Tobacco in Switzerland
Euromonitor International's Tobacco in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 92 | Publication date: Jul 2009
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Executive summary
Declining tobacco consumption
Price increases, negative publicity through the anti-smoking lobby, health warnings and smoking bans all took their toll on Swiss tobacco consumption in 2008. As a result of price rises, cigarettes lost sales volumes but gained slightly in value. Cigarettes account for the bulk of tobacco consumption in Switzerland and the performance of the sector has a significant effect on the tobacco market as a whole.
The fall in tobacco consumption strongly affected cigars and cigarillos, which is suffering from declining consumer demand. However, cigarillos showed growth due to their low prices. Smoking tobacco lost its price advantage due to tax increases. The products became as expensive as cigarettes, which led to a fall in demand.
Federal legislation secondary to canton rulings
The smoking ban spread to several more Swiss cantons in 2008. The public pressure within Switzerland, from neighbouring EU countries as well as from international organisations such as WHO, is forcing the Swiss Government to introduce tougher nationwide bans.
Canton rulings continued to precede federal legislation in 2008. Consequently, cantons introduced or refrained from introducing tobacco bans in their respective regions. This resulted in a bewildering array of rulings within the country.
Tobacco players face a declining market
The leading cigarettes multinationals, as well as cigars and cigarillos producers, faced falling consumer demand for their products in 2008. The pressure from economy labels and cheap imports further eroded the volume shares of many premium brands. The key players faced a huge challenge in getting their message across to consumers, due to bans that restricted advertising and promotion. This situation led to intense competition among them, in an attempt to win volume shares from each other.
Mainstream retailers capture volume shares
Discounters and supermarkets/hypermarkets increased their importance, particularly in cigarettes distribution, during the review period. The expansion of discounters such as Aldi and Lidl, as well as the strength of Denner as a leading tobacco retailer, supported their growth. Many supermarkets/hypermarkets chains and discounters launched private label products, which attracted consumers.
The traditional distribution channels, namely newsagents/tobacconists-kiosks and tobacco specialists, are losing volume shares to the mainstream retailers. However, in cigars and cigarillos, these traditional retail formats continue to play an important role. Many tobacco specialists target upmarket consumers and specialise in exclusive imported products from Latin America.
Convenience stores located in railway stations and airports, forecourt retailers and internet retailing are growing in importance, due to changing consumer lifestyles.
Tobacco consumption set to decline further
As the pressure on the Swiss Government grows, the country will see further bans on the use of tobacco products, as well as higher taxation, price increases and more negative publicity. This will inevitably lead to further shrinking of tobacco consumption and is likely to have a negative impact on the sales volumes of cigarettes and smoking tobacco over the forecast period. By contrast, cigars are expected to post positive volume growth, due to the popularity of cigarillos. The small size and low prices of the products are already winning volume shares from the less popular cigars.
Table of contents
TOBACCO IN SWITZERLAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Declining tobacco consumption
Federal legislation secondary to canton rulings
Tobacco players face a declining market
Mainstream retailers capture volume shares
Tobacco consumption set to decline further
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2003-2008
Table 2 Number of Smokers by Gender 2003-2008
Death by Cause
Table 3 Death by Cause 2003-2008
The Role and Effect of Cannabis/Marijuana
LEGISLATION
Legislative overview/FCTC ratification
Country-specific legislation: Swiss Laws Concerning Tobacco Products
Minimum legal smoking age
Tar levels
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
The legislation of the individual cantons regarding tobacco smoking at the end of February 2009
Litigation
Taxation and Duty Levies
Table 4 Taxation and Duty Levies 2003-2008
Table 5 Average Cigarette Pack Price Breakdown
PRODUCTION/IMPORTS/EXPORTS
Table 6 Production and Exports of Cigarettes by Manufacturer in 2006
Table 7 Trade Statistics – Cigarettes
MARKET INDICATORS
Table 8 Illicit Trade Estimate 2003-2008
MARKET DATA
Table 9 Sales of Tobacco by Sector: Volume 2003-2008
Table 10 Sales of Tobacco by Sector: Value 2003-2008
Table 11 Sales of Tobacco by Sector: % Volume Growth 2003-2008
Table 12 Sales of Tobacco by Sector: % Value Growth 2003-2008
Table 13 Forecast Sales of Tobacco by Sector: Volume 2008-2013
Table 14 Forecast Sales of Tobacco by Sector: Value 2008-2013
Table 15 Forecast Sales of Tobacco by Sector: % Volume Growth 2008-2013
Table 16 Forecast Sales of Tobacco by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - SWITZERLAND
BRITISH AMERICAN TOBACCO SWITZERLAND SA - TOBACCO - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 British American Tobacco Switzerland SA: Key Facts
