Travel And Tourism in Austria
Euromonitor International's Travel And Tourism in Austria report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 103 | Publication date: Oct 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
2008: a record-breaking year for Austrian travel and tourism
2008 was a record-breaking year in every respect. The number of arrivals rose by 6%, while a 3% increase was recorded in number of bednights. Both the second part of the winter season 2007/2008 and the summer season were very successful, with almost every region experiencing an increase in visitors. The rising number of tourists from EU countries, and in particular the strengthening interest of German tourists in spending their holidays in Austria drove this good performance.
Tourism confirms its major role in Austria’s economy in 2008
Tourism is one of Austria’s most important sources of income. In 2008, the tourism industry generated revenue worth around EUR20 billion; growth of almost 2.5% over the previous year. Tourism is also a significant creator of employment in Austria. Throughout 2008, approximately 180,000 people found a job in the tourism industry, while in the winter season more than 200,000 people worked in seasonal jobs in tourism. The Austrian tourism industry’s income creates a 40% share of Austria’s exports of services.
The impact of UEFA Euro 2008 on tourism was overestimated
The event of the year in 2008 for the country, the UEFA European Football Championship, the final round of which was hosted by Switzerland and Austria, did not affect Austria’s tourism industry to the extent which had been forecast. On the one hand, the arrival of a large number of football fans was balanced by a loss of guests of other types (such as congress visitors), who were discouraged from travelling to the country during the European Championship. On the other hand, the forecast number of football fans travelling to Austria for Euro 2008 turned out to have been largely overestimated. Industry sources see the pay-off from the event mostly in terms of long term advertising for Austrian tourism. If, and to what extent the 2008 European Championship affected the Austrian economy could not be clearly measured, not even by the Austrian Chamber of Commerce.
A poor performance is expected for 2009 due to the world financial crisis
The financial and economic crisis worldwide will not spare Austria’s travel and tourism industry. Industry sources forecast a decline of 4% in the number of arrivals in 2009, and a further decrease in 2010. In 2009, thanks to favourable weather conditions the winter season is expected to record a good performance, while the decline is expected to be driven by a poor summer season for Austrian tourism when compared with the excellent performance recorded in 2008.
Table of contents
TRAVEL AND TOURISM IN AUSTRIA : MARKET INSIGHT
EXECUTIVE SUMMARY
2008: a record-breaking year for Austrian travel and tourism
Tourism confirms its major role in Austria’s economy in 2008
The impact of UEFA Euro 2008 on tourism was overestimated
A poor performance is expected for 2009 due to the world financial crisis
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment – European aspects
Legislative Environment – EU/US Open Skies agreement
Sustainable Tourism
Consumer Lifestyles
Low Cost Carriers
Emerging Niche Sectors
Internet Developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2008
Table 2 Holiday Demographic Trends 2003-2008
Table 3 Holiday Takers by Sex 2003-2008
Table 4 Holiday Takers by Age 2003-2008
Table 5 Length of Domestic Trips: 2003-2008
Table 6 Length of Outbound Departure: 2003-2008
Table 7 Seasonality of Trips 2005-2008
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2003-2008
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - AUSTRIA
AUSTRIAN AIRLINES AG - TRAVEL AND TOURISM - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Austrian Airlines AG: Key Facts
Summary 3 Austrian Airlines AG: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Austrian Airlines AG: Competitive Position 2008
NIKI LUFTFAHRT GMBH - TRAVEL AND TOURISM - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Niki Luftfahrt GmbH: Key Facts
Summary 6 Niki Luftfahrt GmbH: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Niki Luftfahrt GmbH: Competitive Position 2008
ÖBB-POSTBUS GMBH - TRAVEL AND TOURISM - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 ÖBB Postbus GmbH: Key Facts
Summary 9 ÖBB Postbus GmbH: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
ÖSTERREICHISCHES VERKEHRSBüRO AG - TRAVEL AND TOURISM - AUSTRIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Österreichisches Verkehrsbüro AG: Key Facts
Summary 11 Österreichisches Verkehrsbüro AG: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Österreichisches Verkehrsbüro AG: Competitive Position 2008
TOURISM FLOWS INBOUND IN AUSTRIA
HEADLINES
TRENDS
UEFA EURO 2008
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2003-2008
Table 10 Leisure Arrivals by Type 2005-2008
Table 11 Business Arrivals: MICE Penetration 2005-2008
Table 12 Arrivals by Method of Transport: 2003-2008
Table 13 Arrivals by Purpose of Visit: 2003-2008
Table 14 Incoming Tourist Receipts by Country: Value 2003-2008
