Travel And Tourism in Botswana
Euromonitor International's Travel And Tourism in Botswana report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 49 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Aggressive Marketing Campaigns Boost Travel and Tourism
In recent years Botswana has engaged in aggressive marketing campaigns to promote its tourism internationally. Botswana Tourism Board (BTB) has promoted the country as a premier tourism destination in major international markets through the media, and by participating in major international tourism fairs and roadshows. Consequently, Botswana recorded strong growth in the number of arrivals in 2008. In a bid to brand itself as one of the world leaders in tourism, Botswana has also teamed up with developers of famous reality TV shows such as Big Brother to beam the wonders of local tourism to Europe. TV shows produced in Botswana are broadcast over many European TV stations, targeting some of the country’s tourism source markets, as well as increasing awareness of the country as a tourist destination.
Local Tourism Continues to Face Challenges
Although the tourism industry in Botswana is the second-largest part of the economy after mining, it is still confronted by many challenges, ranging from lack of access to modern communication technologies, poor hygiene standards, and poor transport infrastructure. HIV/AIDS is another challenge that has greatly affected the workforce, and thus placed a huge burden on the country’s finances. Botswana is one of the worst-hit countries in the world with regard to HIV/AIDS. As a result of these challenges the country was given a low rank of 87 out of 130 countries by the World Economic Forum in its 2008 Travel and Tourism Competitiveness Index.
Using E-Tourism to Penetrate Global Markets
Botswana’s tourism industry has taken a new approach to penetrate the global tourism industry by launching an Internet-based product dubbed ‘Simply Botswana’. The country’s first E-tourism initiative was launched by the Hospitality and Tourism Association of Botswana (HATAB) in October 2008, and is aimed at improving the global distribution of Botswana’s tourism products such as hotels, tour operators, car rental companies, and other sellers of tourism activities. The product will serve as a ‘1-stop shop’ to enable international tourists and travellers wanting to visit the country to do business directly with Botswana tourism companies without having to go through travel agents based outside Botswana, thus ensuring that all the money comes into the country. The product also offers full on-line booking, reservation and confirmation facilities to Botswana’s tourism products.
Lack of Long Haul Flights a Major Concern
The tourism industry in Botswana is facing a major challenge due to the lack of direct flights between its main airport in the capital of Gaborone, and other major airports around the world, especially those in Europe and America. The country’s airport serves mainly regional destinations and receives international tourists via connecting flights from neighbouring countries such as South Africa and Namibia. Botswana is landlocked, and road transport is consequently the dominant method of travel. However, the country’s tourism industry faces a huge challenge to maintain growth unless its airport infrastructure is upgraded.
Adoption of New Tourism Standards to Step-up Competition
As the global tourism industry becomes increasingly competitive, Botswana has implemented policies that are in line with current international trends in order to respond to demand and remain at the top. In a bid to ensure that internationally recognised standards are always maintained in the tourism industry, the Ministry of Environment, Wildlife and Tourism, through the Botswana Tourism Board, has developed relevant national standards for various players in the tourism industry. The first grading exercise for travel accommodation establishments was completed by the end of 2007, and new measures have also been taken to develop the standards for tour operators and travel agents. The motivation for international grading in the tourism industry will ensure international competition and standards, and is expected to promote Botswana not just as another third-world destination, but as a formidable partner in tourism.
Table of contents
TRAVEL AND TOURISM IN BOTSWANA : MARKET INSIGHT
EXECUTIVE SUMMARY
Aggressive Marketing Campaigns Boost Travel and Tourism
Local Tourism Continues to Face Challenges
Using E-Tourism to Penetrate Global Markets
Lack of Long Haul Flights a Major Concern
Adoption of New Tourism Standards to Step-up Competition
KEY TRENDS AND DEVELOPMENTS
Huge Impact of Travel and Tourism on the Economy
Government Policy towards Tourism
Tourism Ripe for Foreign Direct Investment (FDI)
A Greener Course for Ecotourism
MARKET INDICATORS
Table 1 Length of Domestic Trips: 2003-2008
Table 2 Length of Outbound Departures: 2003-2008
MARKET DATA
Table 3 Balance of Tourism Payments: Value 2003-2008
Table 4 Departures by Destination: 2003-2008
Table 5 Departures by Method of Transport: 2003-2008
Table 6 Departures by Purpose of Visit: 2003-2008
Table 7 Outgoing Tourist Expenditure: Value 2003-2008
Table 8 Forecast Departures by Destination: 2008-2013
Table 9 Forecast Departures by Method of Transport: 2008-2013
Table 10 Forecast Departures by Purpose of Visit: 2008-2013
Table 11 Forecast Outgoing Tourism Expenditure: Value 2008-2013
Table 12 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 13 Domestic Tourist Expenditure: Value: 2003-2008
Table 14 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 15 Forecast Domestic Tourist Expenditure: Value: 2008-2013
Table 16 Tourist Attractions: Value 2003-2008
Table 17 Forecast Tourist Attractions: Value 2008-2013
Table 18 Health and Wellness Tourism Sales: Value 2003-2008
Table 19 Forecast Health and Wellness Sales: Value 2008-2013
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
INBOUND TOURISM FLOWS
Headlines
Trends
Prospects
Sector Data
Table 20 Arrivals by Country of Origin: 2003-2008
Table 21 Arrivals by Method of Transport: 2003-2008
Table 22 Arrivals by Purpose of Visit: 2003-2008
Table 23 Incoming Tourist Receipts: Value 2003-2008
Table 24 Forecast Arrivals by Country of Origin: 2008-2013
Table 25 Forecast Arrivals by Method of Transport: 2008-2013
Table 26 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 27 Forecast Incoming Tourist Receipts: Value 2008-2013
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 28 Travel Accommodation Sales by Sector: Value 2003-2008
Table 29 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 30 Regional Hotel Parameters 2008
Table 31 Travel Accommodation Internet Sales: Internet Transaction Value 2003-2008
Table 32 Hotel Company Rankings 2005-2008
Table 33 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 34 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 35 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2008-2013
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 36 Transportation Sales by Sector: Value 2003-2008
Table 37 Air Company Rankings 2005-2008
Table 38 Forecast Transportation Sales by Sector: Value 2008-2013
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 39 Car Rental Sales: Value 2003-2008
Table 40 Car Rental Internet Sales: Internet Transaction Value 2003-2008
Table 41 Car Rental Company Rankings 2005-2008
Table 42 Forecast Car Rental Sales: Value 2008-2013
Table 43 Forecast Car Rental Internet Sales: Internet Transaction Value 2008-2013
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 44 Travel Retail Outlets: Units 2003-2008
Table 45 Travel Retail Products Sales: Value 2003-2008
Table 46 Travel Retail Products Company Rankings 2005-2008
Table 47 Forecast Travel Retail Outlets: Units 2008-2013
Table 48 Forecast Travel Retail Products Sales: Value 2008-2013