Travel And Tourism in Djibouti
Euromonitor International's Travel And Tourism in Djibouti report offers a comprehensive guide to the market at a national level. It looks at travel accommodation, transportation, car rental, tourist attractions and retail travel. It identifies the leading companies and offers strategic analysis of key factors influencing the market, including background information on disposable income, annual leave and holiday taking habits.
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Chapters: 8 | Tables: 49 | Publication date: May 2007
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- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive environment
Product coverage
Airline capacity and utilisation; Arrivals by country of origin; Arrivals by mode of transport; Arrivals by purpose of visit; Car rental services by sector; Demand factors; Departures by destination; Departures by mode of transport; Departures by purpose of visit; Domestic tourism by destination; Domestic tourism by mode of transport; Tourism receipts and expenditure; Tourist attractions; Transportation; Travel accommodation; Travel retail services
Executive summary
Market Insights
Tourism in Djibouti remains negligible, making up less than 1% of total GDP. The majority, 75%, of the Djiboutian labour force works in agriculture, while less than 4% of the population is employed in tourism. Recognising the potential importance of travel and tourism to the country, the Djiboutian government began to actively encourage its development, primarily by facilitating the further development of Djibouti’s international hotel chains to increase capacity.
Djibouti also has a National Office of Tourism, and although its activities are limited to an information office, it does present a potential platform to communicate Djibouti’s tourism opportunity to the world. However, the image of ongoing famine and social and humanitarian hazards continues to plague Djibouti’s public image and deter tourism. The main area that presents potential for development is ecotourism, notably whale and shark watching and scuba diving.
Travel Accommodation
There are a small number of first-class hotels in Djibouti, but outside of Djibouti city accommodation is very limited. In November 2006, Djibouti hosted a major international conference, the Heads of State Summit of The Common Market for Eastern and Southern Africa (COMESA), in the nearly completed Dubai-financed Kempinski Hotel located in the city centre. Investment by various Dubai-based entities, including Nakheel, have exceeded US$600 million following a management takeover of the country's major harbour by DP World, Dubai's government-owned port operator. These investments triggered more investments by some United Arab Emirates-based private investors who are also gearing up to launch tourism projects in Djibouti. The lack of competition in luxury travel accommodations had previously allowed for high pricing (average of US$140 per night), but these rates should fall with the launching of the new Kempinski Hotel.
Transportation
Privatisation of the port, airport and transport activities in recent years in Djibouti has increased the efficiency of operations, allowing them to deal with a larger number of passengers. On another note, roads have been refurbished since 1999 making passenger transport more frequent between Ethiopia and Djibouti. More than half of the international visitors to Djibouti in 2005 (14,700 visitors) came by land. Nevertheless, the internal road network remains poor and unsafe. Many of the roads are unpaved, making tourist travel hazardous. The only means of public inter-city travel is by bus.
Djibouti’s air carrier, Djibouti Airline, is its only local airline, with only one craft in its fleet. In addition to Dubai, it flies to other nearby locations. But faced with competition from Air France and neighbouring carriers from Ethiopia and Eritrea, Djibouti’s airline has yet to become profitable.
Travel Retail
There are only about 20 travel agencies in Djibouti, most of which are not profitable and do not meet acceptable quality standards. Travel agencies earn an average of US$52,000 in revenue each year, making them the least profitable in the region. This constitutes a major impediment for investors wishing to enter travel retail enterprises. The most promising area for travel agents in Djibouti is ecotourism, with cruises and scuba diving attracting thousands of tourists from across the globe. Between October and January, Djibouti attracts approximately 9,500 ecotourists, with more than 2,000 arriving on cruise ships and remaining in the country for an average of 4-5 days. This should become the main area of focus for package tours in the country.
