Travel And Tourism in Anguilla

Euromonitor International's Travel And Tourism in Anguilla report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

Declining oil prices and the troubled global economy

While the beginning of 2008 saw rising oil prices, the last three months of the year saw declining prices, due mainly to the global financial crisis. While most airlines and cruise ship companies willingly passed the increasing costs onto customers, the opportunity that presented itself at the end of 2008 saw very few companies reflect the lower oil prices in their tickets. In October 2008, LIAT passed these savings onto clients in Anguilla, which lowered the fuel surcharge by US$2.50, per one-way trip, to just US$0.50.

The 2008 financial crisis will greatly impact global tourism, with consumers spending less money on leisure activities. Anguilla will be no exception; 2008 saw the greatest decline in tourist arrivals of the past eight years. However, despite a well-planned tourism strategy, the short term will see both arrivals and revenues fall before recovering towards the end of the forecast period.

Tourism sector development project

After approval of the project by the Executive Council in 2007, the Anguillian government officially launched The Tourism Sector Development Project (TSDP) in July 2008. The first phase of this two-year project began by undertaking a socioeconomic impact analysis of selected tourism projects and by carrying out a survey to assess the attitudes of citizens and residents towards tourism and tourists. The Government is encouraging the public’s support for this primary phase conducted by the consulting firm CEGR. The administration expects the results of this study, which will be available in early 2009, to allow them to develop a sustainable growth plan that meets the aspirations of both Anguillians and tourists alike. During the second and third phase of the TSDP, a Tourism Master Plan will be developed and put into action. Under the premise ‘low volume-high value’, this strategy will guide the development of the tourism industry during the 2010-2020 decade.

“Absolutely Anguilla” and Blue Island

The Anguilla Hotel and Tourism Association (AHTA) launched the magazine “Absolutely Anguilla” as a new marketing tool for the 2008 season. Typically, tourism destinations produce magazines or books featuring tourism-related content and plenty of advertising. In contrast, Absolutely Anguilla will concentrate on content, providing a unique insight into Anguilla, or as AHTA’s director puts it: “something so unique and interesting that visitors cannot leave the island without taking it home to share with their friends and families”. The magazine will be published annually in time for the new tourism season; the 45,000 copies will be mainly distributed in major hotels, villas, ports of entry and other transit areas.

Starting in March 2008, Blue Island, a 24-hour tourism TV channel started informing tourists and residents about activities and events around the island. Segments include information on restaurants, aquatic activities, culture, property, art and special features on Anguilla’s geographical beauty.

“Anguilla Lights up Canada”

During the annual Caribbean Tourism Week, in September 2008, the Ministry of Tourism and the Anguilla Tourism Board hosted a series of events in Toronto in order to display what the Anguillian tourism sector has to offer. Under the slogan “Anguilla Lights up Canada”, a delegation of government and private representatives presented Anguilla to Canadian travellers, travel agents, and members of the press through presentations and cultural events. During these meetings, government officials reiterated the intention of Anguilla to maintain its status as a high-quality, exclusive destination. Anguilla wants to further explore a market that has been constantly growing for the past few years, exploiting the currently strong Canadian dollar and trying to lure wealthy baby boomers who may have tired of visiting mainstream destinations.

Table of contents

TRAVEL AND TOURISM IN ANGUILLA : MARKET INSIGHT

EXECUTIVE SUMMARY

Declining oil prices and the troubled global economy

Tourism sector development project

“Absolutely Anguilla” and Blue Island

“Anguilla Lights up Canada”

KEY TRENDS AND DEVELOPMENTS

Low volume-high value tourism

Effective marketing

The economy and foreign investment

Oil prices and the troubled global economy

MARKET INDICATORS

Table 1 Length of Outbound Departures: 2003-2008

MARKET DATA

Table 2 Balance of Tourism Payments: Value 2003-2008

Table 3 Departures by Destination: 2003-2008

Table 4 Departures by Method of Transport: 2003-2008

Table 5 Departures by Purpose of Visit: 2003-2008

Table 6 Outgoing Tourist Expenditure: Value 2003-2008

Table 7 Forecast Departures by Destination: 2008-2013

Table 8 Forecast Departures by Method of Transport: 2008-2013

Table 9 Forecast Departures by Purpose of Visit: 2008-2013

Table 10 Forecast Outgoing Tourism Expenditure: Value 2008-2013

Table 11 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008

Table 12 Domestic Tourist Expenditure: Value: 2003-2008

Table 13 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013

Table 14 Forecast Domestic Tourist Expenditure: Value: 2008-2013

Table 15 Tourist Attractions: Value 2003-2008

Table 16 Forecast Tourist Attractions: Value 2008-2013

Table 17 Health and Wellness Tourism Sales: Value 2003-2008

Table 18 Forecast Health and Wellness Sales: Value 2008-2013

DEFINITIONS

Tourism parameters

Travel accommodation

Transportation

Car rental

Travel retail

Tourist attractions

Health and wellness

Internet sales

Internet sales: dynamic packaging

Internet sales: traditional package holiday

Summary 1 Research Sources

INBOUND TOURISM FLOWS

Headlines

Trends

Prospects

SECTOR DATA

Table 19 Arrivals by Country of Origin: 2003-2008

Table 20 Arrivals by Method of Transport: 2003-2008

Table 21 Arrivals by Purpose of Visit: 2003-2008

Table 22 Incoming Tourist Receipts: Value 2003-2008

Table 23 Forecast Arrivals by Country of Origin: 2008-2013

Table 24 Forecast Arrivals by Method of Transport: 2008-2013

Table 25 Forecast Arrivals by Purpose of Visit: 2008-2013

Table 26 Forecast Incoming Tourist Receipts: Value 2008-2013

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

SECTOR DATA

Table 27 Travel Accommodation Sales by Sector: Value 2003-2008

Table 28 Travel Accommodation Outlets by Sector: Units 2003-2008

Table 29 Regional Hotel Parameters 2008

Table 30 Hotel Company Rankings 2005-2008

Table 31 Forecast Travel Accommodation Sales by Sector: Value 2008-2013

Table 32 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013

TRANSPORTATION

Headlines

Trends

Prospects

SECTOR DATA

Table 33 Transportation Sales by Sector: Value 2003-2008

Table 34 Air Company Rankings 2005-2008

Table 35 Forecast Transportation Sales by Sector: Value 2008-2013

CAR RENTAL

Headlines

Trends

Prospects

SECTOR DATA

Table 36 Car Rental Sales: Value 2003-2008

Table 37 Car Rental Company Rankings 2005-2008

Table 38 Forecast Car Rental Sales: Value 2008-2013

TRAVEL RETAIL

Headlines

Trends

Prospects

SECTOR DATA

Table 39 Travel Retail Outlets: Units 2003-2008

Table 40 Travel Retail Products Sales: Value 2003-2008

Table 41 Travel Retail Products Company Rankings 2005-2008

Table 42 Forecast Travel Retail Outlets: Units 2008-2013

Table 43 Forecast Travel Retail Products Sales: Value 2008-2013