Travel And Tourism in Cuba
Euromonitor International's Travel And Tourism in Cuba report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 57 | Publication date: Oct 2008
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Cuba Hosts TURNAT 2007
From 18 September to 21 January 2007, Cuba held its sixth "Nature Tourism Meeting," known as TURNAT. This convention constitutes the most important ecotourism event of the island. TURNAT 2007 brought together highly reputable international tour operators, travel retailers and experts in the tourism industry who discussed how to promote the natural attractions that Cuba has to offer. This event constitutes the best way to promote Cuba worldwide as a nature tourism destination.
Increase in Health Tourism
Health tourism is becoming a very important source of revenue for Cuba. It is estimated that health tourism in Cuba generates an income of approximately US$50 million each year. According to industry sources, almost 10,000 visitors have arrived in Cuba to receive medical treatment. Most of the medical tourists come from Europe – especially from the UK, Canada and the US, although it is illegal for Americans to travel to Cuba. The island offers not only top and well-respected doctors with different areas of specialization, but affordable prices and even the opportunity to spend recovery time visiting some of the tourist attractions of this Caribbean country.
Embargo Loses Support in the US
US supporters of the Cuban embargo are decreasing, since Americans perceive more benefits than disadvantages of lifting the ban. The US Congress is apparently reconsidering this issue, with more Republican members, which traditionally supported the embargo, of Congress now sponsoring bills aimed at ending or at least easing the embargo to Cuba and to legalise travel to this island. It is estimated that an additional five million US tourists would visit Cuba if it were legal, and that would represent approximately US$7 billion in revenues for the Cuban tourism industry.
Marketing Cuba Abroad
In 2007, Cuba received more than two million visitors. The main markets of Cuba are Canada, followed by European countries such as United Kingdom, Spain, Italy, Germany and France. During 2007, the Cuban government began performing international fairs in some specific countries – such as Argentina, Brazil, Spain, Portugal, Bulgaria and Russia – to let international investors, travel operators and different professionals of the travel industry know about the diverse tourist offerings that Cuba holds. The government maintains very good relations with Venezuela, with whom it is politically allied, and is working on strengthening relations with China, which constitutes a very important market for the travel industry.
Table of contents
TRAVEL AND TOURISM IN CUBA : MARKET INSIGHT
EXECUTIVE SUMMARY
Cuba Hosts TURNAT 2007
Increase in Health Tourism
Embargo Loses Support in the US
Marketing Cuba Abroad
KEY TRENDS AND DEVELOPMENTS
Host of TURNAT 2007
Embargo Is Losing Support
Increasing Health Tourism
Target Audiences: Branching Out While Renewing Old Ties
Beyond Havana and Varadero
MARKET INDICATORS
Table 1 Length of Domestic Trip: 2002-2007
Table 2 Length of Outbound Departure: 2002-2007
MARKET DATA
Table 3 Arrivals by Country of Origin: 2002-2007
Table 4 Arrivals by Method of Transport: 2002-2007
Table 5 Arrivals by Purpose of Visit: 2002-2007
Table 6 Incoming Tourist Receipts: Value 2002-2007
Table 7 Forecast Arrivals by Country of Origin: 2007-2012
Table 8 Forecast Arrivals by Method of Transport: 2007-2012
Table 9 Forecast Arrivals by Purpose of Visit: 2007-2012
Table 10 Forecast Incoming Tourist Receipts: Value 2007-2012
Table 11 Departures by Destination: 2002-2007
Table 12 Departures by Method of Transport: 2002-2007
Table 13 Departures by Purpose of Visit: 2002-2007
Table 14 Outgoing Tourist Expenditure: Value 2002-2007
Table 15 Forecast Departures by Destination: 2007-2012
Table 16 Forecast Departures by Method of Transport: 2007-2012
Table 17 Forecast Departures by Purpose of Visit: 2007-2012
Table 18 Forecast Outgoing Tourist Expenditure: Value 2007-2012
Table 19 Domestic Trips by Purpose of Visit and by Method of Transport: 2002-2007
Table 20 Domestic Tourist Expenditure: Value: 2002-2007
Table 21 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2007-2012
Table 22 Forecast Domestic Tourist Expenditure: Value: 2007-2012
Table 23 Tourist Attractions: Value 2002-2007
Table 24 Tourist Attractions Internet Sales: Internet Transaction Value 2002-2007
Table 25 Forecast Tourist Attractions: Value 2007-2012
Table 26 Forecast Tourist Attractions Internet Transaction Sales: Internet Transaction Value 2007-2012
Table 27 Health and Wellness Tourism Sales: Value 2002-2007
Table 28 Forecast Health and Wellness Sales: Value 2007-2012
Table 29 Balance of Tourism Payments: Value 2002-2007
TRAVEL ACCOMMODATION
Headlines
Trends
Prospects
Sector Data
Table 30 Travel Accommodation Sales by Sector: Value 2002-2007
Table 31 Travel Accommodation Outlets by Sector: Units 2002-2007
Table 32 Regional Hotel Parameters 2007
Table 33 Travel Accommodation by Sector: Number of Rooms 2005-2007
Table 34 Travel Accommodation by Sector: Number of Beds 2005-2007
Table 35 Travel Accommodation Internet Sales: Internet Transaction Value 2002-2007
Table 36 Hotel Company Rankings 2005-2007
Table 37 Forecast Travel Accommodation Sales by Sector: Value 2007-2012
Table 38 Forecast Travel Accommodation Outlets by Sector: Units 2007-2012
Table 39 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2007-2012
TRANSPORTATION
Headlines
Trends
Prospects
Sector Data
Table 40 Transportation Sales by Sector: Value 2002-2007
Table 41 Transportation Internet Sales: Internet Transaction Value 2002-2007
Table 42 Airline Company Rankings 2005-2007
Table 43 Forecast Transportation Sales by Sector: Value 2007-2012
Table 44 Forecast Transportation Internet Sales: Internet Transaction Value 2007-2012
CAR RENTAL
Headlines
Trends
Prospects
Sector Data
Table 45 Car Rental Sales: Value 2002-2007
Table 46 Car Rental Internet Sales: Internet Transaction Value 2002-2007
Table 47 Car Rental Company Rankings 2005-2007
Table 48 Forecast Car Rental Sales: Value 2007-2012
Table 49 Forecast Car Rental Internet Sales: Internet Transaction Value 2007-2012
TRAVEL RETAIL
Headlines
Trends
Prospects
Sector Data
Table 50 Travel Retail Outlets: Units 2002-2007
Table 51 Travel Retail Products Sales: Value 2002-2007
Table 52 Travel Retail Products Internet Sales: Internet Transaction Value 2002-2007
Table 53 Travel Retail Products Company Rankings 2005-2007
Table 54 Forecast Travel Retail Outlets: Units 2007-2012
Table 55 Forecast Travel Retail Products Sales: Value 2007-2012
Table 56 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2007-2012
DEFINITIONS
Tourism Parameters
Travel Accommodation
Transportation
Car Rental
Travel Retail
Internet Sales
Sources
Summary 1 Research Sources