Travel And Tourism in Australia
Euromonitor International's Travel And Tourism in Australia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 109 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Australians Head Overseas
Spurred by the strength of the Australian dollar, and by the growing availability of low cost carrier (LCC) flights to neighbouring countries, Australians have increasingly decided to take their holidays overseas. This behaviour has been further encouraged by the increasing numbers of empty nesters and Australians' disregard towards the dangers of the War on Terror. Particular growth destinations have been those that are serviced by LCCs, specifically Bali in Indonesia and Thailand, whilst this exodus has created a negative impact on the domestic market.
Time-Poor Aussies Take Shorter Breaks
Similar to the rest of the world, Australians are living increasingly busy and stressful lives. As a result, many feel that they are unable to take time off work for travel or relaxation, a perception further enhanced by tougher industrial relations legislation. Consequently, instead of taking long holidays, Australians are taking a number of short breaks throughout the year, usually on the weekends. So whilst Australians are more likely to take their long holidays overseas, the domestic tourism market is benefiting from growth in short breaks. Destinations such as the Sunshine Coast and the vineyards around the state capital cities have particularly benefited from this trend.
Australians Choose Electronic Gadgets Over Travel
Whilst Australians do tend to place great importance on travel, a barrage of new consumer electronic products have been competing for their attention and their wallets. As a result the disposable income of Australians, although high and gradually rising, is increasingly being spent on wide-screen televisions, home cinema systems and game consoles, leaving smaller budgets for travel.
Suppliers Go Direct and Bypass Intermediaries
As consumers increasingly migrate to online bookings where they frequently deal directly with the supplier, the role and relevancy of travel agents as intermediaries has been questioned. Suppliers – particularly in air and hotels – increasingly believe that there shall in the future be no need for travel agents and are consequently developing their online presence. In response to these threats, travel agents are increasingly turning to quality service and specialist knowledge to provide a competitive advantage to prospective travellers.
Australia Targets "Experience Seekers"
Australia is attempting to attract high-yield travellers, who stay in Australia for extended holidays and are eager to visit regional areas of Australia. This group has been termed "experience seekers", which is a growing group since they make up a large proportion of the baby boomer generation, which is approaching retirement and shall have both the time and the funds to travel for long durations. Tourism Australia is attracting this group through such marketing campaigns as wildlife documentaries, as part of a partnership with Discovery Channel.
Table of contents
TRAVEL AND TOURISM IN AUSTRALIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Australians Head Overseas
Time-Poor Aussies Take Shorter Breaks
Australians Choose Electronic Gadgets Over Travel
Suppliers Go Direct and Bypass Intermediaries
Australia Targets "Experience Seekers"
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment
Government Tourism Policy and Sustainable Tourism
Consumer Lifestyles
Low Cost Carrier Development
Emerging Niches
Internet Developments
Baby Boomers' Growing Influence
Travellers Declare Independence
Suppliers vs Intermediaries
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2007
Table 2 Holiday Demographic Trends 2002-2007
Table 3 Holiday Takers by Sex 2002-2007
Table 4 Holiday Takers by Age 2002-2007
Table 5 Length of Domestic Trip: 2002-2007
Table 6 Length of Outbound Departure: 2002-2007
Table 7 Seasonality of Trips 2005-2007
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel Accommodation
Transportation
Car Rental
Travel Retail
Tourist Attractions
Health and Wellness
Internet Sales
Internet Sales: Dynamic Packaging
Internet Sales: Traditional Package Holiday
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRALIA
FLIGHT CENTRE LTD - TRAVEL AND TOURISM - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Flight Centre Ltd: Key Facts
Summary 3 Flight Centre Ltd: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Flight Centre Ltd: Competitive Position 2007
QANTAS AIRWAYS LTD - TRAVEL AND TOURISM - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Qantas Airways Ltd: Key Facts
Summary 6 Qantas Airways Ltd: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Qantas Airways Ltd: Competitive Position 2007
VIRGIN BLUE AIRLINES PTY LTD - TRAVEL AND TOURISM - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Virgin Blue Airlines Pty Ltd: Key Facts
Summary 9 Virgin Blue Airlines Pty Ltd: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Virgin Blue Airlines Pty Ltd: Competitive Position 2007
WEBJET LTD - TRAVEL AND TOURISM - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Webjet Ltd: Key Facts
Summary 12 Webjet Ltd: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Webjet Ltd: Competitive Position 2007
WOTIF.COM HOLDINGS LTD - TRAVEL AND TOURISM - AUSTRALIA
STRATEGIC DIRECTION
KEY FACTS
Summary 14 Wotif.com Holdings Ltd: Key Facts
Summary 15 Wotif.com Holdings Ltd: Operational Indicators 2005-2007
