Travel And Tourism in Cyprus
Euromonitor International's Travel And Tourism in Cyprus report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
Buy online to access strategic market analysis and an interactive statistical database of market size data for travel accommodation, transportation, car rental, travel retail, tourism attractions and health and wellness tourism, tourism inflows and outflows, tourism spending and company and brand shares.
Tables: 53 | Publication date: Jul 2009
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail
Executive summary
Cyprus performs comparatively well
The travel and tourism industry in Cyprus performed comparatively well in relation to other countries around the world during what has been a time of financial crisis. Not only has the economy continued to record growth over this time of economic uncertainty, but the travel and tourism industry has remained relatively stable compared to other countries in Europe. However, domestic tourism has slowed down considerably as it has become trendy to go across to mainland Europe rather than travel internally on the island. Nonetheless, tourism remains one of the main factors for sustained figures in the Cypriot travel and tourism industry.
2010 tourism project on target
The Government project to boost tourism, which started in 2003, is not only on track, but has already started to show good dividends. The project revolved around sustainable tourism across the country and has proved to be a success as many sectors have been cleaned up and are becoming mainstream. Although the global financial crisis has slowed down figures somewhat, the infrastructural development that has taken place has certainly benefited the Cypriot economy and looks set to do so well into the forecast period.
Financial crisis leads to tougher competition in the market
The competitive environment has become fiercer during this time of economic recession and companies are looking towards alternative methods in order to attract tourists. However, there is still an underlying problem in the Cypriot market as there is a significant divide between the Turkish north and the Greek south. This not only extends politically and historically, but in terms of the competitive environment, businesses are fairly separate in the two halves of the island. The Greek south is certainly more open to multinationals, while the Turkish north has few international players in some industries.
Internet sales and systems continue to grow
At present, internet penetration in Cyprus overall is sitting at just under 40% of the population. This grew significantly over the review period and continued to grow well in 2008, with double-digit figures seen in a number of sectors. One of the key reasons for non-use is that of security and internet fraud. However, companies have responded well to the needs and concerns of the consumer and have significantly developed secure on-line booking and payment systems. Furthermore, internet bookings and sales are expected to continue growing well into the forecast period, in line with general European trends, especially within the transport and accommodation sectors.
Forecast growth expected to be positive
Overall growth in Cyprus is expected to be fairly positive over the forecast period, although it is expected to slow considerably in 2009 taking into consideration the general state of the global economy as a significant proportion of Cyprus's consumer base comes from mainland Europe and the UK. A steady rise is expected in the second quarter of 2010. The tourism industry will benefit from the Cypriot government’s support to improve services and promote the country both internationally and at domestic level.
Table of contents
TRAVEL AND TOURISM IN CYPRUS : MARKET INSIGHT
EXECUTIVE SUMMARY
Cyprus performs comparatively well
2010 tourism project on target
Financial crisis leads to tougher competition in the market
Internet sales and systems continue to grow
Forecast growth expected to be positive
KEY TRENDS AND DEVELOPMENTS
Economic Overview
“The Great Divide” – hampering tourism and image?
Sustainable tourism in Cyprus focuses on eco, religious and cultural
Cruises make for an attractive destination
MARKET INDICATORS
Table 1 Length of Domestic Trips: 2003-2008
Table 2 Length of Outbound Departures: 2003-2008
MARKET DATA
Table 3 Balance of Tourism Payments: Value 2003-2008
Table 4 Departures by Destination: 2003-2008
Table 5 Departures by Method of Transport: 2003-2008
Table 6 Departures by Purpose of Visit: 2003-2008
Table 7 Outgoing Tourist Expenditure: Value 2003-2008
Table 8 Forecast Departures by Destination: 2008-2013
Table 9 Forecast Departures by Method of Transport: 2008-2013
Table 10 Forecast Departures by Purpose of Visit: 2008-2013
Table 11 Forecast Outgoing Tourism Expenditure: Value 2008-2013
Table 12 Domestic Trips by Purpose of Visit and by Method of Transport: 2003-2008
Table 13 Domestic Tourist Expenditure: Value: 2003-2008
Table 14 Forecast Domestic Trips by Purpose of Visit and by Method of Transport: 2008-2013
Table 15 Forecast Domestic Tourist Expenditure: Value: 2008-2013
Table 16 Tourist Attractions: Value 2003-2008
Table 17 Forecast Tourist Attractions: Value 2008-2013
Table 18 Health and Wellness Tourism Sales: Value 2003-2008
Table 19 Forecast Health and Wellness Sales: Value 2008-2013
DEFINITIONS
Tourism parameters
Travel accommodation
Transportation
Car rental
Travel retail
Tourist attractions
Health and wellness
Internet sales
Internet sales: dynamic packaging
Internet sales: traditional package holiday
Summary 1 Research Sources
INBOUND TOURISM FLOWS IN CYPRUS
Headlines
Trends
Prospects
Sector Data
Table 20 Arrivals by Country of Origin: 2003-2008
Table 21 Arrivals by Method of Transport: 2003-2008
Table 22 Arrivals by Purpose of Visit: 2003-2008
Table 23 Incoming Tourist Receipts: Value 2003-2008
Table 24 Forecast Arrivals by Country of Origin: 2008-2013
Table 25 Forecast Arrivals by Method of Transport: 2008-2013
Table 26 Forecast Arrivals by Purpose of Visit: 2008-2013
Table 27 Forecast Incoming Tourist Receipts: Value 2008-2013
TRAVEL ACCOMMODATION IN CYPRUS
Headlines
Trends
Prospects
Sector Data
Table 28 Travel Accommodation Sales by Sector: Value 2003-2008
Table 29 Travel Accommodation Outlets by Sector: Units 2003-2008
Table 30 Regional Hotel Parameters 2008
Table 31 Travel Accommodation Internet Sales: Internet Transaction Value 2003-2008
Table 32 Hotel Company Rankings 2005-2008
Table 33 Forecast Travel Accommodation Sales by Sector: Value 2008-2013
Table 34 Forecast Travel Accommodation Outlets by Sector: Units 2008-2013
Table 35 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2008-2013
TRANSPORTATION IN CYPRUS
Headlines
Trends
Prospects
Sector Data
Table 36 Transportation Sales by Sector: Value 2003-2008
Table 37 Transportation Internet Sales: Internet Transaction Value 2003-2008
Table 38 Air Company Rankings 2005-2008
Table 39 Forecast Transportation Sales by Sector: Value 2008-2013
Table 40 Forecast Transportation Internet Sales: Internet Transaction Value 2008-2013
CAR RENTAL IN CYPRUS
Headlines
Trends
Prospects
Sector Data
Table 41 Car Rental Sales: Value 2003-2008
Table 42 Car Rental Internet Sales: Internet Transaction Value 2003-2008
Table 43 Car Rental Company Rankings 2005-2008
Table 44 Forecast Car Rental Sales: Value 2008-2013
Table 45 Forecast Car Rental Internet Sales: Internet Transaction Value 2008-2013
TRAVEL RETAIL IN CYPRUS
Headlines
Trends
Prospects
Sector Data
Table 46 Travel Retail Outlets: Units 2003-2008
Table 47 Travel Retail Products Sales: Value 2003-2008
Table 48 Travel Retail Products Internet Sales: Internet Transaction Value 2003-2008
Table 49 Travel Retail Products Company Rankings 2005-2008
Table 50 Forecast Travel Retail Outlets: Units 2008-2013
Table 51 Forecast Travel Retail Products Sales: Value 2008-2013
Table 52 Forecast Travel Retail Products Internet Sales: Internet Transaction Value 2008-2013