Travel And Tourism in Burkina Faso

Euromonitor International's Travel And Tourism in Burkina Faso report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

Young and growing tourist destination

Although the travel and tourism industry in Burkina Faso is very young, it is growing rapidly. Official statistics show that the total annual number of incoming tourists more than doubled between 2002 and 2008. Tourism in Burkina Faso is divided into four regions, each with its own share of attractions and tourist spots. The central region, which is the most visited part of the country, holds the majority of cultural sites, festivals and business facilities. Wildlife is the main attraction in the eastern region, while the western part of the country focuses on cultural tourism. The northern region (the Sahel) focuses on the discovery of nomadic traditions.

Inbound tourism increases

The number of tourist arrivals in Burkina Faso is growing. This positive growth can be attributed to the promotional and marketing activities undertaken by the Burkina National Tourism Board (Office National du Tourisme du Burkinabè – ONTB). ONTB takes part in several annual travel and tourism trade fairs, in a bid to increase the awareness of Burkina Faso as an attractive tourist destination. An increase in the number of festivals and international conferences held in the country is also attracting many visitors. Europe continued to account for the highest number of tourist arrivals in 2008. France, which is Burkina Faso’s traditional tourist source, contributed more than 30% of tourist arrivals. The domination of French tourists is attributable to the strong economic and historic relationship, which goes back centuries.

Hotels dominate travel accommodation

Travel accommodation in Burkina Faso is dominated by hotels. Standards and service levels have been improved, with facilities ranging from luxury five-star establishments to quite simple hotels. The hotel infrastructure is heavily concentrated in the capital city of Ouagadougou, with business travellers accounting for the majority of customers. Ouagadougou is home to numerous festivals, tourism trade fairs and international business conferences and thus attracts the majority of tourists coming to the country. Other quality hotels are found in the second largest city of Bobo-Dioulasso, as well as near the main cultural and tourism sites. Volume and value growth of hotels will continue to be positive, as long as the increasing trend in tourist arrivals is maintained.

Government focuses on internet development

The importance of on-line transactions in Burkina Faso’s travel and tourism industry is gradually increasing, thanks to government efforts to develop the internet infrastructure in the country. A telecommunications development strategy has been set up, with the aim of making the internet a universal service accessible to the entire population. A large part of this strategy is the privatisation of the National Telecommunications Office (ONATEL), which is expected to boost the country’s internet and broadband usage. A new and cheaper 22 Mbit/s fibre optic international link has been installed and is a vast improvement on the previous 128 kbit/s link. Secondary access nodes are also starting to appear in the major cities, and cybercafés are providing internet access to a broader spectrum of end-users.

Bright economic prospects with US Millennium Grant

In mid-2008, the Burkinabe Government signed a US$481 million aid compact with the US Government. The aim is to reduce the impact of poverty, as well as to promote economic growth through specific investments to improve agricultural productivity and road infrastructure, and promote education. The Millennium Challenge Corporation (MCC) grant comes at a time when the Burkinabe Government was trying to find solutions to the rising food and fuel prices, which have been stirring up riots. While the country’s economy is predominantly agrarian, the government has also been gradually undertaking measures to privatise state-owned enterprises and attract foreign investment, particularly in the mining sector.

