Travel And Tourism in Austria
Euromonitor International's Travel And Tourism in Austria report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
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Tables: 99 | Publication date: Dec 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Mozartjahr 2006: A Tourist Magnet Offering Many Cultural Highlights
In 2006, many thousands of events commemorated the 250th anniversary of the birth of Austria's most influential classical composer Wolfgang Amadeus Mozart. "Mozartjahr" attracted citizens from Austria and the world to come and celebrate, hear Mozart's classical masterpieces, and to review an important part of Austria's cultural heritage. The professionally organised and staged performances in Mozart's birthplace Salzburg, his residential city of Vienna and elsewhere were the cultural highlights of 2006 and an enormous tourism success.
Russians Flocked to Austria Although Fewer Western Europeans Visited
The year 2006 saw stagnation in tourist numbers to Austria as slightly fewer visitors came from the traditionally strong countries such as Germany or Italy due to the rather modest performance of Western European economies in recent years. As a positive surprise, however, tourist numbers from the new EU member states and from distant countries such as Russia, Japan, the US or Australia are strongly on the rise. Tourists from these countries seem to have discovered the beauty and diversity of Austria as they come to see cultural and historic sites just as much as to enjoy winter sports activities and hiking in the Alps. Russians are the strongest growing tourist group as they flock to Austria's ski resorts and casinos.
2006 Confirmed the Trend Towards Short but Luxurious Stays in Austria
Recent years have shown that foreign and national tourists appreciate Austria more and more as a destination for relatively short but high-quality holidays or business stays. The newly introduced hotel quality label "Superior" is appreciated by visitors, just like the short and intensive city breaks or relaxing and healing spa days. With the country appreciated for its natural beauty and modern facilities, all Austrian tourism services place the unifying emphasis on "quality".
On-line Sales Boom in 2006
On-line sales and services were booming in 2006 as they showed strong share growth in almost all areas of tourism. On-line platforms such as Tiscover.at or Austria.com are very popular due to their expanded product ranges, which make them attractive for use by both hotels and individual consumers.
Health and Wellness Tourism Gaining the Spotlight
2006 was the year in which health and wellness made a definite breakthrough from a niche sector into a strong and potential growth sector within the Austrian tourism landscape.
Positive Expectations for the European Football Championship Euro 2008
In view of its hosting of the European football championship, Euro 2008, together with Switzerland, Austria and its population are looking forward to welcoming many European tourists to the four tournament cities of Vienna, Salzburg, Innsbruck, and Klagenfurt. Expectations are also high from a tourism perspective, as many Austrians hope that the fans will not only come to watch football but also to see the beauty and diversity of their country. In any case, the marketing machinery by the national tourist board and organisers is running at full speed.
Table of contents
TRAVEL AND TOURISM IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Mozartjahr 2006: A Tourist Magnet Offering Many Cultural Highlights
Russians Flocked to Austria Although Fewer Western Europeans Visited
2006 Confirmed the Trend Towards Short but Luxurious Stays in Austria
On-line Sales Boom in 2006
Health and Wellness Tourism Gaining the Spotlight
Positive Expectations for the European Football Championship Euro 2008
KEY TRENDS AND DEVELOPMENTS
Economic Drivers
Legislative Environment
Government Tourism Policy and Sustainable Tourism
Consumer Lifestyles
Low-cost Carrier Development
Emerging Niche Sectors
Internet Developments
Mozartjahr 2006: Commemoration of Mozart's 250th Birthday
Austria Co-hosting the European Football Championship Euro 2008
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005/2006
Table 2 Holiday Demographic Trends 2001-2006
Table 3 Holiday Takers by Sex 2001-2006
Table 4 Holiday Takers by Age 2001-2006
Table 5 Length of Domestic Trip: 2001-2006
Table 6 Length of Outbound Departure: 2001-2006
Table 7 Seasonality of Trips 2005/2006
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2001-2006
DEFINITIONS
Tourism Parameters
Travel Accommodation
Transportation
Car Rental
Travel Retail
Tourist Attractions
Health and Wellness
Internet Sales
Internet Sales: Dynamic Packaging
Internet Sales: Traditional Package Holiday
Sustainable Tourism
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
ARAC GMBH - TRAVEL AND TOURISM - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 ARAC GmbH: Key Facts
Summary 3 ARAC GmbH: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 ARAC GmbH: Competitive Position 2006
AUSTRIAN AIRLINES AG - TRAVEL AND TOURISM - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Austrian Airlines AG: Key Facts
Summary 6 Austrian Airlines AG: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Austrian Airlines AG: Competitive Position 2006
ÖBB-HOLDING AG - TRAVEL AND TOURISM - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 ÖBB-Holding AG: Key Facts
Summary 9 ÖBB-Holding AG: Operational Indicators 2003-2005
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ÖSTERREICHISCHES VERKEHRSBüRO AG - TRAVEL AND TOURISM - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Österreichisches Verkehrsbüro AG: Key Facts
