Travel And Tourism in Cameroon
Euromonitor International's Travel And Tourism in Cameroon report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 57 | Publication date: Nov 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Poor Transport Infrastructure Impedes Travel and Tourism Growth
The transport infrastructure in Cameroon is not fully developed and only allows for limited access in many instances. The government, with the help of foreign donor agencies, has been carrying out major upgrading and developments to improve conditions and road access in the country.
The rail network in Cameroon is very underdeveloped. With the exception of those commuting between northern and southern parts of the country, where the road network is poor, very few people take the train. This is because services are nonexistent in most localities and most trains are begging for renovation. Coaches are old, whilst the trains themselves are slow and irregular.
In addition, high ticket prices make Cameroon an expensive destination, not only for international travellers, but also for domestic travellers. Airport taxes levied on tourists are also a concern for many tour operators and tourism promoters. The government has been taking steps to allow an increase in charter flights from abroad so as to help reduce tourism costs as these flights would be cheaper than their scheduled equivalents. Government efforts to privatise Cameroon Airlines Corporation (CAMAIRCO) in 2006 were not successful and the company was liquidated in 2008.
New Impetus For The Hotels Sector
The lack of hotel management and training schools in Cameroon has resulted in poor quality services in hotels. Faced with a shortage of trained manpower, hotel proprietors are left with no option but to hire untrained personnel. The lone regional school for hotel management in Ngaoundere only trains senior staff to work in high echelon management positions in the travel and tourism industry. Only the privately-owned Buea-based Opportunities Industrialisation Centre (OIC) offers hotel management training courses for junior-level personnel, which is grossly inadequate for a sector that is in rapid expansion.
In an attempt to breach the gap existing in the lower rungs of this vital sector, the government recently created two high schools for hotel management and tourism in the coastal resort towns of Kribi and Limbé. These will train junior and intermediate professional staff to serve the growing needs of the travel and tourism industry in Cameroon. The newly-created high schools are also expected to offer training in other important areas of tourism. Offering a professional service is one way of ensuring the proper development of the sector, and there is no better way of achieving this than getting young people to develop an interest in tourism straight after secondary school. If properly managed, this could be a very vital foreign exchange earner for the economy.
Tourism Lacks Competition
Despite its huge ecotourism potential, Cameroon has continued to lag behind the WTO target number of 500,000 visitors per year to make it qualify as a tourist destination. The good image of the country is not sufficiently projected on a global scale, and this has led to a small influx of tourists visiting the country. The industry has been unable to attract a permanent influx of tourists and generate substantial revenue, which, in other countries, constitutes one of the main sources of national income.
By identifying and promoting niche areas in Cameroon, the country could soon become more attractive to travellers. Issues to consider are reducing the number of security check points, modernising visa services and improving the infrastructure and reception for tourists at various points of entry. Currently, the Ministry of Tourism is solely responsible for marketing tourism in Cameroon. The government is looking at ways to set up a commercially driven organisation to promote tourism, which will be supervised by the Ministry, but wholly focused on commercial needs. The government is also planning to market the Cameroonian destination, by presenting an attractive image of the country abroad through participation in international trade fairs.
Table of contents
TRAVEL AND TOURISM IN CAMEROON : MARKET INSIGHT
EXECUTIVE SUMMARY
Poor Transport Infrastructure Impedes Travel and Tourism Growth
New Impetus For The Hotels Sector
Tourism Lacks Competition
KEY TRENDS AND DEVELOPMENTS
National Tourism Policy
Ecotourism Is A Key Component For Development
Business And Cultural Tourism
MARKET INDICATORS
Table 1 Length of Domestic Trip: 2002-2007
Table 2 Length of Outbound Departure: 2002-2007
MARKET DATA
Table 3 Arrivals by Country of Origin: 2002-2007
Table 4 Arrivals by Method of Transport: 2002-2007
Table 5 Arrivals by Purpose of Visit: 2002-2007
Table 6 Incoming Tourist Receipts: Value 2002-2007
Table 7 Forecast Arrivals by Country of Origin: 2007-2012
Table 8 Forecast Arrivals by Method of Transport: 2007-2012
Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012
Table 11 Departures by Destination: 2002-2007
Table 12 Departures by Method of Transport: 2002-2007
Table 13 Departures by Purpose of Visit: 2002-2007
Table 14 Outgoing Tourist Expenditure: Value 2002-2007
Table 15 Forecast Departures by Destination: 2007-2012
Table 16 Forecast Departures by Method of Transport: 2007-2012
Table 17 Forecast Departures by Purpose of Visit: 2007-2012
Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012
Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 20 Domestic Tourist Expenditure: Value: 2002-2007
Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012
Table 23 Tourist Attractions: Value 2002-2007
Table 24 Tourist Attractions Internet Sales: Internet Transaction Value 2002-2007
Table 25 Forecast Tourist Attractions: Value 2007-2012
Table 26 Forecast Tourist Attractions Internet Transaction Sales: Internet Transaction Value 2007-2012
Table 27 Health and Wellness Tourism Sales: Value 2002-2007
Table 28 Forecast Health and Wellness Sales: Value 2007-2012
Table 29 Balance of Tourism Payments: Value 2002-2007
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Internet sales
Sources
Summary 1 Research Sources
TRAVEL ACCOMMODATION IN CAMEROON
Headlines
Trends
Prospects
Sector Data
Table 30 Travel Accommodation Sales by Sector: Value 2002-2007
Table 31 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 32 Regional Hotel Parameters 2007
Table 33 Travel Accommodation by Sector: Number of Rooms 2005-2007
Table 34 Travel Accommodation by Sector: Number of Beds 2005-2007
Table 35 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007
Table 36 Hotel Company Rankings 2005-2007
Table 37 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 38 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 39 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 40 Transportation Sales by Sector: Value 2002-2007
Table 41 Transportation Internet Sales: Internet Transaction Value 2002-2007
Table 42 Airline Company Rankings 2005-2007
Table 43 Forecast Transportation Sales by Sector: Value 2007-2012
Table 44 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 45 Car Rental Sales: Value 2002-2007
Table 46 Car Rental Internet Sales: Internet Transaction Value 2002-2007
Table 47 Car Rental Company Rankings 2005-2007
Table 48 Forecast Car Rental Sales: Value 2007-2012
Table 49 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 50 Travel Retail Outlets: Units 2002-2007
Table 51 Travel Retail Products Sales: Value 2002-2007
Table 52 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007
Table 53 Travel Retail Products Company Rankings 2005-2007
Table 54 Forecast Travel Retail Outlets: Units 2007-2012
Table 55 Forecast Travel Retail Products Sales: Value 2007-2012
Table 56 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012