Toilet Care Products in Taiwan
Euromonitor International's Toilet Care Products in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Tables: 31 | Publication date: Jul 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
In-cistern devices; ITBs; Other toilet care products; Toilet care mousse/foam; Toilet care tablets; Toilet cleaning systems; Toilet liquids
Table of contents
HOUSEHOLD CARE IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Total market value growth improved
Air care products promising
Unilever Taiwan Ltd continues its lead
In-store display more important than TV commercials
Modest performance due to market maturity
KEY TRENDS AND DEVELOPMENTS
Premium products on the rise
Consumers want lifestyle products
Lower profits urged manufacturers to launch in chemists/drugstores/internet
Lower-price lower-quality offered in the market
Hygiene function becomes standard
MARKET INDICATORS
Table 1 Households 2001-2006
MARKET DATA
Table 2 Sales of Household Care by Sector: Value 2001-2006
Table 3 Sales of Household Care by Sector: % Value Growth 2001-2006
Table 4 Household Care Company Shares 2002-2006
Table 5 Household Care Brand Shares 2003-2006
Table 6 Penetration of Private Label by Sector 2002-2006
Table 7 Sales of Household Care by Distribution Format: % Analysis 2001/2006
Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2006
Table 9 Forecast Sales of Household Care by Sector: Value 2006-2011
Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2006-2011
DEFINITIONS
LOCAL COMPANY PROFILES - TAIWAN
CHU CHEN INDUSTRIAL CO LTD - HOUSEHOLD CARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Chu Chen Industrial Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 2 Chu Chen Industrial Co Ltd: Competitive Position 2006
FARCENT ENTERPRISE CO LTD - HOUSEHOLD CARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 3 Farcent Enterprise Co Ltd: Key Facts
Summary 4 Farcent Enterprise Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 5 Farcent Enterprise Co Ltd: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 6 Farcent Enterprise Co Ltd: Competitive Position 2006
MAGIC AMAH HOUSEHOLD TAIWAN CO LTD - HOUSEHOLD CARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Magic Amah Household Taiwan Co Ltd: Key Facts
Summary 8 Magic Amah Household Taiwan Co Ltd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 9 Magic Amah Household Taiwan Co Ltd: Competitive Position 2006
MAO BAO CHEMICAL PRODUCTS INC - HOUSEHOLD CARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Mao Bao Chemical Products Inc: Key Facts
Summary 11 Mao Bao Chemical Products Inc: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Mao Bao Chemical Products Inc: Production Statistics 2006
COMPETITIVE POSITIONING
Summary 13 Summary Mao Bao Chemical Products Inc: Competitive Position 2006
NICE ENTERPRISE CO LTD - HOUSEHOLD CARE - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Nice Enterprise Co Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Nice Enterprise Co Ltd: Competitive Position 2006
TOILET CARE PRODUCTS IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 11 Sales of Toilet Care Products by Subsector: Value 2001-2006
Table 12 Sales of Toilet Care Products by Subsector: % Value Growth 2001-2006
Table 13 Toilet Care Products Company Shares 2002-2006
Table 14 Toilet Care Products Brand Shares 2003-2006
Table 15 Forecast Sales of Toilet Care Products by Subsector: Value 2006-2011
Table 16 Forecast Sales of Toilet Care Products by Subsector: % Value Growth 2006-2011