Tobacco in Singapore
Euromonitor International's Tobacco in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 81 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Volume sales of cigarettes achieve greater stability in 2007
In 2007, for the first time in the review period, volume sales of cigarettes did not decline, as a result of a number of positive factors. A buoyant economy, higher incomes, no tax increases for a second consecutive year and changing consumer behaviour were amongst the prominent drivers of this growth. The government came down heavily on underage and contraband smokers, and sought to further protect non-smokers by increasing restrictions on smoking in entertainment areas. Not having to worry about further increasing prices, tobacco players concentrated on consolidating their brand portfolios and on new innovations. Consumer smoking habits were also seen to change to adapt to the new restrictions.
Government clamps down heavily on illicit cigarettes
With cigarette prices already amongst the highest in the region, government forces joined hands in a bid to cut revenue loss through illicit sales. Singapore Customs adopted a multi-pronged approach, simultaneously stepping-up enforcement against syndicates and peddlers, as well as end consumers; conducting joint operations with other enforcement agencies, strengthening enforcement capabilities, as well as intensifying public education and awareness. Enforcement saw results; arrests of smugglers reached a record high in 2007. Feeling the heat from tough enforcement activities and stiff penalties, smugglers resorted to handling smaller quantities for each smuggling attempt and became inventive in concealing their contraband to avoid detection, as the smuggling of cigarettes remained a lucrative trade. For the first time in the review period, customs tax collection figures increased in 2007, despite the fact that there were no tax increases.
Female smokers: an attractive proposition
Increasing financial independence, a greater number of single and working women, high levels of stress and peer pressure amongst younger teens were some of the factors responsible for increasing female smoking prevalence in 2007 in Singapore. More teens, particularly in the 18-24 age group, took up smoking, even as smoking prevalence amongst men was brought into check as a result of the various initiatives taken by the government in Singapore. Manufacturers, in the light of a complete media ban, capitalised on this opportunity through the launch of brands targeted specifically towards women. These were either in the form of light slim cigarettes, or new innovative lipstick-sized packs, or simply extending their brands to include more mentholated variants, which are extremely popular, particularly amongst younger women in Singapore.
Focus on premium offerings
Supported by robust economic growth in 2007, manufacturers launched several new brands in the premium and super-premium segments in a bid to arrest some of the past declines and gain precious shelf space in retailers. Demand for low tar and ultra low tar cigarettes were also seen to increase, and these were most often premium priced. Sales of RYO cigarettes, which had flourished as a cheaper alternative to high priced cigarettes, were also seen to slow in 2007, as most consumers in the lower income category either switched to contraband cigarettes or to economy brands of beedis or ang hoon cigarettes.
Growing expatriate population presents new opportunities
The population dynamics of Singapore are rapidly undergoing a sea-change, as the government continues to attract foreign talent in order to sizeably boost the local economy and population in the forecast period. Not only is foreign talent adding to the existing base of PMETs (professionals, managers, engineers and technicians), numbers are surging even in the lower income jobs such as construction and logistics. Besides, the government is taking steps to boost domestic tourism, and numbers of tourists are likely to surge by the end of the forecast period. This presents a sizeable opportunity to tobacco manufacturers, as sales are likely to see the positive impact of this rise in the local and transient population. All tobacco products are likely to benefit from this growing trend.
Table of contents
TOBACCO IN SINGAPORE : MARKET INSIGHT
EXECUTIVE SUMMARY
Volume sales of cigarettes achieve greater stability in 2007
Government clamps down heavily on illicit cigarettes
Female smokers: an attractive proposition
Focus on premium offerings
Growing expatriate population presents new opportunities
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2002-2007
Table 2 Number of Smokers by Gender 2002-2007
Death by Cause
Legislation
Legislation: Singaporean law
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies
Table 4 Average Cigarette Pack Price Breakdown : Brand Examples
Production/Imports/Exports
Table 5 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 6 Deaths by Diseases of the Respiratory System 2002-2007
Table 7 Deaths from Heart Disease 2002-2007
Table 8 Deaths from Lung Cancer 2002-2007
Table 9 Illicit Trade Estimate 2002-2007
MARKET DATA
Table 10 Sales of Tobacco by Sector: Volume 2002-2007
