Travel And Tourism in Denmark

Euromonitor International's Travel And Tourism in Denmark report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.

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• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Car rental; Demand factors; Health & wellness tourism; Tourism flows domestic; Tourism flows inbound; Tourism flows outbound; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail

Executive summary

Danes Travel More in 2007

In 2006, disposable incomes in Denmark increased by 3%, as in 2005, leading to more Danes choosing longer annual leave instead of a pay rise when possible, often up to a week extra. This, alongside the increase of low cost flights, has led to more holidays abroad compared to previous years, reaching 14.4 million journeys, an increase of almost 3%.

Germans and Swedes Still the Largest Incoming Group

German tourists have been on the decline but in 2007 that all changed as more Germans arrived. The reason for this is that VisitDenmark has been active in Germany and the main reason is that the German economy is picking up. Swedes visited Denmark slightly more than in previous years.

Buoyant Eastern Europe Sends More Tourists Than Ever Before

Visitor numbers from Eastern Europe increased as their economies grew. This was particularly the case for Poland as more Polish tourists came to Denmark than ever before. In 2006 110,500 Poles visited Denmark. The main reason is that the Polish economy is performing well and that the average Pole has more money to spend than previously.

Domestic Tourism Still Strong

Although more Danes travelled abroad than ever before, they also took more holidays in Denmark, reaching over 6 million trips. The main reason for this is that Denmark enjoyed good weather in the summer and thus Danes took more weekend trips to Danish destinations.

Low Cost Carriers Continue to Grow

Low cost carriers grew 272% in terms of volume and 294% in value terms over the review period. The simple reason for this is that companies such as Sterling Airlines A/S offer travel to the rest of Europe for lower prices than ever before in real terms and Danes are taking advantage of this opportunity.

Table of contents

TRAVEL AND TOURISM IN DENMARK : MARKET INSIGHT

EXECUTIVE SUMMARY

Danes Travel More in 2007

Germans and Swedes Still the Largest Incoming Group

Buoyant Eastern Europe Sends More Tourists Than Ever Before

Domestic Tourism Still Strong

Low Cost Carriers Continue to Grow

KEY TRENDS AND DEVELOPMENTS

Economic Drivers

Legislative Environment

Government Tourism Policy and Sustainable Tourism

Consumer Lifestyles

Low Cost Carrier Development

Emerging Niche Sectors

Internet Developments

TERRORISM AND SECURITY

LEAVE ENTITLEMENT

CONSUMER DEMOGRAPHICS

BALANCE OF PAYMENTS

MARKET INDICATORS

Table 1 Leave Entitlement: Volume 2005/2006

Table 2 Holiday Demographic Trends 2001-2006

Table 3 Holiday Takers by Sex 2001-2006

Table 4 Holiday Takers by Age 2001-2006

Table 5 Length of Domestic Trip: 2001-2006

Table 6 Length of Outbound Departure: 2001-2006

Table 7 Seasonality of Trips 2005/2006

MARKET DATA

Table 8 Balance of Tourism Payments: Value 2001-2006

DEFINITIONS

Tourism Parameters

Travel Accommodation

Transportation

Car Rental

Travel Retail

Tourist Attractions

Health and Wellness

Internet Sales

Internet Sales: Dynamic Packaging

Internet Sales: Traditional Package Holiday

Sustainable Tourism

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - DENMARK

AKTIESELSKABET KJOBENHAVNS SOMMER-TIVOLI A/S - TRAVEL AND TOURISM - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Aktieselskabet Kjobenhavns Sommer-Tivoli A/S: Key Facts

Summary 3 Aktieselskabet Kjobenhavns Sommer-Tivoli A/S: Operational Indicators 2004-2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 4 Aktieselskabet Kjobenhavns Sommer-Tivoli A/S: Competitive Position 2006

SAS GROUP - TRAVEL AND TOURISM - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 5 SAS Group: Key Facts

Summary 6 SAS Group: Operational Indicators 2004-2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 7 SAS Group: Competitive Position 2006

STERLING AIRLINES A/S - TRAVEL AND TOURISM - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 8 Sterling Airlines A/S: Key Facts

Summary 9 Sterling Airlines A/S: Operational Indicators 2004-2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 10 Sterling Airlines A/S: Competitive Position 2006

VIA TRAVEL A/S - TRAVEL AND TOURISM - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 11 VIA Travel A/S: Key Facts

