Travel And Tourism in Australia
Euromonitor International's Travel And Tourism in Australia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 98 | Publication date: Oct 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
“Where are you”, overseas visitors?
During 2006, the Australian government made a big effort through campaigns and other activities to market Australia as a tourism destination to the world. However, the national and some regional tourism boards have questioned the effectiveness of these campaigns, pointing to the declining numbers of visitors from Asia (except China) and slower growth from the US and the UK. Despite the decline in the number of arrivals, the total incoming tourist receipts in 2006 are estimated to have increased substantially, thanks to the overseas visitors’ increased average expenditure and longer stay. Of the major markets, arrivals from China increased the most in 2006, while arrivals from New Zealand, Singapore, Malaysia, Taiwan and Thailand fell.
Strong outbound growth and moderate domestic tourism recovery
Strong economic growth, together with a strong Australian dollar, boosted outbound travel. Both overseas departures and outbound expenditure are estimated to have increased in 2006, and this trend is expected to continue. Thailand was the highest growth outbound country in 2006, followed by Singapore and the US. Domestic tourism recovered in both number and expenditure in 2006. Sydney and Melbourne were the most popular domestic destinations, whilst Western Australia enjoyed the fastest growth in 2006. Tropical Cyclone Larry affected the performance of Queensland. Domestic leisure travel grew faster than business travel. Travel by air grew much faster than any other transportation mode.
Qantas buyout bid
Growth of domestic travel and departures, fuelled by rapid expansion of low-cost carriers Jetstar and Virgin Blue, contributed to double digit airline sales growth in 2006. Qantas’ growth prospects and unique position attracted an A$11 billion private equity buyout bid by the US equity firm Texas Pacific Group and Macquarie Bank. While airline travel was in the spotlight, cruising was the fastest growth subsector in 2006. Airport car rentals were also boosted in 2006 as more people took advantage of cheap domestic flights rather than driving to their destinations.
Strong hotel sales growth attracted acquisitions
Accommodation sales and average sales per outlet are estimated to have grown strongly in 2006. Large cities performed better than average. The serviced apartments subsector remained the highest growth subsector in terms of outlets, sales and average sales per outlet in 2006. Strong growth in hotel sales since 2003 attracted acquisition activities. MFS Group acquired Sydney’s Four Season’s Hotel for A$114 million.
Rapid Internet transaction growth continues
While on-line transactions still accounted for only a small proportion of the overall market for each sector, except domestic airlines, they have been growing rapidly in recent years and the trend is set to continue. Direct suppliers dominate airline and car rental on-line transactions. Intermediaries, on the other hand, dominate accommodation on-line transactions due to the large choice available and price flexibility.
Table of contents
TRAVEL AND TOURISM IN AUSTRALIA : MARKET INSIGHT
EXECUTIVE SUMMARY
“Where are you”, overseas visitors?
Strong outbound growth and moderate domestic tourism recovery
Qantas buyout bid
Strong hotel sales growth attracted acquisitions
Rapid Internet transaction growth continues
KEY TRENDS AND DEVELOPMENTS
Economic drivers
Legislative environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low-cost carrier development
Emerging niche sectors
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005/2006
Table 2 Holiday Demographic Trends 2001-2006
Table 3 Holiday Takers by Sex 2001-2006
Table 4 Holiday Takers by Age 2001-2006
Table 5 Length of Domestic Trip: 2001-2006
Table 6 Length of Outbound Departure: 2001-2006
Table 7 Seasonality of Trips 2005/2006
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2001-2006
DEFINITIONS
Tourism Parameters
Travel Accommodation
Transportation
Car Rental
Travel Retail
Tourist Attractions
Health and Wellness
Internet Sales
Internet Sales: Dynamic Packaging
Internet Sales: Traditional Package Holiday
Sustainable Tourism
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRALIA
GRAND HOTELS GROUP LTD - TRAVEL AND TOURISM - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Grand Hotel Group Ltd: Key Facts
Summary 3 Grand Hotel Group Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Grand Hotel Group Ltd: Competitive Position 2006
QANTAS AIRWAYS LTD - TRAVEL AND TOURISM - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Qantas Airways Ltd: Key Facts
Summary 6 Qantas Airways Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Qantas Airways Ltd: Competitive Position 2006
TABCORP HOLDINGS LTD - TRAVEL AND TOURISM - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Tabcorp Holdings Ltd: Key Facts
Summary 9 Tabcorp Holdings Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Tabcorp Holdings Ltd: Competitive Position 2006
WOTIF.COM HOLDINGS LTD - TRAVEL AND TOURISM - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Wotif.com: Key Facts
