Travel And Tourism in Australia
Euromonitor International's Travel And Tourism in Australia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 107 | Publication date: May 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car Rental; Demand Factors; Health & Wellness Tourism; Tourism Flows Domestic; Tourism Flows Inbound; Tourism Flows Outbound; Tourism Receipts And Expenditure; Tourist Attractions; Transportation; Travel Accommodation; Travel Retail
Executive summary
Global financial crisis damages Australia’s position
As a remote country, a long distance even from neighbouring markets such as New Zealand, Indonesia and Singapore, Australia continued to be considered a relatively expensive travel destination. During the aftermath of the global financial crisis, this factor made it a less attractive destination and worked to its disadvantage. This is not only a result of the expense and distances involved in travelling to – and within – Australia, but also a result of a lack of new accommodation supply and a distinct lack of affordable accommodation options. An appreciating Australian dollar also further impeded performance during 2009.
Government stimulus package stimulates outbound travel
As part of the Australian government’s attempts to prevent the nation’s economy from diving into recession, it handed out A$900 to every Australian worker. These payments were spent in a variety of ways, but one of the most popular was taking an outbound trip, with New Zealand and the Indonesian island destination of Bali being particularly popular. Outbound tourism was further assisted later in 2009 by an appreciating Australian dollar, which made overseas destinations more affordable, to the detriment of domestic tourism.
The Pacific route finally becomes competitive
Previously a duopoly between Qantas Airways Ltd and United Air Lines Inc, the direct route between the US and Australia was expensive, encouraging many travellers to avoid this route and fly to the US via Japan or Hong Kong. This changed in February 2008 when an open skies agreement was signed between the two countries, leading – in 2009 – to the introduction of flights by Delta and the launch of a new Virgin Blue Airlines Pty Ltd brand, V Australia. The Pacific route is now significantly more competitive, although not necessarily profitable, with Delta and V Australia now co-operating with each other through the formulation of an interline agreement. Australia is negotiating an open skies agreement with the European Union, increasing access of the airlines of each market to a great range of destinations. Most importantly, this shall allow Jetstar (Qantas Airways Ltd) to fly to Italy and Greece and cater to the large Italian and Greek diaspora in Australia.
New Zealand still number one
With over a million arrivals and almost a million departures, New Zealand remains Australia’s biggest source market and tourist destination, built on the foundations of the ease and affordability of travelling between the two countries, the large proportion of VFR (visiting friends and relatives) tourism and the close cultural and economic ties between the two nations. Meanwhile, the growing number of low cost carrier airline flights between Australia and South East Asia is boosting travel from these nations, with Singapore and Malaysia becoming increasingly important source markets.
Outbound tourism to see continued growth
Australia may consistently win polls about which country citizens of the world wish to visit one day, but the cost and distances involved are likely to continue to suppress inbound tourism. Even Australians themselves, when faced with the choice of a holiday in Australia or a holiday overseas, will be more likely to choose the latter, a choice made more attractive by the combination of an ever-expanding range of low cost carrier flights (with Jetstar flights to Europe a likelihood in the future) and an appreciating currency.
