Travel And Tourism in Chile
Euromonitor International's Travel And Tourism in Chile report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 96 | Publication date: Jan 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Tourism as a government priority
The Chilean government includes travel and tourism on the shortlist of industries that should form the base of further economic development. The positive effect on employment and the opportunity to revive economically depressed areas has motivated the government to encourage development in tourism. Incentives for investments in staff training, commitment to the regeneration of services to international standards and joint efforts with private agents to promote Chile as a premium destination are among the government’s strategies aimed at fuelling development. The policy objective for tourism is to position Chile as a key destination based on sustainable and special interest tourism, mainly targeted towards long haul travellers.
New opportunities for business tourism
Private and public entities have worked together to position Chile as a destination for business tourism. The Tourism Promotion Corporation (CPT) and its subsidiary, the Chile Convention Bureau, have led the activities not only in foreign territories to present the advantages of Chile as a BTMICE destination but also to coordinate domestic operators to build infrastructure to international standards. Investment in facilities designed specifically to host events and conferences has grown exponentially. However, the main driving force comes from the consolidation of Chile as a platform to manage business with Asia-Pacific countries. The Chilean socio-economic and political climate has created the right conditions to attract foreign investors and companies. The number of companies that base their operations in Chile, through installing their branches or headquarters, has increased over the past ten years and reinforced the tourism flows associated with an export-based economy.
New casinos licenses granted
In 2006, the bidding process for 17 new casinos licenses ended. At the time of writing, there are seven casinos operating in the country. Many domestic and international companies participated in the process and the authorities selected the projects and cities that will host the additional casinos. The casinos will commence operations during 2007/2008.
The winning projects proposed investment in infrastructure not only in hotels, restaurants and parking garages, but also access roads and services units that should benefit the towns where the casinos will be located. In addition, neighbouring communities will develop a wide range of businesses aimed at providing the goods and services to satisfy the demand the casinos will generate.
Financing boosts leisure tourism
An ever larger number of Chileans are enjoying travel and tourism services. Middle and lower income customers have access for the first time to travel services, helped by the financing that main retailers provide through their store cards. Leading retailers have entered travel retail through in-store agencies, which mainly target their cardholder portfolio and offer attractive all-inclusive packages that clients can pay for in up to 48 instalments. The volume that retailers handle and the revenues arising from the interest paid by customers allow them to obtain favourable conditions when negotiating with international and domestic operators, which translate into highly attractive offers at a retail level. As retailers grant credit to clients who used to be out of the reach of the financial system, the tourism market has expanded quickly over the review period, and travel agencies as subsidiaries of retailers have recorded the fastest growth.
Tourist attractions evolve to match international trends
Chile has a wide range of areas of natural beauty, many of them still unexploited for tourism purposes. Over the review period, investment was targeted towards adding new destinations to the portfolio of attractions that the country offers to long haul tourists. Spas and resorts have started to appear nationwide and traditional thermal water centres lead the modernisation movement. Eco-tourism and special interest destinations have improved the overall offer. Investment in accommodation, transport and staff training are helping to transform the category, including the addition of luxury facilities.
Lan Airlines responds to low cost carriers
The arrival of Air Madrid, Gol and now Air Comet has launched low cost fares within air travel. Low cost carriers have created pressure in the industry, and the traditional leader, Lan Airlines SA, has changed its strategy to face the challenge. Further reduction of fees paid to travel agencies, intensive promotion of the use of the internet, the creation of a more efficient fleet, and route planning are among the measures implemented. At the end of 2006, Lan Airlines cut prices by 5% on domestic flights and an additional 20% to 35% was cut from the price of night flights to compete for leisure tourists.
Table of contents
TRAVEL AND TOURISM IN CHILE : MARKET INSIGHT
EXECUTIVE SUMMARY
Tourism as a government priority
New opportunities for business tourism
New casinos licenses granted
Financing boosts leisure tourism
Tourist attractions evolve to match international trends
Lan Airlines responds to low cost carriers
KEY TRENDS AND DEVELOPMENTS
Economic drivers
Legislative environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low cost carrier development
Emerging niche categories
Internet developments
Exports and industrial tourism symbiosis
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005/2006
Table 2 Holiday Demographic Trends 2001-2006
Table 3 Holiday Takers by Sex 2001-2006
Table 4 Holiday Takers by Age 2001-2006
Table 5 Length of Domestic Trip: 2001-2006
Table 6 Length of Outbound Departure: 2001-2006
Table 7 Seasonality of Trips 2005/2006
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2001-2006
DEFINITIONS
Sources
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHILE
