Tobacco in the Netherlands
Euromonitor International's Tobacco in the Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 82 | Publication date: Oct 2009
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- Get insight into trends in market performance
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Executive summary
Smoking ban and price issues put pressure on the market in 2008
2008 was an eventful year for the Dutch tobacco market, in comparison to previous years, with a smoking ban in restaurants and cafés and a further tax increase on tobacco products prompting change. This move generated growth of and a move to the economy segments of the market, with producers ‘economising’ the image of their products, especially their flagship brands and consumers looking for more economical alternatives. While the cigarettes category saw a decline in volume sales, the cheaper alternative Roll-Your-Own (RYO) tobacco showed notably improved performance.
Flagship brands strengthen presence
In 2008 the larger international producers strengthened their control over the tobacco market in the Netherlands with several new product developments, additions to flagship brands that served to improve the combined volume share of the leading players. The new developments included the introduction of bigger packaging for cigarettes. There was also diversification, with cigarettes producers moving into smoking tobacco, Pall Mall from British American Tobacco Netherlands BV being one of the brands to venture into RYO tobacco in 2008.
Multinationals maintain firm grip on Dutch market
The Dutch market for tobacco is largely controlled by the multinational cigarette companies. There is almost no presence of domestic players within cigarettes. Local players have a stronger presence within cigars and cigarillos as well as smoking tobacco, however, the sales of these products are minor in comparison to cigarettes. As of 2008, the leadership position continued to be fought over by Philip Morris Holland BV and British American Tobacco Netherlands BV, with other companies trailing significantly.
Stronger decline expected with more restrictions and price pressures
With tighter regulations surrounding the tobacco industry, a decline in volume sales is predicted over the forecast period and in the longer term. Within the industry, cigarettes – which form the bulk of sales – are set to shrink in volume terms, given more regulations discouraging consumption. While smoking tobacco is likely to be a beneficiary of shrinking cigarette sales, the improvement will not be significant enough to compensate for cigarettes’ poorer performance. In fact, given the more challenging prices situation in the forecast period, cigarettes are set to still experience positive value growth in constant terms to drive the overall value growth of the industry, which will remain positive, albeit at a slower rate than that seen during the review period.
Table of contents
TOBACCO IN THE NETHERLANDS : MARKET INSIGHT
EXECUTIVE SUMMARY
Smoking ban and price issues put pressure on the market in 2008
Flagship brands strengthen presence
Multinationals maintain firm grip on Dutch market
Stronger decline expected with more restrictions and price pressures
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2003-2008
Table 2 Number of Smokers by Gender 2003-2008
Death by Cause
The Role and Effect of Cannabis/Marijuana
LEGISLATION
Legislative overview/ FCTC ratification
EU directives/legislative changes in the Netherlands
Minimum legal smoking age
Tar levels
Health warnings
Duty paid packet marks
Advertising & Sponsorship
Smoking in public places
Litigation
TAXATION AND DUTY LEVIES
Table 3 Taxation and Duty Levies: Cigarettes
Table 4 Average Cigarette / RYO Tobacco Pack Price Breakdown 2009
PRODUCTION/IMPORTS/EXPORTS
Table 5 Trade Statistics – Cigarettes
MARKET INDICATORS
Table 6 Illicit Trade Estimate 2003-2008
MARKET DATA
Table 7 Sales of Tobacco by Sector: Volume 2003-2008
Table 8 Sales of Tobacco by Sector: Value 2003-2008
Table 9 Sales of Tobacco by Sector: % Volume Growth 2003-2008
Table 10 Sales of Tobacco by Sector: % Value Growth 2003-2008
Table 11 Forecast Sales of Tobacco by Sector: Volume 2008-2013
Table 12 Forecast Sales of Tobacco by Sector: Value 2008-2013
Table 13 Forecast Sales of Tobacco by Sector: % Volume Growth 2008-2013
Table 14 Forecast Sales of Tobacco by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - NETHERLANDS
AGIO CIGARS - TOBACCO - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Agio Cigars: Key Facts
Summary 3 Agio Cigars: Production
COMPANY BACKGROUND
PRODUCTION
Summary 4 Agio Cigars: Production Locations 2008
