Toys And Games in Malaysia
Euromonitor International's Toys And Games in Malaysia report offers a comprehensive guide to the size and shape of the traditional toys and games and the video games market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 31 | Publication date: Sep 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Growth in 2005 for toys and games
Traditional toys and games saw slow growth in 2005 due to economic issues such as the increase in fuel prices and inflation. Inflation rate and higher fuel prices forced consumers to be more prudent in their spending especially in leisure items such as toys and games. The fastest growing sector in traditional toys and games was infant and pre-school toys, which drove growth in 2005 and is expected to continue to do so in years to come.
Mobile gaming popular in the video games market following launch of PSP
As mobile gaming become a popular trend, Sony launched the PlayStation Portable (PSP) in September 2005 to cater to market demand for mobile gaming consoles that can play games as well as entertain. Using the PSP you can view videos and play mp3 tunes. Mobile gaming is available mostly through mobile phones and with the launch of PSP users can experience a full mobile gaming experience.
Rampant piracy stunts video games software growth
The original game software market in Malaysia is almost non-existent as most game software in the market is pirated. This indirectly led to ‘pirated’ game consoles, where games consoles such as PlayStation 2 and Xbox are tampered with to allow these pirated games. The rampant piracy dampened the development of the games market as many video game companies lost interest in investing or launching their products in Malaysia. This caused Malaysian gamers to be left out of the latest developments in game consoles and new more sophisticated gaming technology such as internet gaming, PS3, Nintendo Revolution and Xbox 360.
Increased birth rates influenced shift to infant and preschool toys
Malaysia is experiencing slow birth rates. Many couples are opting to have smaller families with only one or two children. This has influenced the toys and games sector as spending of these families on leisure items has increased. Working parents are more style-conscious and more aware of the importance of early development than previous generations of parents; therefore many are willing to spend more on toys for their children. Parents bought branded infant toys for their offspring to aid development, as there is great pressure to have bright children. Many children are pampered with all kinds of learning and preschool toys to help familiarise them with learning and help them develop knowledge. This was a strong driver of growth in infant and preschool toys in 2005 and is likely to remain so over the forecast period.
Video games will continue to grow in the future with new technologies
Video games will continue to see strong growth over the forecast period despite rampant piracy in the video game software market, as most consumers are very technology inclined. As gaming is becoming more popular amongst consumers of all ages, the market for video games is expected to expand. There will also be a slight expansion in the legal games software market as consumers start to appreciate a quality gaming experience.
Table of contents
TOYS AND GAMES IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth in 2005 for toys and games
Mobile gaming popular in the video games market following launch of PSP
Rampant piracy stunts video games software growth
Increased birth rates influenced shift to infant and preschool toys
Video games will continue to grow in the future with new technologies
KEY TRENDS AND DEVELOPMENTS
Domestic fuel increase affects customers purchasing power
Growing birth rates influence growth in infant and preschool toys
Lucrative entertainment industry influences merchandising of toys
Consumers opt for more intelligent and interactive toys due to higher level of awareness
Rampant piracy stunts video games software market while increasing video game hardware sector
MARKET DATA
Table 1 Retail Sales of Toys and Games by Sector: Value 2001-2006
Table 2 Retail Sales of Toys and Games by Sector: % Value Growth 2001-2006
Table 3 Retail Sales of Toys and Games by Distribution Format: % Analysis 2001-2006
Table 4 Toys and Games Company Shares by Value 2002-2005
Table 5 Forecast Retail Sales of Toys and Games by Sector: Value 2006-2011
Table 6 Forecast Retail Sales of Toys and Games by Sector: % Value Growth 2006-2011
DEFINITIONS
Toys and games
LOCAL COMPANY PROFILES - MALAYSIA
DAI SHENG SDN BHD - TOYS AND GAMES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 1 Daisheng (M) Sdn Bhd: Key Facts
Summary 2 Daisheng (M) Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Daisheng (M) Sdn Bhd: Competitive Position 2005
LITT TAK SDN BHD - TOYS AND GAMES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 Litt Tak Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 Litt Tak Sdn Bhd: Competitive Position 2005
MONEFIELD HOLDING SDN BHD - TOYS AND GAMES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Monefield Holding Sdn Bhd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Monefield Holding Sdn Bhd: Competitive Position 2005
NEW ERA INTERACTIVE SOFTWARE SDN BHD - TOYS AND GAMES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 New Era Interactive Software Sdn Bhd: Key Facts
Summary 9 New Era Interactive Software Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 New Era Interactive Software Sdn Bhd: Competitive Position 2005
NIKKO TOYS TRADING SDN BHD - TOYS AND GAMES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Niko Toys Trading Sdn Bhd: Key Facts
Summary 12 Niko Toys Trading Sdn Bhd: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 Niko Toys Trading Sdn Bhd: Competitive Position 2005
TRADITIONAL TOYS AND GAMES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 7 Retail Sales of Traditional Toys and Games by Subsector: Value 2001-2006
Table 8 Retail Sales of Traditional Toys and Games by Subsector: % Value Growth 2001-2006
Table 9 Retail Sales of Traditional Toys and Games by Distribution Format: % Analysis 2001-2006
Table 10 Traditional Toys and Games Company Shares by Value 2002-2005
Table 11 Forecast Retail Sales of Traditional Toys and Games by Subsector: Value 2006-2011
Table 12 Forecast Retail Sales of Traditional Toys and Games by Subsector: % Value Growth 2006-2011
VIDEO GAMES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Retail Sales of Video Games by Subsector: Value 2001-2006
Table 14 Retail Sales of Video Games by Subsector: % Value Growth 2001-2006
Table 15 Retail Sales of Video Games by Distribution Format: % Analysis 2001-2006
Table 16 Video Games Company Shares by Value 2002-2005
Table 17 Forecast Retail Sales of Video Games by Subsector: Value 2006-2011
Table 18 Forecast Retail Sales of Video Games by Subsector: % Value Growth 2006-2011