Travel And Tourism in Canada
Euromonitor International's Travel And Tourism in Canada report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 106 | Publication date: Mar 2010
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car Rental; Demand Factors; Health & Wellness Tourism; Tourism Flows Domestic; Tourism Flows Inbound; Tourism Flows Outbound; Tourism Receipts And Expenditure; Tourist Attractions; Transportation; Travel Accommodation; Travel Retail
Executive summary
2009 travel is shaped by global recession
2009 was marked by weak economy and high unemployment in key developed markets, including Canada, as well as in many emerging economies. Global recession, coupled with the spread of the H1N1 virus and related health concerns, resulted in a poor year for the Canadian travel and tourism industry. All sectors, with the exception of domestic travel, showed strong declines as the number of international visitors as well as the number of Canadians heading abroad plunged. Domestic travel, however, especially leisure travel, fared somewhat better as many Canadians chose to travel closer to home, instead of giving up on travel altogether.
Decline in US tourists amongst the major factors inhibiting industry growth
The US continues to be the largest source of incoming tourists and tourist spending for the Canadian travel and tourism industry. However, for several years now Canada has seen a steady decline in the number of US tourists coming to the country. Apart from a number of cultural and demographic factors, the stronger Canadian dollar played a role in the drop in the number of US visitors as it became more expensive for Americans to travel to Canada. Furthermore, the US credit crunch and the recession that hit American businesses and households in 2008 and 2009 contributed to the declining trend in the number of American tourists and business travellers.
Canada imposes visa requirements on Mexican nationals
Mexico has been one of the fastest growing sources of incoming tourists to Canada prior to 2009, and the Canadian Tourism Commission has been marketing Canada very actively in Mexico. However, in July 2009 Citizenship and Immigration Canada imposed new visa requirements for all Mexican nationals wishing to enter Canada, allegedly due to high volume of refugee claimants from Mexico that total nearly 25% of all refugee claims. The new visa requirement undermined growth in the number of Mexican tourists entering Canada.
2010 Olympic Games are an opportunity to boost travel to Canada
Canada is hosting the Winter Olympic Games in Vancouver in February 2010. It is hoped that the success of the Games and the Canadian Tourism Commission’s (CTC) marketing efforts will have a lasting positive impact on the Canadian tourism industry. Strong marketing support for the Olympic Games and efforts of the CTC to promote Canada beyond Vancouver and the Olympics are aimed at boosting popularity of Canada as a travel destination in the long run. However, the expectations of industry participants with regards to success of these efforts and the impact of the Olympic Games vary, from cautious to highly optimistic.
Federal government increases investments into Canadian tourism industry
In early 2009, the Canadian government announced a C$800 million investment to help support the competitiveness of Canada’s travel and tourism industry, which had long been considered underfunded before this announcement. Almost half of the budget will go towards the improvement of the Toronto-Montreal passenger rail link. Further investments are being made into Parks Canada, the national hiking trail system, and an increased marketing budget for the Canadian Tourism Commission to popularise the country abroad. It is expected that more funding will help to raise awareness about Canada as a travel destination and to boost domestic travel as well.
Table of contents
TRAVEL AND TOURISM IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
2009 travel is shaped by global recession
Decline in US tourists amongst the major factors inhibiting industry growth
Canada imposes visa requirements on Mexican nationals
2010 Olympic Games are an opportunity to boost travel to Canada
Federal government increases investments into Canadian tourism industry
KEY TRENDS AND DEVELOPMENTS
Unfavourable Impact of Global Recession
Spread of H1N1 flu slows down travel
Canadian tourism ‘refreshed’ as government releases more funding
Legislative Environment – Visas
Table 1 Visa Fees
Visitors from the US continue to decline
Uncertainty over the impact of 2010 Winter Olympic Games in Vancouver
Growth in health and wellness and eco-tourism
Internet travel agents see increased popularity
Demand Factors
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 2 Leave Entitlement: Volume 2005-2009
Table 3 Holiday Demographic Trends 2004-2009
Table 4 Holiday Takers by Sex 2004-2009
Table 5 Holiday Takers by Age 2004-2009
Table 6 Length of Domestic Trips: 2004-2009
Table 7 Length of Outbound Departures: 2004-2009
Table 8 Seasonality of Trips 2005-2009
MARKET DATA
Table 9 Balance of Tourism Payments: Value 2004-2009
DEFINITIONS
Tourism Parameters
Travel Accommodation
Hotel Price Platforms
Transportation
Car rental
Travel Retail
Travel Retail Online Sales
Tourist Attractions
Health and Wellness
Internet Sales
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CANADA
ACE AVIATION HOLDINGS INC - TRAVEL AND TOURISM - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 ACE Aviation Holdings Inc: Key Facts
Summary 3 ACE Aviation Holdings Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 ACE Aviation Holdings Inc: Competitive Position 2009
EXPEDIA.CA - TRAVEL AND TOURISM - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Expedia.ca Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Expedia Canada Corp: Competitive Position 2006
TRANSAT AT INC - TRAVEL AND TOURISM - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Transat AT Inc: Key Facts
Summary 8 Transat AT Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Transat AT Inc: Competitive Position 2009
WESTJET AIRLINES LTD - TRAVEL AND TOURISM - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 WestJet Airlines Ltd: Key Facts
Summary 11 WestJet Airlines Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 WestJet Airlines Ltd: Competitive Position 2009
CAR RENTAL IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 10 Car Rental Sales by Sector and Location: Value 2004-2009
Table 11 Structure of Car Rental Market: 2004-2009
Table 12 Average Car Rental Duration by Sector 2004-2009
Table 13 Average Car Rental Duration: % Breakdown 2004-2009
Table 14 Time of Booking: % Breakdown 2005-2009
Table 15 Car Rental Sales: Internet Transaction Value 2004-2009
Table 16 Car Rental Market Shares 2005-2009
Table 17 Car Rental National Brand Owners by Key Performance Indicators 2009
Table 18 Forecast Car Rental Sales by Sector and Location: Value 2009-2014
Table 19 Forecast Car Rental Sales by Sector: Internet Transaction Value 2009-2014
HEALTH & WELLNESS TOURISM IN CANADA
HEADLINES
TRENDS
PROSPECTS
CATEGORY DATA
Table 20 Number of Hotel/Resort Spas: Units 2004-2009
Table 21 Health & Wellness Tourism Sales by Type: Value 2004-2009
Table 22 Spa Consumer Markets: Domestic Tourism 2005-2009
Table 23 Spa Consumer Markets: Arrivals 2005-2009
Table 24 Forecast Health & Wellness Tourism Sales by Type: Value 2009-2014
TOURISM FLOWS DOMESTIC IN CANADA
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
CATEGORY DATA
Table 25 Domestic Trips by Destination: 2004-2009
Table 26 Domestic Trips by Purpose of Visit and by Method of Transport: 2004-2009
Table 27 Domestic Tourist Expenditure: Value: 2004-2009
Table 28 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2009
Table 29 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2009-2014
Table 30 Forecast Domestic Tourist Expenditure: Value: 2009-2014
Table 31 Tourism Domestic Expenditure by Business vs Leisure Split 2008/2009
TOURISM FLOWS INBOUND IN CANADA
HEADLINES
TRENDS
COUNTRY OF ORIGIN
LEISURE
BUSINESS
MODE OF TRANSPORT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
CATEGORY DATA
Table 32 Arrivals by Country of Origin: 2004-2009
Table 33 Leisure Arrivals by Type 2005-2009
