Travel And Tourism in China
Euromonitor International's Travel And Tourism in China report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 107 | Publication date: Sep 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Chinese Tourism Has A Bad Year
Growth rates in most segments of the Chinese tourism industry headed downwards during 2008, in many cases going negative. In addition to the global economic crisis that impacted markets around the globe, China also had to handle a political uprising in Tibet, devastating snow storms in South China, an earthquake in Sichuan province that killed 70,000 people and the Beijing Olympic Games, which, although it was supposed to attract large numbers of tourists, instead served to disrupt the tourism industry and actually led to a decline in visits.
Chinese government Encourages Tourism To Go West
Most of the economic growth experienced in China since the 1980s has occurred in the coastal regions, whilst the inland regions to the west have largely missed out. As a result, the Chinese government is encouraging the more affluent coastal citizens to holiday inland, in order to give a much needed economic boost to these regions. This is being achieved through improving tourist infrastructure, such as the Qingzang Railway to Tibet, expansion of both the expressways network and airports in regional areas, and through promoting tourism activities such as “ethnic tourism”, “red tourism” and “village tourism”, where most of the attractions are in economically depressed inland areas.
Vertical Integration Seen As Key To New Growth
As the Chinese travel and tourism industry becomes increasingly competitive, operators are searching for new directions to expand their businesses. One strategy that is becoming increasingly popular is for travel retail operators to integrate vertically, that is to acquire or establish the tourist attractions, hotels and airlines which they are selling. Examples of this include Spring International Travel Service, which has established Spring Airlines, the most successful low-cost carrier (LCC) in China, and China Travel Services Ltd, which now operates Mount Huang, one of the most popular tourist attractions in China.
On-line Travel Retail Continues To Be Niche
Although Chinese consumers, particularly young people, have embraced the Internet, to the extent that the country now has the largest on-line population in the world, they have yet to embrace the practice of making payments on-line. This is largely due to lack of credit card usage, although this is a situation that is beginning to change. Instead, although bookings are often made on-line, the actual payment is typically made either at the hotel, or in the case of air tickets, to the courier. On-line transactions are likely to become more popular in the future, as China works on developing a credit rating system, and as LCCs – which typically demand on-line transactions as a means of lowering costs – become more popular.
Economic Crisis Interrupts The Great Chinese Success Story
Which ever way it is measured – inbound arrivals, outbound departures, tourist expenditure – China is fast becoming one of the largest tourist markets in the world, with the likelihood that it will become the largest within a decade or two. This success story has, however, been put on hold for the duration of the economic crisis, as the Chinese middle class, whose growth fuelled much of the growth of the market, cuts back on discretionary spending. Once the economy recovers, however, the spectacular growth witnessed previously will re-emerge.
Table of contents
TRAVEL AND TOURISM IN CHINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Chinese Tourism Has A Bad Year
Chinese government Encourages Tourism To Go West
Vertical Integration Seen As Key To New Growth
On-line Travel Retail Continues To Be Niche
Economic Crisis Interrupts The Great Chinese Success Story
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Golden Weeks
Private Investment Needed
CAAC – and Other Government Responses to the Financial Crisis
Sustainable Tourism
The Largest Rural to Urban Migration in History
Low-cost carriers
Emerging Niche Sectors
Internet Developments
Two Chinas Coming Closer Together
The Olympics That Didn’t
China’s Growing Middle Class
Tourism Infrastructure Development
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2008
Table 2 Holiday Demographic Trends 2003-2008
Table 3 Holiday Takers by Sex 2003-2008
Table 4 Holiday Takers by Age 2003-2008
Table 5 Length of Domestic Trips: 2003-2008
Table 6 Length of Outbound Departure: 2003-2008
Table 7 Seasonality of Trips 2005-2008
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2003-2008
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHINA
CHINA SOUTHERN AIRLINES CO LTD - TRAVEL AND TOURISM - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 China Southern Airlines Co Ltd: Key Facts
Summary 3 China Southern Airlines Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 4 China Southern Airlines Co Ltd: Competitive Position 2008
CHINA TRAVEL SERVICE (HONG KONG) LTD - TRAVEL AND TOURISM - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 China Travel Services Ltd: Key Facts
Summary 6 China Travel Services Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 7 China Travel Services Ltd: Competitive Position 2008
CTRIP.COM INTERNATIONAL LTD - TRAVEL AND TOURISM - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Ctrip.com International Ltd: Key Facts
Summary 9 Ctrip.com International Ltd: Operational Indicators
Company Background
Competitive Positioning
JIN JIANG INTERNATIONAL HOLDINGS CO LTD - TRAVEL AND TOURISM - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Jin Jiang International Holdings Co: Key Facts
Summary 11 Jin Jiang International Holdings Co: Operational Indicators
Company Background
Competitive Positioning
Summary 12 Jin Jiang International Holdings Co: Competitive Position 2008
