Travel And Tourism in British Virgin Islands
Euromonitor International's Travel And Tourism in British Virgin Islands report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 55 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
USVI Takes Flight
In May 2007, the US Virgin Islands (USVI) Tourism Department announced a new promotional plan, under the name: "USVI Takes Flight" in addition to reminding US travellers that they do not need passports when visiting the US Virgin Islands. The plan focuses on increased collaboration between the public and private sectors, website redesign, community involvement, improved arrival experiences for visitors, a unified look to promotion campaigns, attracting international and luxury travellers, internet marketing strategies and all-inclusive versus traditional resorts. The department also plans to sell packages to specific market niches, such as scuba divers, or wedding and romance-related packages.
USVI's 90th Anniversary
The USVI Tourism Department, in conjunction with the VI Hotel and Tourism Association, launched "The 90th Anniversary Transfer Day Promotion" in 2007, which was originally offered from May until August, but was later extended from April to October, due to the great demand. During the promotions period, 2,000 tourist packages and 10,000 bed nights were sold. The promotion offered a complementary fifth night at hotels in St Croix, St John and St Thomas, along with up to US$500 in discounts and on activities.
Blue is the BVI
In addition to the "Nature's Little Secrets" campaign launched in 2006, the British Virgin Islands (BVI), with the continued help of "The Zimmerman Agency" unveiled a new campaign, "BVI Blue", in 2007. The campaign refers to the fact that every experience on the Islands seems to happen in, on or around water and continuously emphasises the Islands' natural treasures. It involves new marketing strategies around the "blue" concept, like a new image on the official website.
Table of contents
TRAVEL AND TOURISM IN BRITISH VIRGIN ISLANDS : MARKET INSIGHT
EXECUTIVE SUMMARY
USVI Takes Flight
USVI's 90th Anniversary
Blue is the BVI
KEY TRENDS AND DEVELOPMENTS
Patriotism and Industry Growth
Marketing and Promotion
The British Virgin Islands Launch the Blue Concept
MARKET INDICATORS
Table 1 Length of Domestic Trip: 2002-2007
Table 2 Length of Outbound Departure: 2002-2007
MARKET DATA
Table 3 Arrivals by Country of Origin: 2002-2007
Table 4 Arrivals by Method of Transport: 2002-2007
Table 5 Arrivals by Purpose of Visit: 2002-2007
Table 6 Incoming Tourist Receipts: Value 2002-2007
Table 7 Forecast Arrivals by Country of Origin: 2007-2012
Table 8 Forecast Arrivals by Method of Transport: 2007-2012
Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012
Table 11 Departures by Destination: 2002-2007
Table 12 Departures by Method of Transport: 2002-2007
Table 13 Departures by Purpose of Visit: 2002-2007
Table 14 Outgoing Tourist Expenditure: Value 2002-2007
Table 15 Forecast Departures by Destination: 2007-2012
Table 16 Forecast Departures by Method of Transport: 2007-2012
Table 17 Forecast Departures by Purpose of Visit: 2007-2012
Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012
Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 20 Domestic Tourist Expenditure: Value: 2002-2007
Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012
Table 23 Tourist Attractions: Value 2002-2007
Table 24 Forecast Tourist Attractions: Value 2007-2012
Table 25 Health and Wellness Tourism Sales: Value 2002-2007
Table 26 Forecast Health and Wellness Sales: Value 2007-2012
Table 27 Balance of Tourism Payments: Value 2002-2007
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 28 Travel Accommodation Sales by Sector: Value 2002-2007
Table 29 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 30 Regional Hotel Parameters 2007
Table 31 Travel Accommodation by Sector: Number of Rooms 2005-2007
Table 32 Travel Accommodation by Sector: Number of Beds 2005-2007
Table 33 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007
Table 34 Hotel Company Rankings 2005-2007
Table 35 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 36 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 37 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 38 Transportation Sales by Sector: Value 2002-2007
Table 39 Transportation Internet Sales: Internet Transaction Value 2002-2007
Table 40 Airline Company Rankings 2005-2007
Table 41 Forecast Transportation Sales by Sector: Value 2007-2012
Table 42 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 43 Car Rental Sales: Value 2002-2007
Table 44 Car Rental Internet Sales: Internet Transaction Value 2002-2007
Table 45 Car Rental Company Rankings 2005-2007
Table 46 Forecast Car Rental Sales: Value 2007-2012
Table 47 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 48 Travel Retail Outlets: Units 2002-2007
Table 49 Travel Retail Products Sales: Value 2002-2007
Table 50 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007
Table 51 Travel Retail Products Company Rankings 2005-2007
Table 52 Forecast Travel Retail Outlets: Units 2007-2012
Table 53 Forecast Travel Retail Products Sales: Value 2007-2012
Table 54 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012
DEFINITIONS
Tourism Parameters
Travel Accommodation
Transportation
Car Rental
Travel Retail
Internet Sales
Sources
Summary 1 Research Sources