Summary 3 British American Tobacco Switzerland SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 British American Tobacco Switzerland SA: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 5 British American Tobacco Switzerland SA: Competitive Position 2008
DAVIDOFF & CIE, GENèVE - TOBACCO - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Davidoff & Cie, Genève: Key Facts
Summary 7 Davidoff & Cie, Genève : Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 8 Davidoff & Cie, Genève: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 9 Davidoff & Cie, Genève: Competitive Position 2008
JAPAN TOBACCO INTERNATIONAL - TOBACCO - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Japan Tobacco International: Key Facts
Summary 11 Japan Tobacco International: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Japan Tobacco International: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 13 Japan Tobacco International: Competitive Position 2008
PHILIP MORRIS INTERNATIONAL INC - TOBACCO - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Philip Morris International Inc: Key Facts
Summary 15 Philip Morris International Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 16 Philip Morris International Inc: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 17 Philip Morris International Inc: Competitive Position 2008
VILLIGER SöHNE AG - TOBACCO - SWITZERLAND
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Villiger Söhne AG: Key Facts
Summary 19 Villiger Söhne AG: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 20 Villiger Söhne AG: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 21 Villiger Söhne AG: Competitive Position 2008
CIGARETTES IN SWITZERLAND
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
Summary 22 Cigarettes - New Product Launches
PROSPECTS
SECTOR BACKGROUND
Cigarettes: Illicit trade
Cigarettes: Price Bands
Summary 23 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard filter
Cigarettes: Filter length
Cigarettes: Slims/superslims vs regular
Cigarettes: Pack size
Cigarettes: Pack type
SECTOR DATA
Table 17 Sales of Cigarettes by Tar Level: Volume 2003-2008
Table 18 Sales of Cigarettes by Tar Level: Value 2003-2008
Table 19 Sales of Cigarettes by Tar Level: % Volume Growth 2003-2008
Table 20 Sales of Cigarettes by Tar Level: % Value Growth 2003-2008
Table 21 Sales of Cigarettes by Price Band: % Volume Breakdown 2003-2008
Table 22 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2003-2008
Table 23 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2003-2008
Table 24 Sales of Cigarettes by Filter Vs Non-filter 2003-2008
Table 25 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2003-2008
Table 26 Sales of Cigarettes by Length 2003-2008
Table 27 Sales of Cigarettes by Regular/Slim 2006-2008
Table 28 Sales of Cigarettes by Pack Size 2003-2008
Table 29 Sales of Cigarettes by Pack Type 2003-2008
Table 30 Cigarettes: Production, Imports and Exports: Total Volume 2003-2008
Table 31 Cigarettes Company Shares 2004-2008
Table 32 Cigarettes Brand Shares 2005-2008
Table 33 Sales of Cigarettes by Distribution Format: % Analysis 2003-2008
Table 34 Forecast Sales of Cigarettes by Tar Level: Volume 2008-2013
Table 35 Forecast Sales of Cigarettes by Tar Level: Value 2008-2013
Table 36 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
Table 37 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
Table 38 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
Table 39 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2008-2013
Table 40 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
Table 41 Forecast Sales of Cigarettes by Filter Vs Non-filter 2008-2013
Table 42 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2008-2013
Table 43 Forecast Sales of Cigarettes by Length 2008-2013
Table 44 Forecast Sales of Cigarettes by Regular/Slim 2008-2013
Table 45 Forecast Sales of Cigarettes by Pack Size 2008-2013
Table 46 Forecast Sales of Cigarettes by Pack Type 2008-2013
CIGARS IN SWITZERLAND
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
Summary 24 Cigars - New Product Launches
PROSPECTS
SECTOR DATA
Table 47 Sales of Cigars by Subsector: Volume 2003-2008
Table 48 Sales of Cigars by Subsector: Value 2003-2008
Table 49 Sales of Cigars by Subsector: % Volume Growth 2003-2008
Table 50 Sales of Cigars by Subsector: % Value Growth 2003-2008
Table 51 Company Shares of Cigars Excluding Cigarillos 2004-2008
Table 52 Brand Shares of Cigars Excluding Cigarillos 2005-2008
Table 53 Company Shares of Cigarillos 2004-2008
Table 54 Brand Shares of Cigarillos 2005-2008
Table 55 Sales of Cigars by Distribution Format: % Analysis 2003-2008
Table 56 Forecast Sales of Cigars by Subsector: Volume 2008-2013
Table 57 Forecast Sales of Cigars by Subsector: Value 2008-2013
Table 58 Forecast Sales of Cigars by Subsector: % Volume Growth 2008-2013
Table 59 Forecast Sales of Cigars by Subsector: % Value Growth 2008-2013
SMOKING TOBACCO IN SWITZERLAND
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 60 Sales of Smoking Tobacco by Subsector: Volume 2003-2008
Table 61 Sales of Smoking Tobacco by Subsector: Value 2003-2008
Table 62 Sales of Smoking Tobacco by Subsector: % Volume Growth 2003-2008
Table 63 Sales of Smoking Tobacco by Subsector: % Value Growth 2003-2008
Table 64 Sales of Smoking Tobacco by Distribution Format: % Analysis 2003-2008
Table 65 Forecast Sales of Smoking Tobacco by Subsector: Volume 2008-2013
Table 66 Forecast Sales of Smoking Tobacco by Subsector: Value 2008-2013
Table 67 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2008-2013
Table 68 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2008-2013