Summary 12 Wotif.com: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Wotif.com: Competitive Position 2006
TOURISM FLOWS INBOUND IN AUSTRALIA
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2001-2006
Table 10 Arrivals by Purpose of Visit: 2001-2006
Table 11 Leisure Arrivals by Type 2005-2006
Table 12 Business Arrivals: MICE Penetration 2005-2006
Table 13 Arrivals by Method of Transport: 2001-2006
Table 14 Incoming Tourist Receipts by Country 2001-2006
Table 15 Tourism Expenditure by Sector: Value 2001-2006
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005/2006
Table 17 Forecast Arrivals: 2006-2011
Table 18 Forecast Incoming Tourism Receipts: 2006-2011
TOURISM FLOWS OUTBOUND IN AUSTRALIA
HEADLINES
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTBOUND DEMOGRAPHIC PROFILE
OUTGOING TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 19 Departures by Destination: 2001-2006
Table 20 Leisure Departures by Type 2005-2006
Table 21 Business Departures: MICE Penetration % Breakdown 2005-2006
Table 22 Departures by Mode of Transport: 2001-2006
Table 23 Departures by Purpose of Visit: 2001-2006
Table 24 Outgoing Tourist Expenditure by Sector: Value 2001-2006
Table 25 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006
Table 26 Forecast Departures: 2006-2011
Table 27 Forecast Outgoing Tourism Expenditure: 2006-2011
TOURISM FLOWS DOMESTIC IN AUSTRALIA
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURISM RECEIPTS
PROSPECTS
SECTOR DATA
Table 28 Domestic Tourist Expenditure: 2001-2006
Table 29 Expenditure per Domestic Trip: 2001-2006
Table 30 Domestic Trips by Destination: 2001-2006
Table 31 Domestic Trips by Purpose of Visit: 2001-2006
Table 32 Method of Payments for Domestic Tourism Spending: % Breakdown 2005/2006
Table 33 Forecast Domestic Tourism: 2006-2011
Table 34 Forecast Domestic Tourist Expenditure: 2006-2011
TRAVEL ACCOMMODATION IN AUSTRALIA
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Travel Accommodation Sales by Sector: Value 2001-2006
Table 36 Travel Accommodation by Sector: Units 2001-2006
Table 37 Regional Hotel Parameters 2006
Table 38 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 39 Hotel National Brand Owners by Market Share 2002-2006
Table 40 Forecast Travel Accommodation Sales by Sector: Value 2006-2011
Table 41 Forecast Travel Accommodation by Sector: Units 2006-2011
Table 42 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2006-2011
Table 43 Hotel National Brand Owners by Key Performance Indicators 2006
TRANSPORTATION IN AUSTRALIA
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Transportation Sales by Sector: Value 2001-2006
Table 45 Airline Capacity: 2001-2006
Table 46 Airline Utilisation: 2001-2006
Table 47 Airline % Utilisation 2001-2006
Table 48 Airline Volume Sales by Seat Class: % Breakdown: 2001-2006
Table 49 Airline Volume Sales by Distance: % Breakdown: 2001-2006
Table 50 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 51 Airline Market Shares 2002-2006
Table 52 Forecast Transportation Sales by Sector: Value 2006-2011
Table 53 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2006-2011
Table 54 Key Airlines Key Performance Indicators 2006
CAR RENTAL IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Car Rental Sales by Sector and Location: Value 2001-2006
Table 56 Structure of Car Rental Market: 2001-2006
Table 57 Average Car Rental Duration by Sector 2004-2006
Table 58 Average Car Rental Duration: % Breakdown 2005/2006
Table 59 Time of Booking: % Breakdown 2005/2006
Table 60 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 61 Car Rental Market Shares 2002-2006
Table 62 Forecast Car Rental Sales by Sector: Value 2006-2011
Table 63 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2006-2011
Table 64 Key Car Rental Companies’ Key Performance Indicators 2006
TRAVEL RETAIL IN AUSTRALIA
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Travel Retail Outlets by Sector: Units 2001-2006
Table 66 Travel Retail Sales by Product: Value 2001-2006
Table 67 Travel Retail Sales by Destination: % Value Breakdown 2001-2006
Table 68 Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 69 Travel Retail Internet Sales by Sector: Internet Transaction Value 2001-2006
Table 70 Travel Retail Products Market Shares 2002-2006
Table 71 Forecast Travel Retail Outlets by Sector: Units 2006-2011
Table 72 Forecast Travel Retail Sales by Product: Value 2006-2011
Table 73 Forecast Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 74 Key Travel Retail Companies by Number of Outlets 2006
TOURIST ATTRACTIONS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Tourist Attractions by Sector: Value 2001-2006
Table 76 Tourist Attractions by Sector: 2001-2006
Table 77 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 78 Leading Tourist Attractions by Visitors 2001-2006
Table 79 Forecast Tourist Attractions by Sector: Value 2006-2011
Table 80 Forecast Tourist Attractions by Sector: 2006-2011
Table 81 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2006-2011
HEALTH & WELLNESS TOURISM IN AUSTRALIA
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 82 Number of Hotel/Resort Spas: Units 2001-2006
Table 83 Spa Sales by Type: Value 2001-2006
Table 84 Spa Consumer Markets: Domestic Tourism 2005-2006
Table 85 Spa Consumer Markets: Arrivals 2005-2006