Table of contents
TRAVEL AND TOURISM IN AUSTRALIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Global financial crisis damages Australia’s position
Government stimulus package stimulates outbound travel
The Pacific route finally becomes competitive
New Zealand still number one
Outbound tourism to see continued growth
KEY TRENDS AND DEVELOPMENTS
Impact of the global recession
H1N1 flu pandemic
Online wars heat up between travel players
Open skies boosts travel
Australia, the brand
Education tourism
Baby boomers prepare for a permanent holiday
DEMAND FACTORS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2009
Table 2 Holiday Demographic Trends 2004-2009
Table 3 Holiday Takers by Sex 2004-2009
Table 4 Holiday Takers by Age 2004-2009
Table 5 Length of Domestic Trips: 2004-2009
Table 6 Length of Outbound Departures: 2004-2009
Table 7 Seasonality of Trips 2005-2009
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2004-2009
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRALIA
FLIGHT CENTRE LTD - TRAVEL AND TOURISM - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Flight Centre Ltd: Key Facts
Summary 3 Flight Centre Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Flight Centre Ltd: Competitive Position 2009
MANTRA GROUP - TRAVEL AND TOURISM - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Mantra Group: Key Facts
Summary 6 Mantra Group: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Mantra Group: Competitive Position 2009
QANTAS AIRWAYS LTD - TRAVEL AND TOURISM - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Qantas Airways Ltd: Key Facts
Summary 9 Qantas Airways Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Qantas Airways Ltd: Competitive Position 2006
VILLAGE ROADSHOW LTD - TRAVEL AND TOURISM - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Village Roadshow Ltd: Key Facts
Summary 12 Village Roadshow Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Village Roadshow Limited: Competitive Position 2009
VIRGIN BLUE AIRLINES PTY LTD - TRAVEL AND TOURISM - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Virgin Blue Airlines Pty Ltd: Key Facts
Summary 15 Virgin Blue Airlines Pty Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Virgin Blue Airlines Pty Ltd: Competitive Position 2009
CAR RENTAL IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 9 Car Rental Sales by Sector and Location: Value 2004-2009
Table 10 Structure of Car Rental Market: 2004-2009
Table 11 Average Car Rental Duration by Sector 2004-2009
Table 12 Average Car Rental Duration: % Breakdown 2004-2009
Table 13 Time of Booking: % Breakdown 2005-2009
Table 14 Car Rental Sales: Internet Transaction Value 2004-2009
Table 15 Car Rental Market Shares 2005-2009
Table 16 Car Rental National Brand Owners by Key Performance Indicators 2009
Table 17 Forecast Car Rental Sales by Sector and Location: Value 2009-2014
Table 18 Forecast Car Rental Sales by Sector: Internet Transaction Value 2009-2014
HEALTH & WELLNESS TOURISM IN AUSTRALIA
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 19 Number of Hotel/Resort Spas: Units 2004-2009
Table 20 Health & Wellness Tourism Sales by Type: Value 2004-2009
Table 21 Spa Consumer Markets: Domestic Tourism 2005-2009
Table 22 Spa Consumer Markets: Arrivals 2005-2009
Table 23 Forecast Health & Wellness Tourism Sales by Type: Value 2009-2014
TOURISM FLOWS DOMESTIC IN AUSTRALIA
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 24 Domestic Trips by Destination: 2004-2009
Table 25 Domestic Trips by Purpose of Visit and by Method of Transport: 2004-2009
Table 26 Domestic Tourist Expenditure: Value: 2004-2009
Table 27 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2009
Table 28 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2009-2014
Table 29 Forecast Domestic Tourist Expenditure: Value: 2009-2014
TOURISM FLOWS INBOUND IN AUSTRALIA
HEADLINES
TRENDS
COUNTRY OF ORIGIN
LEISURE
BUSINESS
MODE OF TRANSPORT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 30 Arrivals by Country of Origin: 2004-2009
Table 31 Leisure Arrivals by Type 2005-2009
Table 32 Business Arrivals: MICE Penetration 2005-2009
Table 33 Arrivals by Method of Transport: 2004-2009
