Tobacco
Tobacco

Tobacco in Tunisia

Tunisia

Euromonitor International's Tobacco in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.

Tables: 46  |  Publication date: Jun 2007
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Executive summary

Tunisian tobacco is one of the few remaining tobacco monopolies in the world

The first cultivated tobacco plant arrived in the north of Tunisia from Europe in 1830. Since then, the tobacco market has remained a monopoly operated by the government under Régie Nationale des Tabacs et des Allumettes (RNTA). The Tunisian tobacco market consists of the production and distribution of cigarettes, pipe tobacco (shisha tobacco) and cigars, as well as wooden matches, lighters and playing cards.

Cigarettes continues to grow despite anti-smoking campaigns

Since 2000, Tunisia has seen a large movement in campaigns from the Ministry for Public Health and the Association Tunisien de Lutte Contre le Cancer (ATCC) about the health risks and damage caused by tobacco consumption. Despite this, the cigarette market maintained growth during the review period. The strongest performance was for low tar cigarettes, resulting from public awareness of the damages caused by cigarettes and high tars, and a general increase in demand for high-quality products in Tunisia. The fact that all low tar cigarettes in Tunisia are foreign brands led to rapid volume growth during the review period, and this is expected to continue during the forecast period.

Other tobacco products

RNTA produces cigarettes, cigars, cigarillos, pipe tobacco (so-called shisha tobacco), and powder tobacco. Of these, cigarettes accounts for the highest production and consumption. Shisha tobacco was originally produced in small volumes in Tunisia through subcontracting. In 2003, the door was finally opened for private investors to solely produce for RNTA’s shisha tobacco activities, in order to cover the average annual local consumption need. Powder tobacco also saw volume and value growth during the review period.

Quality packaging and tar levels have a major influence on volume and value sales

The Tunisian tobacco market regulates the amount of tar used in cigarettes. Only five local brands are present in high tar cigarettes. No low tar or ultra low tar level cigarettes are produced in Tunisia. Any brand available with these tar levels is imported. Merit Ultra Light is the only ultra low tar cigarette brand available in the country. As public awareness of the health risks associated with tar and nicotine grows, the need for low tar local brand cigarettes in the country rises. Many locals would be willing to change to lower tar levels if the brands were as affordable as higher tar local brands.

Cigarettes is dominated by local brands with reasonable pricing

Tunisian cigarettes is dominated by local brands with reasonable pricing. Local cigarette pricing and brands are available to cover the needs of different consumer class levels. The lowest-priced cigarettes brand is El Jaiech, which is translated as “military” (since it is only distributed and sold on military bases). Bousetta and Kawakeb brands sell at retail prices of TND 0.4 and TND0.65, respectively. Both brands comprise lower-quality cigarettes, with high tar content and packed in paper packs. They are recognised by locals as brands smoked by lower-salaried labourers. 20 Mars International and 20 Mars International Legeres are mid-priced brands, which are more popular with locals and some of the tourists travelling in Tunisia.

Tobacco pricing increases regulated by state

In order to regulate prices, Tunisian legislation introduced the Law No. 91-64 of 20 July 1991, stipulating that property and service pricing is freely determined by competition factors. The law excludes products considered to be basic necessities, where pricing is first approved by the state, as well as services provided by state monopolies, or activities characterised as lacking competition. Tobacco falls in the category where prices must be approved by the state before any increases.

Table of contents

TOBACCO IN TUNISIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Tunisian tobacco is one of the few remaining tobacco monopolies in the world

Cigarettes continues to grow despite anti-smoking campaigns

Other tobacco products

Quality packaging and tar levels have a major influence on volume and value sales

Cigarettes is dominated by local brands with reasonable pricing

Tobacco pricing increases regulated by state

KEY TRENDS AND IMPACT ASSESSMENT

Smoking Population

Death by Cause

Legislation

Legislation: Tar

Health warnings

Duty paid packet marks

Advertising & Sponsorship

Smoking in public places

Litigation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies

Contraband (Cigarettes)

