Travel And Tourism in Bulgaria
Euromonitor International's Travel And Tourism in Bulgaria report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
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Tables: 88 | Publication date: May 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
The tourism industry is the strongest driver for the economy
In 2006 the travel and tourism industry generated 16% of the GDP in Bulgaria, 9% of this coming from international tourism and thus became the sector with the highest contribution to the national economy. The good performance of tourism together with a constantly growing economy, increasing over 5% annually in the last six years, are the basis to predict good prospects for tourism development up to 2011.
Good prospects for tourism following EU accession
Bulgaria’s accession to the EU in January 2007 provides a strong incentive for sustainable tourism development. Membership of the EU provides a pillar that assures stability and offers positive future prospects which will drive domestic and foreign investments. As part of the European Union Bulgaria can rely on EU funds which will contribute to improving infrastructure and supporting tourism development policies. Such projects are already underway and this will only accelerate further.
Major investments in hotel development
Recent years were marked in Bulgaria by impressive hotel development all over the country. The sea coast experienced accelerated transformation due to investments in new hotels. The travel accommodation base almost tripled in the last five years, which has provided a major boost for the tourism industry.
Health and wellness tourism plays an important role in Bulgaria
The Bulgarian Tourism Agency programme for the strategic development of health and wellness tourism in the country aims to benefit from the strong expansion of this tourist segment worldwide. Bulgaria possesses abundant resources to benefit from this trend, based on the ancient spa tradition in the country. These resources, combined with country's modern hotels and spa facilities, provide excellent opportunities for treatments all year round and can provide an effective positioning to market tourism to Bulgaria.
Bulgarian cultural heritage: the attraction of the authentic
Thracians, Romans, Greeks and Turks have left their mark on the Bulgarian lands, which include seven sites in the UNESCO World Heritage List. Cultural tourism is another of the priorities of the Bulgarian government to boost the number of arrivals to the country, and is expected to hold a larger share of the overall industry over the next five years.
Table of contents
TRAVEL AND TOURISM IN BULGARIA : MARKET INSIGHT
EXECUTIVE SUMMARY
The tourism industry is the strongest driver for the economy
Good prospects for tourism following EU accession
Major investments in hotel development
Health and wellness tourism plays an important role in Bulgaria
Bulgarian cultural heritage: the attraction of the authentic
KEY TRENDS AND DEVELOPMENTS
Economic drivers
Legislative environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low cost carrier development
Emerging niche sectors
Internet developments
Terrorism and Security
Leave entitlement
Consumer Demographics
Balance of Payments
MARKET INDICATORS
Table 1 Holiday Demographic Trends 2001-2006
Table 2 Holiday Takers by Sex 2001-2006
Table 3 Holiday Takers by Age 2001-2006
Table 4 Length of Domestic Trip: 2001-2006
Table 5 Length of Outbound Departure: 2001-2006
Table 6 Seasonality of Trips 2005/2006
MARKET DATA
Table 7 Balance of Tourism Payments: Value 2001-2006
DEFINITIONS
Tourism Parameters
Travel Accommodation
Transportation
Car Rental
Travel Retail
Tourist Attractions
Health and Wellness
Internet Sales
Internet Sales: Dynamic packaging
Internet Sales: Traditional package holiday
Sustainable Tourism
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BULGARIA
ALBENA TOUR JSC - TRAVEL AND TOURISM - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Albena Tour Jsc: Key Facts
Summary 3 Albena Tour Jsc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Albena Tour Jsc: Competitive Position 2006
BOHEMIA LTD - TRAVEL AND TOURISM - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Bohemia Ltd Key Facts
Summary 6 Bohemia Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Bohemia Ltd: Competitive Position 2006
BULGARSKI DURZAVNI ZELEZNICI (BDZ-EAD) - TRAVEL AND TOURISM - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 BDZ EAD: Key Facts
Summary 9 BDZ EAD: Operational Indicators
COMPANY BACKGROUND
HERTZ BULGARIA - TRAVEL AND TOURISM - BULGARIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Hertz Bulgaria: Key Facts
Summary 11 Hertz Bulgaria: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 Hertz Bulgaria: Competitive Position 2006
