Tobacco in the United Arab Emirates
Euromonitor International's Tobacco in the United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Buy online to access strategic market analysis and an interactive statistical database of duty paid retail volume and value sales, illicit trade volume, company and brand shares, pricing, distribution and production data.
Tables: 158 | Publication date: Aug 2009
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Executive summary
Tobacco sales fall yet again
2007 was dubbed ‘No Smoking Year’ in the United Arab Emirates, and in 2008 the country capitalised on its earlier success to generate a smoke-free environment. The government pressed ahead with its clampdown on tobacco products in 2008, which culminated in further lower value and volume sales. The tobacco industry faced a further year of retail value decline as sales fell to AED1.1 billion in 2008.
Tobacco prices to go through the roof by 2010
In a bid to clamp down on smoking, especially among teenagers, the United Arab Emirates is actively considering doubling customs duty on tobacco products from 100% to 200% by 2010. The country still enjoys cheap tobacco prices as opposed to other countries, with an average unit price of AED5.50 or US$1.50 per pack of cigarettes, which is affordable even to schoolchildren. It is largely anticipated that the price rise will lead to increasing contraband sales and trading down to mid-priced or economy brands.
The global financial crisis takes its toll on tobacco
In spite of the government’s efforts to contain inflation and the effect of the strong US dollar during the second half of 2008 on easing imported inflation, the country’s economy across the board was severely hit by the global financial crisis in terms of lower consumer confidence and outflow of expatriates, to name just two of the negative effects sweeping the nation. On the tobacco front, the economic downturn during the second half of 2008 triggered downtrading to cheaper brands, especially among certain middle-income earners whose brand loyalty is price driven. Accordingly, the higher share of mid price brands came at the expense of premium brands that lost nearly half a percentage point in retail volume share in 2008
Smoking kills
Although the existing written health warning “smoking is a main cause of lung cancer, lung disease and heart and artery disease” has led to growing health awareness among smokers, the Ministry of Health is pressing ahead with a more aggressive approach that will take effect in early 2010. New warnings will include graphic images of diseased organs along with the slogan “Smoking kills” on all tobacco packaging.
Smoking ban goes nationwide and Federal Tobacco Law to take effect
In 2007 a smoking ban was introduced in Dubai in gradual stages. All of the other six emirates followed suit in 2008. From emirate level to federation level, the United Arab Emirates has been working on drafting a law known as the Federal Tobacco Control Law, which regulates the use, content and sale of tobacco. In February 2009, following a series of delays and debates, the Federal National Council (FNC) endorsed the proposal to restrict smoking across the United Arab Emirates. The FNC is now waiting for the Supreme Council to enforce the law.
Growing health awareness and smoking bans hinder growth prospects
A dismal performance is expected in both volume and value terms for the tobacco industry over the forecast period in light of the above-mentioned developments.
Table of contents
TOBACCO IN THE UNITED ARAB EMIRATES : MARKET INSIGHT
EXECUTIVE SUMMARY
Tobacco sales fall yet again
Tobacco prices to go through the roof by 2010
The global financial crisis takes its toll on tobacco
Smoking kills
Smoking ban goes nationwide and Federal Tobacco Law to take effect
Growing health awareness and smoking bans hinder growth prospects
OPERATING ENVIRONMENT
Smoking Prevalence
Table 1 Smoking Prevalence in Population 2003-2008
Table 2 Number of Smokers by Gender 2003-2008
Death by Cause
The Role and Effect of Cannabis/Marijuana
Legislation
Litigation
