Tobacco in Tunisia
Euromonitor International's Tobacco in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 67 | Publication date: Jul 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
Tunisians want a diversification of brands at affordable prices
Tunisians prefer to purchase domestic brands due to their affordable prices, yet a shift in cigarette tar levels only proves that Tunisians are looking for brands that may be less harmful. This demand for low tar levels also pushed illicit trade to increase in 2007. Another reason that illicit trade sales volume increased was the demand for diversified brands with different sizes such as slim cigarettes, which female smokers perceive as having a much more appealing look, as well as demand for other brands that are not found in the legitimate market.
With price increases in 2007, the rich retailer only got richer
After a three-year period, tobacco products finally saw a unit price hike of an estimated 7% in most sectors. Retailers expected the government to increase prices (as the government is the entity that controls the price of tobacco products), yet the timing and amount of the price increases were kept secret from the public and retailers. This was so that retailers would not attempt to reap large profits overnight by buying and hoarding large quantities of tobacco products in anticipation of the unit price increase. In spite of the effort to keep retailers guessing, however, many of those who had strong purchasing power did purchase large amounts of tobacco products (mainly cigarettes) in the months before the price increase became effective.
Cigars could have better potential
There may be potential for cigar sales in Tunisia in the future that what was not seen in the review period. The market is limited due to two different factors: limited distribution and limited production. Régie Nationale des Tabacs et des Allumettes (RNTA), which has the monopoly for all tobacco products including cigars, is not working to develop the cigar market, because demand is minimal and usually restricted to a few affluent local consumers and tourists. Yet, as consumer living standards are increasing, the demand for luxury goods that give the impression of wealth and manly sex appeal will also increase in the higher-income consumer groups.
Illicit trade handicaps the water pipe tobacco market
Shisha tobacco, also known as water pipe tobacco, does not receive as extensive governmental control as cigarettes. Nearly 30% of shisha tobacco sold in public locations and coffee shops is assumed to be from illicit trade. According to industry sources, high retail prices have pushed traders to find loopholes in the exporting system. Shisha tobacco is being exported to Libya and re-imported again as contraband to be sold in souks and under the table to private coffee shops. Shisha tobacco does not actually leave the country; all exporting procedures are done on paper, and this is mainly due to the lack of import taxes in Libya. This is better for the retailers because their profit on these products is higher when they buy the products from illicit trade rather than legitimately. The other flavoured shisha tobacco entering the country is from Egypt and the United Arab Emirates.
Table of contents
TOBACCO IN TUNISIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Tunisians want a diversification of brands at affordable prices
With price increases in 2007, the rich retailer only got richer
Cigars could have better potential
Illicit trade handicaps the water pipe tobacco market
OPERATING ENVIRONMENT
Smoking Prevalence
Death by Cause
Legislation
Litigation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies
Table 2 Average Cigarette Pack Price Breakdown : Brand Examples
Production/Imports/Exports
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 3 Illicit Trade Estimate 2002-2007
MARKET DATA
Table 4 Sales of Tobacco by Sector: Volume 2002-2007
Table 5 Sales of Tobacco by Sector: Value 2002-2007
Table 6 Sales of Tobacco by Sector: % Volume Growth 2002-2007
Table 7 Sales of Tobacco by Sector: % Value Growth 2002-2007
Table 8 Sales of Cigarettes by Distribution Format: % Analysis 2002-2007
Table 9 Forecast Sales of Tobacco by Sector: Volume 2007-2012
Table 10 Forecast Sales of Tobacco by Sector: Value 2007-2012