Production/Imports/Exports

Table 2 Trade Statistics – Cigarettes

The Role and Effect of Cannabis/Marijuana

Cigarettes: Price Bands

Cigarettes: Filter Splits

Cigarettes: Pack Splits

Powder tobacco sees growth

MARKET INDICATORS

Table 3 Number of Smokers by Gender 2000-2005

Table 4 Contraband Cigarettes Penetration Estimate 2000-2005

MARKET DATA

Table 5 Retail Sales of Tobacco by Sector: Value 2000-2005

Table 6 Retail Sales of Tobacco by Sector: Volume 2000-2005

Table 7 Retail Sales of Tobacco by Sector: % Value Growth 2000-2005

Table 8 Retail Sales of Tobacco by Sector: % Volume Growth 2000-2005

Table 9 Retail Sales of Cigarettes by Distribution Format: % Analysis 2000/2005

Table 10 Forecast Retail Sales of Tobacco by Sector: Volume 2005-2010

Table 11 Forecast Retail Sales of Tobacco by Sector: Value 2005-2010

Table 12 Forecast Retail Sales of Tobacco by Sector: % Volume Growth 2005-2010

Table 13 Forecast Retail Sales of Tobacco by Sector: % Value Growth 2005-2010

CIGARETTES

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 14 Retail Sales of Cigarettes by Tar Level: Volume 2000-2005

Table 15 Retail Sales of Cigarettes by Tar Level: Value 2000-2005

Table 16 Retail Sales of Cigarettes by Tar Level: % Volume Growth 2000-2005

Table 17 Retail Sales of Cigarettes by Tar Level: % Value Growth 2000-2005

Table 18 Cigarettes Company Shares 2001-2005

Table 19 Cigarettes Brand Shares 2002-2005

Table 20 Forecast Retail Sales of Cigarettes by Tar Level: Volume 2005-2010

Table 21 Forecast Retail Sales of Cigarettes by Tar Level: Value 2005-2010

Table 22 Forecast Retail Sales of Cigarettes by Tar Level: % Volume Growth 2005-2010

Table 23 Forecast Retail Sales of Cigarettes by Tar Level: % Value Growth 2005-2010

Table 24 Retail Sales of Cigarettes by Price Band: %Volume Breakdown 2000-2005

Table 25 Forecast Retail Sales of Cigarettes by Price Band: %Volume Breakdown 2005-2010

Table 26 Retail Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2000-2005

Table 27 Forecast Retail Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2005-2010

Table 28 Retail Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2000-2005

Table 29 Forecast Retail Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2005-2010

Table 30 Retail Sales of Cigarettes by Filter Vs Non-filter 2000-2005

Table 31 Retail Sales of Filter Cigarettes by Carbon Vs Non-carbon 2000-2005

Table 32 Retail Sales of Cigarettes by Length 2000-2005

Table 33 Retail Sales of Cigarettes by Pack Size 2000-2005

Table 34 Retail Sales of Cigarettes by Pack Ttype 2000-2005

CIGARS

Headlines

Trends

Competitive Landscape

Prospects

SMOKING TOBACCO

Headlines

Trends

Competitive Landscape

Prospects

SECTOR DATA

Table 35 Retail Sales of Smoking Tobacco by Subsector: Value 2000-2005

Table 36 Retail Sales of Smoking Tobacco by Subsector: Volume 2000-2005

Table 37 Retail Sales of Smoking Tobacco by Subsector: % Value Growth 2000-2005

Table 38 Retail Sales of Smoking Tobacco by Subsector: % Volume Growth 2000-2005

Table 39 Retail Company Shares of Pipe Tobacco 2001-2005

Table 40 Retail Brand Shares of Pipe Tobacco 2002-2005

Table 41 Forecast Retail Sales of Smoking Tobacco by Subsector: Value 2005-2010

Table 42 Forecast Retail Sales of Smoking Tobacco by Subsector: Volume 2005-2010

Table 43 Forecast Retail Sales of Smoking Tobacco by Subsector: % Value Growth 2005-2010

Table 44 Forecast Retail Sales of Smoking Tobacco by Subsector: % Volume Growth 2005-2010

LA RÉGIE NATIONALE DES TABACS ET DES ALLUMETTES (RNTA)

Strategic Direction

Key Facts

Summary 1 La Régie Nationale des Tabacs et des Allumettes: Key Facts

Summary 2 La Régie Nationale des Tabacs et des Allumettes: Operational Indicators

Company Background

Production by Factory

Competitive Positioning

DEFINITIONS

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