Travel And Tourism in Croatia
Euromonitor International's Travel And Tourism in Croatia report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 98 | Publication date: Nov 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Tourism expansion: staying the course
Despite fears due to the global economic recession, Croatia’s buoyant tourism industry continued to perform well in 2008. In the face of rising prices for tourist related services such as hotel stays and restaurant meals, a trend most pronounced in popular coastal destinations like Dubrovnik, key tourism indicators such as arrivals, overnight stays, and financial turnover at establishments such as hotels and bars registered growth in 2008. Croatia’s tourism industry is therefore strengthening its reputation as the new global tourism hotspot.
Croatia, a fun filled destination
There are encouraging signs that the Croatian entertainment industry is reaching a new level of development, due to the rising levels of disposable income among the local population and the growing number of foreign visitors. While the country has consistently featured a schedule filled with eclectic festivals such as “C'est is d’Best”, an annual gathering of street performers from around the world, and the International Folklore Festival, the quality of the entertainment on offer is reaching Western European or American standards. A prime example of this can be found on Zrce beach, near Zadar. Whereas just a couple of years ago this beach on the island of Pag was little known outside of Croatia, it is playing host to some of the world’s most renowned djs (disc jockeys), with concerts sponsored by major international companies. The Eric Prydz concert, for example, was made possible by support from the Danish brewery Tuborg, while Armand Van Helden’s performance was sponsored by the German beer brand Beck’s.
Croatia diversifies through niche tourism
In addition to live entertainment, there are further signs that Croatia is increasing its attractiveness as a tourist destination through diversify its offerings, that is to say building up tourism related services that go beyond the traditional seaside fare. Increasingly, important collective Croatian marketing efforts are devoted to promoting the country in a number of niche tourism categories, including gastronomy tourism, sustainable eco-tourism, health and wellness tourism, and rural tourism. Croatia’s tourism authorities have been quick to note the importance of these niche categories in the face of rising competition from other Mediterranean destinations.
On-line services fuel internet boom
As in the rest of Europe, the internet is proving to be an increasingly important factor in the Croatian travel and tourism industry. Businesses and related tourism organisations view the internet as a frequently used resource by both foreign visitors the country and the local Croatian population. Some local travel agents have reported that more than 50% of business can be attributed to on-line tourism, while certain specialist categories such as private accommodation rely almost entirely on this emerging resource. Figures published by the Zagreb Tourist Board, reportedly the first tourist organisation in the country to establish an internet presence, show the rapid growth in the use of its website, www.zagreb-touristinfo.hr. This website, which is aimed at individual travellers, logged 129,481 visits in 2002 to over one and a half million visits in 2008, an increase of over 1,000% in this period. Similarly, www.zagreb-convention.hr, a website aimed more at business clients and conference organisers, recorded 39,854 visits in 2003 and 120,000 visits in 2008, an increase of over 200%.
Regulation changes the horizon
In line with the tourism legislation structure, 2008 witnessed the creation of the Croatian Ministry of Tourism as a separate, self contained entity. Linked to the recent election of a new government, this reshuffle was an effort to streamline governance of this vital national industry. The National Tourism Board is formulating its new 5-year marketing plan, which suggests that the regulation of Croatian tourism is in a transitional period, with many local insiders adopting a “wait and see” attitude to proposed changes.