TOURISM FLOWS INBOUND IN BULGARIA
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 8 Arrivals by Country of Origin: 2001-2006
Table 9 Arrivals by Purpose of Visit: 2001-2006
Table 10 Leisure Arrivals by Type 2005-2006
Table 11 Arrivals by Method of Transport: 2001-2006
Table 12 Tourism Expenditure by Sector: Value 2001-2006
Table 13 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005/2006
Table 14 Forecast Arrivals: 2006-2011
Table 15 Forecast Incoming Tourism Receipts: 2006-2011
TOURISM FLOWS OUTBOUND IN BULGARIA
HEADLINES
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 16 Departures by Destination: 2001-2006
Table 17 Leisure Departures by Type 2005-2006
Table 18 Departures by Mode of Transport: 2001-2006
Table 19 Departures by Purpose of Visit: 2001-2006
Table 20 Outgoing Tourist Expenditure by Sector: Value 2001-2006
Table 21 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006
Table 22 Forecast Departures: 2006-2011
Table 23 Forecast Outgoing Tourism Expenditure: 2006-2011
TOURISM FLOWS DOMESTIC IN BULGARIA
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURISM RECEIPTS
PROSPECTS
SECTOR DATA
Table 24 Domestic Tourist Expenditure: 2001-2006
Table 25 Expenditure per Domestic Trip: 2001-2006
Table 26 Domestic Trips by Destination: 2001-2006
Table 27 Domestic Trips by Purpose of Visit: 2001-2006
Table 28 Method of Payments for Domestic Tourism Spending: % Breakdown 2005/2006
Table 29 Forecast Domestic Tourism: 2006-2011
Table 30 Forecast Domestic Tourist Expenditure: 2006-2011
TRAVEL ACCOMMODATION IN BULGARIA
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 31 Travel Accommodation Sales by Sector: Value 2001-2006
Table 32 Travel Accommodation by Sector: Units 2001-2006
Table 33 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 34 Hotel National Brand Owners by Key Performance Indicators 2006
Table 35 Hotel National Brand Owners by Market Share 2002-2006
Table 36 Forecast Travel Accommodation Sales by Sector: Value 2006-2011
Table 37 Forecast Travel Accommodation by Sector: Units 2006-2011
Table 38 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2006-2011
TRANSPORTATION IN BULGARIA
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 39 Transportation Sales by Sector: Value 2001-2006
Table 40 Airline Capacity: 2001-2006
Table 41 Airline Utilisation: 2001-2006
Table 42 Airline % Utilisation 2001-2006
Table 43 Airline Volume Sales by Seat Class: % Breakdown: 2001-2006
Table 44 Airline Volume Sales by Distance: % Breakdown: 2001-2006
Table 45 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 46 Key Airlines Key Performance Indicators 2006
Table 47 Airline Market Shares 2002-2006
Table 48 Forecast Transportation Sales by Sector: Value 2006-2011
Table 49 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2006-2011
CAR RENTAL IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Car Rental Sales by Sector and Location: Value 2001-2006
Table 51 Structure of Car Rental Market: 2001-2006
Table 52 Average Car Rental Duration: % Breakdown 2005/2006
Table 53 Time of Booking: % Breakdown 2005/2006
Table 54 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 55 Key Car Rental Companies’ Key Performance Indicators 2006
Table 56 Car Rental Market Shares 2002-2006
Table 57 Forecast Car Rental Sales by Sector: Value 2006-2011
Table 58 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2006-2011
TRAVEL RETAIL IN BULGARIA
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Key Travel Retail Companies by Number of Outlets 2006
Table 60 Travel Retail Outlets by Sector: Units 2001-2006
Table 61 Travel Retail Sales by Product: Value 2001-2006
Table 62 Travel Retail Sales by Destination: % Value Breakdown 2001-2006
Table 63 Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 64 Travel Retail Internet Sales by Sector: Internet Transaction Value 2001-2006
Table 65 Travel Retail Products Market Shares 2002-2006
Table 66 Forecast Travel Retail Outlets by Sector: Units 2006-2011
Table 67 Forecast Travel Retail Sales by Product: Value 2006-2011
Table 68 Forecast Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
TOURIST ATTRACTIONS IN BULGARIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 69 Tourist Attractions by Sector: Value 2001-2006
Table 70 Tourist Attractions by Sector: 2001-2006
Table 71 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 72 Forecast Tourist Attractions by Sector: Value 2006-2011
Table 73 Forecast Tourist Attractions by Sector: 2006-2011
Table 74 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2006-2011
HEALTH & WELLNESS TOURISM IN BULGARIA
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 75 Number of Hotel/Resort Spas: Units 2001-2006
Table 76 Spa Sales by Type: Value 2001-2006