Table of contents

TRAVEL AND TOURISM IN BURKINA FASO : MARKET INSIGHT

EXECUTIVE SUMMARY

Young and growing tourist destination

Inbound tourism increases

Hotels dominate travel accommodation

Government focuses on internet development

Bright economic prospects with US Millennium Grant

KEY TRENDS AND DEVELOPMENTS

Travel and tourism’s contribution to the economy

Government action towards travel and tourism development

Ecotourism potential

MARKET INDICATORS

Table 1 Length of Domestic Trips: 2003-2008

Table 2 Length of Outbound Departures: 2003-2008

MARKET DATA

Table 3 Balance of Tourism Payments: Value 2003-2008

Table 4 Departures by Destination: 2003-2008

Table 5 Departures by Method of Transport: 2003-2008

Table 6 Departures by Purpose of Visit: 2003-2008

Table 7 Outgoing Tourist Expenditure: Value 2003-2008

Table 8 Forecast Departures by Destination: 2008-2013

Table 9 Forecast Departures by Method of Transport: 2008-2013

Table 10 Forecast Departures by Purpose of Visit: 2008-2013

Table 11 Forecast Outgoing Tourism Expenditure: Value 2008-2013

Table 12 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008

Table 13 Domestic Tourist Expenditure: Value: 2003-2008

Table 14 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013

Table 15 Forecast Domestic Tourist Expenditure: Value: 2008-2013

Table 16 Tourist Attractions: Value 2003-2008

Table 17 Tourist Attractions: Value 2003-2008

Table 18 Forecast Tourist Attractions: Value 2008-2013

Table 19 Health and Wellness Tourism Sales: Value 2003-2008

Table 20 Forecast Health and Wellness Sales: Value 2008-2013

DEFINITIONS

Tourism parameters

Travel accommodation

Transportation

Car rental

Travel retail

Tourist attractions

Health and wellness

Internet sales

Internet sales: dynamic packaging

Internet sales: traditional package holiday

Summary 1 Research Sources

INBOUND TOURISM FLOWS

Headlines

Trends

Prospects

SECTOR DATA

Table 21 Arrivals by Country of Origin: 2003-2008

Table 22 Arrivals by Method of Transport: 2003-2008

Table 23 Arrivals by Purpose of Visit: 2003-2008

Table 24 Incoming Tourist Receipts: Value 2003-2008

Table 25 Forecast Arrivals by Country of Origin: 2008-2013

Table 26 Forecast Arrivals by Method of Transport: 2008-2013

Table 27 Forecast Arrivals by Purpose of Visit: 2008-2013

Table 28 Forecast Incoming Tourist Receipts: Value 2008-2013

TRAVEL ACCOMMODATION

Headlines

Trends

Prospects

SECTOR DATA

Table 29 Travel Accommodation Sales by Sector: Value 2003-2008

Table 30 Travel Accommodation Outlets by Sector: Units 2003-2008

Table 31 Travel Accommodation Internet Sales: Internet Transaction Value 2003-2008

Table 32 Hotel Company Rankings 2005-2008

Table 33 Forecast Travel Accommodation Sales by Sector: Value 2008-2013

Table 34 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013

Table 35 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2008-2013

TRANSPORTATION

Headlines

Trends

Prospects

SECTOR DATA

Table 36 Transportation Sales by Sector: Value 2003-2008

Table 37 Transportation Internet Sales: Internet Transaction Value 2003-2008

Table 38 Air Company Rankings 2005-2008

Table 39 Forecast Transportation Sales by Sector: Value 2008-2013

Table 40 Forecast Transportation Internet Sales: Internet Transaction Value 2008-2013

CAR RENTAL

Headlines

Trends

Prospects

SECTOR DATA

Table 41 Car Rental Sales: Value 2003-2008

Table 42 Car Rental Internet Sales: Internet Transaction Value 2003-2008

Table 43 Car Rental Company Rankings 2005-2008

Table 44 Forecast Car Rental Sales: Value 2008-2013

Table 45 Forecast Car Rental Internet Sales: Internet Transaction Value 2008-2013

TRAVEL RETAIL

Headlines

Trends

Prospects

SECTOR DATA

Table 46 Travel Retail Outlets: Units 2003-2008

Table 47 Travel Retail Products Sales: Value 2003-2008

Table 48 Travel Retail Products Internet Sales: Internet Transaction Value 2003-2008

Table 49 Travel Retail Products Company Rankings 2005-2008

Table 50 Forecast Travel Retail Outlets: Units 2008-2013

Table 51 Forecast Travel Retail Products Sales: Value 2008-2013

Table 52 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2008-2013