Travel And Tourism in Albania
Euromonitor International's Travel And Tourism in Albania report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Chapters: 8 | Tables: 53 | Publication date: Dec 2006
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services
Executive summary
Land of opportunity
Albania is one of the least developed countries in Europe. However, with its obvious opportunities such as probably the least-developed Mediterranean coast, pristine mountains with mountain lakes and rich cultural and historical heritage it has good chances to develop its tourist industry. In order to do so it will have to keep its pace of development to support domestic and outgoing tourism but most of all it will have to attract foreign tourists.
Lack of investment and crime represent severe obstacles
By the end of the review period, most arrivals to Albania concerned expatriates returning home for a visit. Although such visitors usually come with full pockets, this money is not used for tourism development. Foreign capital stayed out of the country due to security problems in the region and insufficient infrastructure, where electricity shortages, in particular, are a severe obstacle. Organised crime and grey economy also make it an insecure place for foreign companies to invest.
Some areas are developing while others still have great unused potential
But all is not bleak. Air travel is developing fast and Tirana, in particular, is improving nicely. The region is set to become more stable after Montenegro declares independence and the final status of Kosovo is clear. With the accession to the EU stabilisation pact the country will increasingly integrate economically and politically with Europe.
Big boom could be just around the corner
Fast economic growth together with low inflation ensures a stable macroeconomic environment for investment. Even small advances in infrastructure could lead to a fast tourist development, for example investments in large tourist resorts that may be able to increase the turnover of the tourist industry by several times, in only a few years, as it happened in Bulgaria in the late 1990s. This could also mean more travel in the region – Kosovo with its 2 million (relatively) affluent ethnic Albanians has great potential for development of Albanian tourism.
Albania could use a success story and tourism might provide it
A strong growth in tourism would help develop also the country’s economy in general as it needs sources of growth and examples of enterprises to inspire Albanian business. The government made efforts to secure such development over the review period, signing the “Stabilisation and Association Agreement” with the EU in June 2006 after three years of talks, but the ongoing political tensions in the country hamper such efforts. Economic growth in neighbouring countries would also attract additional tourists to Albania over the forecast period.
Table of contents
EXECUTIVE SUMMARY
LAND OF OPPORTUNITY
LACK OF INVESTMENT AND CRIME REPRESENT SEVERE OBSTACLES
SOME AREAS ARE DEVELOPING WHILE OTHERS STILL HAVE GREAT UNUSED POTENTIAL
BIG BOOM COULD BE JUST AROUND THE CORNER
ALBANIA COULD USE A SUCCESS STORY AND TOURISM MIGHT PROVIDE IT
KEY TRENDS AND DEVELOPMENTS
MAIN TOURIST INCOME FROM EXPATRIATES RETURNING WITH WAGES FROM ABROAD
Outlook
Impact
DOMESTIC AND OUTGOING TOURISM AWAITS LIFT-OFF
Outlook
Impact
WAITING FOR FOREIGN TOURISTS
Outlook
Impact
TRAVEL ACCOMMODATION
TRENDS
PROSPECTS
TRANSPORTATION
TRENDS
PROSPECTS
TRAVEL RETAIL
TRENDS
PROSPECTS
MARKET DATA
Table 1 Length of Trip: 2000-2005
Table 2 Arrivals by Country of Origin: 2000-2005
Table 3 Arrivals by Method of Transport: 2000-2005
Table 4 Arrivals by Purpose of Visit: 2000-2005
Table 5 Departures: 2000-2005
Table 6 Departures by Destination: 2000-2005
Table 7 Departures by Mode of Transport: 2000-2005
Table 8 Departures by Purpose of Visit: 2000-2005
Table 9 Domestic Trips by Mode of Transport: 2000-2005
Table 10 Incoming Tourist Receipts: 2000-2005
Table 11 Incoming Tourist Receipts % Growth: 2000-2005
Table 12 Outgoing Tourism Expenditure: 2000-2005
Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005
Table 14 Domestic Tourist Expenditure: 2000-2005
Table 15 Forecast Arrivals by Country of Origin: 2005-2010
Table 16 Forecast Arrivals by Method of Transport: 2005-2010
Table 17 Forecast Departures: 2005-2010
Table 18 Forecast Departures by Destination: 2005-2010
Table 19 Forecast Departures by Mode of Transport: 2005-2010
Table 20 Forecast Incoming Tourist Receipts: 2005-2010
Table 21 Forecast Domestic Tourist Expenditure: 2005-2010
Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010
SECTOR DATA
Table 23 Hotels: Units 2000-2005
Table 24 Regional Hotel Parameters 2005
Table 25 Travel Accommodation Sales by Sector: Value 2000-2005
Table 26 Travel Accommodation Internet Sales: Internet Transaction Value 2000-2005
Table 27 Hotel Internet Sales: Internet Transaction Value 2000-2005
Table 28 Hotel Company Rankings 2005
Table 29 Forecast Hotels: Units 2005-2010
Table 30 Forecast Travel Accommodation Sales by Sector: Value 2005-2010
Table 31 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2005-2010
Table 32 Forecast Hotel Internet Sales: Internet Transaction Value 2005-2010
Table 33 Transportation Sales by Sector: Value 2000-2005
Table 34 Airline Company Rankings 2005
Table 35 Transportation Internet Sales: Internet Transaction Value 2000-2005
Table 36 Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 37 Forecast Transportation Sales by Sector: Value 2005-2010
Table 38 Forecast Transportation Internet Sales: Internet Transaction Value 2005-2010
Table 39 Forecast Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 40 Car Rental Sales: Value 2000-2005
Table 41 Car Rental Company Rankings 2005
Table 42 Car Rental Internet Sales: Internet Transaction Value 2000-2005
Table 43 Forecast Car Rental Sales: Value 2005-2010
Table 44 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010
Table 45 Travel Retail Outlets: Units 2000-2005
Table 46 Travel Retail Sales: 2000-2005
Table 47 Travel Retail Company Rankings 2005
Table 48 Forecast Travel Retail Outlets: Units 2005-2010
Table 49 Forecast Travel Retail Sales: 2005-2010
Table 50 Forecast Travel Retail Internet Sales: Internet Transaction Value 2005-2010
Table 51 Tourist Attractions: Value 2000-2005
Table 52 Forecast Tourist Attractions: Value 2005-2010
Table 53 Forecast Tourist Attractions Internet Sales: Internet Transaction Value 2005-2010
DEFINITIONS
TRAVEL AND TOURISM
DEMAND FACTORS
Length of Trip
TOURISM PARAMETERS
Arrivals
Departures
Outgoing tourism expenditure
Domestic tourists
Domestic trips
Domestic tourist expenditure
TRAVEL ACCOMMODATION
Hotels
Other travel accommodation
Number of bed nights
Occupancy rates
Number of rooms and beds
TRANSPORTATION
Air
Other transportation
CAR RENTAL
TRAVEL RETAIL
TOURIST ATTRACTIONS
INTERNET SALES