Travel And Tourism in Brazil
Euromonitor International's Travel And Tourism in Brazil report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 102 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Cruising through the crisis
While key source travel and tourism markets such as the US and the UK experienced difficulties between 2007 and 2008 as a result of spiralling economic uncertainty and declining consumer demand, Brazil registered positive growth. In 2008, favourable exchange rates, a rapidly growing middle class and non-stop investment in promotional activity and infrastructure were key to boosting sales of domestic as well as international package holidays. It is worth noting, however, that travel and tourism businesses which capitalised on foreign destinations benefited the most over the year, mainly as a result of favourable exchange rates.
“Brazil Sensational”
The launch of aggressive promotional campaigns in Brazil and abroad by the Ministry of Tourism were crucial in terms of attracting a large number of tourists to the country and fomenting local travel and tourism activity in 2007 and 2008. Not surprisingly, two new campaigns were introduced in 2008, “Está na hora de conhecer o Brasil”, or “It is time to get to know Brazil” and “Brasil Sensacional”, or “Brazil Sensational”; these were targeted towards national and international markets respectively. The latter identified the 12 most important inbound countries to Brazil as target markets for the continuous promotion of Brazilian travel and tourism. Nevertheless, great emphasis is being placed on Latin American countries, which are priority markets for the Ministry of Tourism when it comes to attracting leisure and business tourists and promoting regional integration, especially during the economic slowdown.
Azul lands in Brazil
The never-ending infrastructure problems which affected air transportation in Brazil in the last three years were not sufficient to prevent airlines from making huge investments in marketing and operations to capitalise on the untapped potential presented by the Brazilian market. The entry of Azul Linhas Aéreas in December 2008 was a good indication of this.
With US$150 million equity and no debt, Azul Linhas Aéreas’ main strategy is to fly business and leisure travellers in luxury at much lower prices and into cities not currently served by TAM and GOL. Its main target market is passengers from buses and regional airlines.
“Demographic Bonus”
The changing demographics of Brazil favour overall consumption of travel and tourism products and services, as nearly two thirds of the total population of Brazil is between 15 and 64 years old, and falls in the most economically active group. Experts say this is called a “demographic bonus”, as the workforce grows at a much faster pace than the people who depend on them – which in this case means children and the elderly. In other words, fewer dependents translate into higher disposable incomes, and consequently more money to travel. This is further enhanced when considering the growing number of women in the workforce, single households and DINKs (Double Income No Kids) in Brazil. The latter two groups are of particular interest to travel and tourism, considering that they are very keen to travel before they get married and have children.
Eyes on the 2014 World Cup
After being selected to host the 2014 World Cup by the Fédération Internationale de Football Association (FIFA), Brazil received a further stimulus to develop its tourism infrastructure. Therefore, in 2008 the Ministry of Tourism started revising its “Plano Aquarela” to implement new lines of action to guarantee the event is a success. In addition to focusing on stadiums and hotels, government authorities have destined nearly R$5 billion to enhance the main Brazilian airports – Guarulhos (SP), Manaus (Amazonas), Fortaleza (Ceará) and Brasília (DF).
Table of contents
TRAVEL AND TOURISM IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Cruising through the crisis
“Brazil Sensational”
Azul lands in Brazil
“Demographic Bonus”
Eyes on the 2014 World Cup
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment – customer service centres under fire
Summary 1 Comparative Airline Response Times
Legislative Environment – reciprocity and visa requirements
Government tourism policy
Sustainable Tourism
Consumer Lifestyles
Low Cost Carriers
Emerging Niche Sectors
Internet Developments
Brazil to Host the 2014 World Cup
Aviation Crisis Still a Concern
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2008
Table 2 Holiday Demographic Trends 2003-2008
Table 3 Holiday Takers by Sex 2003-2008
Table 4 Holiday Takers by Age 2003-2008
Table 5 Length of Domestic Trips: 2003-2008
Table 6 Length of Outbound Departure: 2003-2008
Table 7 Seasonality of Trips 2005-2008
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2003-2008
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 2 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
GOL LINHAS AéREAS INTELIGENTES SA - TRAVEL AND TOURISM - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 3 GOL Linhas Aéreas Inteligentes SA: Key Facts
Summary 4 GOL Linhas Aéreas Inteligentes SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 5 GOL Linhas Aéreas Inteligentes SA: Competitive Position 2008
HOTELARIA ACCOR BRASIL SA - TRAVEL AND TOURISM - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Hotelaria Accor Brasil SA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Hotelaria Accor Brasil SA: Competitive Position 2008
LOCALIZA RENT A CAR SA - TRAVEL AND TOURISM - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Localiza Rent A Car SA: Key Facts
