Tobacco in Portugal
Euromonitor International's Tobacco in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 79 | Publication date: Aug 2009
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- Get insight into trends in market performance
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Executive summary
Cigarettes face sharp decline
In 2008 the cigarettes sector in Portugal faced a severe decline due to the impact of several factors. One of the most significant was the implementation of a smoking ban, making it more difficult for smokers to light up whenever they wished. However, industry sources claim that the most significant reason behind the sector’s decline was a sharp increase in tax for the third consecutive year. This did not lead to a steep decline in smoking prevalence, however, but rather an increase in cross-border sales with Spain, illicit trade and a shift from cigarettes to RYO tobacco.
Further market regulation
The smoking ban, which came into effect on 1 January 2008, regulates not only the places where people can smoke but also regulates all aspects of the market, such as distribution, advertising etc. Advertising regulations became even tighter and manufacturers can now only advertise to distributors and retailers and not the general public. Advertising on vending machines is also prohibited. Hence, the only option left for manufacturers is display material at points of sale.
Tabaqueira continues to dominate
Tabaqueira SA, owned by Philip Morris, dominates Portugal’s cigarettes sector and faces no major threat from any other companies. The company owns the most popular brands, including domestic brand SG and the world-renowned Marlboro brand. Innovation and a strong distribution network covering the whole country, with a presence in all types of outlets, all contribute to the company’s dominance of the sector.
Newsagent-tobacconists/kiosks the leading distribution channel
The smoking ban also affected distribution in Portugal. Many Portuguese consumers drink several cups of coffee a day at cafés. Coffee is normally followed by a cigarette, hence making cafés popular places to purchase cigarettes. With the smoking ban now in force, however, smokers have been forced to smoke outside and hence have instead been buying cigarettes in newsagent-tobacconists/kiosks when they buy their daily newspaper.
Consumption to decline
The cigarettes sector is set for a further volume decline over the forecast period. This will be due to a further increase in illegal trade as well as an increase in cross-border sales as cigarettes in Spain are less expensive. At the same time, smokers are likely to continue to shift to RYO tobacco products.
Table of contents
TOBACCO IN PORTUGAL : MARKET INSIGHT
EXECUTIVE SUMMARY
Cigarettes face sharp decline
Further market regulation
Tabaqueira continues to dominate
Newsagent-tobacconists/kiosks the leading distribution channel
Consumption to decline
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2003-2008
Table 2 Number of Smokers by Gender 2003-2008
Death by Cause
The Role and Effect of Cannabis/Marijuana
LEGISLATION
Legislative overview/ FCTC ratification
Country-specific legislation: EU directives
Minimum legal smoking age
Tar levels
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
Litigation
TAXATION AND DUTY LEVIES
Table 3 Taxation and Duty Levies
Table 4 Average Cigarette Pack Price Breakdown: Brand Examples
PRODUCTION/IMPORTS/EXPORTS
Table 5 Trade Statistics – Cigarettes
MARKET INDICATORS
Table 6 Illicit Trade Estimate 2003-2008
MARKET DATA
Table 7 Sales of Tobacco by Sector: Volume 2003-2008
Table 8 Sales of Tobacco by Sector: Value 2003-2008
Table 9 Sales of Tobacco by Sector: % Volume Growth 2003-2008
Table 10 Sales of Tobacco by Sector: % Value Growth 2003-2008
Table 11 Forecast Sales of Tobacco by Sector: Volume 2008-2013
Table 12 Forecast Sales of Tobacco by Sector: Value 2008-2013
Table 13 Forecast Sales of Tobacco by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Tobacco by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - PORTUGAL
BRITISH AMERICAN TOBACCO PORTUGAL - TOBACCO - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 British American Tobacco Portugal: Key Facts
COMPANY BACKGROUND
Production by Factory
Competitive Positioning
Summary 3 British American Tobacco Portugal: Competitive Position 2008