Table 11 Sales of Tobacco by Sector: Value 2002-2007
Table 12 Sales of Tobacco by Sector: % Volume Growth 2002-2007
Table 13 Sales of Tobacco by Sector: % Value Growth 2002-2007
Table 14 Sales of Cigarettes by Distribution Format: % Analysis 2002-2007
Table 15 Forecast Sales of Tobacco by Sector: Volume 2007-2012
Table 16 Forecast Sales of Tobacco by Sector: Value 2007-2012
Table 17 Forecast Sales of Tobacco by Sector: % Volume Growth 2007-2012
Table 18 Forecast Sales of Tobacco by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SINGAPORE
BRITISH AMERICAN TOBACCO (SINGAPORE) LTD - TOBACCO - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 British American Tobacco (Singapore) Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 3 British American Tobacco (Singapore) Ltd: Production Statistics by Factory in millions of sticks 2002-2007
COMPETITIVE POSITIONING
Summary 4 British American Tobacco (Singapore) Ltd: Competitive Position 2007
DAVIDOFF, SINGAPORE - TOBACCO - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Davidoff Singapore: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 6 Davidoff Singapore: Competitive Position 2007
NANYANG BROS TOBACCO CO LTD - TOBACCO - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Nanyang Bros Tobacco Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 8 Nanyang Bros Tobacco Co Ltd: Competitive Position 2007
PHILIP MORRIS SINGAPORE PTE LTD - TOBACCO - SINGAPORE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Philip Morris Singapore Pte Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 10 Philip Morris (Singapore) Pte Ltd: Competitive Position 2007
CIGARETTES IN SINGAPORE
HEADLINES
TRENDS
Illicit trade (Cigarettes)
Cigarettes: Price Bands
Summary 11 Cigarette Price Band Definitions
Cigarettes: Filter Splits
Cigarettes: Pack Splits
Distribution
COMPETITIVE LANDSCAPE
New Product Developments
PROSPECTS
SECTOR DATA
Table 19 Sales of Cigarettes by Tar Level: Volume 2002-2007
Table 20 Sales of Cigarettes by Tar Level: Value 2002-2007
Table 21 Sales of Cigarettes by Tar Level: % Volume Growth 2002-2007
Table 22 Sales of Cigarettes by Tar Level: % Value Growth 2002-2007
Table 23 Sales of Cigarettes by Price Band: % Volume Breakdown 2002-2007
Table 24 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2002-2007
Table 25 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2002-2007
Table 26 Sales of Cigarettes by Filter Vs Non-filter 2002-2007
Table 27 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2002-2007
Table 28 Sales of Cigarettes by Length 2002-2007
Table 29 Sales of Cigarettes by Regular/Slim 2006-2007
Table 30 Sales of Cigarettes by Pack Size 2002-2007
Table 31 Sales of Cigarettes by Pack Type 2002-2007
Table 32 Cigarettes Company Shares 2003-2007
Table 33 Cigarettes Brand Shares 2004-2007
Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2007-2012
Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2007-2012
Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2007-2012
Table 39 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2007-2012
Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2007-2012
Table 41 Forecast Sales of Cigarettes by Filter Vs Non-filter 2007-2012
Table 42 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2007-2012
Table 43 Forecast Sales of Cigarettes by Length 2007-2012
Table 44 Forecast Sales of Cigarettes by Regular/Slim 2007-2012
Table 45 Forecast Sales of Cigarettes by Pack Size 2007-2012
Table 46 Forecast Sales of Cigarettes by Pack Type 2007-2012
CIGARS IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
New Product Developments
PROSPECTS
SECTOR DATA
Table 47 Sales of Cigars by Subsector: Volume 2002-2007
Table 48 Sales of Cigars by Subsector: Value 2002-2007
Table 49 Sales of Cigars by Subsector: % Volume Growth 2002-2007
Table 50 Sales of Cigars by Subsector: % Value Growth 2002-2007
Table 51 Company Shares of Cigars Exluding Cigarillos 2003-2007
Table 52 Brand Shares of Cigars Exluding Cigarillos 2004-2007
Table 53 Company Shares of Cigarillos 2003-2007
Table 54 Brand Shares of Cigarillos 2004-2007
Table 55 Forecast Sales of Cigars by Subsector: Volume 2007-2012
Table 56 Forecast Sales of Cigars by Subsector: Value 2007-2012
Table 57 Forecast Sales of Cigars by Subsector: % Volume Growth 2007-2012
Table 58 Forecast Sales of Cigars by Subsector: % Value Growth 2007-2012
SMOKING TOBACCO IN SINGAPORE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
New Product Developments
PROSPECTS
SECTOR DATA
Table 59 Sales of Smoking Tobacco by Subsector: Volume 2002-2007
Table 60 Sales of Smoking Tobacco by Subsector: Value 2002-2007
Table 61 Sales of Smoking Tobacco by Subsector: % Volume Growth 2002-2007
Table 62 Sales of Smoking Tobacco by Subsector: % Value Growth 2002-2007
Table 63 Company Shares of RYO Tobacco 2003-2007
Table 64 Brand Shares of RYO Tobacco 2004-2007
Table 65 Company Shares of Pipe Tobacco 2003-2007
Table 66 Brand Shares of Pipe Tobacco 2004-2007
Table 67 Forecast Sales of Smoking Tobacco by Subsector: Volume 2007-2012
Table 68 Forecast Sales of Smoking Tobacco by Subsector: Value 2007-2012
Table 69 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2007-2012
Table 70 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2007-2012