Summary 9 Localiza Rent A Car SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Localiza Rent A Car SA: Competitive Position 2008
OPERADORA E AGêNCIA DE VIAGENS CVC TUR LTDA - TRAVEL AND TOURISM - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Operadora e Agência de Viagens CVC Tur Ltda: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Operadora e Agência de Viagens CVC Tur Ltda: Competitive Position 2008
TOURISM FLOWS INBOUND IN BRAZIL
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by City 2007-2008
Table 10 Arrivals by Country of Origin: 2003-2008
Table 11 Leisure Arrivals by Type 2005-2008
Table 12 Business Arrivals: MICE Penetration 2005-2008
Table 13 Arrivals by Method of Transport: 2003-2008
Table 14 Arrivals by Purpose of Visit: 2003-2008
Table 15 Incoming Tourist Receipts by Country: Value 2003-2008
Table 16 Tourism Expenditure by Sector: Value 2003-2008
Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008
Table 18 Forecast Arrivals by Country of Origin: 2008-2013
Table 19 Forecast Arrivals by Method of Transport: 2008-2013
Table 20 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
TOURISM FLOWS OUTBOUND IN BRAZIL
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 22 Departures by Destination: 2003-2008
Table 23 Leisure Departures by Type 2005-2008
Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008
Table 25 Departures by Method of Transport: 2003-2008
Table 26 Departures by Purpose of Visit: 2003-2008
Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008
Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008
Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008
Table 30 Forecast Departures by Destination: 2008-2013
Table 31 Forecast Departures by Method of Transport: 2008-2013
Table 32 Forecast Departures by Purpose of Visit: 2008-2013
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
TOURISM FLOWS DOMESTIC IN BRAZIL
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 34 Domestic Trips by Destination: 2003-2008
Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 36 Domestic Tourist Expenditure: Value: 2003-2008
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013
TRAVEL ACCOMMODATION IN BRAZIL
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Hotel Performance in Brazil 2007/2008
Table 41 Travel Accommodation Sales by Sector: Value 2003-2008
Table 42 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 43 Travel Accommodation by Sector: Number of Rooms 2003-2008
Table 44 Regional Hotel Parameters 2008
Table 45 Travel Accommodation Sales: Internet Transaction Value 2003-2008
Table 46 Hotel National Brand Owners by Market Share 2004-2008
Table 47 Hotels National Brand Owners by Key Performance Indicators 2008
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 50 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013
TRANSPORTATION IN BRAZIL
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2003-2008
Table 52 Airline Capacity: 2003-2008
Table 53 Airline Utilisation: 2003-2008
Table 54 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
Table 55 Transportation Sales: Internet Transaction Value 2003-2008
Table 56 Airline Market Shares 2004-2008
Table 57 Airlines National Brand Owners by Key Performance Indicators 2008
Table 58 Forecast Transportation Sales by Sector: Value 2008-2013
Table 59 Forecast Transportation Sales: Internet Transaction Value 2008-2013
CAR RENTAL IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Car Rental Sales by Sector and Location: Value 2003-2008
Table 61 Structure of Car Rental Market: 2003-2008
Table 62 Average Car Rental Duration by Sector 2004-2008
Table 63 Average Car Rental Duration: % Breakdown 2004-2008
Table 64 Time of Booking: % Breakdown 2005-2008
Table 65 Car Rental Sales: Internet Transaction Value 2003-2008
Table 66 Car Rental Market Shares 2004-2008
Table 67 Car Rental National Brand Owners by Key Performance Indicators 2008
Table 68 Forecast Car Rental Sales by Sector and Location: Value 2008-2013
Table 69 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013
TRAVEL RETAIL IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
GROWTH SECTORS
PROSPECTS
SECTOR DATA
Table 70 Travel Retail Outlets by Sector: Units 2003-2008
Table 71 Travel Retail Products Sales: Value 2003-2008
Table 72 Travel Retail Sales by Destination: % Value Breakdown 2003-2008
Table 73 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008
Table 74 Travel Retail Products Market Shares 2004-2008
Table 75 Travel Retail Products National Brand Owners by Key Performance Indicators 2008
Table 76 Forecast Travel Retail Outlets by Sector: Units 2008-2013
Table 77 Forecast Travel Retail Products Sales: Value 2008-2013
Table 78 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013
TOURIST ATTRACTIONS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Tourist Attractions Sales by Sector: Value 2003-2008
Table 80 Tourist Attractions Visitors by Sector: 2003-2008
Table 81 Tourist Attractions Sales: Internet Transaction Value 2003-2008
Table 82 Leading Tourist Attractions by Visitors 2003-2008
Table 83 Forecast Tourist Attractions Sales by Sector: Value 2008-2013
Table 84 Forecast Tourist Attractions Visitors by Sector: 2008-2013
Table 85 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013
HEALTH & WELLNESS TOURISM IN BRAZIL
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 86 Number of Hotel/Resort Spas: Units 2003-2008
Table 87 Health & Wellness Tourism Sales by Type: Value 2003-2008
Table 88 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 89 Spa Consumer Markets: Arrivals 2005-2008
Table 90 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013