Travel And Tourism in Colombia
Euromonitor International's Travel And Tourism in Colombia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 87 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Safety First
Safety continues to be the major area of focus by Uribe’s government, and tourism in Colombia continues to do increasingly well because of this. The caravanas turísticas project allows incoming and local tourists alike to enjoy the sights Colombia has to offer without being concerned about their security. The FARC is losing strength as it faces heavy opposition and loss of popularity, even from its members. While work still needs to be done in order to improve security and reduce drug trafficking in the country, the progress that Colombia has achieved so far in these areas is impressive.
Promotional Success
Major efforts by the Ministry of Tourism and other public and private associations have been successful in promoting the messages “Colombia is passion” and “Colombia, the only risk is wanting to stay”. Improved security in the country has allowed these promotional strategies to succeed worldwide, changing the way Colombia is viewed from outside. A positive image of the country has encouraged tourism growth and allowed tourists to “Live Colombia, travel through her”. Bringing back safety into the country and telling the world about this have been successful strategies for Colombia to take.
Projected Arrivals Too Ambitious?
Colombia has indeed been increasingly successful in attracting tourists from around the globe. While increased security and extensive promotion have proven to be effective, the government has set itself very ambitious goals in terms of the number of tourists it wishes to attract by the year 2010. However, the economic situation does not seem to be favouring such ambitious projections and may result in a lower number than is being idealised.
Tourism Routes Offer Increased Options
Tourists can now choose from over 41 different tourism routes to visit their favourite locations. A cultural route has recently been added, and several adventure and nature routes are also in place to provide people with the adventure they are seeking. The Coffee Region continues to promise growth, while increased security has allowed new sites to become available for tourists also. Visitors are therefore increasingly able to decide what they would like their Colombian experience to be.
Posadas Turísticas in Package Deals
The posadas turísticas programme has been successful in enabling tourists to reside with local families during their stay. Package deals have been created by travel agencies. Since these operators are only now beginning to commercialise the posadas turísticas initiative, the Ministry of Tourism together with Bonhotel – Grupo Over y Savia – Amadeus has been in charge of its promotion. Such packages are available for five locations: Nuquí y Bahía Solano, in Chocó; Taganga, in Magdalena; Cabo de la Vela, in La Guajira; and in the islands of San Andrés and Providencia.
Table of contents
TRAVEL AND TOURISM IN COLOMBIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Safety First
Promotional Success
Projected Arrivals Too Ambitious?
Tourism Routes Offer Increased Options
Posadas Turísticas in Package Deals
KEY TRENDS AND DEVELOPMENTS
Increased Safety Boosts Tourism Volume
The Passionate Promotion Continues to be Successful
Routes to Greater Tourism Figures
MARKET INDICATORS
Table 1 Length of Domestic Trips: 2003-2008
Table 2 Length of Outbound Departures: 2003-2008
MARKET DATA
Table 3 Balance of Tourism Payments: Value 2003-2008
Table 4 Departures by Destination: 2003-2008
Table 5 Departures by Method of Transport: 2003-2008
Table 6 Departures by Purpose of Visit: 2003-2008
Table 7 Outgoing Tourist Expenditure: Value 2003-2008
Table 8 Forecast Departures by Destination: 2008-2013
Table 9 Forecast Departures by Method of Transport: 2008-2013
Table 10 Forecast Departures by Purpose of Visit: 2008-2013
Table 11 Forecast Outgoing Tourism Expenditure: Value 2008-2013
Table 12 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 13 Domestic Tourist Expenditure: Value: 2003-2008
Table 14 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 15 Forecast Domestic Tourist Expenditure: Value: 2008-2013
Table 16 Tourist Attractions: Value 2003-2008
Table 17 Forecast Tourist Attractions: Value 2008-2013
Table 18 Health and Wellness Tourism Sales: Value 2003-2008
Table 19 Forecast Health and Wellness Sales: Value 2008-2013
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
