Travel And Tourism in Antigua
Euromonitor International's Travel And Tourism in Antigua report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 46 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
New niches to be explored
Tourism authorities believe they can no longer rely on the “traditional tourism trinity of sun, sea and sand” and have started to explore market niches such as historical/heritage and health tourism. Antigua and Barbuda’s government is working with its Cuban counterpart in order to develop historical tourism in the island. The Cuban authorities have helped with the restoration of Fort James and developing several heritages sites that could be of interest for this type of tourism. On a similar note, the Tourism Minister believes the Caribbean is ideal for health tourism and wants the island to develop this niche as a basis for growth. The Minister believes the industry should shy away from Far Eastern-style spas and “Caribbeanise” the concept in order to obtain a competitive advantage.
Romantic Rhythms
The first Antigua and Barbuda Romantic Rhythms Music Festival took place in June 2008. Organised mainly to target consumers from the US and the UK, the Tourism Minister described the event as “a tourism product, a magnetic attraction that you create in your destination in order to draw people to your island”. Other events also took place during this year, such as the “World Gospel Festival” in October and the ESPN-televised “Stanford 20/20 Cricket Tournament” in November.
Crime scares tourists away
July brought a tragic event to the islands with the murder of two British honeymooners at the Coco Hotel. According to the authorities, this event led to the cancellation of an important number of reservations made by UK tourists. Although there are no concrete numbers, authorities believe a number of cancellations are a direct consequence of the events.
Caribbean crisis
Rising oil prices, the global financial crisis and airline cutbacks have put Caribbean nations in a difficult situation. Most of these economies depend mainly on tourism and declining arrival numbers have led the regional authorities to join forces in order to market the region as one destination and capitalise on new markets. In June 2008, CARICOM heads of state decided to allocate a US$60 million budget for a regional marketing campaign starting in 2009. Antigua and Barbuda has also put more emphasis on targeting key markets such as the US and developing others such as Canada and China.
Expedia
In order to attract US visitors, in October 2008 the Ministry of Tourism and the Antigua Hotels and Tourist Association (AHTA) started a two-month advertising campaign on the Internet travel agency Expedia. The US agency’s webpage, www.expedia.com, was identified as an important source of business for Antigua and was selected to run an “aggressive banner campaign”. Banners were placed on key pages and are designed to drive Internet traffic to a page where the 23 Antigua properties listed on expedia.com are displayed.
Table of contents
TRAVEL AND TOURISM IN ANTIGUA : MARKET INSIGHT
EXECUTIVE SUMMARY
New niches to be explored
Romantic Rhythms
Crime scares tourists away
Caribbean crisis
Expedia
KEY TRENDS AND DEVELOPMENTS
Events in 2008
Advertising Antigua
Alternative tourism
MARKET INDICATORS
Table 1 Length of Domestic Trips: 2003-2008
Table 2 Length of Outbound Departures: 2003-2008
MARKET DATA
Table 3 Balance of Tourism Payments: Value 2003-2008
Table 4 Departures by Destination: 2003-2008
Table 5 Departures by Method of Transport: 2003-2008
Table 6 Departures by Purpose of Visit: 2003-2008
Table 7 Outgoing Tourist Expenditure: Value 2003-2008
Table 8 Forecast Departures by Destination: 2008-2013
Table 9 Forecast Departures by Method of Transport: 2008-2013
Table 10 Forecast Departures by Purpose of Visit: 2008-2013
Table 11 Forecast Outgoing Tourism Expenditure: Value 2008-2013
Table 12 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 13 Domestic Tourist Expenditure: Value: 2003-2008
Table 14 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 15 Forecast Domestic Tourist Expenditure: Value: 2008-2013
Table 16 Tourist Attractions: Value 2003-2008
Table 17 Forecast Tourist Attractions: Value 2008-2013
Table 18 Health and Wellness Tourism Sales: Value 2003-2008
Table 19 Forecast Health and Wellness Sales: Value 2008-2013
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
INBOUND TOURISM FLOWS IN ANTIGUA
Headlines
Trends
Prospects
SECTOR DATA
Table 20 Arrivals by Country of Origin: 2003-2008
Table 21 Arrivals by Method of Transport: 2003-2008
Table 22 Arrivals by Purpose of Visit: 2003-2008
Table 23 Incoming Tourist Receipts: Value 2003-2008
Table 24 Forecast Arrivals by Country of Origin: 2008-2013
Table 25 Forecast Arrivals by Method of Transport: 2008-2013
Table 26 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 27 Forecast Incoming Tourist Receipts: Value 2008-2013
Table 28 Travel Accommodation Sales by Sector: Value 2003-2008
TRAVEL ACCOMMODATION IN ANTIGUA
Headlines
Trends
Prospects
SECTOR DATA
Table 29 Travel Accommodation Sales by Sector: Value 2003-2008
Table 30 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 31 Regional Hotel Parameters 2008
Table 32 Hotel Company Rankings 2005-2008
Table 33 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 34 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
TRANSPORTATION IN ANTIGUA
Headlines
Trends
Prospects
SECTOR DATA
Table 35 Transportation Sales by Sector: Value 2003-2008
Table 36 Air Company Rankings 2005-2008
Table 37 Forecast Transportation Sales by Sector: Value 2008-2013
CAR RENTAL IN ANTIGUA
Headlines
Trends
Prospects
SECTOR DATA
Table 38 Car Rental Sales: Value 2003-2008
Table 39 Car Rental Company Rankings 2005-2008
Table 40 Forecast Car Rental Sales: Value 2008-2013
TRAVEL RETAIL IN ANTIGUA
Headlines
Trends
Prospects
SECTOR DATA
Table 41 Travel Retail Outlets: Units 2003-2008
Table 42 Travel Retail Products Sales: Value 2003-2008
Table 43 Travel Retail Products Company Rankings 2005-2008
Table 44 Forecast Travel Retail Outlets: Units 2008-2013
Table 45 Forecast Travel Retail Products Sales: Value 2008-2013