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 16 Wotif.com Holdings Ltd: Competitive Position 2007
TOURISM FLOWS INBOUND IN AUSTRALIA
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2002-2007
Table 10 Leisure Arrivals by Type 2005-2007
Table 11 Business Arrivals: MICE Penetration 2005-2007
Table 12 Arrivals by Method of Transport: 2002-2007
Table 13 Arrivals by Purpose of Visit: 2002-2007
Table 14 Incoming Tourist Receipts by Country: Value 2002-2007
Table 15 Tourism Expenditure by Sector: Value 2002-2007
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2007
Table 17 Forecast Arrivals by Country of Origin: 2007-2012
Table 18 Forecast Arrivals by Method of Transport: 2007-2012
Table 19 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 20 Forecast Incoming Tourist Receipts by Country: Value 2007-2012
TOURISM FLOWS OUTBOUND IN AUSTRALIA
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 21 Departures by Destination: 2002-2007
Table 22 Leisure Departures by Type 2005-2007
Table 23 Business Departures: MICE Penetration % Breakdown 2005-2007
Table 24 Departures by Method of Transport: 2002-2007
Table 25 Departures by Purpose of Visit: 2002-2007
Table 26 Outgoing Tourist Expenditure by Country: Value 2002-2007
Table 27 Outgoing Tourist Expenditure by Sector: Value 2002-2007
Table 28 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2007
Table 29 Forecast Departures by Destination: 2007-2012
Table 30 Forecast Departures by Method of Transport: 2007-2012
Table 31 Forecast Departures by Purpose of Visit: 2007-2012
Table 32 Forecast Outgoing Tourist Expenditure by Country: Value 2007-2012
TOURISM FLOWS DOMESTIC IN AUSTRALIA
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 33 Domestic Trips by Destination: 2002-2007
Table 34 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 35 Domestic Tourist Expenditure: Value: 2002-2007
Table 36 Expenditure per Domestic Trip: 2002-2007
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2007
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 39 Forecast Domestic Tourist Expenditure: Value: 2007-2012
TRAVEL ACCOMMODATION IN AUSTRALIA
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Travel Accommodation Sales by Sector: Value 2002-2007
Table 41 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 42 Regional Hotel Parameters 2007
Table 43 Travel Accommodation by Sector: Number of Rooms 2002-2007
Table 44 Travel Accommodation by Sector: Number of Beds 2002-2007
Table 45 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 46 Hotel National Brand Owners by Market Share 2003-2007
Table 47 Hotels National Brand Owners by Key Performance Indicators 2007
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 50 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TRANSPORTATION IN AUSTRALIA
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2002-2007
Table 52 Airline Capacity: 2002-2007
Table 53 Airline Utilisation: 2002-2007
Table 54 Airline % Utilisation 2002-2007
Table 55 Airline Volume Sales by Seat Class: % Breakdown: 2002-2007
Table 56 Airline Volume Sales by Distance: % Breakdown: 2002-2007
Table 57 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 58 Airline Market Shares 2003-2007
Table 59 Airlines National Brand Owners by Key Performance Indicators 2007
Table 60 Forecast Transportation Sales by Sector: Value 2007-2012
Table 61 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2007-2012
CAR RENTAL IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Car Rental Sales by Sector and Location: Value 2002-2007
Table 63 Structure of Car Rental Market: 2002-2007
Table 64 Average Car Rental Duration by Sector 2004-2007
Table 65 Average Car Rental Duration: % Breakdown 2004-2007
Table 66 Time of Booking: % Breakdown 2005-2007
Table 67 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 68 Car Rental Market Shares 2003-2007
Table 69 Car Rental National Brand Owners by Key Performance Indicators 2007
Table 70 Forecast Car Rental Sales by Sector: Value 2007-2012
Table 71 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN AUSTRALIA
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Travel Retail Outlets by Sector: Units 2002-2007
Table 73 Travel Retail Products Sales: Value 2002-2007
Table 74 Travel Retail Sales by Destination: % Value Breakdown 2002-2007
Table 75 Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 76 Travel Retail Internet Sales by Sector: Internet Transaction Value 2002-2007
Table 77 Travel Retail Products Market Shares 2003-2007
Table 78 Travel Retail Products National Brand Owners by Key Performance Indicators 2007
Table 79 Forecast Travel Retail Outlets by Sector: Units 2007-2012
Table 80 Forecast Travel Retail Products Sales: Value 2007-2012
Table 81 Forecast Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TOURIST ATTRACTIONS IN AUSTRALIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Tourist Attractions by Sector: Value 2002-2007
Table 83 Tourist Attractions by Sector: 2002-2007
Table 84 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 85 Leading Tourist Attractions by Visitors 2002-2007
Table 86 Forecast Tourist Attractions by Sector: Value 2007-2012
Table 87 Forecast Tourist Attractions by Sector: 2007-2012
Table 88 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2007-2012
HEALTH & WELLNESS TOURISM IN AUSTRALIA
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 89 Number of Hotel/Resort Spas: Units 2002-2007
Table 90 Spa Sales by Type: Value 2002-2007
Table 91 Spa Consumer Markets: Domestic Tourism 2005-2007
Table 92 Spa Consumer Markets: Arrivals 2005-2007
Table 93 Forecast Spa Sales by Type: Value 2007-2012