Table of contents
TRAVEL AND TOURISM IN CROATIA : MARKET INSIGHT
EXECUTIVE SUMMARY
Tourism expansion: staying the course
Croatia, a fun filled destination
Croatia diversifies through niche tourism
On-line services fuel internet boom
Regulation changes the horizon
KEY TRENDS AND DEVELOPMENTS
Economic Indicators
Legislative Environment – Incentive Projects
Legislative Environment – Further Developments
Government Tourism Policy
Sustainable Tourism
Consumer Lifestyles
Low Cost Carriers
Emerging Niches
Internet Developments
TERRORISM AND SECURITY
LEAVE ENTITLEMENT
CONSUMER DEMOGRAPHICS
BALANCE OF PAYMENTS
MARKET INDICATORS
Table 1 Leave Entitlement: Volume 2005-2008
Table 2 Holiday Demographic Trends 2003-2008
Table 3 Holiday Takers by Sex 2003-2008
Table 4 Holiday Takers by Age 2003-2008
Table 5 Length of Domestic Trips: 2003-2008
Table 6 Length of Outbound Departure: 2003-2008
Table 7 Seasonality of Trips 2005-2008
MARKET DATA
Table 8 Balance of Tourism Payments: Value 2003-2008
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
LOCAL COMPANY PROFILES - CROATIA
CROATIA AIRLINES DD - TRAVEL AND TOURISM - CROATIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Croatia Airlines dd: Key Facts
Summary 3 Croatia Airlines dd: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 4 Croatia Airlines DD: Competitive Position 2008
GENERALTURIST DOO - TRAVEL AND TOURISM - CROATIA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Generalturist doo: Key Facts
Summary 6 Generalturist doo: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
Summary 7 Generalturist doo: Competitive Position 2008
JADROLINIJA DOO - TRAVEL AND TOURISM - CROATIA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Jadrolinija doo: Key Facts
Summary 9 Jadrolinija doo: Operational Indicators
COMPANY BACKGROUND
COMPETITIVE POSITIONING
TOURISM FLOWS INBOUND IN CROATIA
HEADLINES
TRENDS
COUNTRY OF ORIGIN
INBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
CITY ARRIVALS
INCOMING TOURIST RECEIPTS BY COUNTRY
PROSPECTS
SECTOR DATA
Table 9 Arrivals by City in Croatia 2007/2008
Table 10 Arrivals by Country of Origin: 2003-2008
Table 11 Leisure Arrivals by Type 2005-2008
Table 12 Business Arrivals: MICE Penetration 2005-2008
Table 13 Arrivals by Method of Transport: 2003-2008
Table 14 Arrivals by Purpose of Visit: 2003-2008
Table 15 Incoming Tourist Receipts by Country: Value 2003-2008
Table 16 Tourism Expenditure by Sector: Value 2003-2008
Table 17 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005-2008
Table 18 Forecast Arrivals by Country of Origin: 2008-2013
Table 19 Forecast Arrivals by Method of Transport: 2008-2013
Table 20 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 21 Forecast Incoming Tourist Receipts by Country: Value 2008-2013
TOURISM FLOWS OUTBOUND IN CROATIA
HEADLINES
TRENDS
DESTINATIONS
OUTBOUND DEMOGRAPHIC PROFILE
MODE OF TRANSPORT
PURPOSE OF VISIT
OUTGOING TOURIST EXPENDITURE BY COUNTRY
PROSPECTS
SECTOR DATA
Table 22 Departures by Destination: 2003-2008
Table 23 Leisure Departures by Type 2005-2008
Table 24 Business Departures: MICE Penetration % Breakdown 2005-2008
Table 25 Departures by Method of Transport: 2003-2008
Table 26 Departures by Purpose of Visit: 2003-2008
Table 27 Outgoing Tourist Expenditure by Country: Value 2003-2008
Table 28 Outgoing Tourist Expenditure by Sector: Value 2003-2008
Table 29 Method of Payments for Outgoing Tourism Spending: % Breakdown 2005-2008
Table 30 Forecast Departures by Destination: 2008-2013
Table 31 Forecast Departures by Method of Transport: 2008-2013
Table 32 Forecast Departures by Purpose of Visit: 2008-2013
Table 33 Forecast Outgoing Tourist Expenditure by Country: Value 2008-2013
TOURISM FLOWS DOMESTIC IN CROATIA
HEADLINES
TRENDS
DESTINATIONS
MODE OF TRANSPORT
PURPOSE OF VISIT
DOMESTIC TOURIST EXPENDITURE
PROSPECTS
SECTOR DATA
Table 34 Domestic Trips by Destination: 2003-2008
Table 35 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 36 Domestic Tourist Expenditure: Value: 2003-2008
