005-2008
Table 54 Sales of Cigars by Distribution Format: % Analysis 2003-2008
Table 55 Forecast Sales of Cigars by Subsector: Volume 2008-2013
Table 56 Forecast Sales of Cigars by Subsector: Value 2008-2013
Table 57 Forecast Sales of Cigars by Subsector: % Volume Growth 2008-2013
Table 58 Forecast Sales of Cigars by Subsector: % Value Growth 2008-2013
SMOKING TOBACCO IN POLAND
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 59 Sales of Smoking Tobacco by Subsector: Volume 2003-2008
Table 60 Sales of Smoking Tobacco by Subsector: Value 2003-2008
Table 61 Sales of Smoking Tobacco by Subsector: % Volume Growth 2003-2008
Table 62 Sales of Smoking Tobacco by Subsector: % Value Growth 2003-2008
Table 63 Company Shares of RYO Tobacco 2004-2008
Table 64 Brand Shares of RYO Tobacco 2005-2008
Table 65 Company Shares of Pipe Tobacco 2004-2008
Table 66 Brand Shares of Pipe Tobacco 2005-2008
Table 67 Sales of Smoking Tobacco by Distribution Format: % Analysis 2003-2008
Table 68 Forecast Sales of Smoking Tobacco by Subsector: Volume 2008-2013
Table 69 Forecast Sales of Smoking Tobacco by Subsector: Value 2008-2013
Table 70 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2008-2013
Table 71 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2008-2013