LAN AIRLINES SA - TRAVEL AND TOURISM - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Lan Airlines SA: Key Facts
Summary 3 Lan Airlines SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Lan Airlines S.A.: Competitive Position 2006
SKY AIRLINE - TRAVEL AND TOURISM - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Sky Airline: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 6 Sky Airline: Competitive Position 2006
TURISMO COCHA - TRAVEL AND TOURISM - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Turismo Cocha: Key Facts
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 8 Turismo Cocha SA: Competitive Position 2006
VIAJES FALABELLA - TRAVEL AND TOURISM - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 9 Viajes Falabella: Key Facts
Summary 10 Viajes Falabella: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 11 Viajes Falabella: Competitive Position 2006
TOURISM FLOWS INBOUND IN CHILE
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by Country of Origin: 2001-2006
Table 10 Arrivals by Purpose of Visit: 2001-2006
Table 11 Leisure Arrivals by Type 2005-2006
Table 12 Business Arrivals: MICE Penetration 2005-2006
Table 13 Arrivals by Method of Transport: 2001-2006
Table 14 Incoming Tourist Receipts by Country 2001-2006
Table 15 Tourism Expenditure by Sector: Value 2001-2006
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005/2006
Table 17 Forecast Arrivals: 2006-2011
Table 18 Forecast Incoming Tourism Receipts: 2006-2011
TOURISM FLOWS OUTBOUND IN CHILE
HEADLINES
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTBOUND DEMOGRAPHIC PROFILE
OUTGOING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 19 Departures by Destination: 2001-2006
Table 20 Leisure Departures by Type 2005-2006
Table 21 Business Departures: MICE Penetration % Breakdown 2005-2006
Table 22 Departures by Mode of Transport: 2001-2006
Table 23 Departures by Purpose of Visit: 2001-2006
Table 24 Outgoing Tourist Expenditure by Sector: Value 2001-2006
Table 25 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006
Table 26 Forecast Departures: 2006-2011
Table 27 Forecast Outgoing Tourism Expenditure: 2006-2011
TOURISM FLOWS DOMESTIC IN CHILE
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURISM RECEIPTS
PROSPECTS
SECTOR DATA
Table 28 Domestic Tourist Expenditure: 2001-2006
Table 29 Expenditure per Domestic Trip: 2001-2006
Table 30 Domestic Trips by Destination: 2001-2006
Table 31 Domestic Trips by Purpose of Visit: 2001-2006
Table 32 Method of Payments for Domestic Tourism Spending: % Breakdown 2005/2006
Table 33 Forecast Domestic Tourism: 2006-2011
Table 34 Forecast Domestic Tourist Expenditure: 2006-2011
TRAVEL ACCOMMODATION IN CHILE
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 35 Travel Accommodation Sales by Sector: Value 2001-2006
Table 36 Travel Accommodation by Sector: Units 2001-2006
Table 37 Regional Hotel Parameters 2006
Table 38 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 39 Hotel National Brand Owners by Market Share 2002-2006
Table 40 Forecast Travel Accommodation Sales by Sector: Value 2006-2011
Table 41 Forecast Travel Accommodation by Sector: Units 2006-2011
Table 42 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2006-2011
Table 43 Hotel National Brand Owners by Key Performance Indicators 2006
TRANSPORTATION IN CHILE
HEADLINES
TRENDS
AIRLINES
PRIVATE JETS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 44 Transportation Sales by Sector: Value 2001-2006
Table 45 Airline Capacity: 2001-2006
Table 46 Airline Utilisation: 2001-2006
Table 47 Airline % Utilisation 2001-2006
Table 48 Airline Volume Sales by Seat Class: % Breakdown: 2001-2006
Table 49 Airline Volume Sales by Distance: % Breakdown: 2001-2006
Table 50 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 51 Airline Market Shares 2002-2006
Table 52 Forecast Transportation Sales by Sector: Value 2006-2011
Table 53 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2006-2011
Table 54 Key Airlines Key Performance Indicators 2006
CAR RENTAL IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 55 Car Rental Sales by Sector and Location: Value 2001-2006
Table 56 Structure of Car Rental Market: 2001-2006
Table 57 Average Car Rental Duration by Sector 2004-2006
Table 58 Average Car Rental Duration: % Breakdown 2005/2006
Table 59 Time of Booking: % Breakdown 2005/2006
Table 60 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 61 Car Rental Market Shares 2002-2006
Table 62 Forecast Car Rental Sales by Sector: Value 2006-2011
Table 63 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2006-2011
Table 64 Key Car Rental Companies’ Key Performance Indicators 2006
TRAVEL RETAIL IN CHILE
HEADLINES
TRENDS
GROWTH SECTORS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 65 Travel Retail Outlets by Sector: Units 2001-2006
Table 66 Travel Retail Sales by Product: Value 2001-2006
Table 67 Travel Retail Sales by Destination: % Value Breakdown 2001-2006
Table 68 Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 69 Travel Retail Internet Sales by Sector: Internet Transaction Value 2001-2006
Table 70 Travel Retail Products Market Shares 2002-2006
Table 71 Forecast Travel Retail Outlets by Sector: Units 2006-2011
Table 72 Forecast Travel Retail Sales by Product: Value 2006-2011
Table 73 Forecast Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 74 Key Travel Retail Companies by Number of Outlets 2006
TOURIST ATTRACTIONS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 75 Tourist Attractions by Sector: Value 2001-2006
Table 76 Tourist Attractions by Sector: 2001-2006
Table 77 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 78 Leading Tourist Attractions by Visitors 2001-2006
Table 79 Forecast Tourist Attractions by Sector: Value 2006-2011
Table 80 Forecast Tourist Attractions by Sector: 2006-2011
Table 81 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2006-2011
HEALTH & WELLNESS TOURISM IN CHILE
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 82 Number of Hotel/Resort Spas: Units 2001-2006
Table 83 Spa Sales by Type: Value 2001-2006
Table 84 Spa Consumer Markets: Domestic Tourism 2005-2006
Table 85 Spa Consumer Markets: Arrivals 2005-2006