Travel And Tourism in Armenia
Euromonitor International's Travel And Tourism in Armenia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 52 | Publication date: Jan 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health and wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
The World Discovers Armenia
Not previously a major tourist destination, Armenia has managed to attract the attention of religious, cultural tourists by branding itself as a nation of monasteries and other religious artefacts, reinforced by the historical fact that it was the first nation to embrace Christianity as its official religion in 301AD. As a result, it has attracted a growing number of high-spending cultural tourists from Western nations, although this growth is from an especially low base.
Low-Spending Visits to Friends and Family Remain Dominant
Although cultural tourism is growing in importance for Armenia, the primary motivation driving travel to Armenia remains overseas-Armenians (known as the Armenian Diaspora) visiting their families in their mother country. Mostly from Russia and Georgia, these travellers stay with their families and, despite their numerical bulk, contribute little to the value of Armenian tourism. Armenian pride and family connections cross the globe, however, and a growing number of Armenian Diaspora based in wealthy Western nations do stay in hotels and contribute to the travel and tourism industry.
Protectionism Inflates Price of Air Fares
Armenia is becoming more accessible to tourists, with a growing number of airlines introducing routes to the nation. This change, however, is taking place slowly because of the protectionist attitude of the Armenian Government in relation to the national airline Armavia, which has led to reduced competition on many important routes. With lessened competition come inflated prices, a fact which reduces the price competitiveness of Armenia as a tourist destination, especially compared to other countries in the region.
Low Internet Penetration Discourages Online Bookings
Whilst a fast growing economy has helped Armenia enter the 21st century, there is, at least, one area in which it continues to lag: internet penetration. It has the lowest household internet connectivity in the region, fitting for a nation known for its medieval culture. This, however, makes it difficult to book travel to Armenia, leading to travel agents being required for most transactions.
Service Quality Needs Work
The increasing importance of Armenia as a travel destination has not led to an equal improvement in services. After a long period of isolation and being visited, mostly, by overseas Armenians, the country has not developed the necessary infrastructure to meet a future influx of tourists. Even the road infrastructure is poor, while its hospitality service is not to international standards. Improving conditions to a level to which tourists are accustomed is the biggest challenge facing Armenia throughout the forecast period.
Table of contents
TRAVEL AND TOURISM IN ARMENIA : MARKET INSIGHT
EXECUTIVE SUMMARY
The World Discovers Armenia
Low-Spending Visits to Friends and Family Remain Dominant
Protectionism Inflates Price of Air Fares
Low Internet Penetration Discourages Online Bookings
Service Quality Needs Work
KEY TRENDS AND DEVELOPMENTS
Economic News
It Is Good To Have A Diaspora
The Marketing Of Armenia
Seasonal Travel Continues to Direct International Arrival Trends
Infrastructure Continues to Develop
MARKET INDICATORS
Table 1 Length of Domestic Trips: 2003-2008
Table 2 Length of Outbound Departures: 2003-2008
MARKET DATA
Table 3 Balance of Tourism Payments: Value 2003-2008
Table 4 Departures by Destination: 2003-2008
Table 5 Departures by Method of Transport: 2003-2008
Table 6 Departures by Purpose of Visit: 2003-2008
Table 7 Outgoing Tourist Expenditure: Value 2003-2008
Table 8 Forecast Departures by Destination: 2008-2013
Table 9 Forecast Departures by Method of Transport: 2008-2013
Table 10 Forecast Departures by Purpose of Visit: 2008-2013
Table 11 Forecast Outgoing Tourism Expenditure: Value 2008-2013
Table 12 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 13 Domestic Tourist Expenditure: Value: 2003-2008
Table 14 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 15 Forecast Domestic Tourist Expenditure: Value: 2008-2013
Table 16 Tourist Attractions: Value 2003-2008
Table 17 Forecast Tourist Attractions: Value 2008-2013
Table 18 Health and Wellness Tourism Sales: Value 2003-2008
Table 19 Forecast Health and Wellness Sales: Value 2008-2013
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
INBOUND TOURISM FLOWS
Headlines
Trends
Prospects
Sector Data
Table 20 Arrivals by Country of Origin: 2003-2008
Table 21 Arrivals by Method of Transport: 2003-2008
Table 22 Arrivals by Purpose of Visit: 2003-2008
Table 23 Incoming Tourist Receipts: Value 2003-2008
Table 24 Forecast Arrivals by Country of Origin: 2008-2013
Table 25 Forecast Arrivals by Method of Transport: 2008-2013
Table 26 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 27 Forecast Incoming Tourist Receipts: Value 2008-2013
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 28 Travel Accommodation Sales by Sector: Value 2003-2008
Table 29 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 30 Regional Hotel Parameters 2008
Table 31 Travel Accommodation Internet Sales: Internet Transaction Value 2003-2008
Table 32 Hotel Company Rankings 2005-2008
Table 33 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 34 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 35 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2008-2013
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 36 Transportation Sales by Sector: Value 2003-2008
Table 37 Transportation Internet Sales: Internet Transaction Value 2003-2008
Table 38 Air Company Rankings 2005-2008
Table 39 Forecast Transportation Sales by Sector: Value 2008-2013
Table 40 Forecast Transportation Internet Sales: Internet Transaction Value 2008-2013
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 41 Car Rental Sales: Value 2003-2008
Table 42 Car Rental Company Rankings 2005-2008
Table 43 Forecast Car Rental Sales: Value 2008-2013
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 44 Travel Retail Outlets: Units 2003-2008
Table 45 Travel Retail Products Sales: Value 2003-2008
Table 46 Travel Retail Products Internet Sales: Internet Transaction Value 2003-2008
Table 47 Travel Retail Products Company Rankings 2005-2008
Table 48 Forecast Travel Retail Outlets: Units 2008-2013
Table 49 Forecast Travel Retail Products Sales: Value 2008-2013
Table 50 Forecast Travel Retail Products Sales: Value 2008-2013
Table 51 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2008-2013