Travel And Tourism in Chile
Euromonitor International's Travel And Tourism in Chile report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 103 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Access to credit creates new middle class travellers
Overall, Chileans have seen an improvement in their economic situation, allowing the emergence of a middle class. The growing middle class fuelled demand for a range of products and services, including travel and tourism. In addition, the wide availability of credit for this segment contributed to growing consumption, and finance was available even for travel. As a consequence, an ever larger number of Chileans are travelling, not only to domestic destinations, but also to other countries. Chileans are changing their habits; for example, splitting their paid holidays to travel throughout the year, or taking longer weekends. This is driving a slight reduction in seasonality, and more importantly, attracting more investment to the industry.
Inflation negatively affects Chileans’ budgets
Between 2007 and 2008 inflation grew strongly and dramatically, which negatively affected Chileans’ budgets, resulting in a 20% decline in their purchasing power. As the prices of many services, housing and utilities are indexed to inflation, the effect of higher prices was multiplied. Customers were forced to reassign their budgets, avoiding non-essential purchases. This caused a deceleration in tourism spending. Although many Chileans continued allocating resources to tourism, they selected less expensive destinations or reduced the duration of their trips. Because most Chileans take vacations in January and February, the real effect of the poor economic performance was not fully reflected in 2008, but is likely to have a stronger effect in 2009.
Casino openings improve the tourism offering nationwide
At the end of 2008, new casino players started to open developments to receive domestic and international tourists. About seven of the 17 new developments opened the first phase of their casinos, and will continue to open the remaining facilities in early 2009. In addition to housing casinos, the developments include 4-star and 5-star hotels, bars and restaurants, spas and beauty centres, and shopping centres. By 2012, 24 casinos will be operational. The expansion of casinos nationwide attracted other investment to the towns in which they are located, and encouraged other players to improve their service standards, including traditional casino players, which renewed their offerings to compete. New casinos close to the main cities contributed to creating a more compelling offering for business tourism, which is available year-round. Late in 2008, casino operators adjusted their services to increase occupancy during the week, and created a service attractive enough for families. Monticello, for example, hosts a raffle of CLP5 million weekly for people who visit on Wednesday, and Enjoy Viña del Mar offers a three day/two night package with a free child place to attract families. Most casinos have incorporated entertainment for children, such as video games and bowling.
The internet slowly gains a share of bookings
Fuelled by the efforts of LAN Airlines SA and leading retailers to stimulate online transactions, Chileans have started to trust and to enjoy the benefits of the web. They are getting information, making their reservations and even paying for their tourism services online. LAN has invested the most in developing its online strategy, and about 45% of its consolidated sales are performed online. Slowly, more players have invested in the internet, but still there are many firms which remain offline. In 2008, less than 1% of travel accommodation sales were performed online, a little more than 1% in travel retail and 4% in car rental. Because of LAN’s concentrated efforts to sell online, online sales in air transportation reached 35% of value sales in 2008.
Poor economic performance is likely to slow growth
The effects of the global financial crisis are likely to slow down tourism sales in 2009 and 2010. The Chilean government has identified the tourism industry as one of the ten activities which will drive economic development; thus private and public efforts to position the country as a main tourist destination should continue, despite weakened demand. In 2009, inbound tourism, mainly from long haul countries, is likely to record a decline, which will be partially mitigated by a higher number of arrivals from Argentina and Paraguay. In addition, Chileans are expected to continue to travel abroad, but more cautious customers are likely to reduce their expenditure on tourism, and many may select domestic destinations. Tourism should receive additional investment, and several projects should enter into operation over the forecast period, including casinos, international hotels based on shopping centres nationwide, and infrastructure associated with national parks.