Table of contents
EXECUTIVE SUMMARY
MARKET INSIGHTS
TRAVEL ACCOMMODATION
TRANSPORTATION
TRAVEL RETAIL
KEY TRENDS AND DEVELOPMENTS
ECONOMIC IMPORTANCE OF TOURISM
Outlook
Impact
GOVERNMENT TOURISM POLICY
Outlook
Impact
NATIONAL TOURIST OFFICE MARKETING INITIATIVES
Outlook
Impact
NEGATIVE GROWTH FACTORS
Outlook
Impact
POSITIVE GROWTH FACTORS
Outlook
Impact
ECOTOURISM
Outlook
Impact
TRAVEL ACCOMMODATION
TRENDS
Regional Hotel Concentration
Chain Hotel Developments
Price Platforms
PROSPECTS
TRANSPORTATION
TRENDS
Legislation
Transport Infrastructure
Traditional Airline Performance
PROSPECTS
Regional Hub
TRAVEL RETAIL
TRENDS
Travel Retail Infrastructure
Sales
Cruises & Scuba Diving
PROSPECTS
MARKET DATA
Table 1 Length of Trip: 2000-2005
Table 2 Arrivals by Country of Origin: 2000-2005
Table 3 Arrivals by Method of Transport: 2000-2005
Table 4 Arrivals by Purpose of Visit: 2000-2005
Table 5 Departures: 2000-2005
Table 6 Departures by Destination: 2000-2005
Table 7 Departures by Mode of Transport: 2000-2005
Table 8 Departures by Purpose of Visit: 2000-2005
Table 9 Domestic Trips by Mode of Transport: 2000-2005
Table 10 Incoming Tourist Receipts: 2000-2005
Table 11 Incoming Tourist Receipts % Growth: 2000-2005
Table 12 Outgoing Tourism Expenditure: 2000-2005
Table 13 Outgoing Tourism Expenditure % Growth: 2000-2005
Table 14 Domestic Tourist Expenditure: 2000-2005
Table 15 Forecast Arrivals by Country of Origin: 2005-2010
Table 16 Forecast Arrivals by Method of Transport: 2005-2010
Table 17 Forecast Departures: 2005-2010
Table 18 Forecast Departures by Destination: 2005-2010
Table 19 Forecast Departures by Mode of Transport: 2005-2010
Table 20 Forecast Incoming Tourist Receipts: 2005-2010
Table 21 Forecast Domestic Tourist Expenditure: 2005-2010
Table 22 Forecast Outgoing Tourism Expenditure: 2005-2010
SECTOR DATA
Table 23 Hotels: Units 2000-2005
Table 24 Regional Hotel Parameters 2005
Table 25 Travel Accommodation Sales by Sector: Value 2000-2005
Table 26 Travel Accommodation Internet Sales: Internet Transaction Value 2000-2005
Table 27 Hotel Internet Sales: Internet Transaction Value 2000-2005
Table 28 Hotel Company Rankings 2005
Table 29 Forecast Hotels: Units 2005-2010
Table 30 Forecast Travel Accommodation Sales by Sector: Value 2005-2010
Table 31 Forecast Travel Accommodation Internet Sales: Internet Transaction Value 2005-2010
Table 32 Forecast Hotel Internet Sales: Internet Transaction Value 2005-2010
Table 33 Transportation Sales by Sector: Value 2000-2005
Table 34 Airline Company Rankings 2005
Table 35 Forecast Transportation Sales by Sector: Value 2005-2010
Table 36 Car Rental Sales: Value 2000-2005
Table 37 Car Rental Company Rankings 2005
Table 38 Car Rental Internet Sales: Internet Transaction Value 2000-2005
Table 39 Forecast Car Rental Sales: Value 2005-2010
Table 40 Forecast Car Rental Internet Sales: Internet Transaction Value 2005-2010
Table 41 Travel Retail Outlets: Units 2000-2005
Table 42 Travel Retail Sales: 2000-2005
Table 43 Travel Retail Internet Sales: Internet Transaction Value 2000-2005
Table 44 Travel Retail Company Rankings 2005
Table 45 Forecast Travel Retail Outlets: Units 2005-2010
Table 46 Forecast Travel Retail Sales: 2005-2010
Table 47 Forecast Travel Retail Internet Sales: Internet Transaction Value 2005-2010
Table 48 Tourist Attractions: Value 2000-2005
Table 49 Forecast Tourist Attractions: Value 2005-2010
DEFINITIONS
TRAVEL AND TOURISM
DEMAND FACTORS
Length of Trip
TOURISM PARAMETERS
Arrivals
Departures
Outgoing tourism expenditure
Domestic tourists
Domestic trips
Domestic tourist expenditure
TRAVEL ACCOMMODATION
Hotels
Other travel accommodation
Number of bed nights
Occupancy rates
Number of rooms and beds
TRANSPORTATION
Air
Other transportation
CAR RENTAL
TRAVEL RETAIL
TOURIST ATTRACTIONS
INTERNET SALES