Tobacco in the Netherlands
Euromonitor International's Tobacco in the Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Get immediate access to strategic market analysis when you buy reports online
Tables: 70 | Publication date: Dec 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Social attittudes with regard to smoking are growing more negative
Volume sales of cigarettes dropped in 2005, with sales expected to continue to decline throughout the forecast period. This fall indicates that efforts to dissuade smokers from buying tobacco are proving successful. Despite large price hikes, caused by increased excise duties imposed by the Dutch government, value sales are expected to also fall during the forecast period, but not quite as fast as the volume sales.
Although there are growing negative attitudes towards cigarettes, roll your own (RYO) tobacco, cigars and pipe tobacco are not regarded in such a negative light and therefore their volume sales have not experienced the dramatic decline seen in cigarettes.
Number of female smokers roughly even with male smokers
Although consumption of tobacco is falling in the Netherlands, the rate of smoking among Dutch women remains high. The rate of female smokers between 1998 and 2005 bringing the number of female smokers very close to the number of male smokers. Female smokers have been on the rise because of the image of sophistication and weight loss associated with cigarettes. And, as the number of female smokers has increased, so as the proportion of female lung cancer sufferers, whereas the rate among men has been dropping.
Dutch tobacco consumption continues to be dominated by four major players
The tobacco industry is a highly concentrated industry dominated by four firms – Philip Morris, British American Tobacco, Imperial Tobacco and Japan Tobacco International.
Marlboro from Philip Morris held the biggest brand share in cigarettes in the Netherlands in 2005, followed by Barclay from British American Tobacco. However, high price increases are likely to stimulate the development of private label products, such as cheaper brands from discounters, over the forecast period and beyond. In addition, as cigarette prices grow, the use of RYO tobacco becomes attractive as a cheaper alternative. Swedish Match is the dominant cigar manufacturer, with competition from Agio Cigars.
Smokeless tobacco is anticipated to be successful if allowed into the Dutch market
The Swedish Snus has been linked to the low smoking rates in that country because this smokeless tobacco product has a similar effect to tobacco that is smoked but without the greater health risks and social stigma. Cigarette companies are interested in Snus as an alternative to tobacco that is smoked in order to further expand their market for manufactured tobacco products in Western countries where the demand for tobacco is diminishing. Most companies agree that Snus may help boost interest in tobacco products, however, the Netherlands, as with other EU countries, has not approved its sale and manufacture.
Contraband cigarettes a growing problem
While sales of legal tobacco products are slipping downwards, the estimated sales of contraband cigarettes are climbing. The annual tax and price hikes on cigarettes have opened a new avenue in the smuggling of tobacco products. As prices rise, so does the expected profit from the sale of tobacco products that have not had any taxes paid on them. Because of this rise, more attention is being paid by the Dutch customs and tobacco companies to the problem of smuggling, and they expect the numbers to drop over the next few years.
Economy brands on the rise
The market is grouped into three price segments: premium, mid-priced and discount brands. Premium brands are of a higher quality, carry a distinguished brand and are more expensive. The mid-priced products compete with the premium products, with a small reduction in price while still retaining most of the quality. Although premium and mid-priced brands had a large share of total shares in 1997, by 2005 the rise in discount brand sales had pushed their share down.
Table of contents
TOBACCO IN THE NETHERLANDS : MARKET INSIGHT
EXECUTIVE SUMMARY
KEY TRENDS AND IMPACT ASSESSMENT
Smoking Population
Death by Cause
Legislation
Legislation: EU Directives
Litigation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies
Contraband (Cigarettes)
Production/Imports/Exports
Table 2 Trade Statistics – Cigarettes
The Role and Effect of Cannabis/Marijuana
Cigarettes: Price Bands
Cigarettes: Filter Splits
Cigarettes: Pack Splits
MARKET INDICATORS
Table 3 Number of Smokers by Gender 2000-2005
Table 4 Deaths by Diseases of the Respiratory System 2000-2005
Table 5 Deaths from Heart Disease 2000-2005
Table 6 Deaths from Lung Cancer 2000-2005
Table 7 Contraband Cigarettes Penetration Estimate 2000-2005
MARKET DATA
Table 8 Retail Sales of Tobacco by Sector: Value 2000-2005
Table 9 Retail Sales of Tobacco by Sector: Volume 2000-2005
Table 10 Retail Sales of Tobacco by Sector: % Value Growth 2000-2005