Table 34 Business Arrivals: MICE Penetration 2005-2009
Table 35 Arrivals by Method of Transport: 2004-2009
Table 36 Arrivals by Purpose of Visit: 2004-2009
Table 37 Incoming Tourist Receipts by Country: Value 2004-2009
Table 38 Tourism Expenditure by Sector: Value 2004-2009
Table 39 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2009
Table 40 Forecast Arrivals by Country of Origin: 2009-2014
Table 41 Forecast Arrivals by Method of Transport: 2009-2014
Table 42 Forecast Arrivals by Purpose of Visit: 2009-2014
Table 43 Forecast Incoming Tourist Receipts by Country: Value 2009-2014
Table 44 Tourism Receipts by Business vs Leisure Split 2008/2009
Table 45 Arrivals by City 2007-2009
TOURISM FLOWS OUTBOUND IN CANADA
HEADLINES
TRENDS
DESTINATIONS
LEISURE
BUSINESS
MODE OF TRANSPORT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
CATEGORY DATA
Table 46 Departures by Destination: 2004-2009
Table 47 Leisure Departures by Type 2005-2009
Table 48 Business Departures: MICE Penetration % Breakdown 2005-2009
Table 49 Departures by Method of Transport: 2004-2009
Table 50 Departures by Purpose of Visit: 2004-2009
Table 51 Outgoing Tourist Expenditure by Country: Value 2004-2009
Table 52 Outgoing Tourist Expenditure by Sector: Value 2004-2009
Table 53 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2009
Table 54 Forecast Departures by Destination: 2009-2014
Table 55 Forecast Departures by Method of Transport: 2009-2014
Table 56 Forecast Departures by Purpose of Visit: 2009-2014
Table 57 Forecast Outgoing Tourist Expenditure by Country: Value 2009-2014
Table 58 Tourism Outgoing Expenditure by Business vs Leisure Split 2008/2009
TOURIST ATTRACTIONS IN CANADA
HEADLINES
TRENDS
PROSPECTS
CATEGORY DATA
Table 59 Tourist Attractions Sales by Sector: Value 2004-2009
Table 60 Tourist Attractions Visitors by Sector: 2004-2009
Table 61 Tourist Attractions Sales: Internet Transaction Value 2004-2009
Table 62 Leading Tourist Attractions by Visitors 2004-2009
Table 63 Forecast Tourist Attractions Sales by Sector: Value 2009-2014
Table 64 Forecast Tourist Attractions Visitors by Sector: 2009-2014
Table 65 Forecast Tourist Attractions Sales: Internet Transaction Value 2009-2014
TRANSPORTATION IN CANADA
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 66 Transportation Sales by Sector: Value 2004-2009
Table 67 Airline Capacity: 2004-2009
Table 68 Airline Utilisation: 2004-2009
Table 69 Airline Passengers Carried by Distance: 2004-2009
Table 70 Transportation Sales: Internet Transaction Value 2004-2009
Table 71 Airline Market Shares 2005-2009
Table 72 Airlines National Brand Owners by Key Performance Indicators 2009
Table 73 Forecast Transportation Sales by Sector: Value 2009-2014
Table 74 Forecast Transportation Sales: Internet Transaction Value 2009-2014
TRAVEL ACCOMMODATION IN CANADA
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Table 75 Travel Accommodation Sales by Sector: Value 2004-2009
Table 76 Travel Accommodation Outlets by Sector: Units 2004-2009
Table 77 Travel Accommodation by Broad Sector: Number of Rooms 2004-2009
Table 78 Regional Hotel Parameters 2009
Table 79 Travel Accommodation Sales: Internet Transaction Value 2004-2009
Table 80 Hotel National Brand Owners by Market Share 2004-2009
Table 81 Hotels National Brand Owners by Key Performance Indicators 2009
Table 82 Forecast Travel Accommodation Sales by Sector: Value 2009-2014
Table 83 Forecast Travel Accommodation Outlets by Sector: Units 2009-2014
Table 84 Forecast Travel Accommodation Sales: Internet Transaction Value 2009-2014
Table 85 Hotel Value Sales and Outlets by Price Platform 2008/2009
TRAVEL RETAIL IN CANADA
HEADLINES
TRENDS
ONLINE TRAVEL
COMPETITIVE LANDSCAPE
NICHE GROWTH SECTORS
PROSPECTS
CATEGORY DATA
Table 86 Travel Retail Outlets by Sector: Units 2004-2009
Table 87 Travel Retail Products Sales: Value 2004-2009
Table 88 Travel Retail Sales by Destination: % Value Breakdown 2004-2009
Table 89 Travel Retail Online Sales by Sector: Internet Transaction Value 2004-2009
Table 90 Travel Retail Products Market Shares 2005-2009
Table 91 Travel Retail Products National Brand Owners by Key Performance Indicators 2009
Table 92 Forecast Travel Retail Outlets by Sector: Units 2009-2014
Table 93 Forecast Travel Retail Products Sales: Value 2009-2014
Table 94 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2009-2014