Travel And Tourism in Botswana

Euromonitor International's Travel And Tourism in Botswana report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

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• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services

Executive summary

Botswana should thrive if the government keeps track of tourism’s policy

The government of Botswana seems serious on diversifying its industry presently heavily relied on the mining industry. Since the discovery of diamonds 40 years ago Botswana has left its place as one of the poorest country on the continent to become a middle income country. The government also has a reputation for competence and a highly regarded central bank, which acted fast when the country absorbed the news of the overvaluation of the Pula. However, the government has to keep in track the tourism policy and in 2006, it has decrease its spending on tourism, which could be a sign of over confidence, which can have dare effects as the country has to keep advertising in order to diversify and attract new markets.

Arrivals should keep increasing

Botswana arrivals should keep on the increase, after falling slightly at the beginning of 2006 due to the high valuation of the Pula. Arrivals came back on track after the government devaluated the currency. The increase on arrivals however has not been uniform, the South African tourists which corresponds over 30% of total arrivals have been decreasing in numbers due to the increase on competition from domestic travel within South Africa and internationally. Nevertheless, the government of Botswana has not remained still and has set a policy of diversifying clients that is working

Peermont Global increasing investments in Botswana

South African casino and hotel firm Peermont Global bought Las Vegas-based Caesars Entertainment Inc's stake in the Caesars Gauteng casino at the end of 2005 for around $145 million. In accordance with Ernie Joubert, CEO of Peermont Global, the company is developing and completing many new projects including the expansion of the casino gaming areas to accommodate an additional 140 slot machines and 17 table games; expansion of the smoking casino areas at the Emperor Palace, prior Caesars Gauteng as well as the construction of the 3-star, 151-key Mondior Concorde hotel; re-branding of the Emperor Hotel to D'Oreale Grande; re-branding of the Senator Hotel to Metcourt Laurel and relocating and remodelling certain restaurant and retailers in the complex. The Group is also re-branding and re-launching the Syringa Hotel in Gaborone, the Syringa Lodge in Francistown, both in Botswana as the Mondior Summit and Metcourt Lodge hotels respectively

Air Botswana privatization: Several players are interested

Air Botswana is on a bid to be privatized. Lobtrans Pty Ltd, the only local suitor for a strategic partnership in Air Botswana's privatisation should compete with six other players, Comair, SA Airlink, SA Inter Air, African World Airways, Ethiopian Airlines Enterprise and Switzerland based Execujet. In accordance with Lobtrans’ CEO, Sam Asma, Air Botswana can be very profitable if more internal routes are open. Presently anyone going from Lusaka to Gaborone has to fly to Johannesburg first and Air Botswana has the advantage of its geographic location in the centre of the SADC region.

