Travel And Tourism in Barbados

Euromonitor International's Travel And Tourism in Barbados report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

A Blockbuster Travel Destination

The first influx of Barbadian tourists originated in the United Kingdom, which accounted for the most arrivals, by far. Being annually more than 200,000 through most of the review period, British citizens numbered more than 224,000 and represented 40% of the total arrivals in 2007. Their arrivals are facilitated by the fact that this country is the best air-serviced destination in the Eastern Caribbean: British Airways and Virgin Atlantic offer non-stop flights daily from the UK, but flights are also available from the US, continental Europe, the Caribbean and some South American airports. After the British, Americans and Canadians followed in 2007 with 25% and 10% of tourist inflows, respectively.

A Financial Mainstay in the Caribbean

Barbados has traditionally played a key role in the development of Caribbean financial markets. Remarkably stable in its political, economical and social trends, this country applied a set of stabilization reforms during the 1990s that allowed it to adapt itself successfully to globalization and liberalization, unlike other Caribbean countries that are facing high external debts.

Barbados has also developed a set of business-related services, which is particularly important for a Caribbean country, including distinctive accommodation and infrastructure facilities. The most important of these developments is the Barbados Hilton Hotel, with 350 rooms and more than 10,000 feet of space available for meetings. This facility is located in Needham’s Point peninsula, and opened in 2005.

The Barbados Tourism Investment Inc, a government agency focused on detecting windows of opportunity for private investment, helped to choose the ultimate location of the just opened Almond Casuarina Beach Resort, in Dover Beach near Christ Church, in the south of the island.

State of the Art Infrastructure

The Grantley Adams International Airport has been through an expansion process that was accelerated by the hosting by Barbados and other Western Indies countries of the 2007 Cricket World Cup. Phase I of this expansion involved upgrading runways, taxiways, parking areas, and approach lighting, as well as terminals. By phase II, a new arrivals terminal was built, converting the former all-use terminal into a departures facility. Other developments are planned or in progress, including the addition of new airport terminal gates, new departure lounges located closer to the airplanes and air bridges to make connections at the facility easier. An expanded duty-free shopping area and restaurants for travellers are also in the works.

The country has two large-scale ports. Port Saint Charles marina, on the western coast, is a most relevant receiver of luxury yachts, and this has resulted in the building of nearby villas, condominiums and apartments.

Bridgetown Port is facing a major enhancement program, financed by Caribbean Commercial Bank, Butterfield Bank and Barbados National Bank. Its current facilities incorporate berth facilities for ocean-going freighters and passenger vessels, including major luxury liners. A US$20 million joint venture to build a new cruise pier south of the breakwater is currently projected. The project was expected to be finished by the end of 2006, but no news of its achievement could be recalled.

The government is trying to articulate its strategy of emphasizing the expansion of cruise tourism along with efforts to convert those cruise passengers into long-stay visitors. The “fly and cruise” program, by which visitors are flown into the island to join a ship and return home after the cruise, is part of its initiative.

Host of 2007 Cricket World Cup

Barbados hosted the final and many matches of the 2007 Cricket World Cup at a stadium that was redesigned: the Kensington Oval. Several warm-up matches were held at another stadium, called the 3Ws Oval, as well. The 2007-2008 tour seasons of this sport are also expected to attract a large number of tourists wanting to watch international matches.

Table of contents

TRAVEL AND TOURISM IN BARBADOS : MARKET INSIGHT

EXECUTIVE SUMMARY

A Blockbuster Travel Destination

A Financial Mainstay in the Caribbean

State of the Art Infrastructure

Host of 2007 Cricket World Cup

KEY TRENDS AND DEVELOPMENTS

Reasons for Barbadian success

Tourism-led economic growth

The relevance of Cricket World Cup 2007

MARKET INDICATORS

Table 1 Length of Domestic Trip: 2002-2007

Table 2 Length of Outbound Departure: 2002-2007

MARKET DATA

Table 3 Arrivals by Country of Origin: 2002-2007

Table 4 Arrivals by Method of Transport: 2002-2007

Table 5 Arrivals by Purpose of Visit: 2002-2007

Table 6 Incoming Tourist Receipts: Value 2002-2007

Table 7 Forecast Arrivals by Country of Origin: 2007-2012

Table 8 Forecast Arrivals by Method of Transport: 2007-2012

Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012

Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012

Table 11 Departures by Destination: 2002-2007

Table 12 Departures by Method of Transport: 2002-2007

Table 13 Departures by Purpose of Visit: 2002-2007

Table 14 Outgoing Tourist Expenditure: Value 2002-2007

Table 15 Forecast Departures by Destination: 2007-2012

Table 16 Forecast Departures by Method of Transport: 2007-2012

Table 17 Forecast Departures by Purpose of Visit: 2007-2012

Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012

Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007

Table 20 Domestic Tourist Expenditure: Value: 2002-2007

Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012

Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012

Table 23 Tourist Attractions: Value 2002-2007

Table 24 Tourist Attractions Internet Sales: Internet Transaction Value 2002-2007

Table 25 Forecast Tourist Attractions: Value 2007-2012

Table 26 Forecast Tourist Attractions Internet Transaction Sales: Internet Transaction Value 2007-2012

Table 27 Health and Wellness Tourism Sales: Value 2002-2007

Table 28 Forecast Health and Wellness Sales: Value 2007-2012

Table 29 Balance of Tourism Payments: Value 2002-2007

DEFINITIONS

Tourism Parameters

Travel accommodation

Transportation

Car rental

Travel retail

Tourist attractions

Health and wellness

Internet sales

Internet sales: dynamic packaging

Internet sales: traditional package holiday

Sources

Summary 1 Research Sources

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Sector Data

Table 30 Travel Accommodation Sales by Sector: Value 2002-2007

Table 31 Travel Accommodation Outlets by Sector: Units 2002-2007

Table 32 Regional Hotel Parameters 2007

Table 33 Travel Accommodation by Sector: Number of Rooms 2005-2007

Table 34 Travel Accommodation by Sector: Number of Beds 2005-2007

Table 35 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007

Table 36 Hotel Company Rankings 2005-2007

Table 37 Forecast Travel Accommodation Sales by Sector: Value 2007-2012

Table 38 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012

Table 39 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012

TRANSPORTATION

Headlines

Trends

Prospects

Sector Data

Table 40 Transportation Sales by Sector: Value 2002-2007

Table 41 Transportation Internet Sales: Internet Transaction Value 2002-2007

Table 42 Airline Company Rankings 2005-2007

Table 43 Forecast Transportation Sales by Sector: Value 2007-2012

Table 44 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012

CAR RENTAL

Headlines

Trends

Prospects

Sector Data

Table 45 Car Rental Sales: Value 2002-2007

Table 46 Car Rental Internet Sales: Internet Transaction Value 2002-2007

Table 47 Car Rental Company Rankings 2005-2007

Table 48 Forecast Car Rental Sales: Value 2007-2012

Table 49 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012

TRAVEL RETAIL

Headlines

Trends

Prospects

Sector Data

Table 50 Travel Retail Outlets: Units 2002-2007

Table 51 Travel Retail Products Sales: Value 2002-2007

Table 52 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007

Table 53 Travel Retail Products Company Rankings 2005-2007

Table 54 Forecast Travel Retail Outlets: Units 2007-2012

Table 55 Forecast Travel Retail Products Sales: Value 2007-2012

Table 56 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012