COMPETITIVE POSITIONING
Summary 5 Agio Cigars: Competitive Position 2008
PHILIP MORRIS HOLLAND BV - TOBACCO - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Philip Morris Holland BV: Key Facts
Summary 7 Philip Morris Holland BV: Production
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 Philip Morris Holland BV: Competitive Position in Cigarettes 2008
VAN NELLE TABAK NEDERLAND BV - TOBACCO - NETHERLANDS
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Van Nelle Nederland BV: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 10 Imperial Tobacco Group Plc: Production Statistics 2008
COMPETITIVE POSITIONING
Summary 11 Van Nelle Nederland BV: Competitive Position 2008
CIGARETTES IN THE NETHERLANDS
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR BACKGROUND
Cigarettes: Illicit trade
Cigarettes: Price Bands
Summary 12 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard filter
Cigarettes: Filter length
Cigarettes: Slims/superslims vs regular
Cigarettes: Pack size
Cigarettes: Pack type
SECTOR DATA
Table 15 Sales of Cigarettes by Tar Level: Volume 2003-2008
Table 16 Sales of Cigarettes by Tar Level: Value 2003-2008
Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2003-2008
Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2003-2008
Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2003-2008
Table 20 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2003-2008
Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2003-2008
Table 22 Sales of Cigarettes by Filter Vs Non-filter 2003-2008
Table 23 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2003-2008
Table 24 Sales of Cigarettes by Length 2003-2008
Table 25 Sales of Cigarettes by Regular/Slim 2006-2008
Table 26 Sales of Cigarettes by Pack Size 2003-2008
Table 27 Sales of Cigarettes by Pack Type 2003-2008
Table 28 Cigarettes: Production, Imports and Exports: Total Volume 2003-2008
Table 29 Cigarettes Company Shares 2004-2008
Table 30 Cigarettes Brand Shares 2005-2008
Table 31 Sales of Cigarettes by Distribution Format: % Analysis 2003-2008
Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2008-2013
Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2008-2013
Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
Table 37 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2008-2013
Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
Table 39 Forecast Sales of Cigarettes by Filter Vs Non-filter 2008-2013
Table 40 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2008-2013
Table 41 Forecast Sales of Cigarettes by Length 2008-2013
Table 42 Forecast Sales of Cigarettes by Regular/Slim 2008-2013
Table 43 Forecast Sales of Cigarettes by Pack Size 2008-2013
Table 44 Forecast Sales of Cigarettes by Pack Type 2008-2013
CIGARS IN THE NETHERLANDS
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 45 Sales of Cigars by Subsector: Volume 2003-2008
Table 46 Sales of Cigars by Subsector: Value 2003-2008
Table 47 Sales of Cigars by Subsector: % Volume Growth 2003-2008
Table 48 Sales of Cigars by Subsector: % Value Growth 2003-2008
Table 49 Company Shares of Cigars Excluding Cigarillos 2004-2008
Table 50 Brand Shares of Cigars Excluding Cigarillos 2005-2008
Table 51 Company Shares of Cigarillos 2004-2008
Table 52 Brand Shares of Cigarillos 2005-2008
Table 53 Sales of Cigars by Distribution Format: % Analysis 2003-2008
Table 54 Forecast Sales of Cigars by Subsector: Volume 2008-2013
Table 55 Forecast Sales of Cigars by Subsector: Value 2008-2013
Table 56 Forecast Sales of Cigars by Subsector: % Volume Growth 2008-2013
Table 57 Forecast Sales of Cigars by Subsector: % Value Growth 2008-2013
SMOKING TOBACCO IN THE NETHERLANDS
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS
SECTOR DATA
Table 58 Sales of Smoking Tobacco by Subsector: Volume 2003-2008
Table 59 Sales of Smoking Tobacco by Subsector: Value 2003-2008
Table 60 Sales of Smoking Tobacco by Subsector: % Volume Growth 2003-2008
Table 61 Sales of Smoking Tobacco by Subsector: % Value Growth 2003-2008
Table 62 Company Shares of RYO Tobacco 2004-2008
Table 63 Brand Shares of RYO Tobacco 2005-2008
Table 64 Company Shares of Pipe Tobacco 2004-2008
Table 65 Brand Shares of Pipe Tobacco 2005-2008
Table 66 Sales of Smoking Tobacco by Distribution Format: % Analysis 2003-2008
Table 67 Forecast Sales of Smoking Tobacco by Subsector: Volume 2008-2013
Table 68 Forecast Sales of Smoking Tobacco by Subsector: Value 2008-2013
Table 69 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2008-2013
Table 70 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2008-2013
SMOKELESS TOBACCO IN THE NETHERLANDS
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS