Toilet Care Products in Greece
Euromonitor International's Toilet Care Products in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 28 | Publication date: Jun 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-cistern devices; ITBs; Other toilet care products; Toilet care mousse/foam; Toilet care tablets; Toilet cleaning systems; Toilet liquids
Table of contents
HOUSEHOLD CARE IN GREECE : MARKET INSIGHT
EXECUTIVE SUMMARY
Healthy value growth continues
Growing demand for eco-friendly variants
Multinationals continue to dominate
Supermarkets/hypermarkets and discounters gain value shares
Value sales set to fall, due to maturity and a challenging economic environment
KEY TRENDS AND DEVELOPMENTS
Innovative and convenient products drive value sales
Harsh economic environment heavily influences consumer behaviour
Multinationals continue to dominate
Growing demand for eco-friendly variants
Younger generation of Greek consumers influences product development
MARKET INDICATORS
Table 1 Households 2003-2008
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2003-2008
Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
Table 4 Household Care Company Shares 2004-2008
Table 5 Household Care Brand Shares 2005-2008
Table 6 Penetration of Private Label by Sector 2003-2008
Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
APPENDIX
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - GREECE
EUREKA HELLAS SA - HOUSEHOLD CARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Eureka Hellas SA: Key Facts
Summary 3 Eureka Hellas SA: Operational Indicators 2005-2006
COMPANY BACKGROUND
PRODUCTION
Competitive Positioning
Summary 4 Eureka Hellas SA: Competitive Position 2008
EUROCHARTIKI SA - HOUSEHOLD CARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Eurochartiki SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 6 Eurochartiki SA: Competitive Position 2008
PAPOUTSANIS SA, PD - HOUSEHOLD CARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 PD Papoutsanis SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 8 PD Papoutsanis SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 9 PD Papoutsanis SA: Competitive Position 2008
RICO CHEMICALS SA - HOUSEHOLD CARE - GREECE
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Rico Chemicals SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TOILET CARE PRODUCTS IN GREECE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Toilet Care Products by Subsector: Value 2003-2008
Table 12 Sales of Toilet Care Products by Subsector: % Value Growth 2003-2008
Table 13 Toilet Care Products Company Shares 2004-2008
Table 14 Toilet Care Products Brand Shares 2005-2008
Table 15 Forecast Sales of Toilet Care Products by Subsector: Value 2008-2013
Table 16 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2008-2013
Table 17 Forecast Sales of Toilet Care Products by Subsector: Value 2008-2013
Table 18 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2008-2013