Summary 11 Österreichisches Verkehrsbüro Group: Operational Indicators 2004-2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Österreichisches Verkehrsbüro AG: Competitive Position 2006
TISCOVER AG - TRAVEL AND TOURISM - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Tiscover AG: Key Facts
Summary 14 Tiscover AG: Operational Indicators 2006
COMPANY BACKGROUND
COMPETITIVE POSITIONING
TOURISM FLOWS INBOUND IN AUSTRIA
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2001-2006
Table 10 Arrivals by Purpose of Visit: 2001-2006
Table 11 Leisure Arrivals by Type 2005-2006
Table 12 Business Arrivals: MICE Penetration 2005-2006
Table 13 Arrivals by Method of Transport: 2001-2006
Table 14 Incoming Tourist Receipts by Country 2001-2006
Table 15 Tourism Expenditure by Sector: Value 2001-2006
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005/2006
Table 17 Forecast Arrivals: 2006-2011
Table 18 Forecast Incoming Tourism Receipts: 2006-2011
TOURISM FLOWS OUTBOUND IN AUSTRIA
HEADLINES
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTBOUND DEMOGRAPHIC PROFILE
OUTGOING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 19 Departures by Destination: 2001-2006
Table 20 Leisure Departures by Type 2005-2006
Table 21 Business Departures: MICE Penetration % Breakdown 2005-2006
Table 22 Departures by Mode of Transport: 2001-2006
Table 23 Departures by Purpose of Visit: 2001-2006
Table 24 Outgoing Tourist Expenditure by Sector: Value 2001-2006
Table 25 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006
Table 26 Forecast Departures: 2006-2011
Table 27 Forecast Outgoing Tourism Expenditure: 2006-2011
TOURISM FLOWS DOMESTIC IN AUSTRIA
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURISM RECEIPTS
PROSPECTS
SECTOR DATA
Table 28 Domestic Tourist Expenditure: 2001-2006
Table 29 Expenditure per Domestic Trip: 2001-2006
Table 30 Domestic Trips by Destination: 2001-2006
Table 31 Domestic Trips by Purpose of Visit: 2001-2006
Table 32 Method of Payments for Domestic Tourism Spending: % Breakdown 2005/2006
Table 33 Forecast Domestic Tourism: 2006-2011
Table 34 Forecast Domestic Tourist Expenditure: 2006-2011
TRAVEL ACCOMMODATION IN AUSTRIA
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Travel Accommodation Sales by Sector: Value 2001-2006
Table 36 Travel Accommodation by Sector: Units 2001-2006
Table 37 Regional Hotel Parameters 2006
Table 38 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 39 Hotel National Brand Owners by Key Performance Indicators 2006
Table 40 Hotel National Brand Owners by Market Share 2002-2006
Table 41 Forecast Travel Accommodation Sales by Sector: Value 2006-2011
Table 42 Forecast Travel Accommodation by Sector: Units 2006-2011
Table 43 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2006-2011
TRANSPORTATION IN AUSTRIA
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Transportation Sales by Sector: Value 2001-2006
Table 45 Airline Capacity: 2001-2006
Table 46 Airline Utilisation: 2001-2006
Table 47 Airline % Utilisation 2001-2006
Table 48 Airline Volume Sales by Seat Class: % Breakdown: 2001-2006
Table 49 Airline Volume Sales by Distance: % Breakdown: 2001-2006
Table 50 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 51 Airlines Key Performance Indicators 2006
Table 52 Airline Market Shares 2002-2006
Table 53 Forecast Transportation Sales by Sector: Value 2006-2011
Table 54 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2006-2011
CAR RENTAL IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Car Rental Sales by Sector and Location: Value 2001-2006
Table 56 Structure of Car Rental Market: 2001-2006
Table 57 Average Car Rental Duration by Sector 2004-2006
Table 58 Average Car Rental Duration: % Breakdown 2005/2006
Table 59 Time of Booking: % Breakdown 2005/2006
Table 60 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 61 Car Rental Companies’ Key Performance Indicators 2006
Table 62 Car Rental Market Shares 2002-2006
Table 63 Forecast Car Rental Sales by Sector: Value 2006-2011
Table 64 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2006-2011
TRAVEL RETAIL IN AUSTRIA
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Travel Retail Outlets by Sector: Units 2001-2006
Table 66 Travel Retail Sales by Product: Value 2001-2006
Table 67 Travel Retail Sales by Destination: % Value Breakdown 2001-2006
Table 68 Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 69 Travel Retail Internet Sales by Sector: Internet Transaction Value 2001-2006
Table 70 Key Travel Retail Companies by Number of Outlets 2006
Table 71 Travel Retail Products Market Shares 2002-2006
Table 72 Forecast Travel Retail Outlets by Sector: Units 2006-2011
Table 73 Forecast Travel Retail Sales by Product: Value 2006-2011
Table 74 Forecast Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
TOURIST ATTRACTIONS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Tourist Attractions by Sector: Value 2001-2006
Table 76 Tourist Attractions by Sector: 2001-2006
Table 77 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 78 Leading Tourist Attractions by Visitors 2001-2006
Table 79 Forecast Tourist Attractions by Sector: Value 2006-2011
Table 80 Forecast Tourist Attractions by Sector: 2006-2011
Table 81 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2006-2011
HEALTH & WELLNESS TOURISM IN AUSTRIA
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 82 Number of Hotel/Resort Spas: Units 2001-2006
Table 83 Spa Sales by Type: Value 2001-2006
Table 84 Spa Consumer Markets: Domestic Tourism 2005-2006
Table 85 Spa Consumer Markets: Arrivals 2005-2006