OVERSEAS CHINESE TOWN HOLDINGS - TRAVEL AND TOURISM - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 13 Overseas Chinese Town Holdings Ltd: Key Facts
Summary 14 Overseas Chinese Town Holdings Ltd: Operational Indicators
Company Background
Competitive Positioning
SHANGHAI SPRING INTERNATIONAL TOURISM SERVICE LTD - TRAVEL AND TOURISM - CHINA
STRATEGIC DIRECTION
KEY FACTS
Summary 15 Spring International Travel Services Company: Key Facts
Summary 16 Spring International Travel Services Company: Operational Indicators
Company Background
Competitive Positioning
Summary 17 Spring International Travel Services Company: Competitive Position 2008
TOURISM FLOWS INBOUND IN CHINA
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
Table 9 Arrivals by city: 2008
PROSPECTS
SECTOR DATA
Table 10 Arrivals by Country of Origin: 2003-2008
Table 11 Leisure Arrivals by Type 2005-2008
Table 12 Business Arrivals: MICE Penetration 2005-2008
Table 13 Arrivals by Method of Transport: 2003-2008
Table 14 Arrivals by Purpose of Visit: 2003-2008
Table 15 Incoming Tourist Receipts by Country: Value 2003-2008
Table 16 Tourism Expenditure by Sector: Value 2003-2008
Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008
Table 18 Forecast Arrivals by Country of Origin: 2008-2013
Table 19 Forecast Arrivals by Method of Transport: 2008-2013
Table 20 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
TOURISM FLOWS OUTBOUND IN CHINA
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 22 Departures by Destination: 2003-2008
Table 23 Leisure Departures by Type 2005-2008
Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008
Table 25 Departures by Method of Transport: 2003-2008
Table 26 Departures by Purpose of Visit: 2003-2008
Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008
Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008
Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008
Table 30 Forecast Departures by Destination: 2008-2013
Table 31 Forecast Departures by Method of Transport: 2008-2013
Table 32 Forecast Departures by Purpose of Visit: 2008-2013
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
TOURISM FLOWS DOMESTIC IN CHINA
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 34 Domestic Trips by Destination: 2003-2008
Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 36 Domestic Tourist Expenditure: Value: 2003-2008
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013
TRAVEL ACCOMMODATION IN CHINA
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Travel Accommodation Sales by Sector: Value 2003-2008
Table 41 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 42 Travel Accommodation by Sector: Number of Rooms 2003-2008
Table 43 Regional Hotel Parameters 2008
Table 44 Travel Accommodation Sales: Internet Transaction Value 2003-2008
Table 45 Hotel National Brand Owners by Market Share 2004-2008
Table 46 Hotels National Brand Owners by Key Performance Indicators 2008
Table 47 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 48 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 49 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013
Table 50 Hotel Performance in China 2007/2008
TRANSPORTATION IN CHINA
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Transportation Sales by Sector: Value 2003-2008
Table 52 Airline Capacity: 2003-2008
Table 53 Airline Utilisation: 2003-2008
Table 54 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
Table 55 Transportation Sales: Internet Transaction Value 2003-2008
Table 56 Airline Market Shares 2004-2008
Table 57 Airlines National Brand Owners by Key Performance Indicators 2008
Table 58 Forecast Transportation Sales by Sector: Value 2008-2013
Table 59 Forecast Transportation Sales: Internet Transaction Value 2008-2013
CAR RENTAL IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 60 Car Rental Sales by Sector and Location: Value 2003-2008
Table 61 Structure of Car Rental Market: 2003-2008
Table 62 Average Car Rental Duration by Sector 2004-2008
Table 63 Average Car Rental Duration: % Breakdown 2004-2008
Table 64 Time of Booking: % Breakdown 2005-2008
Table 65 Car Rental Sales: Internet Transaction Value 2003-2008
Table 66 Car Rental Market Shares 2004-2008
Table 67 Car Rental National Brand Owners by Key Performance Indicators 2008
Table 68 Forecast Car Rental Sales by Sector and Location: Value 2008-2013
Table 69 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013
TRAVEL RETAIL IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
GROWTH SECTORS
PROSPECTS
SECTOR DATA
Table 70 Travel Retail Outlets by Sector: Units 2003-2008
Table 71 Travel Retail Products Sales: Value 2003-2008
Table 72 Travel Retail Sales by Destination: % Value Breakdown 2003-2008
Table 73 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008
Table 74 Travel Retail Products Market Shares 2004-2008
Table 75 Travel Retail Products National Brand Owners by Key Performance Indicators 2008
Table 76 Forecast Travel Retail Outlets by Sector: Units 2008-2013
Table 77 Forecast Travel Retail Products Sales: Value 2008-2013
Table 78 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013
TOURIST ATTRACTIONS IN CHINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 79 Tourist Attractions Sales by Sector: Value 2003-2008
Table 80 Tourist Attractions Visitors by Sector: 2003-2008
Table 81 Tourist Attractions Sales: Internet Transaction Value 2003-2008
Table 82 Leading Tourist Attractions by Visitors 2003-2008
Table 83 Forecast Tourist Attractions Sales by Sector: Value 2008-2013
Table 84 Forecast Tourist Attractions Visitors by Sector: 2008-2013
Table 85 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013
HEALTH & WELLNESS TOURISM IN CHINA
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 86 Number of Hotel/Resort Spas: Units 2003-2008
Table 87 Health & Wellness Tourism Sales by Type: Value 2003-2008
Table 88 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 89 Spa Consumer Markets: Arrivals 2005-2008
Table 90 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013