Travel And Tourism in Albania

Euromonitor International's Travel And Tourism in Albania report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

Tourism still undeveloped but with good potential

Albania’s tourism is one of the most promising industries in the country. With rugged beauty, long Adriatic coast and vicinity to large European markets it is bound to develop. However, when compared to neighbouring countries with similar features it still has much catching up to do. Prospects of tourism bringing substantial revenues, as it does in Croatia, Greece or Bulgaria, remain a distant hope and even Montenegro is still far away from the reality of Albania today.

Insufficient reforms hamper development

After emerging from a much harsher communist regime than the other countries in the region, Albania has been developing fast. This was partly due to the low basis the country was starting from, it being one of the poorest in Europe. The development could be faster still if more thorough reforms were carried out in such sectors as energy generation, police and property rights. These factors all result in a slower and messier development of the tourist industry compared to its potential.

Expatriates account for most arrivals to the country

Due to a very large Diaspora, Albanian expatriates returning home for their holidays influence both tourism arrivals and revenues. However, these could hardly be considered the kind of tourists able to determine the tourist development of the country. On the contrary, this type of arrival makes tourism planning even harder for the government.

Better relations with neighbouring countries will be key

In an unstable region, which witnessed the establishment of a new neighbouring country – Montenegro – no more than two years ago and where another neighbouring territory – Kosovo – is left with an undefined status, Albania is missing a crucial factor that could contribute to faster tourism development: increased arrivals from neighbouring countries. The country has very few border crossings with all its neighbours and moreover, difficult visa and border formalities prevent easy access. A general feeling of mistrust and even hatred among different nationalities is a large obstacle to greater travel between the countries in the region. Unfortunately, no improvements can be predicted for the near future and even a return to violence in the region is not out of the question yet: a development that could reverse the growth of the tourism industry in Albania.

Table of contents

TRAVEL AND TOURISM IN ALBANIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Tourism still undeveloped but with good potential

Insufficient reforms hamper development

Expatriates account for most arrivals to the country

Better relations with neighbouring countries will be key

KEY TRENDS AND DEVELOPMENTS

Tourism receipts hidden among expatriate remittances

Development brings new problems

Politics will be crucial in the short term

MARKET INDICATORS

Table 1 Length of Domestic Trip: 2002-2007

Table 2 Length of Outbound Departure: 2002-2007

MARKET DATA

Table 3 Arrivals by Country of Origin: 2002-2007

Table 4 Arrivals by Method of Transport: 2002-2007

Table 5 Arrivals by Purpose of Visit: 2002-2007

Table 6 Incoming Tourist Receipts: Value 2002-2007

Table 7 Forecast Arrivals by Country of Origin: 2007-2012

Table 8 Forecast Arrivals by Method of Transport: 2007-2012

Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012

Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012

Table 11 Departures by Destination: 2002-2007

Table 12 Departures by Method of Transport: 2002-2007

Table 13 Departures by Purpose of Visit: 2002-2007

Table 14 Outgoing Tourist Expenditure: Value 2002-2007

Table 15 Forecast Departures by Destination: 2007-2012

Table 16 Forecast Departures by Method of Transport: 2007-2012

Table 17 Forecast Departures by Purpose of Visit: 2007-2012

Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012

Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007

Table 20 Domestic Tourist Expenditure: Value: 2002-2007

Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012

Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012

Table 23 Tourist Attractions: Value 2002-2007

Table 24 Tourist Attractions Internet Sales: Internet Transaction Value 2002-2007

Table 25 Forecast Tourist Attractions: Value 2007-2012

Table 26 Forecast Tourist Attractions Internet Transaction Sales: Internet Transaction Value 2007-2012

Table 27 Health and Wellness Tourism Sales: Value 2002-2007

Table 28 Forecast Health and Wellness Sales: Value 2007-2012

Table 29 Balance of Tourism Payments: Value 2002-2007

DEFINITIONS

Tourism Parameters

Travel accommodation

Transportation

Car rental

Travel retail

Internet sales

Summary 1 Research Sources

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Sector Data

Table 30 Travel Accommodation Sales by Sector: Value 2002-2007

Table 31 Travel Accommodation Outlets by Sector: Units 2002-2007

Table 32 Regional Hotel Parameters 2007

Table 33 Travel Accommodation by Sector: Number of Rooms 2005-2007

Table 34 Travel Accommodation by Sector: Number of Beds 2005-2007

Table 35 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007

Table 36 Hotel Company Rankings 2005-2007

Table 37 Forecast Travel Accommodation Sales by Sector: Value 2007-2012

Table 38 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012

Table 39 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012

TRANSPORTATION

Headlines

Trends

Prospects

Sector Data

Table 40 Transportation Sales by Sector: Value 2002-2007

Table 41 Transportation Internet Sales: Internet Transaction Value 2002-2007

Table 42 Airline Company Rankings 2005-2007

Table 43 Forecast Transportation Sales by Sector: Value 2007-2012

Table 44 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012

CAR RENTAL

Headlines

Trends

Prospects

Sector Data

Table 45 Car Rental Sales: Value 2002-2007

Table 46 Car Rental Internet Sales: Internet Transaction Value 2002-2007

Table 47 Car Rental Company Rankings 2005-2007

Table 48 Forecast Car Rental Sales: Value 2007-2012

Table 49 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012

TRAVEL RETAIL

Headlines

Trends

Prospects

Sector Data

Table 50 Travel Retail Outlets: Units 2002-2007

Table 51 Travel Retail Products Sales: Value 2002-2007

Table 52 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007

Table 53 Travel Retail Products Company Rankings 2005-2007

Table 54 Forecast Travel Retail Outlets: Units 2007-2012

Table 55 Forecast Travel Retail Products Sales: Value 2007-2012

Table 56 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012