Taxation and Duty Levies
Table 3 Taxation and Duty Levies
Table 4 Average Cigarette Pack Price Breakdown: Brand Examples
Production/Imports/Exports
Table 5 Trade Statistics – Cigarettes
Table 6 Trade Statistics – Cigarettes
MARKET INDICATORS
Table 7 Illicit Trade Estimate 2003-2008
MARKET DATA
Table 8 Sales of Tobacco by Sector: Volume 2003-2008
Table 9 Sales of Tobacco by Sector: Value 2003-2008
Table 10 Sales of Tobacco by Sector: % Volume Growth 2003-2008
Table 11 Sales of Tobacco by Sector: % Value Growth 2003-2008
Table 12 Forecast Sales of Tobacco by Sector: Volume 2008-2013
Table 13 Forecast Sales of Tobacco by Sector: Value 2008-2013
Table 14 Forecast Sales of Tobacco by Sector: % Volume Growth 2008-2013
Table 15 Forecast Sales of Tobacco by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
TOBACCO IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Tobacco sales fall yet again
Tobacco prices to go through the roof by 2010
The global financial crisis takes its toll on tobacco
Smoking kills
Smoking ban goes nationwide and Federal Tobacco Law to take effect
Growing health awareness and smoking bans hinder growth prospects
OPERATING ENVIRONMENT
Smoking Prevalence
Table 16 Smoking Prevalence in Population 2003-2008
Table 17 Number of Smokers by Gender 2003-2008
Death by Cause
The Role and Effect of Cannabis/Marijuana
Legislation
Litigation
Taxation and Duty Levies
Table 18 Taxation and Duty Levies
Table 19 Average Cigarette Pack Price Breakdown: Brand Examples
Production/Imports/Exports
Table 20 Trade Statistics – Cigarettes
Table 21 Trade Statistics – Cigarettes
MARKET INDICATORS
Table 22 Illicit Trade Estimate 2003-2008
MARKET DATA
Table 23 Sales of Tobacco by Sector: Volume 2003-2008
Table 24 Sales of Tobacco by Sector: Value 2003-2008
Table 25 Sales of Tobacco by Sector: % Volume Growth 2003-2008
Table 26 Sales of Tobacco by Sector: % Value Growth 2003-2008
Table 27 Forecast Sales of Tobacco by Sector: Volume 2008-2013
Table 28 Forecast Sales of Tobacco by Sector: Value 2008-2013
Table 29 Forecast Sales of Tobacco by Sector: % Volume Growth 2008-2013
Table 30 Forecast Sales of Tobacco by Sector: % Value Growth 2008-2013
DEFINITIONS
Summary 2 Research Sources
CIGARETTES
Headlines
Trends
Distribution
Competitive Landscape
New Product Developments
Prospects
SECTOR BACKGROUND
Cigarettes: Illicit trade
Cigarettes: Price Bands
Summary 3 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard filter
Cigarettes: Filter length
Cigarettes: Slims/superslims vs regular
Cigarettes: Pack size
Cigarettes: Pack type
SECTOR DATA
Table 31 Sales of Cigarettes by Tar Level: Volume 2003-2008
Table 32 Sales of Cigarettes by Tar Level: Value 2003-2008
Table 33 Sales of Cigarettes by Tar Level: % Volume Growth 2003-2008
Table 34 Sales of Cigarettes by Tar Level: % Value Growth 2003-2008
Table 35 Sales of Cigarettes by Price Band: % Volume Breakdown 2003-2008
Table 36 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2003-2008
Table 37 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2003-2008
Table 38 Sales of Cigarettes by Filter Vs Non-filter 2003-2008
Table 39 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2003-2008
Table 40 Sales of Cigarettes by Length 2003-2008
Table 41 Sales of Cigarettes by Regular/Slim 2006-2008
Table 42 Sales of Cigarettes by Pack Size 2003-2008
Table 43 Sales of Cigarettes by Pack Type 2003-2008
Table 44 Cigarettes: Production, Imports and Exports: Total Volume 2003-2008
Table 45 Cigarettes Company Shares 2004-2008
Table 46 Cigarettes Brand Shares 2005-2008
Table 47 Sales of Cigarettes by Distribution Format: % Analysis 2003-2008
Table 48 Forecast Sales of Cigarettes by Tar Level: Value 2008-2013
Table 49 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
Table 50 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
Table 51 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
Table 52 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2008-2013
Table 53 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
Table 54 Forecast Sales of Cigarettes by Filter Vs Non-filter 2008-2013
Table 55 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2008-2013
Table 56 Forecast Sales of Cigarettes by Length 2008-2013
Table 57 Forecast Sales of Cigarettes by Regular/Slim 2008-2013
Table 58 Forecast Sales of Cigarettes by Pack Size 2008-2013
Table 59 Forecast Sales of Cigarettes by Pack Type 2008-2013
CIGARS AND CIGARILLOS
Headlines
Trends
Distribution
Competitive Landscape
New Product Developments
Summary 4 Cigars: New Product Launches
Prospects
SECTOR DATA
Table 60 Sales of Cigars by Subsector: Volume 2003-2008
Table 61 Sales of Cigars by Subsector: Value 2003-2008
Table 62 Sales of Cigars by Subsector: % Volume Growth 2003-2008
Table 63 Sales of Cigars by Subsector: % Value Growth 2003-2008
Table 64 Company Shares of Cigars Excluding Cigarillos 2004-2008
Table 65 Brand Shares of Cigars Excluding Cigarillos 2005-2008
Table 66 Company Shares of Cigarillos 2004-2008
Table 67 Brand Shares of Cigarillos 2005-2008
Table 68 Sales of Cigars by Distribution Format: % Analysis 2003-2008
Table 69 Forecast Sales of Cigars by Subsector: Volume 2008-2013
Table 70 Forecast Sales of Cigars by Subsector: Value 2008-2013
Table 71 Forecast Sales of Cigars by Subsector: % Volume Growth 2008-2013
Table 72 Forecast Sales of Cigars by Subsector: % Value Growth 2008-2013
SMOKING TOBACCO
Headlines
Trends
Distribution
Competitive Landscape
New Product Developments
Prospects
SECTOR DATA
Table 73 Sales of Smoking Tobacco by Subsector: Volume 2003-2008
Table 74 Sales of Smoking Tobacco by Subsector: Value 2003-2008
Table 75 Sales of Smoking Tobacco by Subsector: % Volume Growth 2003-2008
Table 76 Sales of Smoking Tobacco by Subsector: % Value Growth 2003-2008
Table 77 Company Shares of RYO Tobacco 2004-2008
Table 78 Brand Shares of RYO Tobacco 2005-2008
Table 79 Company Shares of Pipe Tobacco 2004-2008
Table 80 Brand Shares of Pipe Tobacco 2005-2008
Table 81 Sales of Smoking Tobacco by Distribution Format: % Analysis 2003-2008
Table 82 Forecast Sales of Smoking Tobacco by Subsector: Volume 2008-2013
Table 83 Forecast Sales of Smoking Tobacco by Subsector: Value 2008-2013
Table 84 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2008-2013
Table 85 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2008-2013
SMOKELESS TOBACCO
Headlines
Trends
Distribution
Competitive Landscape
New Product Developments
Prospects
PHILIP MORRIS INTERNATIONAL INC
Strategic Direction
Key Facts
Summary 5 Philip Morris International Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Philip Morris International Inc: Competitive Position 2008
BRITISH AMERICAN TOBACCO MIDDLE EAST
Strategic Direction
Key Facts
Summary 7 British American Tobacco Middle East: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 British American Tobacco Middle East: Competitive Position 2008
IMPERIAL TOBACCO INTERNATIONAL LLC
Strategic Direction
Key Facts
Summary 9 Imperial Tobacco International LLC: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Imperial Tobacco International LLC: Competitive Position 2008
LOCAL COMPANY PROFILES - UNITED ARAB EMIRATES
BRITISH AMERICAN TOBACCO PLC - TOBACCO - UNITED ARAB EMIRATES
STRATEGIC DIRECTION
KEY FACTS
Summary 11 British American Tobacco Middle East: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 12 British American Tobacco Middle East: Competitive Position 2008
IMPERIAL TOBACCO INTERNATIONAL LLC - TOBACCO - UNITED ARAB EMIRATES
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Imperial Tobacco International LLC: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 14 Imperial Tobacco International LLC: Competitive Position 2008
PHILIP MORRIS INTERNATIONAL INC - TOBACCO - UNITED ARAB EMIRATES
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Philip Morris International Inc: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 16 Philip Morris International Inc: Competitive Position 2008
CIGARETTES IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
New Product Developments
PROSPECTS
SECTOR BACKGROUND
Cigarettes: Illicit trade
Cigarettes: Price Bands
Summary 17 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard filter