Table 11 Retail Sales of Tobacco by Sector: % Volume Growth 2000-2005
Table 12 Retail Sales of Cigarettes by Distribution Format: % Analysis 2000/2005
Table 13 Forecast Retail Sales of Tobacco by Sector: Volume 2005-2010
Table 14 Forecast Retail Sales of Tobacco by Sector: Value 2005-2010
Table 15 Forecast Retail Sales of Tobacco by Sector: % Volume Growth 2005-2010
Table 16 Forecast Retail Sales of Tobacco by Sector: % Value Growth 2005-2010
DEFINITIONS
LOCAL COMPANY PROFILES - NETHERLANDS
BRITISH AMERICAN TOBACCO NETHERLANDS BV - TOBACCO - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 1 British American Tobacco Netherlands BV: Key Facts
Summary 2 British American Tobacco Netherlands BV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 3 British American Tobacco Netherlands BV: Production Statistics by Factory
COMPETITIVE POSITIONING
IMPERIAL TOBACCO NETHERLANDS - TOBACCO - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Imperial Tobacco Netherlands: Key Facts
Summary 5 Imperial Tobacco Group Plc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 6 Imperial Tobacco Netherlands: Production Statistics by Factory
COMPETITIVE POSITIONING
JT INTERNATIONAL CO NETHERLANDS BV - TOBACCO - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 7 JT International Co Netherlands BV: Key Facts
Summary 8 JT International Co Netherlands BV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
COMPETITIVE POSITIONING
PHILIP MORRIS COS INC - TOBACCO - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Philip Morris International: Key Facts
Summary 10 Philip Morris International: Operational Indicators
COMPANY BACKGROUND
PRODUCTION BY FACTORY
Summary 11 Philip Morris Holland BV: Production Statistics by Factory
COMPETITIVE POSITIONING
CIGARETTES IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 17 Retail Sales of Cigarettes by Tar Level: Volume 2000-2005
Table 18 Retail Sales of Cigarettes by Tar Level: Value 2000-2005
Table 19 Retail Sales of Cigarettes by Tar Level: % Volume Growth 2000-2005
Table 20 Retail Sales of Cigarettes by Tar Level: % Value Growth 2000-2005
Table 21 Cigarettes Company Shares 2001-2005
Table 22 Cigarettes Brand Shares 2002-2005
Table 23 Forecast Retail Sales of Cigarettes by Tar Level: Volume 2005-2010
Table 24 Forecast Retail Sales of Cigarettes by Tar Level: Value 2005-2010
Table 25 Forecast Retail Sales of Cigarettes by Tar Level: % Volume Growth 2005-2010
Table 26 Forecast Retail Sales of Cigarettes by Tar Level: % Value Growth 2005-2010
Table 27 Retail Sales of Cigarettes by Price Band: %Volume Breakdown 2000-2005
Table 28 Forecast Retail Sales of Cigarettes by Price Band: %Volume Breakdown 2005-2010
Table 29 Retail Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2000-2005
Table 30 Forecast Retail Sales of Cigarettes by Standard/Menthol: %Volume Breakdown 2005-2010
Table 31 Retail Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2000-2005
Table 32 Forecast Retail Sales of Cigarettes by Tobacco Type: %Volume Breakdown 2005-2010
Table 33 Retail Sales of Cigarettes by Filter Vs Non-filter 2000-2005
Table 34 Retail Sales of Filter Cigarettes by Carbon Vs Non-carbon 2000-2005
Table 35 Retail Sales of Cigarettes by Length 2000-2005
Table 36 Retail Sales of Cigarettes by Pack Size 2000-2005
Table 37 Retail Sales of Cigarettes by Pack Ttype 2000-2005
CIGARS IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 38 Retail Sales of Cigars by Subsector: Value 2000-2005
Table 39 Retail Sales of Cigars by Subsector: Volume 2000-2005
Table 40 Retail Sales of Cigars by Subsector: % Value Growth 2000-2005
Table 41 Retail Sales of Cigars by Subsector: % Volume Growth 2000-2005
Table 42 Retail Company Shares of Cigars 2001-2005
Table 43 Retail Brand Shares of Cigars 2002-2005
Table 44 Forecast Retail Sales of Cigars by Subsector: Value 2005-2010
Table 45 Forecast Retail Sales of Cigars by Subsector: Volume 2005-2010
Table 46 Forecast Retail Sales of Cigars by Subsector: % Value Growth 2005-2010
Table 47 Forecast Retail Sales of Cigars by Subsector: % Volume Growth 2005-2010
SMOKING TOBACCO IN THE NETHERLANDS
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 48 Retail Sales of Smoking Tobacco by Subsector: Value 2000-2005
Table 49 Retail Sales of Smoking Tobacco by Subsector: Volume 2000-2005
Table 50 Retail Sales of Smoking Tobacco by Subsector: % Value Growth 2000-2005
Table 51 Retail Sales of Smoking Tobacco by Subsector: % Volume Growth 2000-2005
Table 52 Retail Company Shares of RYO Tobacco 2001-2005
Table 53 Retail Brand Shares of RYO Tobacco 2002-2005
Table 54 Retail Company Shares of Pipe Tobacco 2001-2005
Table 55 Retail Brand Shares of Pipe Tobacco 2002-2005
Table 56 Forecast Retail Sales of Smoking Tobacco by Subsector: Value 2005-2010
Table 57 Forecast Retail Sales of Smoking Tobacco by Subsector: Volume 2005-2010
Table 58 Forecast Retail Sales of Smoking Tobacco by Subsector: % Value Growth 2005-2010
Table 59 Forecast Retail Sales of Smoking Tobacco by Subsector: % Volume Growth 2005-2010