Travel And Tourism in Colombia
Euromonitor International's Travel And Tourism in Colombia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 55 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Government Focuses on Travel and Tourism
Colombia's Government, under the leadership of President Álvaro Uribe, who will stay in office until 2010, has decided to play special attention to improving the country's image both abroad and internally. As a direct result of efforts to enhance the country's reputation at home and internationally, both tourist arrivals to Colombia and domestic trips increased steadily in 2006 and 2007, and this trend is expected to continue.
Cartagena Hosts WTO General Assembly in 2007
At a 2005 vote in Dakar, the WTO selected Colombia to be the host of the 2007 World Tourist Organization General Assembly. The WTO selected the city of Cartagena to host the event in November 2007. This allowed the international tourism community to experience, first hand, the infrastructure and the security that Colombia offers as a tourist destination.
Old Campaigns, Continued Success
Proexport, Colombia's agency for the promotion of exports, foreign investments and tourism, has created a "country brand", "Colombia es Pasión". The country's brand has been used since 2005 in numerous advertising campaigns in order to promote the country and its diverse culture to both the local population and foreigners. During the 2007 international tourism fair in Spain, "Colombia es Pasión" was awarded first prize in recognition of its originality. Throughout the fair, the country displayed several of its tourist attractions, thus promoting Colombia at an international level, which has been reflected in growing tourist arrivals.
An Alternative Plan to Violence
After intelligence information surfaced about a possible terrorist attack on the "Caravanas Turísticas," which are caravans of tourists accompanied by the military, in March 2007, the government decided to continue with these motorised caravans and offer travellers more military presence on the roads, thus creating a secure environment for tourists. As a result of this policy, domestic trips during the Easter Holiday continued to grow, operating at the same level as in previous years.
The "Coffee Triangle"
Under the country brand, "Colombia es Pasión", Proexport has created a new concept in order to develop the tourist potential in the country's coffee region. Composed of three departments, Caldas, Quindió and Risaraldas, the "Coffee Triangle" is a new publicity concept, launched in October 2007, aimed at attracting local and foreign tourists to the area to allow them to experience the way of life of the local population.
Table of contents
TRAVEL AND TOURISM IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Government Focuses on Travel and Tourism
Cartagena Hosts WTO General Assembly in 2007
Old Campaigns, Continued Success
An Alternative Plan to Violence
The "Coffee Triangle"
KEY TRENDS AND DEVELOPMENTS
The Government Will Not Yield to Terrorists' Threats
Promotions
Alternative Tourism
MARKET INDICATORS
Table 1 Length of Domestic Trip: 2002-2007
Table 2 Length of Outbound Departure: 2002-2007
MARKET DATA
Table 3 Arrivals by Country of Origin: 2002-2007
Table 4 Arrivals by Method of Transport: 2002-2007
Table 5 Arrivals by Purpose of Visit: 2002-2007
Table 6 Incoming Tourist Receipts: Value 2002-2007
Table 7 Forecast Arrivals by Country of Origin: 2007-2012
Table 8 Forecast Arrivals by Method of Transport: 2007-2012
Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012
Table 11 Departures by Destination: 2002-2007
Table 12 Departures by Method of Transport: 2002-2007
Table 13 Departures by Purpose of Visit: 2002-2007
Table 14 Outgoing Tourist Expenditure: Value 2002-2007
Table 15 Forecast Departures by Destination: 2007-2012
Table 16 Forecast Departures by Method of Transport: 2007-2012
Table 17 Forecast Departures by Purpose of Visit: 2007-2012
Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012
Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 20 Domestic Tourist Expenditure: Value: 2002-2007
Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012
Table 23 Tourist Attractions: Value 2002-2007
Table 24 Forecast Tourist Attractions: Value 2007-2012
Table 25 Health and Wellness Tourism Sales: Value 2002-2007
Table 26 Forecast Health and Wellness Sales: Value 2007-2012
Table 27 Balance of Tourism Payments: Value 2002-2007
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 28 Travel Accommodation Sales by Sector: Value 2002-2007
Table 29 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 30 Regional Hotel Parameters 2007
Table 31 Travel Accommodation by Sector: Number of Rooms 2005-2007
Table 32 Travel Accommodation by Sector: Number of Beds 2005-2007
Table 33 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007
Table 34 Hotel Company Rankings 2005-2007
Table 35 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 36 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 37 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 38 Transportation Sales by Sector: Value 2002-2007
Table 39 Transportation Internet Sales: Internet Transaction Value 2002-2007
Table 40 Airline Company Rankings 2005-2007
Table 41 Forecast Transportation Sales by Sector: Value 2007-2012
Table 42 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 43 Car Rental Sales: Value 2002-2007
Table 44 Car Rental Internet Sales: Internet Transaction Value 2002-2007
Table 45 Car Rental Company Rankings 2005-2007
Table 46 Forecast Car Rental Sales: Value 2007-2012
Table 47 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 48 Travel Retail Outlets: Units 2002-2007
Table 49 Travel Retail Products Sales: Value 2002-2007
Table 50 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007
Table 51 Travel Retail Products Company Rankings 2005-2007
Table 52 Forecast Travel Retail Outlets: Units 2007-2012
Table 53 Forecast Travel Retail Products Sales: Value 2007-2012
Table 54 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012
DEFINITIONS
Tourism Parameters
Travel Accommodation
Transportation
Car Rental
Travel Retail
Internet Sales
Sources
Summary 1 Research Sources