Table 34 Arrivals by Purpose of Visit: 2004-2009
Table 35 Incoming Tourist Receipts by Country: Value 2004-2009
Table 36 Tourism Expenditure by Sector: Value 2004-2009
Table 37 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2009
Table 38 Forecast Arrivals by Country of Origin: 2009-2014
Table 39 Forecast Arrivals by Method of Transport: 2009-2014
Table 40 Forecast Arrivals by Purpose of Visit: 2009-2014
Table 41 Forecast Incoming Tourist Receipts by Country: Value 2009-2014
Table 42 Tourism Receipts and Expenditure by Business vs Leisure Split 2008/2009
Table 43 Arrivals by City 2007-2009
TOURISM FLOWS OUTBOUND IN AUSTRALIA
HEADLINES
TRENDS
DESTINATIONS
LEISURE
BUSINESS
MODE OF TRANSPORT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 44 Departures by Destination: 2004-2009
Table 45 Leisure Departures by Type 2005-2009
Table 46 Business Departures: MICE Penetration % Breakdown 2005-2009
Table 47 Departures by Method of Transport: 2004-2009
Table 48 Departures by Purpose of Visit: 2004-2009
Table 49 Outgoing Tourist Expenditure by Country: Value 2004-2009
Table 50 Outgoing Tourist Expenditure by Sector: Value 2004-2009
Table 51 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2009
Table 52 Forecast Departures by Destination: 2009-2014
Table 53 Forecast Departures by Method of Transport: 2009-2014
Table 54 Forecast Departures by Purpose of Visit: 2009-2014
Table 55 Forecast Outgoing Tourist Expenditure by Country: Value 2009-2014
TOURIST ATTRACTIONS IN AUSTRALIA
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 56 Tourist Attractions Sales by Sector: Value 2004-2009
Table 57 Tourist Attractions Visitors by Sector: 2004-2009
Table 58 Tourist Attractions Sales: Internet Transaction Value 2004-2009
Table 59 Leading Tourist Attractions by Visitors 2004-2009
Table 60 Forecast Tourist Attractions Sales by Sector: Value 2009-2014
Table 61 Forecast Tourist Attractions Visitors by Sector: 2009-2014
Table 62 Forecast Tourist Attractions Sales: Internet Transaction Value 2009-2014
TRANSPORTATION IN AUSTRALIA
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 63 Transportation Sales by Sector: Value 2004-2009
Table 64 Airline Capacity: 2004-2009
Table 65 Airline Utilisation: 2004-2009
Table 66 Airline Passengers Carried by Distance: 2004-2009
Table 67 Transportation Sales: Internet Transaction Value 2004-2009
Table 68 Airline Market Shares 2005-2009
Table 69 Airlines National Brand Owners by Key Performance Indicators 2009
Table 70 Forecast Transportation Sales by Sector: Value 2009-2014
Table 71 Forecast Transportation Sales: Internet Transaction Value 2009-2014
TRAVEL RETAIL IN AUSTRALIA
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Travel Accommodation Sales by Sector: Value 2004-2009
Table 73 Travel Accommodation Outlets by Sector: Units 2004-2009
Table 74 Travel Accommodation by Broad Sector: Number of Rooms 2004-2009
Table 75 Regional Hotel Parameters 2009
Table 76 Travel Accommodation Sales: Internet Transaction Value 2004-2009
Table 77 Hotel National Brand Owners by Market Share 2004-2009
Table 78 Hotels National Brand Owners by Key Performance Indicators 2009
Table 79 Forecast Travel Accommodation Sales by Sector: Value 2009-2014
Table 80 Forecast Travel Accommodation Outlets by Sector: Units 2009-2014
Table 81 Forecast Travel Accommodation Sales: Internet Transaction Value 2009-2014
Table 82 Hotel Value Sales and Outlets by Price Platform 2008/2009
TRAVEL RETAIL IN AUSTRALIA
HEADLINES
TRENDS
ONLINE TRAVEL RETAIL
COMPETITIVE LANDSCAPE
NICHE GROWTH SECTORS
PROSPECTS
SECTOR DATA
Table 83 Travel Retail Outlets by Sector: Units 2004-2009
Table 84 Travel Retail Products Sales: Value 2004-2009
Table 85 Travel Retail Sales by Destination: % Value Breakdown 2004-2009
Table 86 Travel Retail Online Sales by Sector: Internet Transaction Value 2004-2009
Table 87 Travel Retail Products Market Shares 2005-2009
Table 88 Travel Retail Products National Brand Owners by Key Performance Indicators 2009
Table 89 Forecast Travel Retail Outlets by Sector: Units 2009-2014
Table 90 Forecast Travel Retail Products Sales: Value 2009-2014
Table 91 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2009-2014