Travel And Tourism in Brazil
Euromonitor International's Travel And Tourism in Brazil report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 105 | Publication date: Sep 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Long road ahead
Despite registering positive growth in nearly every category, the Brazilian travel and tourism industry is far from fully contributing to economic growth. In 2007, for the first time ever, a research conducted by the Economic Institute of Unicamp, a renowned university in Brazil, showed this is the result of little professionalism and the fact that travel and tourism is often considered a ludicrous activity instead of a major source of jobs, business opportunities, new investment capital and personal income.
Crisis in the skies
As VARIG struggled to stay afloat, a series of other events brought about one of the worst crisis ever in the Brazilian aviation industry. Following the substantial loss of key VARIG international routes in the second half of 2006, the country had to deal with the consequences of two tragic accidents involving leading airlines GOL and TAM. While the first involved a Boeing 737-800 from GOL and a Lear jet, killing a total of 154 passengers on 29 September 2006, the second killed 199 people, including passengers and land personnel, on 17 July 2007 after TAM pilots were unable to come to a complete stop in the short and rain-slicked runway of Congonhas Airport and crashed into a TAM Express building.
After the first accident, which was blamed on errors made by air traffic control, the air traffic controllers went on periodic slowdowns starting back in 2006 till today. This caused chaos in Brazilian airports, which led people to take other forms of transport or cancel trips. The second accident highlighted hazards in the country’s airport infrastructure further undermining consumer confidence in air transport and negatively impacting value sales. In 2007, schedule airlines registered a 7% decline in value sales, much higher than the 2% seen in the previous year.
International destinations and cruises on the rise
Although temporary, the negative impacts caused by the aviation crisis, were not sufficient to keep Brazilians from travelling. In fact, it has been noted that they travelled more often and spent more money in 2007. Such a positive performance was directly attributed to favourable exchange rates, which led Brazilians to choose international destinations over domestic ones, just to get more out of their money. A strong real vis-à-vis the US dollar has also benefited cruise sales, at the expense of hotel resort/spas, as they became increasingly affordable.
In Brazil, most cruise fares are still quoted in US dollars, even when travelling along the Brazilian coast. Hence, as currency exchange rates fall, cruises become a lot more affordable to Brazilians, generally offering similar attractions as resorts but at much cheaper prices.
Pan American Games bring Rio de Janeiro into the spotlight
Attracting close to 1.3 million people to the city of Rio de Janeiro, the Pan American Games consolidated Brazil’s ability to host large events. According to industry sources, the event was also key to show Brazilians Rio de Janeiro is still the Cidade Maravilhosa (Marvellous City) despite all the negative media coverage it receives not only in Brazil, but abroad.
Table of contents
TRAVEL AND TOURISM IN BRAZIL : MARKET INSIGHT
EXECUTIVE SUMMARY
Long road ahead
Crisis in the skies
International destinations and cruises on the rise
Pan American Games bring Rio de Janeiro into the spotlight
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Reciprocity leads to additional visa requirements
Government action to resolve aviation crisis
Government tourism policy
Sustainable tourism a long-term policy
Consumer lifestyles
Low-cost carrier development
Emerging niche sectors
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
Overview
Balance of Payments
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2007
Table 2 Holiday Demographic Trends 2002-2007
Table 3 Holiday Takers by Sex 2002-2007
Table 4 Holiday Takers by Age 2002-2007
Table 5 Length of Domestic Trip: 2002-2007
Table 6 Length of Outbound Departure: 2002-2007
Table 7 Seasonality of Trips 2005-2007
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BRAZIL
BLUE TREE HOTELS & RESORTS DO BRASIL SA - TRAVEL AND TOURISM - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Blue Tree Hotels & Resorts do Brasil SA: Key Facts
Summary 3 Blue Tree Hotels & Resorts do Brasil SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Blue Tree Hotels & Resorts do Brasil SA: Competitive Position 2007
GOL LINHAS AéREAS INTELIGENTES SA - TRAVEL AND TOURISM - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 5 GOL Linhas Aéreas Inteligentes SA: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 GOL Linhas Aéreas Inteligentes SA: Competitive Position 2007
LOCALIZA RENT A CAR SA - TRAVEL AND TOURISM - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Localiza Rent A Car SA: Key Facts
Summary 8 Localiza Rent A Car SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Localiza Rent A Car SA: Competitive Position 2007
VIAGENS CVC - TRAVEL AND TOURISM - BRAZIL
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Operadora e Agência de Viagens CVC Tur Ltda: Key Facts
Summary 11 Operadora e Agência de Viagens CVC Tur Ltda: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Operadora e Agência de Viagens CVC Tur Ltda: Competitive Position 2007
TOURISM FLOWS INBOUND IN BRAZIL