Cigarettes: Filter length
Cigarettes: Slims/superslims vs regular
Cigarettes: Pack size
Cigarettes: Pack type
SECTOR DATA
Table 86 Sales of Cigarettes by Tar Level: Volume 2003-2008
Table 87 Sales of Cigarettes by Tar Level: Value 2003-2008
Table 88 Sales of Cigarettes by Tar Level: % Volume Growth 2003-2008
Table 89 Sales of Cigarettes by Tar Level: % Value Growth 2003-2008
Table 90 Sales of Cigarettes by Price Band: % Volume Breakdown 2003-2008
Table 91 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2003-2008
Table 92 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2003-2008
Table 93 Sales of Cigarettes by Filter Vs Non-filter 2003-2008
Table 94 Sales of Filter Cigarettes by Carbon Vs Non-carbon 2003-2008
Table 95 Sales of Cigarettes by Length 2003-2008
Table 96 Sales of Cigarettes by Regular/Slim 2006-2008
Table 97 Sales of Cigarettes by Pack Size 2003-2008
Table 98 Sales of Cigarettes by Pack Type 2003-2008
Table 99 Cigarettes: Production, Imports and Exports: Total Volume 2003-2008
Table 100 Cigarettes Company Shares 2004-2008
Table 101 Cigarettes Brand Shares 2005-2008
Table 102 Sales of Cigarettes by Distribution Format: % Analysis 2003-2008
Table 103 Forecast Sales of Cigarettes by Tar Level: Value 2008-2013
Table 104 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2008-2013
Table 105 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2008-2013
Table 106 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2008-2013
Table 107 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2008-2013
Table 108 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2008-2013
Table 109 Forecast Sales of Cigarettes by Filter Vs Non-filter 2008-2013
Table 110 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon 2008-2013
Table 111 Forecast Sales of Cigarettes by Length 2008-2013
Table 112 Forecast Sales of Cigarettes by Regular/Slim 2008-2013
Table 113 Forecast Sales of Cigarettes by Pack Size 2008-2013
Table 114 Forecast Sales of Cigarettes by Pack Type 2008-2013
CIGARS IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
New Product Developments
Summary 18 Cigars: New Product Launches
PROSPECTS
SECTOR DATA
Table 115 Sales of Cigars by Subsector: Volume 2003-2008
Table 116 Sales of Cigars by Subsector: Value 2003-2008
Table 117 Sales of Cigars by Subsector: % Volume Growth 2003-2008
Table 118 Sales of Cigars by Subsector: % Value Growth 2003-2008
Table 119 Company Shares of Cigars Excluding Cigarillos 2004-2008
Table 120 Brand Shares of Cigars Excluding Cigarillos 2005-2008
Table 121 Company Shares of Cigarillos 2004-2008
Table 122 Brand Shares of Cigarillos 2005-2008
Table 123 Sales of Cigars by Distribution Format: % Analysis 2003-2008
Table 124 Forecast Sales of Cigars by Subsector: Volume 2008-2013
Table 125 Forecast Sales of Cigars by Subsector: Value 2008-2013
Table 126 Forecast Sales of Cigars by Subsector: % Volume Growth 2008-2013
Table 127 Forecast Sales of Cigars by Subsector: % Value Growth 2008-2013
SMOKING TOBACCO IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
New Product Developments
PROSPECTS
SECTOR DATA
Table 128 Sales of Smoking Tobacco by Subsector: Volume 2003-2008
Table 129 Sales of Smoking Tobacco by Subsector: Value 2003-2008
Table 130 Sales of Smoking Tobacco by Subsector: % Volume Growth 2003-2008
Table 131 Sales of Smoking Tobacco by Subsector: % Value Growth 2003-2008
Table 132 Company Shares of RYO Tobacco 2004-2008
Table 133 Brand Shares of RYO Tobacco 2005-2008
Table 134 Company Shares of Pipe Tobacco 2004-2008
Table 135 Brand Shares of Pipe Tobacco 2005-2008
Table 136 Sales of Smoking Tobacco by Distribution Format: % Analysis 2003-2008
Table 137 Forecast Sales of Smoking Tobacco by Subsector: Volume 2008-2013
Table 138 Forecast Sales of Smoking Tobacco by Subsector: Value 2008-2013
Table 139 Forecast Sales of Smoking Tobacco by Subsector: % Volume Growth 2008-2013
Table 140 Forecast Sales of Smoking Tobacco by Subsector: % Value Growth 2008-2013
SMOKELESS TOBACCO IN THE UNITED ARAB EMIRATES
HEADLINES
TRENDS
DISTRIBUTION
COMPETITIVE LANDSCAPE
NEW PRODUCT DEVELOPMENTS
PROSPECTS