Tobacco in Turkey
Euromonitor International's Tobacco in Turkey market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 87 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Cigarettes; Cigarettes including RYO; Cigars; Smoking tobacco
Executive summary
The Market Sees Good Current Value Growth in 2006
Tobacco saw good value growth in 2006. The major factor that influenced the growth was increased unit prices, due partly to the 500% OTV (Private Consumption Tax) increase which pushed unit prices up. Also, new product developments, specifically in cigarettes, were another reason for the growth.
Imports of All Tobacco and Tobacco Products Banned
Under law number 4733 (9/1/2002) the imports of all tobacco products were banned from 2002. Only those companies that manufacture a minimum of 1.4 billion sticks of cigarettes and cigars in Turkey can import products from abroad. This means that since 2002 only the local producers are present in the cigars and smoking tobacco sectors.
Cigarettes Has the Highest Growth
In 2006, cigarettes had the highest value and volume growth, largely due to the dynamic nature of this sector and a considerable number of new product developments.
Philip Morris Is the Leader, Followed by Tekel
Philip Morris is the leader of the market, followed by Tekel, in 2006. The strength of these companies stems from their leadership in cigarettes. Tekel lost its leadership to Philip Morris in 2005, after Tekel started experiencing problems especially after uncertainties regarding its privatisation. These two companies are the most established and have the best distribution networks.
A High Constant Value Growth Expected in the Forecast Period
Over the forecast period, a considerable constant value growth rate is expected in the market. This will be due to high tax increases on tobacco products, which will push up unit prices. The volume growth, on the other hand, is not expected to be high.
If the law on the importation of tobacco products is relaxed, and the imports of foreign products are made possible, a range of high quality products are expected to enter to the country, which will fuel the competition considerably. This will be much welcomed by high-income smokers, who are currently limited to purchasing specifically premium cigars and RYO tobacco from abroad or from Duty Free Shops.
Table of contents
TOBACCO IN TURKEY : MARKET INSIGHT
EXECUTIVE SUMMARY
The Market Sees Good Current Value Growth in 2006
Imports of All Tobacco and Tobacco Products Banned
Cigarettes Has the Highest Growth
Philip Morris Is the Leader, Followed by Tekel
A High Constant Value Growth Expected in the Forecast Period
OPERATING ENVIRONMENT
Smoking Population
Table 1 Smoking Prevalence in Population 2001-2006
Table 2 Number of Smokers by Gender 2001-2006
Death by Cause
Legislation
Tar
Health Warnings
Duty Paid Packet Marks
Advertising & Sponsorship
Smoking in Public Places
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies 2001-2006
Production/Imports/Exports
Table 4 Trade Statistics – Cigarettes 2001-2006
The Role and Effect of Cannabis/Marijuana
MARKET INDICATORS
Table 5 Deaths from Heart Disease 2001-2006
Table 6 Deaths from Lung Cancer 2001-2006
Table 7 Illicit Trade Estimate 2001-2006
MARKET DATA
Table 8 Sales of Tobacco by Sector: Volume 2001-2006
Table 9 Sales of Tobacco by Sector: Value 2001-2006
Table 10 Sales of Tobacco by Sector: % Volume Growth 2001-2006
Table 11 Sales of Tobacco by Sector: % Value Growth 2001-2006
Table 12 Sales of Cigarettes by Distribution Format: % Analysis 2001/2006
Table 13 Forecast Sales of Tobacco by Sector: Volume 2006-2011
Table 14 Forecast Sales of Tobacco by Sector: Value 2006-2011
Table 15 Forecast Sales of Tobacco by Sector: % Volume Growth 2006-2011
Table 16 Forecast Sales of Tobacco by Sector: % Value Growth 2006-2011
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TURKEY
BRITISH AMERICAN TOBACCO PLC - TOBACCO - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 2 British American Tobacco Plc : Key Facts
Summary 3 British American Tobacco Plc: Operational Indicators 2002-2006
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 4 British American Tobacco Plc: Production Statistics by Factory 2005-2006
COMPETITIVE POSITIONING
Summary 5 British American Tobacco Plc: Competitive Position 2006
EUROPEAN TOBACCO AS - TOBACCO - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 6 European Tobacco AS: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
IMPERIAL TOBACCO GROUP PLC - TOBACCO - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Imperial Tobacco Group Plc: Key Facts
