Toilet Care Products in Morocco
Euromonitor International's Toilet Care Products in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 29 | Publication date: Sep 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-cistern devices; ITBs; Other toilet care products; Toilet care mousse/foam; Toilet care tablets; Toilet cleaning systems; Toilet liquids
Table of contents
HOUSEHOLD CARE IN MOROCCO : MARKET INSIGHT
EXECUTIVE SUMMARY
Increased purchasing power drives value growth
Growth of smaller households contributes to increased volume and value sales
Supermarkets/hypermarkets helps raise awareness and increases distribution
Basic products continue to dominate
Volume and value growth slow down as some sectors reach maturity
KEY TRENDS AND DEVELOPMENTS
Improving disposable income fuels higher volume and value sales and sees consumers switch to modern cleaning products
Smaller pack sizes welcomed by low-income consumers
Expansion of supermarkets/hypermarkets helps to spread product awareness and boosts volume sales
Lifting of customs duties and new free trade agreements lead to an influx of cheap products
Raising awareness is the main focus of players
More emphasis on product quality and value-added properties
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - MOROCCO
CHIMITECHNIC MAROC - HOUSEHOLD CARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Chimitechnic Maroc: Key Facts
Summary 2 Chimitechnic Maroc Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 3 Chimitechnic Maroc: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 4 Chimitechnic Maroc: Competitive Position 2006
DISTRA SA - HOUSEHOLD CARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Distra SA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Distra SA: Competitive Position 2006
LESIEUR CRISTAL - HOUSEHOLD CARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Lesieur Cristal: Key Facts
Summary 8 Lesieur Cristal: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Lesieur Cristal: Competitive Position 2006
MARCHIME MAROC - HOUSEHOLD CARE - MOROCCO
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Marchime Maroc: Key Facts
Summary 11 Marchime Maroc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Marchime Maroc: Production Statistics 2005
COMPETITIVE POSITIONING
Summary 13 Marchime Maroc: Competitive Position 2006
TOILET CARE PRODUCTS IN MOROCCO
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Toilet Care Products by Subsector: Value 2001-2006
Table 12 Sales of Toilet Care Products by Subsector: % Value Growth 2001-2006
Table 13 Toilet Care Products Company Shares 2002-2006
Table 14 Toilet Care Products Brand Shares 2003-2006
Table 15 Forecast Sales of Toilet Care Products by Subsector: Value 2006-2011
Table 16 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2006-2011