Table 37 Method of Payments for Domestic Tourism Spending: % Breakdown 2005-2008
Table 38 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 39 Forecast Domestic Tourist Expenditure: Value: 2008-2013
TRAVEL ACCOMMODATION IN CROATIA
HEADLINES
TRENDS
HOTELS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Travel Accommodation Sales by Sector: Value 2003-2008
Table 41 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 42 Travel Accommodation by Sector: Number of Rooms 2003-2008
Table 43 Regional Hotel Parameters 2008
Table 44 Travel Accommodation Sales: Internet Transaction Value 2003-2008
Table 45 Hotel National Brand Owners by Market Share 2004-2008
Table 46 Hotels National Brand Owners by Key Performance Indicators 2008
Table 47 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 48 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 49 Forecast Travel Accommodation Sales: Internet Transaction Value 2008-2013
TRANSPORTATION IN CROATIA
HEADLINES
TRENDS
AIRLINES
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 50 Transportation Sales by Sector: Value 2003-2008
Table 51 Airline Capacity: 2003-2008
Table 52 Airline Utilisation: 2003-2008
Table 53 Airline Passengers Carried by Distance: % Breakdown: 2003-2008
Table 54 Transportation Sales: Internet Transaction Value 2003-2008
Table 55 Airline Market Shares 2004-2008
Table 56 Airlines National Brand Owners by Key Performance Indicators 2008
Table 57 Forecast Transportation Sales by Sector: Value 2008-2013
Table 58 Forecast Transportation Sales: Internet Transaction Value 2008-2013
CAR RENTAL IN CROATIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 59 Car Rental Sales by Sector and Location: Value 2003-2008
Table 60 Structure of Car Rental Market: 2003-2008
Table 61 Average Car Rental Duration by Sector 2004-2008
Table 62 Average Car Rental Duration: % Breakdown 2004-2008
Table 63 Time of Booking: % Breakdown 2005-2008
Table 64 Car Rental Sales: Internet Transaction Value 2003-2008
Table 65 Car Rental Market Shares 2004-2008
Table 66 Car Rental National Brand Owners by Key Performance Indicators 2008
Table 67 Forecast Car Rental Sales by Sector and Location: Value 2008-2013
Table 68 Forecast Car Rental Sales by Sector: Internet Transaction Value 2008-2013
TRAVEL RETAIL IN CROATIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
GROWTH SECTORS
PROSPECTS
SECTOR DATA
Table 69 Travel Retail Outlets by Sector: Units 2003-2008
Table 70 Travel Retail Products Sales: Value 2003-2008
Table 71 Travel Retail Sales by Destination: % Value Breakdown 2003-2008
Table 72 Travel Retail Online Sales by Sector: Internet Transaction Value 2003-2008
Table 73 Travel Retail Products Market Shares 2004-2008
Table 74 Travel Retail Products National Brand Owners by Key Performance Indicators 2008
Table 75 Forecast Travel Retail Outlets by Sector: Units 2008-2013
Table 76 Forecast Travel Retail Products Sales: Value 2008-2013
Table 77 Forecast Travel Retail Online Sales by Sector: Internet Transaction Value 2008-2013
TOURIST ATTRACTIONS IN CROATIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 78 Tourist Attractions Sales by Sector: Value 2003-2008
Table 79 Tourist Attractions Visitors by Sector: 2003-2008
Table 80 Tourist Attractions Sales: Internet Transaction Value 2003-2008
Table 81 Leading Tourist Attractions by Visitors 2003-2008
Table 82 Forecast Tourist Attractions Sales by Sector: Value 2008-2013
Table 83 Forecast Tourist Attractions Visitors by Sector: 2008-2013
Table 84 Forecast Tourist Attractions Sales: Internet Transaction Value 2008-2013
HEALTH & WELLNESS TOURISM IN CROATIA
HEADLINES
TRENDS
PROSPECTS
SECTOR DATA
Table 85 Number of Hotel/Resort Spas: Units 2003-2008
Table 86 Health & Wellness Tourism Sales by Type: Value 2003-2008
Table 87 Spa Consumer Markets: Domestic Tourism 2005-2008
Table 88 Spa Consumer Markets: Arrivals 2005-2008
Table 89 Forecast Health & Wellness Tourism Sales by Type: Value 2008-2013