Tobacco in Serbia
Euromonitor International's Tobacco in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 82 | Publication date: Sep 2009
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- Get insight into trends in market performance
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Executive summary
Consumption of cigarettes is in decline due to increased health awareness
Over the last two years of the review period, health awareness among Serbian consumers rapidly increased. The impact of this was declining sales of cigarettes. It is expected that this trend will continue over the forecast period due to higher health awareness and changes in legislation which will be in conflict with consumption of tobacco products.
New Serbian government withdraws support for tobacco producers from 2008
The current Serbian government was established in 2008. Its strategy in terms of relations with tobacco producers in the country differs greatly to that of the previous two governments. Past governments regarded the presence of multinational producers of cigarettes as a good thing for the national economy (direct foreign investments, increased export, new workplaces, higher agricultural production of raw tobacco), while the current government is worried about the fact that these manufacturers drastically reduced the prices of high quality cigarettes which encouraged consumption among younger people.
Competitive environment extremely intense in most popular sector of cigarettes
The competitive environment in cigarettes is intense. Phillip Morris International, British American Tobacco, and Japan Tobacco International all produce cigarettes in Serbia. All three multinational producers are owners of domestic, ex-government owned, factories. Alongside these three players is Monus doo; a privately owned domestic cigarette plant. Additionally, several foreign cigarette brands are available on the market from the likes of Tvornica Duhana Rovinj dd, Reemtsma Cigarettenfabriken GmbH and Austria Tabak AG. In other sectors, competition is notably lower (cigars, smoking tobacco) while smokeless tobacco products are not recorded in Serbia.
Distribution networks of tobacco products are well developed
While some tobacco producers manage their own distribution networks (Phillip Morris International), others have agreements with specialized distributors for supplying the whole Serbian tobacco market. It would be difficult to significantly improve the distribution of tobacco products as distributors already cover both urban and rural Serbian areas.
Serbia losing its appeal for producers of tobacco products.
Government’s strategy is to decrease the consumption of tobacco products in the country through legislation. The first such step in January 2009 was to decrease subvention of agricultural production of raw tobacco despite the fact that many Serbian farmers make high profits from this work which positively impacted the agricultural industry in general. The second step, planned to be implemented during 2009, is stricter control of the ban on consumption of smoking in public places. Another idea that the government had was to drastically increase taxes and excise on these products to discourage young people from smoking, but this was yet to be implemented at the end of the review period.
Table of contents
TOBACCO IN SERBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Consumption of cigarettes is in decline due to increased health awareness
New Serbian government withdraws support for tobacco producers from 2008
Competitive environment extremely intense in most popular sector of cigarettes
Distribution networks of tobacco products are well developed
Serbia losing its appeal for producers of tobacco products.
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2003-2008
Table 2 Number of Smokers by Gender 2003-2008
Death by Cause
The Role and Effect of Cannabis/Marijuana
LEGISLATION
Legislative overview/FCTC ratification
COUNTRY-SPECIFIC LEGISLATION
Minimum legal smoking age
Tar levels
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
Litigation
TAXATION AND DUTY LEVIES
Table 3 Taxation and Duty Levies
Table 4 Average Cigarette Pack Price Breakdown: Brand Examples
PRODUCTION/IMPORTS/EXPORTS
Table 5 Trade Statistics – Cigarettes
MARKET INDICATORS
Table 6 Illicit Trade Estimate 2003-2008
MARKET DATA
Table 7 Sales of Tobacco by Sector: Volume 2003-2008
Table 8 Sales of Tobacco by Sector: Value 2003-2008
Table 9 Sales of Tobacco by Sector: % Volume Growth 2003-2008
Table 10 Sales of Tobacco by Sector: % Value Growth 2003-2008
Table 11 Forecast Sales of Tobacco by Sector: Volume 2008-2013
Table 12 Forecast Sales of Tobacco by Sector: Value 2008-2013
