Travel And Tourism in British Virgin Islands
Euromonitor International's Travel And Tourism in British Virgin Islands report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Chapters: 8 | Tables: 53 | Publication date: May 2007
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services
Executive summary
Positive Growth
The visible economic stability of the Virgin Islands (including the US and British Virgin Islands) was reflected by the positive performance of its various industries. In common with most Caribbean countries, tourism was a major contributor, attracting foreign investment and driving the economy. In order to enhance competition in industry and promote continuous growth, local authorities implemented initiatives such as the launching of marketing programmes and the upgrading of port facilities.
Air Carriers Struggle in Face of Higher Oil Prices
Between 2005 and 2006, airlines were left with no other choice than to pass costs onto customers. Nonetheless, aggressive competition within the industry was pivotal in driving real-price reductions. That was not enough, however, to offset the huge losses registered by air carriers around the world. Regional Caribbean airlines were hit hard by increasing costs and struggled to make a profit. In September 2006, LIAT announced it would cut operations by 20% and lay-off staff. The next month the board of directors reported that it was negotiating with Caribbean Star to merge the airlines.
No Passport Required
Soon all tourists – including US citizens – who travel to-and-from North America and Latin America, the Caribbean and Bermuda will need a passport to enter or re-enter the US. Despite negatively impacting most Caribbean countries, the Western Hemisphere Travel Initiative presents far-reaching advantages for US territories like the US Virgin Islands. According to industry experts, it is likely to increase airlift capacity to the islands and, consequently, the total number of arrivals.
Patriotic Marketing
In addition to its proximity to the US, tourism authorities need to constantly remind American tourists that the US Virgin Islands are a US-territory. In order to do so, tourism authorities focused on strong marketing appeals utilising the red, white and blue colours of the US flag. This strategy proved successful in the latter part of the review period and is expected to continue in the future, particularly once the US government starts abiding with the Western Hemisphere Travel Initiative.
Superior Customer Service
In looking forward to enhancing its tourism product and improving the quality of life throughout the territory, the British Virgin Islands Tourist Board implemented a number of strategies between 2005 and 2006. The most relevant relates to the adoption of a Tourism Industry Service Standards programme (TISS) to improve the quality of service delivered to visitors to the British Virgin Islands. This is likely to increase overall customer satisfaction and encourage repeat visits in the future.
Table of contents
EXECUTIVE SUMMARY
POSITIVE GROWTH
AIR CARRIERS STRUGGLE IN FACE OF HIGHER OIL PRICES
NO PASSPORT REQUIRED
PATRIOTIC MARKETING
SUPERIOR CUSTOMER SERVICE
KEY TRENDS AND DEVELOPMENTS
PATRIOTISM DRIVES INDUSTRY GROWTH
Outlook
Impact
UPGRADED SERVICE STANDARDS
Outlook
Impact
ESCALATING OIL PRICES
Outlook
Impact
TRAVEL ACCOMMODATION
TRENDS
PROSPECTS
TRANSPORTATION
TRENDS
PROSPECTS
TRAVEL RETAIL
TRENDS
PROSPECTS
MARKET DATA
Table 1 Length of Trip: 2000-2005
Table 2 Arrivals by Country of Origin: 2000-2005
Table 3 Arrivals by Method of Transport: 2000-2005
Table 4 Arrivals by Purpose of Visit: 2000-2005
Table 5 Departures: 2000-2005
Table 6 Departures by Destination: 2000-2005
Table 7 Departures by Mode of Transport: 2000-2005
Table 8 Departures by Purpose of Visit: 2000-2005
Table 9 Domestic Trips by Mode of Transport: 2000-2005
Table 10 Incoming Tourist Receipts: 2000-2005
Table 11 Incoming Tourist Receipts % Growth: 2000-2005
Table 12 Outgoing Tourism Expenditure: 2000-2005
Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005
Table 14 Domestic Tourist Expenditure: 2000-2005
Table 15 Forecast Arrivals by Country of Origin: 2005-2010
Table 16 Forecast Arrivals by Method of Transport: 2005-2010
Table 17 Forecast Departures: 2005-2010
Table 18 Forecast Departures by Destination: 2005-2010
Table 19 Forecast Departures by Mode of Transport: 2005-2010
Table 20 Forecast Incoming Tourist Receipts: 2005-2010
Table 21 Forecast Domestic Tourist Expenditure: 2005-2010
Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010
SECTOR DATA
Table 23 Hotels: Units 2000-2005
Table 24 Regional Hotel Parameters 2005
Table 25 Travel Accommodation Sales by Sector: Value 2000-2005
Table 26 Travel Accommodation Internet Sales: Internet Transaction Value 2000-2005
Table 27 Hotel Internet Sales: Internet Transaction Value 2000-2005
Table 28 Hotel Company Rankings 2005
Table 29 Forecast Hotels: Units 2005-2010
Table 30 Forecast Travel Accommodation Sales by Sector: Value 2005-2010
Table 31 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2005-2010
Table 32 Forecast Hotel Internet Sales: Internet Transaction Value 2005-2010
Table 33 Transportation Sales by Sector: Value 2000-2005
Table 34 Airline Company Rankings 2005
Table 35 Transportation Internet Sales: Internet Transaction Value 2000-2005
Table 36 Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 37 Forecast Transportation Sales by Sector: Value 2005-2010
Table 38 Forecast Transportation Internet Sales: Internet Transaction Value 2005-2010
Table 39 Forecast Air Travel Internet Sales: Internet Transaction Value 2000-2005
Table 40 Car Rental Sales: Value 2000-2005
Table 41 Car Rental Company Rankings 2005
Table 42 Car Rental Internet Sales: Internet Transaction Value 2000-2005
Table 43 Forecast Car Rental Sales: Value 2005-2010
Table 44 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010
Table 45 Travel Retail Outlets: Units 2000-2005
Table 46 Travel Retail Sales: 2000-2005
Table 47 Travel Retail Internet Sales: Internet Transaction Value 2000-2005
Table 48 Travel Retail Company Rankings 2005
Table 49 Forecast Travel Retail Outlets: Units 2005-2010
Table 50 Forecast Travel Retail Sales: 2005-2010
Table 51 Forecast Travel Retail Internet Sales: Internet Transaction Value 2005-2010
Table 52 Tourist Attractions: Value 2000-2005
Table 53 Forecast Tourist Attractions: Value 2005-2010
DEFINITIONS
TRAVEL AND TOURISM
DEMAND FACTORS
Length of trip
TOURISM PARAMETERS
Arrivals
Departures
Outgoing tourism expenditure
Domestic tourists
Domestic trips
Domestic tourist expenditure
TRAVEL ACCOMMODATION
Hotels
Other travel accommodation
Number of bed nights
Occupancy rates
Number of rooms and beds
TRANSPORTATION
Air
Other transportation
CAR RENTAL
TRAVEL RETAIL
TOURIST ATTRACTIONS
INTERNET SALES