Table 11 Forecast Sales of Tobacco by Sector: % Volume Growth 2007-2012
Table 12 Forecast Sales of Tobacco by Sector: % Value Growth 2007-2012
DEFINITIONS
Summary 1 Research Sources
CIGARETTES
Headlines
Trends
Illicit Trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter Splits
Cigarettes: Pack Splits
Distribution
Competitive Landscape
New Product Developments
Prospects
Sector Data
Table 13 Sales of Cigarettes by Tar Level: Volume 2002-2007
Table 14 Sales of Cigarettes by Tar Level: Value 2002-2007
Table 15 Sales of Cigarettes by Tar Level: % Volume Growth 2002-2007
Table 16 Sales of Cigarettes by Tar Level: % Value Growth 2002-2007
Table 17 Sales of Cigarettes by Price Band: %Volume Breakdown 2002-2007
Table 18 Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2002-2007
Table 19 Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2002-2007
Table 20 Sales of Cigarettes by Filter Vs Non-filter 2002-2007
Table 21 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2002-2007
Table 22 Sales of Cigarettes by Length 2002-2007
Table 23 Sales of Cigarettes by Regular/Slim 2006-2007
Table 24 Sales of Cigarettes by Pack Size 2002-2007
Table 25 Sales of Cigarettes by Pack Type 2002-2007
Table 26 Cigarettes Company Shares 2003-2007
Table 27 Cigarettes Brand Shares 2004-2007
Table 28 Forecast Sales of Cigarettes by Tar Level: Volume 2007-2012
Table 29 Forecast Sales of Cigarettes by Tar Level: Value 2007-2012
Table 30 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2007-2012
Table 31 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2007-2012
Table 32 Forecast Sales of Cigarettes by Price Band: %Volume Breakdown 2007-2012
Table 33 Forecast Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2007-2012
Table 34 Forecast Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2007-2012
Table 35 Forecast Sales of Cigarettes by Filter Vs Non-filter 2007-2012
Table 36 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2007-2012
Table 37 Forecast Sales of Cigarettes by Length 2007-2012
Table 38 Forecast Sales of Cigarettes by Regular/Slim 2007-2012
Table 39 Forecast Sales of Cigarettes by Pack Size 2007-2012
Table 40 Forecast Sales of Cigarettes by Pack Type 2007-2012
CIGARS AND CIGARILLOS
Headlines
Trends
Competitive Landscape
New Product Developments
Prospects
Sector Data
Table 41 Sales of Cigars by Subsector: Volume 2002-2007
Table 42 Sales of Cigars by Subsector: Value 2002-2007
Table 43 Sales of Cigars by Subsector: % Volume Growth 2002-2007
Table 44 Sales of Cigars by Subsector: % Value Growth 2002-2007
Table 45 Company Shares of Cigars Exluding Cigarillos 2003-2007
Table 46 Brand Shares of Cigars Exluding Cigarillos 2004-2007
Table 47 Company Shares of Cigarillos 2003-2007
Table 48 Brand Shares of Cigarillos 2004-2007
Table 49 Forecast Sales of Cigars by Subsector: Volume 2007-2012
Table 50 Forecast Sales of Cigars by Subsector: Value 2007-2012
Table 51 Forecast Sales of Cigars by Subsector: % Volume Growth 2007-2012
Table 52 Forecast Sales of Cigars by Subsector: % Value Growth 2007-2012
SMOKING TOBACCO
Headlines
Trends
Competitive Landscape
New Product Developments
Prospects
Sector Data
Table 53 Sales of Smoking Tobacco by Subsector: Volume 2002-2007
Table 54 Sales of Smoking Tobacco by Subsector: Value 2002-2007
Table 55 Sales of Smoking Tobacco by Subsector: % Volume Growth 2002-2007
Table 56 Sales of Smoking Tobacco by Subsector: % Value Growth 2002-2007
Table 57 Company Shares of Pipe Tobacco 2003-2007
Table 58 Brand Shares of Pipe Tobacco 2004-2007
Table 59 Forecast Sales of Smoking Tobacco by Subsector: Volume 2007-2012
Table 60 Forecast Sales of Smoking Tobacco by Subsector: Value 2007-2012
Table 61 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2007-2012
Table 62 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2007-2012
LA RÉGIE NATIONALE DES TABACS ET DES ALLUMETTES (RNTA)
Strategic Direction
Key Facts
Summary 2 La Régie Nationale des Tabacs et des Allumettes: Key Facts
Summary 3 La Régie Nationale des Tabacs et des Allumettes: Operational Indicators
Company Background
Production by Factory
Table 63 Production Statistics for La Régie Nationale des Tabacs et des Allumettes (The Monopoly for Tobacco Products in Tunisia) 2002-2004
Competitive Positioning
Summary 4 La Régie Nationale des Tabacs et des Allumettes: Competitive Position 2007