Summary 12 VIA Travel A/S: Operational Indicators 2004-2006

COMPANY BACKGROUND

COMPETITIVE POSITIONING

Summary 13 VIA Travel A/S: Competitive Position 2006

TOURISM FLOWS INBOUND IN DENMARK

HEADLINES

TRENDS

COUNTRY OF ORIGIN

INBOUND DEMOGRAPHIC PROFILE

MODE OF TRANSPORT

PURPOSE OF VISIT

INCOMING TOURIST RECEIPTS BY COUNTRY

PROSPECTS

SECTOR DATA

Table 9 Arrivals by Country of Origin: 2001-2006

Table 10 Arrivals by Purpose of Visit: 2001-2006

Table 11 Leisure Arrivals by Type 2005-2006

Table 12 Business Arrivals: MICE Penetration 2005-2006

Table 13 Arrivals by Method of Transport: 2001-2006

Table 14 Incoming Tourist Receipts by Country 2001-2006

Table 15 Tourism Expenditure by Sector: Value 2001-2006

Table 16 Method of Payments for Incoming Tourist Receipts: % Breakdown 2005/2006

Table 17 Forecast Arrivals: 2006-2011

Table 18 Forecast Incoming Tourism Receipts: 2006-2011

TOURISM FLOWS OUTBOUND IN DENMARK

HEADLINES

TRENDS

DESTINATIONS

MODE OF TRANSPORT

PURPOSE OF VISIT

OUTBOUND DEMOGRAPHIC PROFILE

OUTGOING TOURIST RECEIPTS BY COUNTRY

PROSPECTS

SECTOR DATA

Table 19 Departures by Destination: 2001-2006

Table 20 Leisure Departures by Type 2005-2006

Table 21 Business Departures: MICE Penetration % Breakdown 2005-2006

Table 22 Departures by Mode of Transport: 2001-2006

Table 23 Departures by Purpose of Visit: 2001-2006

Table 24 Outgoing Tourist Expenditure by Sector: Value 2001-2006

Table 25 Method of Payments for Outgoing Tourism Spending: % Breakdown 2006

Table 26 Forecast Departures: 2006-2011

Table 27 Forecast Outgoing Tourism Expenditure: 2006-2011

TOURISM FLOWS DOMESTIC IN DENMARK

HEADLINES

TRENDS

DESTINATIONS

MODE OF TRANSPORT

PURPOSE OF VISIT

DOMESTIC TOURISM RECEIPTS

PROSPECTS

SECTOR DATA

Table 28 Domestic Tourist Expenditure: 2001-2006

Table 29 Expenditure per Domestic Trip: 2001-2006

Table 30 Domestic Trips by Destination: 2001-2006

Table 31 Domestic Trips by Purpose of Visit: 2001-2006

Table 32 Method of Payments for Domestic Tourism Spending: % Breakdown 2005/2006

Table 33 Forecast Domestic Tourism: 2006-2011

Table 34 Forecast Domestic Tourist Expenditure: 2006-2011

TRAVEL ACCOMMODATION IN DENMARK

HEADLINES

TRENDS

HOTELS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 35 Travel Accommodation Sales by Sector: Value 2001-2006

Table 36 Travel Accommodation by Sector: Units 2001-2006

Table 37 Regional Hotel Parameters 2006

Table 38 Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 39 Hotel National Brand Owners by Key Performance Indicators 2006

Table 40 Hotel National Brand Owners by Market Share 2002-2006

Table 41 Forecast Travel Accommodation Sales by Sector: Value 2006-2011

Table 42 Forecast Travel Accommodation by Sector: Units 2006-2011

Table 43 Forecast Travel Accommodation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2006-2011

TRANSPORTATION IN DENMARK

HEADLINES

TRENDS

AIRLINES

PRIVATE JETS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 44 Transportation Sales by Sector: Value 2001-2006

Table 45 Airline Capacity: 2001-2006

Table 46 Airline Utilisation: 2001-2006

Table 47 Airline % Utilisation 2001-2006

Table 48 Airline Volume Sales by Seat Class: % Breakdown: 2001-2006

Table 49 Airline Volume Sales by Distance: % Breakdown: 2001-2006

Table 50 Transportation Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 51 Airlines Key Performance Indicators 2006

Table 52 Airline Market Shares 2002-2006

Table 53 Forecast Transportation Sales by Sector: Value 2006-2011

Table 54 Forecast Transportation Internet Sales by Sector: Internet Transaction Value 2006-2011

CAR RENTAL IN DENMARK

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 55 Car Rental Sales by Sector and Location: Value 2001-2006

Table 56 Structure of Car Rental Market: 2001-2006

Table 57 Average Car Rental Duration by Sector 2004-2006

Table 58 Average Car Rental Duration: % Breakdown 2005/2006

Table 59 Time of Booking: % Breakdown 2005/2006

Table 60 Car Rental Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 61 Car Rental Companies’ Key Performance Indicators 2006

Table 62 Car Rental Market Shares 2002-2006

Table 63 Forecast Car Rental Sales by Sector: Value 2006-2011

Table 64 Forecast Car Rental Internet Sales by Sector: Internet Transaction Value 2006-2011

TRAVEL RETAIL IN DENMARK

HEADLINES

TRENDS

GROWTH SECTORS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 65 Travel Retail Outlets by Sector: Units 2001-2006

Table 66 Travel Retail Sales by Product: Value 2001-2006

Table 67 Travel Retail Sales by Destination: % Value Breakdown 2001-2006

Table 68 Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 69 Travel Retail Internet Sales by Sector: Internet Transaction Value 2001-2006

Table 70 Key Travel Retail Companies by Number of Outlets 2006

Table 71 Travel Retail Products Market Shares 2002-2006

Table 72 Forecast Travel Retail Outlets by Sector: Units 2006-2011

Table 73 Forecast Travel Retail Sales by Product: Value 2006-2011

Table 74 Forecast Travel Retail Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

TOURIST ATTRACTIONS IN DENMARK

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 75 Tourist Attractions by Sector: Value 2001-2006

Table 76 Tourist Attractions by Sector: 2001-2006

Table 77 Tourist Attractions Internet Sales by Direct Suppliers and Intermediaries: Internet Transaction Value 2001-2006

Table 78 Leading Tourist Attractions by Visitors 2001-2006

Table 79 Forecast Tourist Attractions by Sector: Value 2006-2011

Table 80 Forecast Tourist Attractions by Sector: 2006-2011

Table 81 Forecast Tourist Attractions Internet Transaction Value Sales by Sector: Internet Transaction Value 2006-2011

HEALTH & WELLNESS TOURISM IN DENMARK

HEADLINES

TRENDS

PROSPECTS

SECTOR DATA

Table 82 Number of Hotel/Resort Spas: Units 2001-2006

Table 83 Spa Sales by Type: Value 2001-2006

Table 84 Spa Consumer Markets: Domestic Tourism 2005-2006

Table 85 Spa Consumer Markets: Arrivals 2005-2006

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