Toys And Games in Malaysia
Euromonitor International's Toys And Games in Malaysia report offers a comprehensive guide to the size and shape of the traditional toys and games and the video games market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 33 | Publication date: Nov 2008
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Executive summary
Growth in toys and games for the year 2008
There was an increase in growth for toys and games, particularly in the video games sector, which saw an increase in the number of sales for video games consoles and video games software that accompany the consoles. 2008 was also a good year for traditional toys and games although there were signs of economic difficulties. Popular movies releases over the year included Indiana Jones, Iron Man, Batman and The Hulk, and they provided an increase in sales for figurines, activity toys and model vehicles that depict a replica as featured in the respective movies.
Nintendo Wii to change the way games are played
As more people are health conscious nowadays, one games console is going to change the way games are meant to be played. Almost everyone can make use of the Nintendo Wii for exercise purpose. Popular sports such as golf, tennis, boxing and step aerobics can be played virtually at the user’s convenience at home. This has been proven to reduce stress and caring homes for the elderly and some hospitals have adopted the system.
Video games consoles and games are on the rise
Major video games and console companies try to remain competitive and this has provided healthy results for the main players, which include Nintendo Corp and Sony Entertainment Inc. HDMI and HD equipped LCD TVs accompanied the sales of video games as they provided the best in game experience with realistic graphics and features. In a digital age where new products and innovations are surfacing, this sector will continue to dominate and attract both the younger generation as well as the older generation who have a passion for video games consoles.
Companies/retailers are wary of products after major recalls from big players
There was a recent scare when products tainted with lead were found in Mattel’s popular range of toys (nine million Chinese-made toys including Polly Pocket) and major companies, retailers and manufacturers in Malaysia are alert to be stricter in terms of importing and distributing their products. This affected the sales of traditional toys in the first quarter of the year as consumers were aware of the issue and popular toys were being carefully examined before being sold.
Overall toy market will be expected to increase with healthy growth in certain subsectors
The performance of the toy market will be expected to be good and have a healthy growth in the forecast period. There will be an increase in demand, which will contribute to better sales. Among the subsectors that will have a better growth in sales would be action figures, educational toys and video games. This is due to the strong demand among consumers and new video games consoles that will increase the overall performance of these market sectors. On the whole, most of the subsectors will enjoy positive results although subsectors such as outdoor and indoor games will not have much progress due to a lack of new innovative products and a shifting trend among consumers.
Table of contents
TOYS AND GAMES IN MALAYSIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Growth in toys and games for the year 2008
Nintendo Wii to change the way games are played
Video games consoles and games are on the rise
Companies/retailers are wary of products after major recalls from big players
Overall toy market will be expected to increase with healthy growth in certain subsectors
KEY TRENDS AND DEVELOPMENTS
Emerging new trends pushing sales and growth for electronic toys
Digital era and new technology proves to be a hit for video games and consoles in the years to come
Growth in the educational toys sector due to more awareness by parents
Blockbuster movies for 2008 continues to spur growth in action figures based on the movies released
More competition in the market for big players due to new products and
trends in the market
MARKET DATA
Table 1 Sales of Toys and Games by Sector: Value 2003-2008
Table 2 Sales of Toys and Games by Sector: % Value Growth 2003-2008
Table 3 Sales of Toys and Games by Distribution Format: % Analysis 2003-2008
Table 4 Toys and Games Company Shares by Value 2004-2007
Table 5 Forecast Sales of Toys and Games by Sector: Value 2008-2013
Table 6 Forecast Sales of Toys and Games by Sector: % Value Growth 2008-2013
DEFINITIONS
Toys and Games
Video games
Summary 1 Research Sources
LOCAL COMPANY PROFILES - MALAYSIA
ELITE TOYS (M) SDN BHD - TOYS AND GAMES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Elite Toys: Key Facts
Summary 3 Elite Toys: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 4 Elite Toys: Competitive Position 2007
MATTEL SEA PTE LTD - TOYS AND GAMES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Mattel SEA: Key Facts
Summary 6 MATTEL SEA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 MATTEL SEA: Competitive Position 2007
NEW ERA INTERACTIVE SOFTWARE SDN BHD - TOYS AND GAMES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 New Era Interactive Software: Key Facts
Summary 9 New Era Interactive Software : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 10 New Era Interactive Software: Competitive Position 2007
TOYCITY (M) SDN BHD - TOYS AND GAMES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 ToyCity: Key Facts
Summary 12 ToyCity : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 13 ToyCity: Competitive Position 2007
TOYS 'R' US (M) SDN BHD - TOYS AND GAMES - MALAYSIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Toys R Us: Key Facts
Summary 15 Toys R Us: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
TRADITIONAL TOYS AND GAMES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 7 Sales of Traditional Toys and Games by Subsector: Value 2003-2008
Table 8 Sales of Traditional Toys and Games by Subsector: % Value Growth 2003-2008
Table 9 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2003-2008
Table 10 Traditional Toys and Games Company Shares by Value 2004-2007
Table 11 Forecast Sales of Traditional Toys and Games by Subsector: Value 2008-2013
Table 12 Forecast Sales of Traditional Toys and Games by Subsector: % Value Growth 2008-2013
VIDEO GAMES IN MALAYSIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Sales of Video Games by Subsector: Value 2003-2008
Table 14 Sales of Video Games by Subsector: % Value Growth 2003-2008
Table 15 Sales of Video Games by Distribution Format: % Analysis 2003-2008
Table 16 Video Games Company Shares by Value 2004-2007
Table 17 Forecast Sales of Video Games by Subsector: Value 2008-2013
Table 18 Forecast Sales of Video Games by Subsector: % Value Growth 2008-2013