Travel And Tourism in Brunei

Euromonitor International's Travel And Tourism in Brunei report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

Tourism growth accelerates, overtaking government estimates

Brunei’s inbound tourism figures recorded a good performance in 2008. Dependency on oil as a source of revenue was identified as a potential risk to the country. Fluctuations in commodities prices in 2007 and 2008 led the government to promote tourism as an alternative source of revenue in an effort to diversify the country’s economy. The country’s image as a strict, but moderate, Muslim nation with a rich culture and an unspoiled environment has resonated with tourists worldwide. The government, together with partners from the private sector keen to capitalise on this opportunity, has been organising more events and upgrading the tourist infrastructure. These efforts were intended to boost tourism figures in what is a highly competitive market with the tourism powerhouses of Thailand, Malaysia and Singapore only short flights away.

Ecotourism remains the mainstay of Brunei’s tourism

As Brunei is a country heavily dependent on oil revenues to power its economy, wide swathes of the tropical rainforest remain undeveloped with the country’s sparse population concentrated in the capital city of Bandar Seri Begawan. This has made ecotourism the main focus of Brunei’s tourism in the past and is expected to remain the focus in the future as the Brunei government recognises the increasing concern for environmental issues and the subsequent boost in demand for ecotourism worldwide. Brunei has therefore been aggressively promoting its image as an ecotourism destination worldwide in magazines, television and through other media channels, using the Borneo cachet to evoke images of a tropical paradise in the heart of an exotic island.

Golf tourism: a growing and lucrative niche

Brunei has been noted as an exciting golfing destination. The Sultan of Brunei, an avid golfer, has been instrumental in promoting the prestige of the Brunei Open, a golf tournament on the Asian Tour, and opening the Royal Brunei Golf and Country Club previously the Sultan’s personal golf course. This will appeal particularly to tourists from South Korea and Japan, where there are large numbers of avid golfers, as well as tourists from China who are increasingly taking up the sport.

The internet becomes an increasingly significant booking channel

Internet bookings became much more significant throughout the review period and are expected to be a major booking channel over the following five years. Brunei positions itself as a destination for affluent tourists and it is these tourists who are most likely to be conversant with internet technologies and who value the speed and convenience provided in booking their trips online.

Growth will slow in the forecast period

The global financial crisis is expected to hinder the number of arrivals into Brunei as the country’s key inbound markets will continue to travel less during tough financial times. Those who do travel will possibly shift to cheaper ASEAN options, particularly since competition in these markets to attract tourists will also intensify over the forecast period. However Brunei’s government and tourism board are expected to highlight ecotourism and the natural beauty of Brunei in a bid to attract tourists

Table of contents

TRAVEL AND TOURISM IN BRUNEI : MARKET INSIGHT

EXECUTIVE SUMMARY

Tourism growth accelerates, overtaking government estimates

Ecotourism remains the mainstay of Brunei’s tourism

Golf tourism: a growing and lucrative niche

The internet becomes an increasingly significant booking channel

Growth will slow in the forecast period

KEY TRENDS AND DEVELOPMENTS

Low-cost carriers extend network to Brunei

Strengthening and diversifying offerings beyond ecotourism

Greater cooperation with Malaysia

Significant advance of domestic travel

MARKET INDICATORS

Table 1 Length of Domestic Trips: 2003-2008

Table 2 Length of Outbound Departures: 2003-2008

MARKET DATA

Table 3 Balance of Tourism Payments: Value 2003-2008

Table 4 Departures by Destination: 2003-2008

Table 5 Departures by Method of Transport: 2003-2008

Table 6 Departures by Purpose of Visit: 2003-2008

Table 7 Outgoing Tourist Expenditure: Value 2003-2008

Table 8 Forecast Departures by Destination: 2008-2013

Table 9 Forecast Departures by Method of Transport: 2008-2013

Table 10 Forecast Departures by Purpose of Visit: 2008-2013

Table 11 Forecast Outgoing Tourism Expenditure: Value 2008-2013

Table 12 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008

Table 13 Domestic Tourist Expenditure: Value: 2003-2008

Table 14 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013

Table 15 Forecast Domestic Tourist Expenditure: Value: 2008-2013

Table 16 Tourist Attractions: Value 2003-2008

Table 17 Forecast Tourist Attractions: Value 2008-2013

Table 18 Health and Wellness Tourism Sales: Value 2003-2008

Table 19 Forecast Health and Wellness Sales: Value 2008-2013

DEFINITIONS

Tourism parameters

Travel accommodation

Transportation

Car rental

Travel retail

Tourist attractions

Health and wellness

Internet sales

Internet sales: dynamic packaging

Internet sales: traditional package holiday

Summary 1 Research Sources

INBOUND TOURISM FLOWS

Headlines

Trends

Prospects

SECTOR DATA

Table 20 Arrivals by Country of Origin: 2003-2008

Table 21 Arrivals by Method of Transport: 2003-2008

Table 22 Arrivals by Purpose of Visit: 2003-2008

Table 23 Incoming Tourist Receipts: Value 2003-2008

Table 24 Forecast Arrivals by Country of Origin: 2008-2013

Table 25 Forecast Arrivals by Method of Transport: 2008-2013

Table 26 Forecast Arrivals by Purpose of Visit: 2008-2013

Table 27 Forecast Incoming Tourist Receipts: Value 2008-2013

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

Sector Data

Table 28 Travel Accommodation Sales by Sector: Value 2003-2008

Table 29 Travel Accommodation Outlets by Sector: Units 2003-2008

Table 30 Regional Hotel Parameters 2008

Table 31 Travel Accommodation Internet Sales: Internet Transaction Value 2003-2008

Table 32 Hotel Company Rankings 2005-2008

Table 33 Forecast Travel Accommodation Sales by Sector: Value 2008-2013

Table 34 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013

Table 35 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2008-2013

TRANSPORTATION

Headlines

Trends

Prospects

Sector Data

Table 36 Transportation Sales by Sector: Value 2003-2008

Table 37 Transportation Internet Sales: Internet Transaction Value 2003-2008

Table 38 Air Company Rankings 2005-2008

Table 39 Forecast Transportation Sales by Sector: Value 2008-2013

Table 40 Forecast Transportation Internet Sales: Internet Transaction Value 2008-2013

CAR RENTAL

Headlines

Trends

Prospects

Sector Data

Table 41 Car Rental Sales: Value 2003-2008

Table 42 Car Rental Internet Sales: Internet Transaction Value 2003-2008

Table 43 Car Rental Company Rankings 2005-2008

Table 44 Forecast Car Rental Sales: Value 2008-2013

Table 45 Forecast Car Rental Internet Sales: Internet Transaction Value 2008-2013

TRAVEL RETAIL

Headlines

Trends

Prospects

Sector Data

Table 46 Travel Retail Outlets: Units 2003-2008

Table 47 Travel Retail Products Sales: Value 2003-2008

Table 48 Travel Retail Products Internet Sales: Internet Transaction Value 2003-2008

Table 49 Travel Retail Products Company Rankings 2005-2008

Table 50 Forecast Travel Retail Outlets: Units 2008-2013

Table 51 Forecast Travel Retail Products Sales: Value 2008-2013

Table 52 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2008-2013