Tobacco in Thailand
Euromonitor International's Tobacco in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 74 | Publication date: Feb 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Total Cigarettes Volume and Current Value Sales Continue to Decline
Cigarettes volume and current value sales continued to decline in 2006, as rising health awareness, anti-smoking campaigns and the stricter enforcement of regulations on smoking in public encouraged more people to cut down or kick the habit altogether. Current value sales declined at a slightly slower pace than volume sales, as an excise tax increase caused average unit prices to rise. Thailand's total smoking population actually increased over the review period, with females taking up smoking at a faster rate than males. Adolescents represented the fastest growing group within the smoking population in terms of age.
Thai Government Adopts a Tougher Anti-smoking Stance
During the review period, the Thai government stepped up efforts to discourage people from smoking, particularly the youth population. Among its main initiatives were mandatory pack warnings detailing the negative impact that smoking has on health, a ban on the advertising of cigarettes brands at point-of-sale locations, an increase in excise tax on tobacco products and the banning of smoking in more public places. All of this undoubtedly contributed to the downward trend in cigarettes consumption towards the end of the review period
Demand for High Tar Cigarettes Falls in Line with Rising Health Awareness
Thai consumers became more aware of the negative health effects of smoking during the review period thanks to the efforts of both government and non-government organisations. While the high tar category continued to account for the largest share of total cigarettes volume sales in 2006, towards the end of the review period growing health concerns promoted many smokers to switch to lower tar brands. Some cigarette smokers who could afford to do so switched to cigars, as there is a general perception that cigars are made from higher quality tobacco and are less harmful than cigarettes.
Growing Interest of Younger Thais Supports the Positive Development of Cigars
While volume sales remained insignificant compared to those in cigarettes in 2006, cigars and cigarillos developed at a robust pace throughout the review period. The main consumers of cigars and cigarillos in Thailand are foreigners living in the country and tourists. Towards the end of the review period, however, Western lifestyle influences and rising disposable incomes prompted more Thai nationals to take up cigar smoking. This trend was particularly evident among the younger generation, and manufacturers sought to capitalise on it with the launch of a wide variety of imported brands and lower priced products. Thanks in part to their growing appeal for younger Thai consumers, cigars and cigarillos volume sales are set to continue rising at a healthy rate over the forecast period.
Higher Cigarettes Prices Attract More Smokers into RYO Tobacco
Smoking tobacco continued to show steady growth in volume and current value sales in 2006. The sector, which is represented mainly by RYO tobacco products, undoubtedly benefited from the excise tax hike towards the end of the review period, with higher unit prices driving some smokers to switch from machine-made cigarettes to hand-rolled alternatives. This trend was particularly evident among low income and rural smokers. RYO tobacco products are widely available in rural parts of Thailand. Cigarettes manufacturers are worried that further tax hikes will prompt more smokers to switch to RYO tobacco over the forecast period.
Table of contents
TOBACCO IN THAILAND : MARKET INSIGHT
EXECUTIVE SUMMARY
Total Cigarettes Volume and Current Value Sales Continue to Decline
Thai Government Adopts a Tougher Anti-smoking Stance
Demand for High Tar Cigarettes Falls in Line with Rising Health Awareness
Growing Interest of Younger Thais Supports the Positive Development of Cigars
Higher Cigarettes Prices Attract More Smokers into RYO Tobacco
OPERATING ENVIRONMENT
Smoking Population
Table 1 Smoking Prevalence in Population 2001-2006
Table 2 Number of Smokers by Gender 2001-2006
Death by Cause
Legislation
Tar
Health Warnings
Duty Paid Packet Marks
Advertising and Sponsorship
Smoking in Public Places
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies on Cigarettes 2001-2006
Table 4 Average Cigarette Pack Price Breakdown: Brand Examples
Production/Imports/Exports
Table 5 Trade Statistics – Cigarettes 2001-2006
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 6 Deaths from Heart Disease 2001-2006
Table 7 Deaths from Lung Cancer 2001-2006
Table 8 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 9 Sales of Tobacco by Sector: Volume 2001-2006
Table 10 Sales of Tobacco by Sector: Value 2001-2006
Table 11 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 12 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 13 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 14 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 15 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 16 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 17 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - THAILAND
BRITISH AMERICAN TOBACCO PLC - TOBACCO - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 2 British American Tobacco Plc: Key Facts
Summary 3 British American Tobacco: Operational Indicators 2004-2006
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 4 British American Tobacco: Competitive Position 2006
PHILIP MORRIS COS INC - TOBACCO - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Philip Morris Cos Inc: Key Facts
Summary 6 Philip Morris Cos Inc: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 7 Philip Morris Cos Inc: Competitive Position 2006
SIAM HAVANA CIGAR CO - TOBACCO - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Siam Havana Cigar Co: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 9 Siam Havana: Competitive Position 2006
THAILAND TOBACCO MONOPOLY - TOBACCO - THAILAND
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Thailand Tobacco Monopoly: Key Facts
Summary 11 Thailand Tobacco Monopoly: Operational Indicators 2003-2005
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
Summary 12 Thailand Tobacco Monopoly: Competitive Position 2006
CIGARETTES IN THAILAND
HEADLINES
TRENDS
Illicit Trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter Splits
Table 18 Slims/superslims Penetration 2006
Cigarettes: Pack Splits
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 19 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 20 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 21 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 22 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 23 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 24 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 25 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 26 Sales of Cigarettes by Filter vs Non-filter 2001-2006
Table 27 Sales of Filter Cigarettes by Carbon vs Non-carbon 2001-2006
Table 28 Sales of Cigarettes by Length 2001-2006
Table 29 Sales of Cigarettes by Pack Size 2001-2006
Table 30 Sales of Cigarettes by Pack Type 2001-2006
Table 31 Cigarettes Company Shares 2002-2006
Table 32 Cigarettes Brand Shares 2003-2006
Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 40 Forecast Sales of Cigarettes by Filter vs Non-filter 2006-2011
Table 41 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon 2006-2011
Table 42 Forecast Sales of Cigarettes by Length 2006-2011
Table 43 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 44 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 45 Sales of Cigars by Subsector: Volume 2001-2006
Table 46 Sales of Cigars by Subsector: Value 2001-2006
Table 47 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 48 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 49 Company Shares of Cigars Excluding Cigarillos 2002-2006
Table 50 Brand Shares of Cigars Excluding Cigarillos 2003-2006
Table 51 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 52 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 53 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 54 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO IN THAILAND
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 56 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 57 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 58 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 59 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 60 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 61 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 62 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011