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 8 Imperial Tobacco Turkey AS: Production Statistics by Factory 2005-2006
COMPETITIVE POSITIONING
Summary 9 Imperial Tobacco Group Plc: Competitive Position 2006
JAPAN TOBACCO INTERNATIONAL - TOBACCO - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Japan Tobacco International: Key Facts
Summary 11 Japan Tobacco International: Operational Indicators 2006
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 12 Japan Tobacco International: Production Statistics by Factory 2005-2006
COMPETITIVE POSITIONING
Summary 13 Japan Tobacco International: Competitive Position 2006
PHILIP MORRIS SABANCI PAZARLAMA VE SATIS AS - TOBACCO - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Philip Morris Sabanci Pazarlama ve Satis AS: Key Facts
Summary 15 Philip Morris Sabanci Pazarlama ve Satis AS: Operational Indicators 2006
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 16 Philip Morris Sabanci Pazarlama ve Satis AS: Production Statistics by Factory 2005-2006
COMPETITIVE POSITIONING
Summary 17 Philip Morris Sabanci Pazarlama ve Satis AS: Competitive Position 2006
TEKEL - TOBACCO - TURKEY
STRATEGIC DIRECTION
KEY FACTS
Summary 18 Tekel: Key Facts
Summary 19 Tekel: Operational Indicators 2002-2006
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 20 Tekel: Production Statistics by Factory 2002-2004
COMPETITIVE POSITIONING
Summary 21 Tekel: Competitive Position 2006
CIGARETTES IN TURKEY
HEADLINES
TRENDS
Illicit Trade (Cigarettes)
Cigarettes: Price Bands
Cigarettes: Filter Splits
Table 17 Slims/superslims Penetration 2006
Cigarettes: Pack Splits
COMPETITIVE LANDSCAPE
Summary 22 Cigarettes: New Product Launches 2006/2007
PROSPECTS
SECTOR DATA
Table 18 Sales of Cigarettes by Tar Level: Volume 2001-2006
Table 19 Sales of Cigarettes by Tar Level: Value 2001-2006
Table 20 Sales of Cigarettes by Tar Level: % Volume Growth 2001-2006
Table 21 Sales of Cigarettes by Tar Level: % Value Growth 2001-2006
Table 22 Sales of Cigarettes by Price Band: % Volume Breakdown 2001-2006
Table 23 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2001-2006
Table 24 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2001-2006
Table 25 Sales of Cigarettes by Filter vs Non-filter 2001-2006
Table 26 Sales of Filter Cigarettes by Carbon vs Non-carbon 2001-2006
Table 27 Sales of Cigarettes by Length 2001-2006
Table 28 Sales of Cigarettes by Pack Size 2001-2006
Table 29 Sales of Cigarettes by Pack Type 2001-2006
Table 30 Cigarettes Company Shares 2002-2006
Table 31 Cigarettes Brand Shares 2003-2006
Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2006-2011
Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 37 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 39 Forecast Sales of Cigarettes by Filter vs Non-filter 2006-2011
Table 40 Forecast Sales of Filter Cigarettes by Carbon vs Non-carbon 2006-2011
Table 41 Forecast Sales of Cigarettes by Length 2006-2011
Table 42 Forecast Sales of Cigarettes by Pack Size 2006-2011
Table 43 Forecast Sales of Cigarettes by Pack Type 2006-2011
CIGARS IN TURKEY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Sales of Cigars by Subsector: Volume 2001-2006
Table 45 Sales of Cigars by Subsector: Value 2001-2006
Table 46 Sales of Cigars by Subsector: % Volume Growth 2001-2006
Table 47 Sales of Cigars by Subsector: % Value Growth 2001-2006
Table 48 Company Shares of Cigars Excluding Cigarillos 2002-2006
Table 49 Brand Shares of Cigars Excluding Cigarillos 2003-2006
Table 50 Company Shares of Cigarillos 2002-2006
Table 51 Brand Shares of Cigarillos 2003-2006
Table 52 Forecast Sales of Cigars by Subsector: Volume 2006-2011
Table 53 Forecast Sales of Cigars by Subsector: Value 2006-2011
Table 54 Forecast Sales of Cigars by Subsector: % Volume Growth 2006-2011
Table 55 Forecast Sales of Cigars by Subsector: % Value Growth 2006-2011
SMOKING TOBACCO IN TURKEY
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 56 Sales of Smoking Tobacco by Subsector: Volume 2001-2006
Table 57 Sales of Smoking Tobacco by Subsector: Value 2001-2006
Table 58 Sales of Smoking Tobacco by Subsector: % Volume Growth 2001-2006
Table 59 Sales of Smoking Tobacco by Subsector: % Value Growth 2001-2006
Table 60 Company Shares of Pipe Tobacco 2002-2006
Table 61 Brand Shares of Pipe Tobacco 2003-2006
Table 62 Forecast Sales of Smoking Tobacco by Subsector: Volume 2006-2011
Table 63 Forecast Sales of Smoking Tobacco by Subsector: Value 2006-2011
Table 64 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2006-2011
Table 65 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2006-2011