INBOUND TOURISM FLOWS
Headlines
Trends
Prospects
Sector Data
Table 20 Arrivals by Country of Origin: 2003-2008
Table 21 Arrivals by Method of Transport: 2003-2008
Table 22 Arrivals by Purpose of Visit: 2003-2008
Table 23 Incoming Tourist Receipts: Value 2003-2008
Table 24 Forecast Arrivals by Country of Origin: 2008-2013
Table 25 Forecast Arrivals by Method of Transport: 2008-2013
Table 26 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 27 Forecast Incoming Tourist Receipts: Value 2008-2013
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 28 Travel Accommodation Sales by Sector: Value 2003-2008
Table 29 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 30 Regional Hotel Parameters 2008
Table 31 Travel Accommodation Internet Sales: Internet Transaction Value 2003-2008
Table 32 Hotel Company Rankings 2005-2008
Table 33 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 34 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 35 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2008-2013
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 36 Transportation Sales by Sector: Value 2003-2008
Table 37 Transportation Internet Sales: Internet Transaction Value 2003-2008
Table 38 Air Company Rankings 2005-2008
Table 39 Forecast Transportation Sales by Sector: Value 2008-2013
Table 40 Forecast Transportation Internet Sales: Internet Transaction Value 2008-2013
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 41 Car Rental Sales: Value 2003-2008
Table 42 Car Rental Internet Sales: Internet Transaction Value 2003-2008
Table 43 Car Rental Company Rankings 2005-2008
Table 44 Forecast Car Rental Sales: Value 2008-2013
Table 45 Forecast Car Rental Internet Sales: Internet Transaction Value 2008-2013
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 46 Travel Retail Outlets: Units 2003-2008
Table 47 Travel Retail Products Sales: Value 2003-2008
Table 48 Travel Retail Products Internet Sales: Internet Transaction Value 2003-2008
Table 49 Travel Retail Products Company Rankings 2005-2008
Table 50 Forecast Travel Retail Outlets: Units 2008-2013
Table 51 Forecast Travel Retail Products Sales: Value 2008-2013
Table 52 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2008-2013
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 2 Research Sources
INBOUND TOURISM FLOWS
Headlines
Trends
Prospects
Sector Data
Table 53 Arrivals by Country of Origin: 2003-2008
Table 54 Arrivals by Method of Transport: 2003-2008
Table 55 Arrivals by Purpose of Visit: 2003-2008
Table 56 Incoming Tourist Receipts: Value 2003-2008
Table 57 Forecast Arrivals by Country of Origin: 2008-2013
Table 58 Forecast Arrivals by Method of Transport: 2008-2013
Table 59 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 60 Forecast Incoming Tourist Receipts: Value 2008-2013
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 61 Travel Accommodation Sales by Sector: Value 2003-2008
Table 62 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 63 Regional Hotel Parameters 2008
Table 64 Travel Accommodation Internet Sales: Internet Transaction Value 2003-2008
Table 65 Hotel Company Rankings 2005-2008
Table 66 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 67 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 68 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2008-2013
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 69 Transportation Sales by Sector: Value 2003-2008
Table 70 Transportation Internet Sales: Internet Transaction Value 2003-2008
Table 71 Air Company Rankings 2005-2008
Table 72 Forecast Transportation Sales by Sector: Value 2008-2013
Table 73 Forecast Transportation Internet Sales: Internet Transaction Value 2008-2013
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 74 Car Rental Sales: Value 2003-2008
Table 75 Car Rental Internet Sales: Internet Transaction Value 2003-2008
Table 76 Car Rental Company Rankings 2005-2008
Table 77 Forecast Car Rental Sales: Value 2008-2013
Table 78 Forecast Car Rental Internet Sales: Internet Transaction Value 2008-2013
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 79 Travel Retail Outlets: Units 2003-2008
Table 80 Travel Retail Products Sales: Value 2003-2008
Table 81 Travel Retail Products Internet Sales: Internet Transaction Value 2003-2008
Table 82 Travel Retail Products Company Rankings 2005-2008
Table 83 Forecast Travel Retail Outlets: Units 2008-2013
Table 84 Forecast Travel Retail Products Sales: Value 2008-2013
Table 85 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2008-2013