Travel And Tourism in Croatia
Euromonitor International's Travel And Tourism in Croatia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 98 | Publication date: Apr 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Spending grows faster than arrivals
Tourism is one of the most dynamic parts of the Croatian economy and a welcome contributor to the national wealth. After a period of rapid rise for Croatia’s popularity abroad, 2006 was the year of stabilising growth with 2% increase in foreign arrivals.
Foreign currency tourism revenue grew faster due to higher accommodation prices, more active holiday patterns and an extended season. More Croatian holidaymakers stayed in the country, profiting from the VAT reduction on tourism products.
Prices and rainy August discourage German and Italian tourists
The rising cost of accommodation and a rainy August conspired to cause a drop in arrivals from Croatia’s most important source markets Germany and Italy in 2006. Growth in hotel revenues was more than halved and holiday camps made less money.
The fastest growth in arrivals was from the US, Austria, Poland, Slovakia, Russia and Spain while British, French and Russian tourists were the highest spenders. 80% were leisure tourists although business travel continued to increase.
Hotels in short supply as private accommodation grows
Although Croatia still has insufficient hotel capacity for the demand experienced in the high season, 2006 saw more hotel upgrades than new building. A growing trend for continental tourism is also putting pressure on low accommodation capacities in the countryside. However the number of private accommodation outlets grew by an exceptional 10% and small and family-sized hotels saw dynamic development over the past few years.
Winds of change for travel retail
In 2006 Croatian travel retailers lost about 5% of business volume after several years of growth. The withdrawal of fiscal incentives for organised travel, coupled with easier road and air access to holiday destinations encouraged more people to make individual arrangements. Value growth was up 4% but still less than half that of 2005.
Consolation came in the shape of domestic tourists, who made more use of travel agencies than in 2005. The top end of the market consolidated as a response to these pressures and adopted more flexible booking methods.
The season is extending
One of the prime medium term objectives for Croatia’s tourist authorities is the extension of the tourist season, primarily in order to improve the annual utilisation of hotel accommodation. Improving facilities for continental and activity holidays not dependent on the summer season is seen as the key.
Already in 2006 the main season extended into October due to increased popularity of health and wellness holidays, national parks, mountaineering, sports, wine trails, historical sights and the like. Visits to tourist attractions increased by 7%, more than three times the growth in the number of foreign arrivals. Demand is also fuelled by new low cost flight connections bringing in tourists all year round.
Wellness: an essential ingredient
Bookings for health and wellness holidays continued to increase in 2006, proving a powerful way of extending the tourist season. Hotel wellness centres continue to proliferate apace but government legislation is now introducing greater professionalism into this somewhat hastily developed industry. Improved services are already bringing more revenue.
At the same time Croatian spas are modernising and beginning to compete with popular spa destinations in neighbouring Slovenia. The use of health and wellness facilities still generates only about 2.5% of total tourist spending but is increasingly seen as an essential ingredient of a holiday package.
Low cost air travel grows fastest
Motorway building continues to improve access to the coast, reinforcing the dominance of road travel in Croatian tourism. A third of the air travel business still belongs to the national airline but low cost carriers are achieving the fastest growth and enjoy the biggest share in terms of seats sold after Croatia liberalised its air space by agreement with the EU. Rail and sea travel are the subject of privatisation and investment programmes expected to boost their importance by the end of the decade.
Table of contents
TRAVEL AND TOURISM IN CROATIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Spending grows faster than arrivals
Prices and rainy August discourage German and Italian tourists
Hotels in short supply as private accommodation grows
Winds of change for travel retail
The season is extending
Wellness: an essential ingredient
Low cost air travel grows fastest
KEY TRENDS AND DEVELOPMENTS
Economic drivers
Legislative environment
Government tourism policy and sustainable tourism
Consumer lifestyles
Low cost carrier development
Internet developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005/2006
Table 2 Holiday Demographic Trends 2001-2006
Table 3 Holiday Takers by Sex 2001-2006
Table 4 Holiday Takers by Age 2001-2006
Table 5 Length of Domestic Trip: 2001-2006
Table 6 Length of Outbound Departure: 2001-2006
Table 7 Seasonality of Trips 2005/2006
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2001-2006
DEFINITIONS
Tourism Parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Sustainable tourism
Summary 1 Research Sources
INBOUND TOURISM FLOWS
Headlines
Trends
Country of origin
Inbound demographic profile
Mode of transport
Purpose of visit
Incoming tourist receipts by country
Prospects
Sector Data
Table 9 Arrivals by Country of Origin: 2001-2006
Table 10 Arrivals by Purpose of Visit: 2001-2006
Table 11 Leisure Arrivals by Type 2005-2006
Table 12 Business Arrivals: MICE Penetration 2005-2006
Table 13 Arrivals by Method of Transport: 2001-2006
