Travel And Tourism in Bhutan
Euromonitor International's Travel And Tourism in Bhutan report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 51 | Publication date: Mar 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health and wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Coronation of new king helps to boost tourism sector
2008 was a good year for Bhutan’s tourism sector, with the kingdom reinforcing its status as one of the world’s most exclusive tourist destinations. This status has been assisted by a tourism policy that discourages mass tourism. The coronation of new king Jigme Wangchuck also helped to boost the number of people visiting the country. On the downside, the financial crisis has had a negative impact on the tourism sector. The exclusive nature and high price of vacations to the country resulted in a decline in the growth of the number of people visiting the country.
Daily tariff rises to US$250
It was announced in 2008, that the daily tariff that all non-Indian tourist arrivals must pay to tour operators in order to enter Bhutan, would rise from US$200 to US$250, which given the appreciation of the United States dollar in 2008, translates into a far greater increase when measured in BTN. This rise has had a large impact on the nature of the tourist industry, which had previously been characterised by cost cutting and declining standards. However, whilst tour operators will now focus on offering higher quality products, the increase in prices at a time when the world economy is entering recession is likely to result in a decline in the number of people visiting the country.
International hotel chains enter Bhutan
There was an increase in the number of premium international hotels, such as the Taj and the Aman chains, operating in the country in 2008. Such hotels continue to be attracted to the country due to the affluent nature of its tourism sector. Indeed, the Aman hotel chain is currently in the process of constructing six hotels throughout the small kingdom. However, the global economic downturn has had a severe impact on the potential size of the tourism market in Bhutan.
Independent travel prohibited
In addition to increased daily tariff fees, new tourism regulations also insist that all tourists travel with official tour operators and guides.
Priced Out Of The Market
For many years, Bhutan has attempted to discourage budget travellers and instead attract high spending tourists. However, the global economic slowdown is likely to result in a significant drop in demand within the premium travel sector with the result that tourism will go from being one of the best performing segments of the country’s economy to one of the worst. Consequently, a period of consolidation within what has previously been a very fragmented market can be expected.
Table of contents
TRAVEL AND TOURISM IN BHUTAN : MARKET INSIGHT
EXECUTIVE SUMMARY
Coronation of new king helps to boost tourism sector
Daily tariff rises to US$250
International hotel chains enter Bhutan
Independent travel prohibited
Priced Out Of The Market
KEY TRENDS AND DEVELOPMENTS
Bhutan’s great tourism experiment
Times Are Changing, Even In Bhutan
Premium customers demand professional service
Adventure tourism still in shadow of cultural tourism
MARKET INDICATORS
Table 1 Length of Domestic Trips: 2003-2008
Table 2 Length of Outbound Departures: 2003-2008
MARKET DATA
Table 3 Balance of Tourism Payments: Value 2003-2008
Table 4 Departures by Destination: 2003-2008
Table 5 Departures by Method of Transport: 2003-2008
Table 6 Departures by Purpose of Visit: 2003-2008
Table 7 Outgoing Tourist Expenditure: Value 2003-2008
Table 8 Forecast Departures by Destination: 2008-2013
Table 9 Forecast Departures by Method of Transport: 2008-2013
Table 10 Forecast Departures by Purpose of Visit: 2008-2013
Table 11 Forecast Outgoing Tourism Expenditure: Value 2008-2013
Table 12 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 13 Domestic Tourist Expenditure: Value: 2003-2008
Table 14 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 15 Forecast Domestic Tourist Expenditure: Value: 2008-2013
Table 16 Tourist Attractions: Value 2003-2008
Table 17 Forecast Tourist Attractions: Value 2008-2013
Table 18 Forecast Health and Wellness Sales: Value 2008-2013
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
INBOUND TOURISM FLOWS IN BHUTAN
Headlines
Trends
Prospects
SECTOR DATA
Table 19 Arrivals by Country of Origin: 2003-2008
Table 20 Arrivals by Method of Transport: 2003-2008
Table 21 Arrivals by Purpose of Visit: 2003-2008
Table 22 Incoming Tourist Receipts: Value 2003-2008
Table 23 Forecast Arrivals by Country of Origin: 2008-2013
Table 24 Forecast Arrivals by Method of Transport: 2008-2013
Table 25 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 26 Forecast Incoming Tourist Receipts: Value 2008-2013
TRAVEL ACCOMMODATION IN BHUTAN
Headlines
Trends
Prospects
SECTOR DATA
Table 27 Travel Accommodation Sales by Sector: Value 2003-2008
Table 28 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 29 Regional Hotel Parameters 2008
Table 30 Travel Accommodation Internet Sales: Internet Transaction Value 2003-2008
Table 31 Hotel Company Rankings 2005-2008
Table 32 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 33 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 34 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2008-2013
TRANSPORTATION IN BHUTAN
Headlines
Trends
Prospects
SECTOR DATA
Table 35 Transportation Sales by Sector: Value 2003-2008
Table 36 Transportation Internet Sales: Internet Transaction Value 2003-2008
Table 37 Air Company Rankings 2005-2008
Table 38 Forecast Transportation Sales by Sector: Value 2008-2013
Table 39 Forecast Transportation Internet Sales: Internet Transaction Value 2008-2013
CAR RENTAL IN BHUTAN
Headlines
Trends
Prospects
SECTOR DATA
Table 40 Car Rental Sales: Value 2003-2008
Table 41 Car Rental Internet Sales: Internet Transaction Value 2003-2008
Table 42 Car Rental Company Rankings 2005-2008
Table 43 Forecast Car Rental Sales: Value 2008-2013
TRAVEL RETAIL IN BHUTAN
Headlines
Trends
Prospects
SECTOR DATA
Table 44 Travel Retail Outlets: Units 2003-2008
Table 45 Travel Retail Products Sales: Value 2003-2008
Table 46 Travel Retail Products Internet Sales: Internet Transaction Value 2003-2008
Table 47 Travel Retail Products Company Rankings 2005-2008
Table 48 Forecast Travel Retail Outlets: Units 2008-2013
Table 49 Forecast Travel Retail Products Sales: Value 2008-2013
Table 50 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2008-2013