Table 13 Forecast Sales of Tobacco by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Tobacco by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
CIGARETTES
Headlines
Trends
Distribution
Competitive Landscape
New Product Developments
Summary 2 Cigarettes - New Product Launches 2008
Prospects
Sector Background
Cigarettes: Price Bands
Summary 3 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard filter
Cigarettes: Filter length
Cigarettes: Slims/superslims vs regular
Cigarettes: Pack size
Cigarettes: Pack type
Sector Data
Table 15 Sales of Cigarettes by Tar Level: Volume 2003-2008
Table 16 Sales of Cigarettes by Tar Level: Value 2003-2008
Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2003-2008
Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2003-2008
Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2003-2008
Table 20 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2003-2008
Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2003-2008
Table 22 Sales of Cigarettes by Filter Vs Non-filter 2003-2008
Table 23 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2003-2008
Table 24 Sales of Cigarettes by Length 2003-2008
Table 25 Sales of Cigarettes by Regular/Slim 2006-2008
Table 26 Sales of Cigarettes by Pack Size 2003-2008
Table 27 Sales of Cigarettes by Pack Type 2003-2008
Table 28 Cigarettes: Production, Imports and Exports: Total Volume 2003-2008
Table 29 Cigarettes Company Shares 2004-2008
Table 30 Cigarettes Brand Shares 2005-2008
Table 31 Sales of Cigarettes by Distribution Format: % Analysis 2003-2008
Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2008-2013
Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2008-2013
Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
Table 37 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2008-2013
Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
Table 39 Forecast Sales of Cigarettes by Filter Vs Non-filter 2008-2013
Table 40 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2008-2013
Table 41 Forecast Sales of Cigarettes by Length 2008-2013
Table 42 Forecast Sales of Cigarettes by Regular/Slim 2008-2013
Table 43 Forecast Sales of Cigarettes by Pack Size 2008-2013
Table 44 Forecast Sales of Cigarettes by Pack Type 2008-2013
CIGARS AND CIGARILLOS
Headlines
Trends
Distribution
Competitive Landscape
New Product Developments
Prospects
Sector Data
Table 45 Sales of Cigars by Subsector: Volume 2003-2008
Table 46 Sales of Cigars by Subsector: Value 2003-2008
Table 47 Sales of Cigars by Subsector: % Volume Growth 2003-2008
Table 48 Sales of Cigars by Subsector: % Value Growth 2003-2008
Table 49 Company Shares of Cigars Excluding Cigarillos 2004-2008
Table 50 Brand Shares of Cigars Excluding Cigarillos 2005-2008
Table 51 Company Shares of Cigarillos 2004-2008
Table 52 Brand Shares of Cigarillos 2005-2008
Table 53 Sales of Cigars by Distribution Format: % Analysis 2003-2008
Table 54 Forecast Sales of Cigars by Subsector: Volume 2008-2013
Table 55 Forecast Sales of Cigars by Subsector: Value 2008-2013
Table 56 Forecast Sales of Cigars by Subsector: % Volume Growth 2008-2013
Table 57 Forecast Sales of Cigars by Subsector: % Value Growth 2008-2013
SMOKING TOBACCO
Headlines
Trends
Distribution
Competitive Landscape
New Product Developments
Prospects
Sector Data
Table 58 Sales of Smoking Tobacco by Subsector: Volume 2003-2008
Table 59 Sales of Smoking Tobacco by Subsector: Value 2003-2008
Table 60 Sales of Smoking Tobacco by Subsector: % Volume Growth 2003-2008
Table 61 Sales of Smoking Tobacco by Subsector: % Value Growth 2003-2008
Table 62 Company Shares of RYO Tobacco 2004-2008
Table 63 Brand Shares of RYO Tobacco 2005-2008
Table 64 Company Shares of Pipe Tobacco 2004-2008
Table 65 Brand Shares of Pipe Tobacco 2005-2008
Table 66 Sales of Smoking Tobacco by Distribution Format: % Analysis 2003-2008
Table 67 Forecast Sales of Smoking Tobacco by Subsector: Volume 2008-2013
Table 68 Forecast Sales of Smoking Tobacco by Subsector: Value 2008-2013
Table 69 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2008-2013
Table 70 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2008-2013
SMOKELESS TOBACCO
Headlines
DUVANSKA INDUSTRIJA VRANJE AD
Strategic Direction
Key Facts
Summary 4 Duvanska Industrija Vranje ad: Key Facts
Summary 5 Duvanska Industrija Vranje ad: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Duvanska Industrija Vranje ad: Competitive Position 2008
DUVANKSA INDUSTRIJA NIŠ AD
Strategic Direction
Key Facts
Summary 7 Duvanska Industrija Niš ad: Key Facts
Summary 8 Duvanska Industrija Niš ad: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Duvanska Industrija Niš ad: Competitive Position 2008
MONUS DOO
Strategic Direction
Key Facts
Summary 10 Monus doo: Key Facts
Summary 11 Monus doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Monus doo: Competitive Position 2008