Table 15 Tourism Expenditure by Sector: Value 2003-2008
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008
Table 17 Forecast Arrivals by Country of Origin: 2008-2013
Table 18 Forecast Arrivals by Method of Transport: 2008-2013
Table 19 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 20 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
Table 22 Arrivals by City in Austria 2007/2008 – ‘000 people
TOURISM FLOWS OUTBOUND IN AUSTRIA
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 23 Departures by Destination: 2003-2008
Table 24 Leisure Departures by Type 2005-2008
Table 25 Business Departures: MICE Penetration % Breakdown 2005-2008
Table 26 Departures by Method of Transport: 2003-2008
Table 27 Departures by Purpose of Visit: 2003-2008
Table 28 Outgoing Tourist Expenditure by Country: Value 2003-2008
Table 29 Outgoing Tourist Expenditure by Sector: Value 2003-2008
Table 30 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008
Table 31 Forecast Departures by Destination: 2008-2013
Table 32 Forecast Departures by Method of Transport: 2008-2013
Table 33 Forecast Departures by Purpose of Visit: 2008-2013
Table 34 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
TOURISM FLOWS DOMESTIC IN AUSTRIA
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 35 Domestic Trips by Destination: 2003-2008
Table 36 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 37 Domestic Tourist Expenditure: Value: 2003-2008
Table 38 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008
Table 39 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 40 Forecast Domestic Tourist Expenditure: Value: 2008-2013
TRAVEL ACCOMMODATION IN AUSTRIA
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 41 Travel Accommodation Sales by Sector: Value 2003-2008
Table 42 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 43 Travel Accommodation by Sector: Number of Rooms 2003-2008
Table 44 Regional Hotel Parameters 2008
Table 45 Travel Accommodation Sales: Internet Transaction Value 2003-2008
Table 46 Hotel National Brand Owners by Market Share 2004-2008
Table 47 Hotels National Brand Owners by Key Performance Indicators 2008
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 50 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013
Table 51 Hotel Performance in Austria 2007/2008
TRANSPORTATION IN AUSTRIA
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Transportation Sales by Sector: Value 2003-2008
Table 53 Airline Capacity: 2003-2008
Table 54 Airline Utilisation: 2003-2008
Table 55 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
Table 56 Transportation Sales: Internet Transaction Value 2003-2008
Table 57 Airline Market Shares 2004-2008
Table 58 Airlines National Brand Owners by Key Performance Indicators 2008
Table 59 Forecast Transportation Sales by Sector: Value 2008-2013
Table 60 Forecast Transportation Sales: Internet Transaction Value 2008-2013
CAR RENTAL IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 61 Car Rental Sales by Sector and Location: Value 2003-2008
Table 62 Structure of Car Rental Market: 2003-2008
Table 63 Average Car Rental Duration by Sector 2004-2008
Table 64 Average Car Rental Duration: % Breakdown 2004-2008
Table 65 Time of Booking: % Breakdown 2005-2008
Table 66 Car Rental Sales: Internet Transaction Value 2003-2008
Table 67 Car Rental Market Shares 2004-2008
Table 68 Car Rental National Brand Owners by Key Performance Indicators 2008
Table 69 Forecast Car Rental Sales by Sector and Location: Value 2008-2013
Table 70 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013
TRAVEL RETAIL IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
GROWTH SECTORS
Luxury travel
Eco-tourism, ethical tourism, “voluntourism”
Health and wellness
Religious tourism
PROSPECTS
SECTOR DATA
Table 71 Travel Retail Outlets by Sector: Units 2003-2008
Table 72 Travel Retail Products Sales: Value 2003-2008
Table 73 Travel Retail Sales by Destination: % Value Breakdown 2003-2008
Table 74 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008
Table 75 Travel Retail Products Market Shares 2004-2008
Table 76 Travel Retail Products National Brand Owners by Key Performance Indicators 2008
Table 77 Forecast Travel Retail Outlets by Sector: Units 2008-2013
Table 78 Forecast Travel Retail Products Sales: Value 2008-2013
Table 79 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013
TOURIST ATTRACTIONS IN AUSTRIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 80 Tourist Attractions Sales by Sector: Value 2003-2008
Table 81 Tourist Attractions Visitors by Sector: 2003-2008
Table 82 Tourist Attractions Sales: Internet Transaction Value 2003-2008
Table 83 Leading Tourist Attractions by Visitors 2003-2008
Table 84 Forecast Tourist Attractions Sales by Sector: Value 2008-2013
Table 85 Forecast Tourist Attractions Visitors by Sector: 2008-2013
Table 86 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013
HEALTH & WELLNESS TOURISM IN AUSTRIA
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 87 Number of Hotel/Resort Spas: Units 2003-2008
Table 88 Health & Wellness Tourism Sales by Type: Value 2003-2008
Table 89 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 90 Spa Consumer Markets: Arrivals 2005-2008
Table 91 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013