Tobacco in Taiwan
Euromonitor International's Tobacco in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 70 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Cigarettes Dominate Tobacco
Taiwan's tobacco market continues to be concentrated almost exclusively on cigarettes. Despite a more mass-market approach to push demand for cigars, especially cigarillos, cigars continued to remain underdeveloped in 2006. In comparison, volume consumption within cigarettes is very mature.
Cigarette Value Growth Surpasses Volume Growth Due to Price Increases
In 2005, the Taiwanese government passed a law increasing the Health and Welfare Tax from NT$5 per pack to NT$10 per pack. The tax is added directly at the time of purchase, and took effect in February 2006. The implementation had little impact upon overall cigarette sales, either in terms of volume sales or brand share distribution.
The pressure of increased prices, combined with Taiwan's economic downturn, forced many multinationals to apply a second round of cigarette price increases in the second half of 2006. Despite cigarettes in Taiwan continuing to be relatively cheap when compared with many other developed countries around the world, regardless of price band, the price increases led to more demand for economy brands.
Price Increases Fuel Economy Trend
Overall, economy brands were the best performing in 2006. Pall Mall, West, Winston and Boss all benefited from the trend. The biggest winner in 2006, however, was Taiwan Tobacco & Liquor Corp. With a combination of stronger branding for its leading brands and a move by consumers to switch back to economy brands, the company saw its share rise. For the first year since Taiwan's WTO entry in 2002, Taiwan Tobacco & Liquor Corp achieved positive annual growth.
Name Change for Leading Brand
Taiwan Tobacco & Liquor Corp repositioned Long Life Gentle in 2006 to become known simply as Gentle. The change effectively reduced Long Life's brand share. The change in brand name was smooth, and the impact positive. By the end of 2006, Gentle had become the third biggest brand in cigarettes in volume terms.
Demand Expected to Remain Strong
Despite increasing health awareness and anticipated tougher laws on smoke-free zones, demand for cigarettes is likely to remain steady to the end of 2011. In the short term, government and company-initiated price increases will be unlikely. Gentle is expected to continue to experience strong growth. Brand competition between immediate rivals, such as Mild Seven and Gentle, and Davidoff and Dunhill, will become the key focus for most players. The forecast improvement in the Taiwanese economy will help stimulate demand for premium brands.
Table of contents
TOBACCO IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Cigarettes Dominate Tobacco
Cigarette Value Growth Surpasses Volume Growth Due to Price Increases
Price Increases Fuel Economy Trend
Name Change for Leading Brand
Demand Expected to Remain Strong
OPERATING ENVIRONMENT
Smoking Population
Table 1 Number of Smokers by Gender 2001-2006
Death by Cause
Legislation
Tar
Health Warnings
Duty Paid Packet Marks
Advertising and Sponsorship
Smoking in Public Places
Litigation
Taxation and Duty Levies
Table 2 Taxation and Duty Levies 2001-2006
Table 3 Average Cigarette Pack Price Breakdown
Production/Imports/Exports
Table 4 Trade Statistics – Cigarettes 2001-2006
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 5 Deaths by Diseases of the Respiratory System 2001-2006
Table 6 Deaths from Heart Disease 2001-2006
Table 7 Deaths from Lung Cancer 2001-2006
Table 8 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 9 Sales of Tobacco by Sector: Volume 2001-2006
Table 10 Sales of Tobacco by Sector: Value 2001-2006
Table 11 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 12 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 13 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 14 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 15 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 16 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 17 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
BRITISH AMERICAN TOBACCO SERVICES LTD TAIWAN - TOBACCO - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 British American Tobacco Services Ltd Taiwan: Key Facts
Summary 3 British American Tobacco Services Ltd Taiwan: Operational Indicators 2005
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 4 British American Tobacco Services Ltd Taiwan: Competitive Position 2006
IMPERIAL TOBACCO GROUP PLC - TOBACCO - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Imperial Tobacco Group Plc: Key Facts
Summary 6 Imperial Tobacco Group Plc: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 7 Imperial Tobacco Group Plc: Competitive Position 2006
JT TOBACCO INTERNATIONAL TAIWAN CORP - TOBACCO - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 8 JT Tobacco International Taiwan Corp: Key Facts
Summary 9 JT Tobacco International Taiwan Corp: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 10 JT International Taiwan Corp: Competitive Position 2006
TAIWAN TOBACCO & LIQUOR CORP - TOBACCO - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Taiwan Tobacco & Liquor Corp: Key Facts
Summary 12 Taiwan Tobacco & Liquor Corp: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 13 Taiwan Tobacco & Liquor Corp: Competitive Position 2006
CIGARETTES IN TAIWAN
HEADLINES
TRENDS
Illicit Trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter Splits
Table 18 Slims/superslims Penetration 2006
Cigarettes: Pack Splits
COMPETITIVE LANDSCAPE
Summary 14 Cigarettes: New Product Launches 2006
PROSPECTS
SECTOR DATA
Table 19 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 20 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 21 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 22 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 23 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 24 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 25 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 26 Sales of Cigarettes by Filter vs Non-filter 2001-2006
Table 27 Sales of Filter Cigarettes by Carbon vs Non-carbon 2001-2006
Table 28 Sales of Cigarettes by Length 2001-2006
Table 29 Sales of Cigarettes by Pack Size 2001-2006
Table 30 Sales of Cigarettes by Pack Type 2001-2006
Table 31 Cigarettes Company Shares 2002-2006
Table 32 Cigarettes Brand Shares 2003-2006
Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 40 Forecast Sales of Cigarettes by Filter vs Non-filter 2006-2011
Table 41 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon 2006-2011
Table 42 Forecast Sales of Cigarettes by Length 2006-2011
Table 43 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 44 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Cigars by Subsector: Volume 2001-2006
Table 46 Sales of Cigars by Subsector: Value 2001-2006
Table 47 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 48 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 49 Company Shares of Cigars Excluding Cigarillos 2002-2006
Table 50 Brand Shares of Cigars Excluding Cigarillos 2003-2006
Table 51 Company Shares of Cigarillos 2002-2006
Table 52 Brand Shares of Cigarillos 2003-2006
Table 53 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 54 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 55 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 56 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS