Travel And Tourism in Canada
Euromonitor International's Travel And Tourism in Canada report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 102 | Publication date: Aug 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Financial crisis impacts growth
The global financial downturn struck most countries in the latter stages of 2008. Many travellers looked for lower cost alternatives or cut trips out altogether due to less financial security and reduced consumer confidence. Most travel and tourism markets experienced weaker performances in 2008 than they had in 2007, with the negative trend in incoming tourist volumes accelerating in 2008. Although Canada is well-positioned among industrial nations to weather the economic storm, Canadian trips abroad also saw a large decline in growth after a very strong 2007 performance as more people decided to stay at home.
Growth markets cannot overcome declines in American tourists
US tourists continued to make up the largest proportion of inbound tourists into Canada in 2008, as well as the highest source of incoming tourist receipts. In 2008, as the American economy was pummelled by the credit crunch and recession, the number of American tourists visiting Canada fell by 7% in 2008 with spending down by 21%. For most of the year, the US dollar was on a par with the Canadian dollar, eliminating the purchasing power advantage US tourists have enjoyed for much of the last 20 years. Despite solid double-digit inbound travel volume growth from countries such as Mexico, Australia and China, lower volumes of US travellers in Canada put a strain on many tourist-related industries.
Airline competition ascends to new heights
WestJet implemented the smallest fuel surcharge of all airlines in the face of rising oil prices in 2008, helping it capture a larger proportion of the Canadian airline industry as consumers shifted to less expensive fares. The company dropped the surcharge in September 2008, only four months after introducing it; the first to do so. As a result, WestJet carried a record number of passengers, roughly 15 million in 2008, while it expanded its routes and capacity. This expansion is exerting pressure on Air Canada, the nation's largest airline, to compete on price. WestJet was founded in Calgary, and the surrounding region is a geographic strength for the company.
Internet increases share of travel retailers
Internet booking continues to increase in popularity and sales value. Travel and tourism-related services and products are the leading items purchased online by Canadians. In all markets, Internet sales grew faster than those of the industry overall. The trend has benefited strongly from Canadians’ willingness to make online purchases despite general disquiet about the complete security of online sales. Retailers such as Expedia and Travelocity have invested in advertising and successfully increased their presence, forcing some traditional direct suppliers to improve their websites and reduce prices in order to compete effectively.
2010 Winter Olympic Games in Vancouver
The 2010 Winter Olympic Games in Vancouver are a focal point for Canada's future success in the travel and tourism industry. Government travel and tourism boards view the Games as a key event to generate interest in Canada, and revitalise its tourism-related industries. As a result, these tourism boards are gambling heavily on the Winter Games to help make up for the decline in incoming tourists. While the Games are expected to provide a boost to the industry, some players in the Canadian travel and tourism industry have been critical of the national tourism board for focusing too much on the Games and neglecting investment in other aspects of the industry, such as properly promoting the growing health and wellness tourism industry, and advertising Canada as a tourism destination in emerging countries such as Brazil and India. This lack of investment is expected to slow down potential forecast growth somewhat.
Table of contents
TRAVEL AND TOURISM IN CANADA : MARKET INSIGHT
EXECUTIVE SUMMARY
Financial crisis impacts growth
Growth markets cannot overcome declines in American tourists
Airline competition ascends to new heights
Internet increases share of travel retailers
2010 Winter Olympic Games in Vancouver
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment – Open Skies Agreements
Legislative Environment – China’s Approved Destination Status (ADS)
Government Tourism Policy
Sustainable Tourism
Consumer Lifestyles
Low Cost Carriers
Emerging Niche Sectors
Internet Developments
2010 Winter Olympics in Vancouver
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2008
Table 2 Holiday Demographic Trends 2003-2008
Table 3 Holiday Takers by Sex 2003-2008
Table 4 Holiday Takers by Age 2003-2008
Table 5 Length of Domestic Trips: 2003-2008
Table 6 Length of Outbound Departure: 2003-2008
Table 7 Seasonality of Trips 2005-2008
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2003-2008
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CANADA
ACE AVIATION HOLDINGS INC - TRAVEL AND TOURISM - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 ACE Aviation Holdings Inc: Key Facts
Summary 3 ACE Aviation Holdings Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 ACE Aviation Holdings Inc: Competitive Position 2008
EXPEDIA CANADA CORP - TRAVEL AND TOURISM - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Expedia Canada Corp: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Expedia Canada Corp: Competitive Position 2008
TRANSAT AT INC - TRAVEL AND TOURISM - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Transat AT Inc: Key Facts