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2002-2007
Table 10 Leisure Arrivals by Type 2005-2007
Table 11 Business Arrivals: MICE Penetration 2005-2007
Table 12 Arrivals by Method of Transport: 2002-2007
Table 13 Arrivals by Purpose of Visit: 2002-2007
Table 14 Incoming Tourist Receipts by Country: Value 2002-2007
Table 15 Tourism Expenditure by Sector: Value 2002-2007
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2007
Table 17 Forecast Arrivals by Country of Origin: 2007-2012
Table 18 Forecast Arrivals by Method of Transport: 2007-2012
Table 19 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 20 Forecast Incoming Tourist Receipts by Country: Value 2007-2012
TOURISM FLOWS OUTBOUND IN BRAZIL
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 21 Departures by Destination: 2002-2007
Table 22 Leisure Departures by Type 2005-2007
Table 23 Business Departures: MICE Penetration % Breakdown 2005-2007
Table 24 Departures by Method of Transport: 2002-2007
Table 25 Departures by Purpose of Visit: 2002-2007
Table 26 Outgoing Tourist Expenditure by Country: Value 2002-2007
Table 27 Outgoing Tourist Expenditure by Sector: Value 2002-2007
Table 28 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2007
Table 29 Forecast Departures by Destination: 2007-2012
Table 30 Forecast Departures by Method of Transport: 2007-2012
Table 31 Forecast Departures by Purpose of Visit: 2007-2012
Table 32 Forecast Outgoing Tourist Expenditure by Country: Value 2007-2012
TOURISM FLOWS DOMESTIC IN BRAZIL
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 33 Domestic Trips by Destination: 2002-2007
Table 34 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 35 Domestic Tourist Expenditure: Value: 2002-2007
Table 36 Expenditure per Domestic Trip: 2002-2007
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2007
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 39 Forecast Domestic Tourist Expenditure: Value: 2007-2012
TRAVEL ACCOMMODATION IN BRAZIL
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Travel Accommodation Sales by Sector: Value 2002-2007
Table 41 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 42 Regional Hotel Parameters 2007
Table 43 Travel Accommodation by Sector: Number of Rooms 2002-2007
Table 44 Travel Accommodation by Sector: Number of Beds 2002-2007
Table 45 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 46 Hotel National Brand Owners by Market Share 2003-2007
Table 47 Hotels National Brand Owners by Key Performance Indicators 2007
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 50 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TRANSPORTATION IN BRAZIL
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2002-2007
Table 52 Airline Capacity: 2002-2007
Table 53 Airline Utilisation: 2002-2007
Table 54 Airline % Utilisation 2002-2007
Table 55 Airline Volume Sales by Seat Class: % Breakdown: 2002-2007
Table 56 Airline Volume Sales by Distance: % Breakdown: 2002-2007
Table 57 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 58 Airline Market Shares 2003-2007
Table 59 Airlines National Brand Owners by Key Performance Indicators 2007
Table 60 Forecast Transportation Sales by Sector: Value 2007-2012
Table 61 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2007-2012
CAR RENTAL IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 62 Car Rental Sales by Sector and Location: Value 2002-2007
Table 63 Structure of Car Rental Market: 2002-2007
Table 64 Average Car Rental Duration by Sector 2004-2007
Table 65 Average Car Rental Duration: % Breakdown 2004-2007
Table 66 Time of Booking: % Breakdown 2005-2007
Table 67 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 68 Car Rental Market Shares 2003-2007
Table 69 Car Rental National Brand Owners by Key Performance Indicators 2007
Table 70 Forecast Car Rental Sales by Sector: Value 2007-2012
Table 71 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2007-2012
TRAVEL RETAIL IN BRAZIL
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 72 Travel Retail Outlets by Sector: Units 2002-2007
Table 73 Travel Retail Products Sales: Value 2002-2007
Table 74 Travel Retail Sales by Destination: % Value Breakdown 2002-2007
Table 75 Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 76 Travel Retail Internet Sales by Sector: Internet Transaction Value 2002-2007
Table 77 Travel Retail Products Market Shares 2003-2007
Table 78 Travel Retail Products National Brand Owners by Key Performance Indicators 2007
Table 79 Forecast Travel Retail Outlets by Sector: Units 2007-2012
Table 80 Forecast Travel Retail Products Sales: Value 2007-2012
Table 81 Forecast Travel Retail Products Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2007-2012
TOURIST ATTRACTIONS IN BRAZIL
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 82 Tourist Attractions by Sector: Value 2002-2007
Table 83 Tourist Attractions by Sector: 2002-2007
Table 84 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2002-2007
Table 85 Leading Tourist Attractions by Visitors 2002-2007
Table 86 Forecast Tourist Attractions by Sector: Value 2007-2012
Table 87 Forecast Tourist Attractions by Sector: 2007-2012
Table 88 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2007-2012
HEALTH & WELLNESS TOURISM IN BRAZIL
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 89 Number of Hotel/Resort Spas: Units 2002-2007
Table 90 Spa Sales by Type: Value 2002-2007
Table 91 Spa Consumer Markets: Domestic Tourism 2005-2007
Table 92 Spa Consumer Markets: Arrivals 2005-2007
Table 93 Forecast Spa Sales by Type: Value 2007-2012