Table of contents

EXECUTIVE SUMMARY

BOTSWANA SHOULD THRIVE IF THE GOVERNMENT KEEPS TRACK OF TOURISM’S POLICY

ARRIVALS SHOULD KEEP INCREASING

PEERMONT GLOBAL INCREASING INVESTMENTS IN BOTSWANA

AIR BOTSWANA PRIVATIZATION: SEVERAL PLAYERS ARE INTERESTED

KEY TRENDS AND DEVELOPMENTS

DECREASE FROM SOUTH AFRICAN BUT TOURISTS ARRIVALS SHOULD STILL KEEP INCREASING

Outlook: Diversification is key

Impact: Botswana should thrive if government is serious

BOTSWANA AMONG THE MOST HEAVILY AFFECTED BY HIV/AIDS COUNTRIES IN THE GLOBE

Outlook: Investments not having the desired effect

Impact: Future of high skill workers are in question

GOVERNMENT FACING ISSUES ON SUSTAINABLE TOURISM

Outlook: Botswana animal population is positive for wildlife tourists

Impact: Lack of resources to deal with the crisis

THEFT CRIME ON THE INCREASE

Outlook: Terrorist violence more of an issue for the tourist than normal crime

Impact: Car rental industry is one of the most vulnerable to increase on theft

TRAVEL ACCOMMODATION

TRENDS

PROSPECTS

TRANSPORTATION

TRENDS

PROSPECTS

TRAVEL RETAIL

TRENDS

PROSPECTS

MARKET DATA

Table 1 Length of Trip: 2000-2005

Table 2 Arrivals by Country of Origin: 2000-2005

Table 3 Arrivals by Method of Transport: 2000-2005

Table 4 Arrivals by Purpose of Visit: 2000-2005

Table 5 Departures: 2000-2005

Table 6 Departures by Destination: 2000-2005

Table 7 Departures by Mode of Transport: 2000-2005

Table 8 Departures by Purpose of Visit: 2000-2005

Table 9 Domestic Trips by Mode of Transport: 2000-2005

Table 10 Incoming Tourist Receipts: 2000-2005

Table 11 Incoming Tourist Receipts % Growth: 2000-2005

Table 12 Outgoing Tourism Expenditure: 2000-2005

Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005

Table 14 Domestic Tourist Expenditure: 2000-2005

Table 15 Forecast Arrivals by Country of Origin: 2005-2010

Table 16 Forecast Arrivals by Method of Transport: 2005-2010

Table 17 Forecast Departures: 2005-2010

Table 18 Forecast Departures by Destination: 2005-2010

Table 19 Forecast Departures by Mode of Transport: 2005-2010

Table 20 Forecast Incoming Tourist Receipts: 2005-2010

Table 21 Forecast Domestic Tourist Expenditure: 2005-2010

Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010

SECTOR DATA

Table 23 Hotels: Units 2000-2005

Table 24 Regional Hotel Parameters 2005

Table 25 Travel Accommodation Sales by Sector: Value 2000-2005

Table 26 Travel Accommodation Internet Sales: Internet Transaction Value 2000-2005

Table 27 Hotel Internet Sales: Internet Transaction Value 2000-2005

Table 28 Hotel Company Rankings 2005

Table 29 Forecast Hotels: Units 2005-2010

Table 30 Forecast Travel Accommodation Sales by Sector: Value 2005-2010

Table 31 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2005-2010

Table 32 Forecast Hotel Internet Sales: Internet Transaction Value 2005-2010

Table 33 Transportation Sales by Sector: Value 2000-2005

Table 34 Airline Company Rankings 2005

Table 35 Forecast Transportation Sales by Sector: Value 2005-2010

Table 36 Car Rental Sales: Value 2000-2005

Table 37 Car Rental Company Rankings 2005

Table 38 Car Rental Internet Sales: Internet Transaction Value 2000-2005

Table 39 Forecast Car Rental Sales: Value 2005-2010

Table 40 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010

Table 41 Travel Retail Outlets: Units 2000-2005

Table 42 Travel Retail Sales: 2000-2005

Table 43 Travel Retail Internet Sales: Internet Transaction Value 2000-2005

Table 44 Travel Retail Company Rankings 2005

Table 45 Forecast Travel Retail Outlets: Units 2005-2010

Table 46 Forecast Travel Retail Sales: 2005-2010

Table 47 Tourist Attractions: Value 2000-2005

Table 48 Forecast Tourist Attractions: Value 2005-2010

DEFINITIONS

TRAVEL AND TOURISM

DEMAND FACTORS

Length of Trip

TOURISM PARAMETERS

Arrivals

Departures

Outgoing tourism expenditure

Domestic tourists

Domestic trips

Domestic tourist expenditure

TRAVEL ACCOMMODATION

Hotels

Other travel accommodation

Number of bed nights

Occupancy rates

Number of rooms and beds

TRANSPORTATION

Air

Other transportation

CAR RENTAL

TRAVEL RETAIL

TOURIST ATTRACTIONS

INTERNET SALES

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