Table 14 Incoming Tourist Receipts by Country 2001-2006
Table 15 Tourism Expenditure by Sector: Value 2001-2006
Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005/2006
Table 17 Forecast Arrivals: 2006-2011
Table 18 Forecast Incoming Tourism Receipts: 2006-2011
OUTBOUND TOURISM FLOWS
Headlines
Destinations
Mode of transport
Purpose of visit
Outbound demographic profile
Outgoing tourist receipts by country
Prospects
Sector Data
Table 19 Departures by Destination: 2001-2006
Table 20 Leisure Departures by Type 2005-2006
Table 21 Business Departures: MICE Penetration % Breakdown 2005-2006
Table 22 Departures by Mode of Transport: 2001-2006
Table 23 Departures by Purpose of Visit: 2001-2006
Table 24 Outgoing Tourist Expenditure by Sector: Value 2001-2006
Table 25 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006
Table 26 Forecast Departures: 2006-2011
Table 27 Forecast Outgoing Tourism Expenditure: 2006-2011
DOMESTIC TOURISM FLOWS
Headlines
Trends
Destinations
Mode of transport
Purpose of visit
Domestic tourism receipts
Prospects
Sector Data
Table 28 Domestic Tourist Expenditure: 2001-2006
Table 29 Expenditure per Domestic Trip: 2001-2006
Table 30 Domestic Trips by Destination: 2001-2006
Table 31 Domestic Trips by Purpose of Visit: 2001-2006
Table 32 Method of Payments for Domestic Tourism Spending: % Breakdown 2005/2006
Table 33 Forecast Domestic Tourism: 2006-2011
Table 34 Forecast Domestic Tourist Expenditure: 2006-2011
TRAVEL ACCOMMODATION
Headlines
Trends
Hotels
Competitive landscape
Prospects
Sector Data
Table 35 Travel Accommodation Sales by Sector: Value 2001-2006
Table 36 Travel Accommodation by Sector: Units 2001-2006
Table 37 Regional Hotel Parameters 2006
Table 38 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 39 Hotel National Brand Owners by Key Performance Indicators 2006
Table 40 Hotel National Brand Owners by Market Share 2002-2006
Table 41 Forecast Travel Accommodation Sales by Sector: Value 2006-2011
Table 42 Forecast Travel Accommodation by Sector: Units 2006-2011
Table 43 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2006-2011
TRANSPORTATION
Headlines
Trends
Airlines
Private Jets
Competitive landscape
Prospects
Sector Data
Table 44 Transportation Sales by Sector: Value 2001-2006
Table 45 Airline Capacity: 2001-2006
Table 46 Airline Utilisation: 2001-2006
Table 47 Airline % Utilisation 2001-2006
Table 48 Airline Volume Sales by Seat Class: % Breakdown: 2001-2006
Table 49 Airline Volume Sales by Distance: % Breakdown: 2001-2006
Table 50 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 51 Croatia Airlines dd
Table 52 Airline Market Shares 2002-2006
Table 53 Forecast Transportation Sales by Sector: Value 2006-2011
Table 54 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2006-2011
CAR RENTAL
Headlines
Trends
Competitive landscape
Prospects
Sector Data
Table 55 Car Rental Sales by Sector and Location: Value 2001-2006
Table 56 Structure of Car Rental Market: 2001-2006
Table 57 Average Car Rental Duration by Sector 2004-2006
Table 58 Average Car Rental Duration: % Breakdown 2005/2006
Table 59 Time of Booking: % Breakdown 2005/2006
Table 60 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 61 Key Car Rental Companies’ Key Performance Indicators 2006
Table 62 Car Rental Market Shares 2002-2006
Table 63 Forecast Car Rental Sales by Sector: Value 2006-2011
Table 64 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2006-2011
TRAVEL RETAIL
Headlines
Trends
Growth sectors
Competitive landscape
Prospects
Sector Data
Table 65 Key Travel Retail Companies by Number of Outlets 2006
Table 66 Travel Retail Outlets by Sector: Units 2001-2006
Table 67 Travel Retail Sales by Product: Value 2001-2006
Table 68 Travel Retail Sales by Destination: % Value Breakdown 2001-2006
Table 69 Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 70 Travel Retail Internet Sales by Sector: Internet Transaction Value 2001-2006
Table 71 Travel Retail Products Market Shares 2002-2006
Table 72 Forecast Travel Retail Outlets by Sector: Units 2006-2011
Table 73 Forecast Travel Retail Sales by Product: Value 2006-2011
Table 74 Forecast Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
TOURIST ATTRACTIONS
Headlines
Trends
Competitive landscape
Prospects
Sector Data
Table 75 Tourist Attractions by Sector: Value 2001-2006
Table 76 Tourist Attractions by Sector: 2001-2006
Table 77 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006
Table 78 Leading Tourist Attractions by Visitors 2001-2006
Table 79 Forecast Tourist Attractions by Sector: Value 2006-2011
Table 80 Forecast Tourist Attractions by Sector: 2006-2011
Table 81 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2006-2011
HEALTH AND WELLNESS TOURISM
Headlines
Trends
Prospects
Sector Data
Table 82 Number of Hotel/Resort Spas: Units 2001-2006
Table 83 Spa Sales by Type: Value 2001-2006
Table 84 Spa Consumer Markets: Domestic Tourism 2005-2006
Table 85 Spa Consumer Markets: Arrivals 2005-2006
ADRIATICA.NET GROUP
Strategic Direction
Key Facts
Summary 2 Adriatica.net Group: Key Facts
Summary 3 Adriatica.net Group: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Adriatica.net Group: Competitive Position 2006
CROATIA AIRLINES
Strategic Direction
Key Facts
Summary 5 Croatia Airlines: Key Facts
Summary 6 Croatia Airlines: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Croatia Airlines: Competitive Position 2006
GENERALTURIST
Strategic Direction
Key Facts
Summary 8 Generalturist: Key Facts
Summary 9 Generalturist: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Generalturist: Competitive Position 2006
MAISTRA
Strategic Direction
Key Facts
Summary 11 Maistra: Key Facts
Summary 12 Maistra: Operational Indicators
Company Background
Competitive Positioning
Summary 13 Maistra: Competitive Position 2006