Toys And Games in Taiwan
Euromonitor International's Toys And Games in Taiwan report offers a comprehensive guide to the size and shape of the traditional toys and games and the video games market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Tables: 36 | Publication date: Nov 2008
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Executive summary
Inflation, the Threat Ahead
Inflation is an uncertain factor for the future growth of the toys and games market in Taiwan. High food and oil prices erode households' purchasing power and will influence the future performance of the toys and games industry. In view of the impact from the global inflation trend, players need to reposition their marketing strategies towards pricing and product values.
Influence of Animation and Technology
Products associated with animation movies, cartoons, comic books and games are the best sellers in the market. Animation characters become the key concept of product development, launching and marketing. Multinational players tend to adapt their strategies to cooperate with animation movies and cartoons for promotions and marketing campaigns. Technology and innovation play an important role. New products are developed with high technology to enlarge the customer bases by attracting children and adults.
Pre-school Toys Out-perform
Pre-school toys lead the growth in the traditional toy market because of the ongoing concerns about child development. Impacted from the global inflation trend, added value products become the preferred purchases. Toys with educational functions, which provide fun, enjoyment and educational meaning, are welcomed by parents. In view of the market's potentials, local players are devoted to this segment and provide educational toys that cater to the local demands.
High Potentials of Video Games
A number of new video game consoles have been launched and their sales values have been booming over the reviewed period. Video games hardware is projected to have significant growth resulting from the popularity of the next generation game consoles. The boom of video game hardware also positively influenced the software sales. The sales performance of video game software experienced fast growth and is expected to grow at a double-digit rate over the forecast period.
Growth in Different Paths
From 2007 to 2008, the growth rates of traditional toys were lower than in previous years, however, the overall performance of traditional toys is still promising because of the growth of customers' expenditure on toys. Video games performed well over the review period due to the launch of the Nintendo Wii. The success of the Wii not only increased sales of hardware but also stimulated the growth of games software. According to national statistics and government projection, the overall economic outlook remains positive and stable. As a result, future forecast is projected at a stable growth despite inflation over the next five years.
Table of contents
TOYS AND GAMES IN TAIWAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Inflation, the Threat Ahead
Influence of Animation and Technology
Pre-school Toys Out-perform
High Potentials of Video Games
Growth in Different Paths
KEY TRENDS AND DEVELOPMENTS
Inflation, Eroding the Purchasing Power
Technology Plays a More Important Role
Joint Promotion of Animation
Branding and Segmentation: the Way for Local Players
The Power of the Games Console
MARKET DATA
Table 1 Sales of Toys and Games by Sector: Value 2003-2008
Table 2 Sales of Toys and Games by Sector: % Value Growth 2003-2008
Table 3 Sales of Toys and Games by Distribution Format: % Analysis 2003-2008
Table 4 Toys and Games Company Shares by Value 2004-2007
Table 5 Forecast Sales of Toys and Games by Sector: Value 2008-2013
Table 6 Forecast Sales of Toys and Games by Sector: % Value Growth 2008-2013
DEFINITIONS
Toys and Games
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - TAIWAN
GENIUS TOY TAIWAN CO LTD - TOYS AND GAMES - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Genius Toy Taiwan Co Ltd: Key Facts
Summary 3 Genius Toy Taiwan Co Ltd: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 4 Genius Toy Taiwan Co Ltd: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 5 Genius Toy Taiwan Co Ltd: Competitive Position 2007
INTERSERV INTERNATIONAL INC - TOYS AND GAMES - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 6 InterServ International Inc: Key Facts
Summary 7 InterServ International Inc: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 8 InterServ International Inc: Competitive Position 2007
KIDDIE'S PARADISE INC - TOYS AND GAMES - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Kiddie's Paradise Inc: Key Facts
Summary 10 Kiddie's Paradise Inc: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 11 Kiddie's Paradise Inc: Competitive Position 2007
THUNDER TIGER CORP - TOYS AND GAMES - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Thunder Tiger Corporation: Key Facts
Summary 13 Thunder Tiger Corporation: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
Summary 14 Thunder Tiger Corporation: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Thunder Tiger Corporation: Competitive Position 2007
XPEC ENTERTAINMENT INC. - TOYS AND GAMES - TAIWAN
STRATEGIC DIRECTION
KEY FACTS
Summary 16 XPEC Entertainment Inc: Key Facts
Summary 17 XPEC Entertainment Inc: Operational Indicators 2005-2007
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 18 XPEC Entertainment Inc: Competitive Position 2007
TRADITIONAL TOYS AND GAMES IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 7 Sales of Traditional Toys and Games by Subsector: Value 2003-2008
Table 8 Sales of Traditional Toys and Games by Subsector: % Value Growth 2003-2008
Table 9 Sales of Traditional Toys and Games by Distribution Format: % Analysis 2003-2008
Table 10 Traditional Toys and Games Company Shares by Value 2004-2007
Table 11 Forecast Sales of Traditional Toys and Games by Subsector: Value 2008-2013
Table 12 Forecast Sales of Traditional Toys and Games by Subsector: % Value Growth 2008-2013
VIDEO GAMES IN TAIWAN
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 13 Sales of Video Games by Subsector: Value 2003-2008
Table 14 Sales of Video Games by Subsector: % Value Growth 2003-2008
Table 15 Sales of Video Games by Distribution Format: % Analysis 2003-2008
Table 16 Video Games Company Shares by Value 2004-2007
Table 17 Forecast Sales of Video Games by Subsector: Value 2008-2013
Table 18 Forecast Sales of Video Games by Subsector: % Value Growth 2008-2013