Travel And Tourism in Azerbaijan
Euromonitor International's Travel And Tourism in Azerbaijan report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 47 | Publication date: Feb 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Hotel infrastructure supported by developments in the oil Industry
Developments in the oil and gas industry have boosted construction of new hotels in Azerbaijan. Over the review period, the number of hotels increased from 262 in 2005 to 296 by the end of 2007. Moreover, 25 more hotels were under construction in 2007.
There are several international hotel chains, like Hyatt and Radisson, already present in the country. In addition, Azerbaijan has started negotiations with such hotel brands as Marriott, Kempinski, Hilton, Holiday Inn, Meridian and Sheraton to build and operate their hotels in Baku and the regions.
Most of the hotels are concentrated in the capital Baku, and cater for the needs of international business tourists. Consequently, the prices are quite high even compared to European prices since there is not enough competition.
Tourism a small but increasingly important contributor to the economy
Tourism is a small but increasingly important contributor to the economy of Azerbaijan, with international tourism receipts amounting to AZN800 million in 2007 and expected to reach AZN952 million in 2008. The expected growth in tourism receipts will mainly reflect the low initial level, and tourism will continue to play only a small role in the economy. Tourist receipts are mostly driven by business tourists as Azerbaijan is first and foremost an oil and gas producing country.
Balance of payments negative - compounded by rise in outgoing expenditure
Due to the growing affluence of a minority of Baku-based residents, outgoing tourism expenditure is increasing at a rapid rate in 2007, thereby keeping the balance of payments negative. This pattern is projected to continue over the forecast period despite the expected increase in international and domestic tourism receipts.
Air travel maintains strong demand
Air travel in Azerbaijan accounted for over 91% of international arrivals and 81% of departures in 2007. Within the country, air transportation is the favourite choice of 54% of businessmen and almost 17% of leisure tourists. Air travel is projected to remain the most convenient way to reach Azerbaijan, but high air fares and insufficient number of air carriers will impede the country from becoming a popular leisure tourist destination.
Marketing still far from reaching its full potential
In general, there is a lack of marketing materials such as flyers, brochures, maps and postcards. There are guidebooks published by the Ministry each year; however, these contain mostly advertisements, with some information on the regions. On-line marketing remains underdeveloped. There are some good travel agency websites but some are difficult to find. There is a country tourism website (www.tourism.az) which offers very limited information and is hard to navigate. Over the review period, another tourism portal (www.turizm.az) was launched. This portal is supposed to be the gateway to tourism in Azerbaijan and provide information on the regions, tourism routes, hotels and companies. However, the site is only in the Azeri language, thereby limiting the number of potential readers. All of the above are hindering the country’s attempts to attract international tourism.
Table of contents
TRAVEL AND TOURISM IN AZERBAIJAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Hotel infrastructure supported by developments in the oil Industry
Tourism a small but increasingly important contributor to the economy
Balance of payments negative - compounded by rise in outgoing expenditure
Air travel maintains strong demand
Marketing still far from reaching its full potential
KEY TRENDS AND DEVELOPMENTS
Arrivals for leisure tourism very poor
Business travel a main growth area
Outgoing tourism stronger than domestic tourism
Internal coordination still underdeveloped
MARKET INDICATORS
Table 1 Length of Domestic Trip: 2002-2007
Table 2 Length of Outbound Departure: 2002-2007
MARKET DATA
Table 3 Arrivals by Country of Origin: 2002-2007
Table 4 Arrivals by Method of Transport: 2002-2007
Table 5 Arrivals by Purpose of Visit: 2002-2007
Table 6 Incoming Tourist Receipts: Value 2002-2007
Table 7 Forecast Arrivals by Country of Origin: 2007-2012
Table 8 Forecast Arrivals by Method of Transport: 2007-2012
Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012
Table 11 Departures by Destination: 2002-2007
Table 12 Departures by Method of Transport: 2002-2007
Table 13 Departures by Purpose of Visit: 2002-2007
Table 14 Outgoing Tourist Expenditure: Value 2002-2007
Table 15 Forecast Departures by Destination: 2007-2012
Table 16 Forecast Departures by Method of Transport: 2007-2012
Table 17 Forecast Departures by Purpose of Visit: 2007-2012
Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012
Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 20 Domestic Tourist Expenditure: Value: 2002-2007
Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012
Table 23 Tourist Attractions: Value 2002-2007
Table 24 Forecast Tourist Attractions: Value 2007-2012
Table 25 Health and Wellness Tourism Sales: Value 2002-2007
Table 26 Forecast Health and Wellness Sales: Value 2007-2012
Table 27 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Internet sales
Summary 1 Research Sources
TRAVEL ACCOMMODATION IN AZERBAIJAN
Headlines
Trends
Prospects
Sector Data
Table 28 Travel Accommodation Sales by Sector: Value 2002-2007
Table 29 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 30 Regional Hotel Parameters 2007
Table 31 Travel Accommodation by Sector: Number of Rooms 2005-2007
Table 32 Travel Accommodation by Sector: Number of Beds 2005-2007
Table 33 Hotel Company Rankings 2005-2007
Table 34 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 35 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
TRANSPORTATION IN AZERBAIJAN
Headlines
Trends
Prospects
Sector Data
Table 36 Transportation Sales by Sector: Value 2002-2007
Table 37 Airline Company Rankings 2005-2007
Table 38 Forecast Transportation Sales by Sector: Value 2007-2012
CAR RENTAL IN AZERBAIJAN
Headlines
Trends
Prospects
Sector Data
Table 39 Car Rental Sales: Value 2002-2007
Table 40 Car Rental Company Rankings 2005-2007
Table 41 Forecast Car Rental Sales: Value 2007-2012
TRAVEL RETAIL IN AZERBAIJAN
Headlines
Trends
Prospects
Sector Data
Table 42 Travel Retail Outlets: Units 2002-2007
Table 43 Travel Retail Products Sales: Value 2002-2007
Table 44 Travel Retail Products Company Rankings 2005-2007
Table 45 Forecast Travel Retail Outlets: Units 2007-2012
Table 46 Forecast Travel Retail Products Sales: Value 2007-2012