Tobacco in Spain
Euromonitor International's Tobacco in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 91 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Introduction of the Anti Tobacco Law
On 1 January 2006, the 28/2005 Ley de medidas sanitarias frente al tabaquismo y reguladora de la venta, el suministro, el consumo y la publicidad de los productos del tabaco, commonly known as the Anti Tobacco Law, was introduced, having been ratified on 26 December 2005. The introduction of this law dramatically changed the tobacco market in Spain in terms of prices, sales patterns and places of consumption. This national law had to be accepted by all of the Spanish autonomous regions; however these carried the responsibility for ensuring its fulfilment, a fact which caused much controversy between the central government and those autonomous regions with different political parties, such as the Basque Country and the regions of Valencia, Madrid, and Castilla and Leon.
Dramatic increase in tobacco taxes
As a measure towards discouraging consumer access to tobacco products, the central government commissioned the Ministry of Finance to increase tobacco taxation three times in little more than a year. Due to the strong and rapid reaction of the tobacco companies which significantly reduced their prices, the central government was forced to increase tobacco taxes once again in order to increase the cost of a packet. This process began at the end of 2005, when the first increase in the tobacco tax took place. In January 2006, the government introduced the second rise, which was modified in less than two weeks. After a very hectic year, in November 2006 the third and final rise was introduced. Through increasing taxes in this manner, the central government wanted to control the growing importance of low-cost brands and access to tobacco products by young consumers.
Price war: tobacco companies fight to maintain their volume shares
2006 was a very hectic year in terms of the prices and volume sales of tobacco. Following a dramatic rise in the amount of tax per packet, certain tobacco companies managed to counteract the effects of increased taxation by reducing the prices of their main brands. This caused a chain reaction among other tobacco companies, tobacconists, consumers and even the central government, which was forced to increase the amount of taxes a second time.
Low-cost tobacco brands and their positioning in Spain
In order to circumvent the increase in tobacco taxation, at the end of 2005 leading tobacco companies began to roll out very cheap brands of a low quality. In total, approximately 30 new tobacco brands from Germany and the Netherlands were introduced onto the Spanish market. The entrance of these brands revolutionised the tobacco scene, and in a short time they were able to gain a significant volume share.
Non-smoking versus smoking in public and private places
The Anti Tobacco Law introduced a ban on smoking in enclosed public places, workplaces, restaurants, cafeterias and pubs. While the implementation of this law in the first two categories was a relatively easy task, several problems have surfaced in relation to the other locations. Since the law conferred the right to decide whether or not to maintain the premises as smoking places, the majority of businessmen decided not to create non-smoking areas in order to avoid losing clients.
Table of contents
TOBACCO IN SPAIN : MARKET INSIGHT
EXECUTIVE SUMMARY
Introduction of the Anti Tobacco Law
Dramatic increase in tobacco taxes
Price war: tobacco companies fight to maintain their volume shares
Low-cost tobacco brands and their positioning in Spain
Non-smoking versus smoking in public and private places
OPERATING ENVIRONMENT
Smoking Population
Table 1 Smoking Prevalence in the Adult Population 2001-2006
Table 2 Number of Smokers by Gender 2001-2006
Death by Cause
Table 3 Death by Cause 2001-2005
Legislation
Legislation: EU directives
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
Tobacco points of sale fight to continue their activity
Litigation
Taxation and Duty Levies
Table 4 Taxation and Duty Levies 2002-2006
Table 5 Average Cigarette Pack Price Breakdown: Brand Examples
Production/Imports/Exports
Table 6 Trade Statistics – Cigarettes 2001-2006
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 7 Deaths by Diseases of the Respiratory System 2001-2006
Table 8 Deaths from Heart Disease 2001-2006
Table 9 Deaths from Lung Cancer 2001-2006
Table 10 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 11 Sales of Tobacco by Sector: Volume 2001-2006
Table 12 Sales of Tobacco by Sector: Value 2001-2006
Table 13 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 14 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 15 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 16 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 17 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 18 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 19 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SPAIN
ALTADIS SA - TOBACCO - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Altadis SA: Key Facts
Summary 3 Altadis SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 4 Altadis SA: Production Statistics by Factory 2005-2006
COMPETITIVE POSITIONING
Summary 5 Altadis SA: Competitive Position 2006
BRITISH AMERICAN TOBACCO PLC - TOBACCO - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 British American Tobacco Plc: Key Facts
Summary 7 British American Tobacco Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 8 British American Tobacco Plc: Competitive Position 2006
GALLAHER SPAIN SA - TOBACCO - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Gallaher Spain SA: Key Facts
Summary 10 Gallaher Group Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 11 Gallaher Spain SA: Competitive Position 2006
IMPERIAL TOBACCO GROUP PLC - TOBACCO - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Imperial Tobacco Group Plc: Key Facts
Summary 13 Imperial Tobacco Group Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 14 Imperial Tobacco Group Plc: Competitive Position 2006
JAPAN TOBACCO INTERNATIONAL - TOBACCO - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Japan Tobacco International: Key Facts
Summary 16 Japan Tobacco International: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 17 Japan Tobacco International: Competitive Position 2006
PHILIP MORRIS SPAIN SA - TOBACCO - SPAIN
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Philip Morris Spain SA: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 19 Philip Morris Spain SA: Competitive Position 2006
CIGARETTES IN SPAIN
HEADLINES
TRENDS
Illicit trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter Splits
Table 20 Slims/superslims Penetration
Cigarettes: Pack Splits
COMPETITIVE LANDSCAPE
Summary 20 Cigarettes: New Product Launches 2006
PROSPECTS
SECTOR DATA
Table 21 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 22 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 23 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 24 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 25 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 26 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 27 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 28 Sales of Cigarettes by Filter Vs Non-filter 2001-2006
Table 29 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2001-2006
Table 30 Sales of Cigarettes by Length 2001-2006
Table 31 Sales of Cigarettes by Pack Size 2001-2006
Table 32 Sales of Cigarettes by Pack Type 2001-2006
Table 33 Cigarettes Company Shares 2002-2006
Table 34 Cigarettes Brand Shares 2003-2006
Table 35 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 36 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 37 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 38 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 39 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 40 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 41 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 42 Forecast Sales of Cigarettes by Filter Vs Non-filter 2006-2011
Table 43 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2006-2011
Table 44 Forecast Sales of Cigarettes by Length 2006-2011
Table 45 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 46 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 47 Sales of Cigars by Subsector: Volume 2001-2006
Table 48 Sales of Cigars by Subsector: Value 2001-2006
Table 49 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 50 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 51 Company Shares of Cigars Exluding Cigarillos 2002-2006
Table 52 Brand Shares of Cigars Exluding Cigarillos 2003-2006
Table 53 Company Shares of Cigarillos 2002-2006
Table 54 Brand Shares of Cigarillos 2003-2006
Table 55 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 56 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 57 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 58 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO IN SPAIN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
Summary 21 Smoking Tobacco: New Product Launches 2006
PROSPECTS
SECTOR DATA
Table 59 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 60 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 61 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 62 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 63 Company Shares of RYO Tobacco 2002-2006
Table 64 Brand Shares of RYO Tobacco 2003-2006
Table 65 Company Shares of Pipe Tobacco 2002-2006
Table 66 Brand Shares of Pipe Tobacco 2003-2006
Table 67 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 68 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 69 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 70 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011