Summary 8 Transat AT Inc: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 9 Transat AT Inc: Competitive Position 2008
WESTJET AIRLINES LTD - TRAVEL AND TOURISM - CANADA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 WestJet Airlines Ltd : Key Facts
Summary 11 WestJet Airlines Ltd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 12 WestJet Airlines Ltd: Competitive Position 2008
TOURISM FLOWS INBOUND IN CANADA
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 International Arrivals by City
Table 10 Arrivals by Country of Origin: 2003-2008
Table 11 Leisure Arrivals by Type 2005-2008
Table 12 Business Arrivals: MICE Penetration 2005-2008
Table 13 Arrivals by Method of Transport: 2003-2008
Table 14 Arrivals by Purpose of Visit: 2003-2008
Table 15 Incoming Tourist Receipts by Country: Value 2003-2008
Table 16 Tourism Expenditure by Sector: Value 2003-2008
Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008
Table 18 Forecast Arrivals by Country of Origin: 2008-2013
Table 19 Forecast Arrivals by Method of Transport: 2008-2013
Table 20 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
TOURISM FLOWS OUTBOUND IN CANADA
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 22 Departures by Destination: 2003-2008
Table 23 Leisure Departures by Type 2005-2008
Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008
Table 25 Departures by Method of Transport: 2003-2008
Table 26 Departures by Purpose of Visit: 2003-2008
Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008
Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008
Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008
Table 30 Forecast Departures by Destination: 2008-2013
Table 31 Forecast Departures by Method of Transport: 2008-2013
Table 32 Forecast Departures by Purpose of Visit: 2008-2013
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
TOURISM FLOWS DOMESTIC IN CANADA
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 34 Domestic Trips by Destination: 2003-2008
Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 36 Domestic Tourist Expenditure: Value: 2003-2008
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013
TRAVEL ACCOMMODATION IN CANADA
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Hotel Performance in Canada 2007/2008
Table 41 Travel Accommodation Sales by Sector: Value 2003-2008
Table 42 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 43 Travel Accommodation by Sector: Number of Rooms 2003-2008
Table 44 Regional Hotel Parameters 2008
Table 45 Travel Accommodation Sales: Internet Transaction Value 2003-2008
Table 46 Hotel National Brand Owners by Market Share 2004-2008
Table 47 Hotels National Brand Owners by Key Performance Indicators 2008
Table 48 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 49 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 50 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013
TRANSPORTATION IN CANADA
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2003-2008
Table 52 Airline Capacity: 2003-2008
Table 53 Airline Utilisation: 2003-2008
Table 54 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
Table 55 Transportation Sales: Internet Transaction Value 2003-2008
Table 56 Airline Market Shares 2004-2008
Table 57 Airlines National Brand Owners by Key Performance Indicators 2008
Table 58 Forecast Transportation Sales by Sector: Value 2008-2013
Table 59 Forecast Transportation Sales: Internet Transaction Value 2008-2013
CAR RENTAL IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Car Rental Sales by Sector and Location: Value 2003-2008
Table 61 Structure of Car Rental Market: 2003-2008
Table 62 Average Car Rental Duration by Sector 2004-2008
Table 63 Average Car Rental Duration: % Breakdown 2004-2008
Table 64 Time of Booking: % Breakdown 2005-2008
Table 65 Car Rental Sales: Internet Transaction Value 2003-2008
Table 66 Car Rental Market Shares 2004-2008
Table 67 Car Rental National Brand Owners by Key Performance Indicators 2008
Table 68 Forecast Car Rental Sales by Sector and Location: Value 2008-2013
Table 69 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013
TRAVEL RETAIL IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
GROWTH SECTORS
PROSPECTS
SECTOR DATA
Table 70 Travel Retail Outlets by Sector: Units 2003-2008
Table 71 Travel Retail Products Sales: Value 2003-2008
Table 72 Travel Retail Sales by Destination: % Value Breakdown 2003-2008
Table 73 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008
Table 74 Travel Retail Products Market Shares 2004-2008
Table 75 Travel Retail Products National Brand Owners by Key Performance Indicators 2008
Table 76 Forecast Travel Retail Outlets by Sector: Units 2008-2013
Table 77 Forecast Travel Retail Products Sales: Value 2008-2013
Table 78 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013
TOURIST ATTRACTIONS IN CANADA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Tourist Attractions Sales by Sector: Value 2003-2008
Table 80 Tourist Attractions Visitors by Sector: 2003-2008
Table 81 Tourist Attractions Sales: Internet Transaction Value 2003-2008
Table 82 Leading Tourist Attractions by Visitors 2003-2008
Table 83 Forecast Tourist Attractions Sales by Sector: Value 2008-2013
Table 84 Forecast Tourist Attractions Visitors by Sector: 2008-2013
Table 85 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013
HEALTH & WELLNESS TOURISM IN CANADA
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 86 Number of Hotel/Resort Spas: Units 2003-2008
Table 87 Health & Wellness Tourism Sales by Type: Value 2003-2008
Table 88 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 89 Spa Consumer Markets: Arrivals 2005-2008
Table 90 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013