Table of contents
TRAVEL AND TOURISM IN CHILE : MARKET INSIGHT
EXECUTIVE SUMMARY
Access to credit creates new middle class travellers
Inflation negatively affects Chileans’ budgets
Casino openings improve the tourism offering nationwide
The internet slowly gains a share of bookings
Poor economic performance is likely to slow growth
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment – Bilateral Agreements
Legislative Environment – Gambling
Government tourism policy
Sustainable Tourism
Consumer Lifestyles
Low Cost Carriers
Emerging Niche Sectors
Internet Developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2008
Table 2 Holiday Demographic Trends 2003-2008
Table 3 Holiday Takers by Sex 2003-2008
Table 4 Holiday Takers by Age 2003-2008
Table 5 Length of Domestic Trips: 2003-2008
Table 6 Length of Outbound Departure: 2003-2008
Table 7 Seasonality of Trips 2005-2008
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2003-2008
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHILE
LAN AIRLINES SA - TRAVEL AND TOURISM - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 2 LAN Airlines SA: Key Facts
Summary 3 LAN Airlines SA: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 LAN Airlines SA: Competitive Position 2008
SKY AIRLINE - TRAVEL AND TOURISM - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Sky Airline: Key Facts
Summary 6 Sky Airline: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Sky Airline: Competitive Position 2008
TURISMO COCHA - TRAVEL AND TOURISM - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Turismo Cocha: Key Facts
Summary 9 Turismo Cocha: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 10 Turismo Cocha: Competitive Position 2008
VIAJES FALABELLA - TRAVEL AND TOURISM - CHILE
STRATEGIC DIRECTION
KEY FACTS
Summary 11 Viajes Falabella: Key Facts
Summary 12 Viajes Falabella: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 13 Viajes Falabella: Competitive Position 2008
TOURISM FLOWS INBOUND IN CHILE
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 City Arrivals in Chile 2007/2008
Table 10 Arrivals by Country of Origin: 2003-2008
Table 11 Leisure Arrivals by Type 2005-2008
Table 12 Business Arrivals: MICE Penetration 2005-2008
Table 13 Arrivals by Method of Transport: 2003-2008
Table 14 Arrivals by Purpose of Visit: 2003-2008
Table 15 Incoming Tourist Receipts by Country: Value 2003-2008
Table 16 Tourism Expenditure by Sector: Value 2003-2008
Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008
Table 18 Forecast Arrivals by Country of Origin: 2008-2013
Table 19 Forecast Arrivals by Method of Transport: 2008-2013
Table 20 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
TOURISM FLOWS OUTBOUND IN CHILE
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 22 Departures by Destination: 2003-2008
Table 23 Leisure Departures by Type 2005-2008
Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008
Table 25 Departures by Method of Transport: 2003-2008
Table 26 Departures by Purpose of Visit: 2003-2008
Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008
Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008
Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008
Table 30 Forecast Departures by Destination: 2008-2013
Table 31 Forecast Departures by Method of Transport: 2008-2013
Table 32 Forecast Departures by Purpose of Visit: 2008-2013
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
TOURISM FLOWS DOMESTIC IN CHILE
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 34 Domestic Trips by Destination: 2003-2008
Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 36 Domestic Tourist Expenditure: Value: 2003-2008
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013
TRAVEL ACCOMMODATION IN CHILE
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Travel Accommodation Sales by Sector: Value 2003-2008
Table 41 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 42 Travel Accommodation by Sector: Number of Rooms 2003-2008
Table 43 Regional Hotel Parameters 2008
Table 44 Travel Accommodation Sales: Internet Transaction Value 2003-2008
Table 45 Hotel National Brand Owners by Market Share 2004-2008
Table 46 Hotels National Brand Owners by Key Performance Indicators 2008
Table 47 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 48 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 49 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013
Table 50 Hotel Performance in Chile 2007/2008
TRANSPORTATION IN CHILE
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2003-2008
Table 52 Airline Capacity: 2003-2008
Table 53 Airline Utilisation: 2003-2008
Table 54 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
Table 55 Transportation Sales: Internet Transaction Value 2003-2008
Table 56 Airline Market Shares 2004-2008
Table 57 Airlines National Brand Owners by Key Performance Indicators 2008
Table 58 Forecast Transportation Sales by Sector: Value 2008-2013
Table 59 Forecast Transportation Sales: Internet Transaction Value 2008-2013
CAR RENTAL IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Car Rental Sales by Sector and Location: Value 2003-2008
Table 61 Structure of Car Rental Market: 2003-2008
Table 62 Average Car Rental Duration by Sector 2004-2008
Table 63 Average Car Rental Duration: % Breakdown 2004-2008
Table 64 Time of Booking: % Breakdown 2005-2008
Table 65 Car Rental Sales: Internet Transaction Value 2003-2008
Table 66 Car Rental Market Shares 2004-2008
Table 67 Car Rental National Brand Owners by Key Performance Indicators 2008
Table 68 Forecast Car Rental Sales by Sector and Location: Value 2008-2013
Table 69 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013
TRAVEL RETAIL IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
GROWTH SECTORS
PROSPECTS
SECTOR DATA
Table 70 Travel Retail Outlets by Sector: Units 2003-2008
Table 71 Travel Retail Products Sales: Value 2003-2008
Table 72 Travel Retail Sales by Destination: % Value Breakdown 2003-2008
Table 73 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008
Table 74 Travel Retail Products Market Shares 2004-2008
Table 75 Travel Retail Products National Brand Owners by Key Performance Indicators 2008
Table 76 Forecast Travel Retail Outlets by Sector: Units 2008-2013
Table 77 Forecast Travel Retail Products Sales: Value 2008-2013
Table 78 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013
TOURIST ATTRACTIONS IN CHILE
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Tourist Attractions Sales by Sector: Value 2003-2008
Table 80 Tourist Attractions Visitors by Sector: 2003-2008
Table 81 Tourist Attractions Sales: Internet Transaction Value 2003-2008
Table 82 Leading Tourist Attractions by Visitors 2003-2008
Table 83 Forecast Tourist Attractions Sales by Sector: Value 2008-2013
Table 84 Forecast Tourist Attractions Visitors by Sector: 2008-2013
Table 85 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013
HEALTH & WELLNESS TOURISM IN CHILE
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 86 Number of Hotel/Resort Spas: Units 2003-2008
Table 87 Health & Wellness Tourism Sales by Type: Value 2003-2008
Table 88 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 89 Spa Consumer Markets: Arrivals 2005-2008
Table 90 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013