EMPOR – IMPORTAçãO E EXPORTAçãO SA - TOBACCO - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Empor – Importação e Exportação SA: Key Facts
COMPANY BACKGROUND
Production by Factory
Competitive Positioning
Summary 5 Empor – Importação e Exportação SA: Competitive Position 2008
TABAQUEIRA SA - EMPRESA INDUSTRIAL DE TABACOS SA - TOBACCO - PORTUGAL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Tabaqueira SA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Tabaqueira SA: Competitive Position 2008
CIGARETTES IN PORTUGAL
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR BACKGROUND
Cigarettes: Illicit trade
Cigarettes: Price Bands
Summary 8 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard filter
Cigarettes: Filter length
Cigarettes: Slims/superslims vs regular
Cigarettes: Pack size
Cigarettes: Pack type
SECTOR DATA
Table 15 Sales of Cigarettes by Tar Level: Volume 2003-2008
Table 16 Sales of Cigarettes by Tar Level: Value 2003-2008
Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2003-2008
Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2003-2008
Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2003-2008
Table 20 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2003-2008
Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2003-2008
Table 22 Sales of Cigarettes by Filter Vs Non-filter 2003-2008
Table 23 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2003-2008
Table 24 Sales of Cigarettes by Length 2003-2008
Table 25 Sales of Cigarettes by Regular/Slim 2006-2008
Table 26 Sales of Cigarettes by Pack Size 2003-2008
Table 27 Sales of Cigarettes by Pack Type 2003-2008
Table 28 Cigarettes: Production, Imports and Exports: Total Volume 2003-2008
Table 29 Cigarettes Company Shares 2004-2008
Table 30 Cigarettes Brand Shares 2005-2008
Table 31 Sales of Cigarettes by Distribution Format: % Analysis 2003-2008
Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2008-2013
Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2008-2013
Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
Table 37 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2008-2013
Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
Table 39 Forecast Sales of Cigarettes by Filter Vs Non-filter 2008-2013
Table 40 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2008-2013
Table 41 Forecast Sales of Cigarettes by Length 2008-2013
Table 42 Forecast Sales of Cigarettes by Regular/Slim 2008-2013
Table 43 Forecast Sales of Cigarettes by Pack Size 2008-2013
Table 44 Forecast Sales of Cigarettes by Pack Type 2008-2013
CIGARS IN PORTUGAL
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
Summary 9 Cigarettes - New Product Launches
PROSPECTS
SECTOR DATA
Table 45 Sales of Cigars by Subsector: Volume 2003-2008
Table 46 Sales of Cigars by Subsector: Value 2003-2008
Table 47 Sales of Cigars by Subsector: % Volume Growth 2003-2008
Table 48 Sales of Cigars by Subsector: % Value Growth 2003-2008
Table 49 Company Shares of Cigars Excluding Cigarillos 2004-2008
Table 50 Brand Shares of Cigars Excluding Cigarillos 2005-2008
Table 51 Company Shares of Cigarillos 2004-2008
Table 52 Brand Shares of Cigarillos 2005-2008
Table 53 Sales of Cigars by Distribution Format: % Analysis 2003-2008
Table 54 Forecast Sales of Cigars by Subsector: Volume 2008-2013
Table 55 Forecast Sales of Cigars by Subsector: Value 2008-2013
Table 56 Forecast Sales of Cigars by Subsector: % Volume Growth 2008-2013
Table 57 Forecast Sales of Cigars by Subsector: % Value Growth 2008-2013
SMOKING TOBACCO IN PORTUGAL
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 58 Sales of Smoking Tobacco by Subsector: Volume 2003-2008
Table 59 Sales of Smoking Tobacco by Subsector: Value 2003-2008
Table 60 Sales of Smoking Tobacco by Subsector: % Volume Growth 2003-2008
Table 61 Sales of Smoking Tobacco by Subsector: % Value Growth 2003-2008
Table 62 Company Shares of RYO Tobacco 2004-2008
Table 63 Brand Shares of RYO Tobacco 2005-2008
Table 64 Company Shares of Pipe Tobacco 2004-2008
Table 65 Brand Shares of Pipe Tobacco 2005-2008
Table 66 Sales of Smoking Tobacco by Distribution Format: % Analysis 2003-2008
Table 67 Forecast Sales of Smoking Tobacco by Subsector: Volume 2008-2013
Table 68 Forecast Sales of Smoking Tobacco by Subsector: Value 2008-2013
Table 69 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2008-2013
Table 70 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2008-2013